We started using NiceJob primarily as a review platform, and in that respect it does what it promises: it helps drive reviews, which was our main reason for purchasing. For that purpose, it’s been solid.
Our team has also found value in their support team: very quick responses and very detailed, when needed. Review collected by and hosted on G2.com.
That said, there are a number of downsides we’ve experienced:
Landing Page SEO: The company site/landing page NiceJob creates for you doesn’t rank well. Even when searching something as direct as “our company reviews,” it often shows up on page 2 or 3 of Google and lower on the SERPs than other review platforms. There are simple SEO improvements they could implement, but they’re not there yet.
Referrals: One of the big selling points for us was the referral system, but it hasn’t generated results. Editing the automated conversations are limited.
Multi-location Challenges: If you’re running multiple locations, the platform gets clunky. Switching between locations isn’t smooth, and the “Stories” widget becomes unusable when tied to Facebook reviews. The same review gets duplicated across every location. There’s also no flexibility to choose how many reviews to display; you’re stuck with 15, which is overwhelming on mobile.
Lack of Export Options: You can’t export your reviews, which limits usability.
On-the-Ground Review Collection: Transitioning from an installer in the field to a customer leaving a review is awkward. The only suggested workaround is having every installer create their own NiceJob profile/app account and get trained, which isn’t practical at scale.
Overall, NiceJob is a decent solution if you only need a simple way to collect more reviews. But if you’re hoping to use the other features such as SEO benefits, referrals, or multi-location support, you may find it falls short. Review collected by and hosted on G2.com.
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