Once your lists, reports, and campaigns are set up, N.Rich becomes a highly enjoyable and efficient platform to work with.

It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel.

The ability to sync with LinkedIn Ads allows you to reach prospects across multiple channels, improving touchpoints and campaign impact.

Automation removes the need for manual lead progression through the funnel, saving time and reducing errors.

The support and customer success teams are a pleasure to work with. Always available, great support, receptive to feedback, and open to suggestions for optimizing the platform. Review collected by and hosted on G2.com.

N.Rich is not a magic solution, you need to invest time and effort in setting up your lists, reports, and campaigns properly before you see results. Which make sense - no tool can create this work for you.

There is a learning curve during the initial setup, which may require dedicated resources before automation truly pays off. Review collected by and hosted on G2.com.

NRICH ABM platform is a very customizable tool, that can be adapted to your campaigns, objectives and the geographical differences. It is very well designed and the NRICH team is constantly improving the UX for ease of use. It provides thorough insights on the impact of our digital campaigns and the behaviours of our customers. Review collected by and hosted on G2.com.

I could not get to use all of the functionalities of the NRICH ABM platform yet as there is so many possibilities to customize and adapt to every customer needs. I wish there was a way to add more automation and AI than there already is to optimize resources and maximize impact. I am sure this is coming as the NRICH team is constantly improving the platform. Review collected by and hosted on G2.com.

I think the platform is good for awareness campaigns, but not as effective on conversions. The ads are targeted, which makes it good to reach specific hospitals/regions. The platform is easy to use and analytics are easy to read (once learned). inputting segment on the platform is not technically challenging. Good sync between Salesforce and N.rich. Review collected by and hosted on G2.com.

I think the platform would be more benefical if we could see the hospital regions in account level, the platform is more effective on larger scale campaigns to lover CPC, but when it comes to smaller regions, the results are more difficult to obtain and its more expensive to invest on. This makes targeting specific accounts with ads less effective (cost and analytics data wise). Segmentation practises with account grouping can make it confusing to read data due to naming conventions. Review collected by and hosted on G2.com.

The platform is easy to use and ads are easy to built. Review collected by and hosted on G2.com.

- Analytics limitations: There are limitation in the analytics when it's a smaller campaigns/few cookies and it's manual work in excel to deep dive in the analytics.

- Account setup: The account setup has been wrong and there's been missing support for longer periods of time. I asked on May 7 and again June 13 if it’s possible to group the accounts per domain. First as of August 6, 3 months later, the issue seems to be fixed by the right tech support. This is too long to wait.

- Import of non HCP domains: We've had an issue with import of a domain which we're not in our campaign target (but apparently comes from previous imports) so check of data seems to be missing so that we ensure only to target healthcare professionals (HCPs). We are not allowed to promote our products to non HCPs.

- Customer support: Some support has been efficient and fast, but not always and this is not meeting our expectations and make us question if this is the right platform to use. Review collected by and hosted on G2.com.

N.Rich has completely transformed how we approach outbound marketing and sales alignment. The platform delivers rapid ROI, helping us reach the right accounts with highly targeted campaigns that drive engagement and conversions.

One of the standout aspects of N.Rich is its team—they are incredibly responsive and proactive in addressing our needs. They not only provide excellent support but also take our feedback seriously, incorporating new features into their roadmap based on real user input.

Implementation was incredibly smooth, making it easy for our team to get up and running quickly. The user experience is outstanding—intuitive, well-designed, and built for efficiency. Our team uses N.Rich daily in their tasks, and it has become an essential part of our ABM strategy.

Another major win for us was how seamlessly N.Rich integrated with HubSpot. The ease of integration ensured that our data remained clean, our workflows stayed efficient, and our teams had real-time insights to optimize campaigns and outreach efforts.

The ability to align our marketing efforts with our sales team’s activities has been a game-changer. N.Rich ensures that our outreach is strategic, data-driven, and effective, ultimately boosting pipeline growth. If you’re looking for an ABM platform that delivers results, is easy to use, and integrates seamlessly with your tech stack, N.Rich is a must-have. Review collected by and hosted on G2.com.

Nothing. This company is primed and ready to give the bigger competitors a run for their money. Review collected by and hosted on G2.com.

They have a great product, but the people behind it makes it all even more worth it. Bella, Ryan, Josh, Yulia and Markus work together on making sure customers are empowered and working the tool the way it's supposed. I like how easy it is to get ads running in top placements, the variety of formats you can use, and the fact that they only charge you per engagement, which makes qualifying audiences easier than ever.

The integrations with HubSpot and LinkedIn Ads are super useful as well to streamline operations. If you are using HubSpot, you'll get to send engagement data from N.Rich to HubSpot and use them to trigger takes to sales reps, which makes handover easier and more automated.

Implementing it was straightforward. It also supports cookieless configuration. Review collected by and hosted on G2.com.

UX can get a little confusing at times, but you'll get plenty of hand holding until you are comfortable. Review collected by and hosted on G2.com.

After using other ABM softwares, we found that N.Rich ticks all of the important boxes for us. We find the intent data on point and the user interface easy to use so we can set up campaigns with ease. The analytics provided give us a 360 view of our progress and activities so we can be more agile and move more efficiently in our activities. The cherry on the top is the customer success function who are always attentive and happy to help. Review collected by and hosted on G2.com.

We find that the software can seem a little basic and can be set up to be more customizable especially when sources data for intent. Review collected by and hosted on G2.com.

When you first open up your N.Rich instance, the first thing you notice is how easy the UI is to navigate. Setting up campaigns is a matter of minutes, not hours. Thorough knowledge base and helpful customcess managers makes sure you'll be onboarded to useer suc N.Rich in no time. Review collected by and hosted on G2.com.

N.Rich feels like it has been built customer first, with easy-to-use mentality and focusing on the features that matter. If you are looking for all the possible bells and whistles, it might not be the product for you. Review collected by and hosted on G2.com.

I appreciate the ease of use of the platform to set up and monitor campaigns. As someone still learning about digital marketing, I find the personalized service extremely helpful in understanding the metrics better. I also appreciate the responsiveness to my requests.

For example, I needed historical data that went back 2 years and the team quickly responded with exactly what I needed. Review collected by and hosted on G2.com.

I would like to have access to campaign data beyond one year. Review collected by and hosted on G2.com.

N.Rich has been great and forms the core of our sales and marketing focus, with an account-based marketing (ABM) approach. We combine inbound and outbound strategies to better target accounts that are ready to buy.

Another, less talked about feature, is the quality of the data. The data guides our outbound efforts, helping our team make smarter decisions about outreach and improving our sales pipeline.

Using the intent data provided, along with some human intelligence, we can more intelligently target our ICP, and towards those who are showing signals of more purchase intent. Review collected by and hosted on G2.com.

Like most larger systems, there is a learning curve. But it's pretty intuitive, once you know how.

It’s crucial to have a platform owner who can promote and support its use across teams, otherwise there will be no buy-in.

Fortunately, our sales and marketing teams already work well together. This collaboration helped us make the most of all the features and align our marketing and sales efforts effectively. Review collected by and hosted on G2.com.