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Critical Mention

By Critical Mention - an Onclusive company

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Critical Mention Reviews & Product Details

Critical Mention Product Details
Profile Status

This profile is currently managed by Critical Mention but has limited features.

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

14 months

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Critical Mention Media

Critical Mention Demo - Critical Mention Analytics
Easily generate reports and track metrics like publicity value, geographic breakdown and audience value
Critical Mention Demo - Critical Mention Dashboard
Critical Mention User Dashboard
Critical Mention Demo - Critical Mention Media Contact Database
Discover the Most Accurate and Frequently Updated Contact Information for the Outlets, Reporters, Broadcasters, Influencers, Producers and Bloggers That Matter to you.
Critical Mention Demo - Critical Mention Alerts
Customize alerts to contain specific media types or markets. Choose to be notified by email for any keywords hits or set up a daily digest of all of your coverage.
Critical Mention Demo - Critical Mention Reports
Leverage customizable reporting to share crucial KPIs with clients and sentiment analysis to help your clients understand the context of coverage.
Critical Mention Demo - Critical Mention Search and Mentions
PR, Communications and marketing agencies use the Critical Mention platform to help clients track earned media coverage in real-time, analyze campaigns and grow their brands.
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Critical Mention Reviews (220)

View 2 Video Reviews
Reviews

Critical Mention Reviews (220)

View 2 Video Reviews
4.3
220 reviews

Pros & Cons

Generated from real user reviews
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KJ
Senior Account Executive
Small-Business (50 or fewer emp.)
"Critical Mention does a good job monitoring outlets and creating comprehensive reports for clients."
What do you like best about Critical Mention?

The reports are easily the best thing about critical mention. The analytics at the top, the breakdown of categories, the charts and the ability to view all coverage in one place is loved by myself and my clients. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

The estimated audience values are always wayyyyyy off for online outlets. We are constantly having to adjust the numbers which is extremely time consuming and frustrating. It also misses a ton of mentions so we are often having to search for coverage manually or via other search engines and adding them to reports manually. Review collected by and hosted on G2.com.

Marissa E.
ME
Director of Communications
Mid-Market (51-1000 emp.)
"A Great All-In-One PR Solution"
What do you like best about Critical Mention?

Before choosing Critical Mention, I researched several industry-leading tools. Critical Mention had the best features, the most inclusive list of media monitoring channels, and the ability to find and update contact information for journalists and reporters, as well as send out press releases and other important public communications. The cherry on top is the interactive reports. These reports allow us to easily monitor the reach, sentiment, and impact of our communications efforts. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

I wish that the search function were easier to use. Trying to determine if I'm using the best search criteria can be a little challenging. Review collected by and hosted on G2.com.

MA
Public Relations Manager
Mid-Market (51-1000 emp.)
"Critical Mention has been the perfect solution for my media monitoring needs"
What do you like best about Critical Mention?

The ease of capturing, saving and sharing clips. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

There is not much to dislike. It has all the features i'm looking for. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

Thank you for taking the time to let us know how Critical Mention has met all of your media monitoring needs! We're delighted to see that you enjoy our real-time mentions and appreciate the kind words you had to offer. We're happy to know we're the perfect solution for your brand.

Vesia H.
VH
Communications Specialist
Small-Business (50 or fewer emp.)
"Leveling Up Our Media Reporting"
What do you like best about Critical Mention?

What I like best about CM are the analytics and reports that allow me to offer better informed counsel to those I support in their public relations efforts. It's also a great reporting mechanism for grants and accountability to stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

I'd like to see to media mentions to go back further than two years. Review collected by and hosted on G2.com.

Verified User in Research
AR
Small-Business (50 or fewer emp.)
"Powerful but falling behind"
What do you like best about Critical Mention?

Breadth and depth. When we signed up several years ago it was the only system which tracked print/web/broadcast/socials. Their license with Nexis helps us track global mentions we'd otherwise miss. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

OOB reporting is very shallow. We have to export the csv of our daily alerts into a different system to get meaningful data. We no longer use X/Twitter, but CM's roadmap has no plans to include Bsky; instead they want to sell us an additional product to monitor that. Also, it would be great if we could batch upload persistent identifiers (DOIs, etc.) to track in addition to names. Review collected by and hosted on G2.com.

Verified User in Government Administration
UG
Enterprise (> 1000 emp.)
"Great way to see how your work is being featured"
What do you like best about Critical Mention?

I like the ability to see the mentions and view how our work, messaging etc is being featured in local media. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

The ability to find our mentions could be better streamlined. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business (50 or fewer emp.)
"Love this software!"
What do you like best about Critical Mention?

The entire platform is user friendly and provides all of the tools needed to conduct media relations. Your account rep is fantastic, unlike competitors' products where you don't even know how to quickly get in touch with them. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

For social listening, I wish it had BlueSky and LinkedIn. Review collected by and hosted on G2.com.

Scott J.
SJ
Public Relations Director
Mid-Market (51-1000 emp.)
"Simply the best!"
What do you like best about Critical Mention?

I have been in PR for more than 15 years and have tried a lot of media monitoring services, but none ever met my expectations ... until I found Critica Mention. It is the most comprehensive and user-friendly media monitoring service I've used in my career. The customer service is outstanding. Critical Mention has exceeded my expectations, and I hope to use their service for a long time. I've rebuffed any other services that have tried to pitch me over the years (and there have been plenty). I don't even waste my time taking a meeting, because I couldn't be happier with Critical Mention. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

I have not disliked anything at this point. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

Hi Scott, thank you for leaving such a wonderful review. We're delighted to see that you and your team can easily monitor all of your media coverage with Critical Mention. Thanks, again!

Verified User in Food & Beverages
UF
Enterprise (> 1000 emp.)
"Media monitoring with custom reports"
What do you like best about Critical Mention?

Customized reports, ease of sharing those reports Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Could use more graphics in custom reports if allowed Review collected by and hosted on G2.com.

Bruce S.
BS
Small-Business (50 or fewer emp.)
"Critical Mention is Excellent!"
What do you like best about Critical Mention?

Critical Mention alerts me anytime one of our clients is featured in the media. It also allows me to share and download clips of our clients on television. This is such a valuable tool for any PR professional. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

There isn't really anything I would change about Critical Mention. I have been subscriber for many years and it always does exactly what I need it to. If you do run into a problem, they are always willing to help. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

14 months

Average Discount

14%

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Critical Mention Features
Keyword Targeting
Custom Feeds and Alerts
Custom Reports
Broadcast Media
Print Media
Online Media
Local Media
National Media
International Media
Social Measurement
Brand Monitoring
Keyword Tracking