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Apify

By Apify

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Apify Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Apify, finding it intuitive and perfect for automation tasks. (60 mentions)
Users value the time-saving automation capabilities of Apify, streamlining processes and enhancing workflow efficiency. (49 mentions)
Users value the easy integrations of Apify, which streamline workflows and enhance productivity effortlessly. (48 mentions)
Users appreciate the extensive app availability on Apify, enabling efficient automation and streamlined workflows. (40 mentions)
Users appreciate the scraping efficiency of Apify, which streamlines data extraction and enhances workflow reliability. (37 mentions)
Users value the seamless integrations of Apify, enhancing workflows and enabling efficient data collection across various tools. (34 mentions)
Users value Apify for its time-saving capabilities, making data collection quick and efficient for various projects. (34 mentions)
Users suggest expanding pricing tiers, highlighting affordable options for small users and those in developing countries. (35 mentions)
Users find Apify quite expensive, particularly regarding agent rental and usage costs that can add up quickly. (34 mentions)
Users often face a steep learning curve with Apify, needing technical skills to navigate its advanced features effectively. (20 mentions)
Users face a steep learning curve with Apify, requiring technical skills to fully benefit from its features. (19 mentions)
Users find the UX improvement of Apify lacking, noting inconsistencies and a dated interface compared to competitors. (14 mentions)
Users find the complex setup of Apify challenging, particularly regarding configuration and maintenance for advanced scraping tasks. (13 mentions)

Top Pros or Advantages of Apify

1. Ease of Use
Users appreciate the ease of use of Apify, finding it intuitive and perfect for automation tasks.
See 60 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great platform! Highly recommended"

What do you like about Apify?

Apify is an incredible platform. There are so many apps available to help you achieve almost anything. I use Apify in tangent with automation software

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A fast and flexible way to automate data collection without coding everything from scratch"

What do you like about Apify?

What I like best about Apify is the ability to access ready-made actors directly from the marketplace and deploy them in minutes. It saves a lot of ti

2. Automation
Users value the time-saving automation capabilities of Apify, streamlining processes and enhancing workflow efficiency.
See 49 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great platform! Highly recommended"

What do you like about Apify?

Apify is an incredible platform. There are so many apps available to help you achieve almost anything. I use Apify in tangent with automation software

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A fast and flexible way to automate data collection without coding everything from scratch"

What do you like about Apify?

What I like best about Apify is the ability to access ready-made actors directly from the marketplace and deploy them in minutes. It saves a lot of ti

3. Easy Integrations
Users value the easy integrations of Apify, which streamline workflows and enhance productivity effortlessly.
See 48 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great platform! Highly recommended"

What do you like about Apify?

Apify is an incredible platform. There are so many apps available to help you achieve almost anything. I use Apify in tangent with automation software

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A fast and flexible way to automate data collection without coding everything from scratch"

What do you like about Apify?

What I like best about Apify is the ability to access ready-made actors directly from the marketplace and deploy them in minutes. It saves a lot of ti

4. Features
Users appreciate the extensive app availability on Apify, enabling efficient automation and streamlined workflows.
See 40 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great platform! Highly recommended"

What do you like about Apify?

Apify is an incredible platform. There are so many apps available to help you achieve almost anything. I use Apify in tangent with automation software

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A fast and flexible way to automate data collection without coding everything from scratch"

What do you like about Apify?

What I like best about Apify is the ability to access ready-made actors directly from the marketplace and deploy them in minutes. It saves a lot of ti

5. Scraping Efficiency
Users appreciate the scraping efficiency of Apify, which streamlines data extraction and enhances workflow reliability.
See 37 mentions

See Related User Reviews

Szymon P.
SP

Szymon P.

Small-Business (50 or fewer emp.)

4.5/5

"Reliability and ease of use"

What do you like about Apify?

While social media pages often change their layouts and our in-house web-scraping method sometimes struggles to keep up, we rely on Apify actors as a

Bakkesh K.
BK

Bakkesh K.

Small-Business (50 or fewer emp.)

4.5/5

"A Powerful Tool for Web Scraping"

What do you like about Apify?

Apify is a great platform for web scraping and it has powerfull set of tools for developers. It offers a developer friendly environment with SDK, API,

6. Integrations
Users value the seamless integrations of Apify, enhancing workflows and enabling efficient data collection across various tools.
See 34 mentions

See Related User Reviews

Arnau M.
AM

Arnau M.

Enterprise (> 1000 emp.)

5.0/5

"Excellent scraping tool"

What do you like about Apify?

It is both easy to use and has infinite integrations. If you are new to scraping, you can use it to get valuable data from websites with ease. If you

Grihith Bhoir B.
GB

Grihith Bhoir B.

Small-Business (50 or fewer emp.)

5.0/5

"Best Web Scraping Tool for Scalable, Reliable Automation"

What do you like about Apify?

Apify makes it incredibly easy to automate complex web scraping tasks without worrying about proxies, scaling, or infrastructure. The Actor Marketplac

7. Time-saving
Users value Apify for its time-saving capabilities, making data collection quick and efficient for various projects.
See 34 mentions

See Related User Reviews

Bakkesh K.
BK

Bakkesh K.

Small-Business (50 or fewer emp.)

4.5/5

"A Powerful Tool for Web Scraping"

What do you like about Apify?

Apify is a great platform for web scraping and it has powerfull set of tools for developers. It offers a developer friendly environment with SDK, API,

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Powerful and User-Friendly Web Scraping Platform for Developers"

What do you like about Apify?

What I like best about Apify is how quickly you can go from idea to working data extraction. The platform makes it super easy to build, test, and sche

Top Cons or Disadvantages of Apify

1. Pricing Issues
Users suggest expanding pricing tiers, highlighting affordable options for small users and those in developing countries.
See 35 mentions

See Related User Reviews

Shawn Y.
SY

Shawn Y.

Small-Business (50 or fewer emp.)

4.5/5

"Great platform with variety to tools for data research!"

What do you dislike about Apify?

It will be helpful if there's more pricing tiers for small users.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"How Apify helped me run my business"

What do you dislike about Apify?

The pricing could be made a bit cheaper especially for someone starting out in less developed countries.

2. Expensive
Users find Apify quite expensive, particularly regarding agent rental and usage costs that can add up quickly.
See 34 mentions

See Related User Reviews

Arnau M.
AM

Arnau M.

Enterprise (> 1000 emp.)

5.0/5

"Excellent scraping tool"

What do you dislike about Apify?

It can be a bit expensive sometimes, especially if you have to rent an actor and also pay for actor usage.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Great for MVPs"

What do you dislike about Apify?

Pricing, I feel that especially the Apify agents are quite expensive i.e. 35$/month for rent + usage..

3. Learning Difficulty
Users often face a steep learning curve with Apify, needing technical skills to navigate its advanced features effectively.
See 20 mentions

See Related User Reviews

Gerald A.
GA

Gerald A.

Small-Business (50 or fewer emp.)

4.5/5

"My apify experience"

What do you dislike about Apify?

As a non tech guy, it was intimidating at first until I watched a few YouTube videos. So I suggest you have a learning academy or a community where me

Jose B.
JB

Jose B.

Small-Business (50 or fewer emp.)

5.0/5

"Reliable automation engine for scalable and personalized outbound prospecting"

What do you dislike about Apify?

While Apify is powerful, there’s a bit of a learning curve when building and debugging new actors. Some target sites update frequently, which can brea

4. Learning Curve
Users face a steep learning curve with Apify, requiring technical skills to fully benefit from its features.
See 19 mentions

See Related User Reviews

Gerald A.
GA

Gerald A.

Small-Business (50 or fewer emp.)

4.5/5

"My apify experience"

What do you dislike about Apify?

As a non tech guy, it was intimidating at first until I watched a few YouTube videos. So I suggest you have a learning academy or a community where me

Jose B.
JB

Jose B.

Small-Business (50 or fewer emp.)

5.0/5

"Reliable automation engine for scalable and personalized outbound prospecting"

What do you dislike about Apify?

While Apify is powerful, there’s a bit of a learning curve when building and debugging new actors. Some target sites update frequently, which can brea

5. UX Improvement
Users find the UX improvement of Apify lacking, noting inconsistencies and a dated interface compared to competitors.
See 14 mentions

See Related User Reviews

Jose B.
JB

Jose B.

Small-Business (50 or fewer emp.)

5.0/5

"Reliable automation engine for scalable and personalized outbound prospecting"

What do you dislike about Apify?

While Apify is powerful, there’s a bit of a learning curve when building and debugging new actors. Some target sites update frequently, which can brea

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"A Powerful Tool"

What do you dislike about Apify?

Some actor execution times can be inconsistent, and there could be more transparency around error handling and troubleshooting. Additionally, the mobi

6. Complex Setup
Users find the complex setup of Apify challenging, particularly regarding configuration and maintenance for advanced scraping tasks.
See 13 mentions

See Related User Reviews

Don R.
DR

Don R.

Small-Business (50 or fewer emp.)

4.0/5

"Apify allowed us to solve a challenging problem, including direct access to the developer"

What do you dislike about Apify?

For users unfamiliar with APIs, or the end data source, its interface can require finessing to get your desired results

Nagarathna K.
NK

Nagarathna K.

Small-Business (50 or fewer emp.)

4.5/5

"Exceptional Ecosystem for Web Automation"

What do you dislike about Apify?

Some features can be complex to set up without sufficient guidance, which may frustrate new users.

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Apify Reviews (288)

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Reviews

Apify Reviews (288)

View 1 Video Reviews
4.7
288 reviews
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Даниил .
Д
Marketing Manager
Small-Business (50 or fewer emp.)
"Perfect tool for scalable web data collection and marketing automation"
What do you like best about Apify?

The best thing about Apify is its flexibility and speed for automating large-scale data collection from various web sources worldwide. It significantly accelerated our training and workflows. The platform makes it easy to integrate with other automation tools and APIs, which is extremely valuable for agencies working with complex data-driven marketing tasks Review collected by and hosted on G2.com.

What do you dislike about Apify?

Sometimes, handling rate limits and adapting scrapers to frequent website changes can be challenging. Some advanced features may require a steep learning curve for non-technical users. More out-of-the-box templates for social media and marketing analytics would make the platform even better. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
CI
Small-Business (50 or fewer emp.)
"Reliable and easy-to-scale web automation platform"
What do you like best about Apify?

Apify has made large-scale data extraction both straightforward and dependable for us. I appreciate the flexibility of the actors and how seamlessly they connect with tools such as n8n, Google Sheets, and Pinecone. The documentation is easy to follow, the platform remains stable, and it handles scaling with multiple scrapers running in parallel without issues. Thanks to Apify, we've significantly reduced manual work and have been able to incorporate automation into our daily workflow. Review collected by and hosted on G2.com.

What do you dislike about Apify?

Sometimes debugging long-running tasks can take extra time, especially when checking logs for specific errors.

Also, the pricing could be a bit more flexible for high-volume users.

Overall, these are minor issues compared to the overall value it provides. Review collected by and hosted on G2.com.

John K.
JK
Co-Founder & Managing Director
Small-Business (50 or fewer emp.)
"Essential Infrastructure for Scalable B2B Lead Generation in Emerging Markets"
What do you like best about Apify?

Apify's reliability and scale capabilities are exceptional. The LinkedIn Sales Navigator and Google Maps scrapers consistently deliver 2,000-5,000 prospect records within hours, handling anti-bot measures elegantly. The compute-based pricing model makes high-volume scraping economical—we've achieved 75% cost reduction compared to manual research while expanding our service capacity 40%. Custom actor development enables us to scrape African business directories and regional platforms where no commercial alternatives exist. The JSON output integrates seamlessly with Clay, enabling fully automated lead generation workflows. For agencies managing 100+ annual projects across data-sparse markets, Apify provides mission-critical infrastructure that directly enables premium service offerings and generates 40-50x ROI. Review collected by and hosted on G2.com.

What do you dislike about Apify?

Cost estimation is opaque—it's impossible to predict compute unit consumption before running scrapers, creating budget uncertainty for client-billable projects. A built-in cost estimator with optimization recommendations would dramatically improve planning. The learning curve for custom actors requires JavaScript proficiency, limiting accessibility for non-technical team members. Pre-built actors for African-specific platforms (regional B2B directories, procurement portals, tender sites) are missing, forcing custom development. The platform lacks workflow templates or guided setups for common use cases like "LinkedIn → Clay → CRM" pipelines. Error messages can be cryptic when scrapers fail, requiring technical debugging. Integration with Clay could be more seamless—current webhook configurations are fragile and require manual dataset exports. Review collected by and hosted on G2.com.

Avinash M.
AM
Computer Professional
Small-Business (50 or fewer emp.)
"The Best All-in-One Solution for Web Automation and Data Collection"
What do you like best about Apify?

Great for non-technical and technical users alike.

Apify’s learning curve is low — ready-made actors let non-developers start quickly. If you’re technical, you can build custom actors or modify existing ones. The platform’s flexibility, scheduling, and integrated proxies make it a go-to for our data team. Review collected by and hosted on G2.com.

What do you dislike about Apify?

all people not providing free user discounts. Review collected by and hosted on G2.com.

Khang P.
KP
Biz Dev Lead (Head of Merchant Acquisition & Merchant Success)
Mid-Market (51-1000 emp.)
"Great Tool for Automating Review Collection Across Platforms"
What do you like best about Apify?

I really like how Apify makes it simple to scrape and organize reviews from multiple platforms like Tripadvisor, Google Maps, and LinkedIn. The ready-made actors save a lot of setup time, and scheduling tasks is very easy. Once set up, everything runs in the background reliably, and the data comes out clean in JSON or CSV formats, which makes it effortless to plug into our reporting and dashboards. For us, it has turned a slow, manual process into something fully automated and scalable. Review collected by and hosted on G2.com.

What do you dislike about Apify?

The main challenge is that when websites update their layout, the actors can break and need adjustments. For simple use cases, it’s fine, but if you need more advanced customization, it can feel a bit technical if you’re not a developer. Pricing can also be a little tricky to estimate when usage scales up quickly. These aren’t deal-breakers, but they are areas where the experience could be improved. Review collected by and hosted on G2.com.

Timothy H.
TH
Founder
Small-Business (50 or fewer emp.)
"Gold mine tool that packs...."
What do you like best about Apify?

I like how easy it is to scale from a simple one-off scraper to a fully automated workflow. The actor model, scheduling, and proxy management take away the headaches of maintaining scripts manually. I also appreciate the marketplace of prebuilt scrapers—it speeds up projects when we don’t need a custom build. Review collected by and hosted on G2.com.

What do you dislike about Apify?

The learning curve can be steep for non-technical users, especially when building custom actors. Some sites with strong anti-bot protections still require extra fine-tuning and advanced proxy setups, which can add time and cost. Pricing can also increase quickly if you’re running large-scale scrapes. Review collected by and hosted on G2.com.

Abdelrahman A.
AA
software dev
Small-Business (50 or fewer emp.)
"Freelancer"
What do you like best about Apify?

I am a freelancer. I have built a TON of programs for clients and it relies heavily on APIFY actor. i even am thinking of making my own actor literally.

I mostly use it in automated stuff that contains IP and bot detection which makes it 100% safe for me to do whatever scraping process i want. Review collected by and hosted on G2.com.

What do you dislike about Apify?

nothing much to be honest. they even give 5$ for you to test all the actors you want. Review collected by and hosted on G2.com.

Sina K.
SK
Researcher Phd Candidate
Small-Business (50 or fewer emp.)
"Apify has been a reliable and flexible way to collect job market data at scale."
What do you like best about Apify?

I like that Apify makes it easy to scrape complex sites like LinkedIn without having to maintain my own code. The community actors, especially the LinkedIn jobs scraper, save me a lot of time because they handle things like login and pagination automatically. The output is clean JSON, which I can load straight into my MongoDB and use in my Python workflows. Scheduling runs and monitoring them from the dashboard is also very convenient. Review collected by and hosted on G2.com.

What do you dislike about Apify?

The main limitation for me is in the Python API. I can’t change memory allocation when triggering a run from Python, so even though my plan includes more memory, I’m stuck with the 4 GB default while I offered more on web UI. This makes larger scrapes slower than they need to be. Review collected by and hosted on G2.com.

V
Software Developer
Small-Business (50 or fewer emp.)
"Apify Review"
What do you like best about Apify?

The product has led to a significant decrease in technical debt and has noticeably shortened our development time. Additionally, it has had a direct positive effect on revenue by enabling scalable lead generation. Review collected by and hosted on G2.com.

What do you dislike about Apify?

The platform presents a steep learning curve when it comes to customization, which can be challenging for new users. Additionally, I found that pricing and billing transparency could be improved, as it is not always clear how charges are calculated. Debugging and maintaining scrapers also require significant effort and attention. Review collected by and hosted on G2.com.

Gede Rama P.
GP
Co-Founder
Small-Business (50 or fewer emp.)
"The future of data scrapping"
What do you like best about Apify?

Instead of a single, rigid API, we found an entire store filled with hundreds of "actors" ready to solve any problem we could throw at them.

This isn't just a handful of features, it's a living, breathing marketplace where solutions are always being built. And when we had a question? The authors behind the actors were so responsive and helpful Review collected by and hosted on G2.com.

What do you dislike about Apify?

We've hit a few bumps, like some of the documentation on cURL methods being a bit tricky to navigate, or the occasional confusion over pricing models on community-managed actors.

Some of the lower-rated actors are also a bit of a letdown. Review collected by and hosted on G2.com.