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Best Media Monitoring Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Media monitoring software provides users with up to date news feeds and alerts from a selection of media channels. Public relations (PR) departments use these tools to follow media channels relevant to their industry, and those of clients and business partners. Media monitoring solutions help companies track mentions of their brand or executives in the news and online, analyze trends in media coverage, measure the success of PR campaigns, and protect brand reputation by responding quickly to crises or negative publicity.

Media monitoring software can offer access to different types of media channels. Print media coverage may include newspapers, magazines, and trade journals, while broadcast channels cover television and radio. Many media monitoring tools provide access to online sources such as websites, news sites, blogs, and social media. A few media monitoring providers also track podcast mentions.

PR firms and businesses with in-house PR teams often use media monitoring tools alongside other public relations software, such as press release distribution software, PR analytics software, and media and influencer targeting software.

To qualify for inclusion in the Media Monitoring category, a product must:

Track various traditional or online media channels
Allow users to target specific keywords, mentions, or topics, and customize feeds to their liking
Provide users with relevant updates and alerts based on selected feeds
Collect and store links to relevant media content for future reference
Analyze findings with reporting features such as number and frequency of mentions, impact on company, etc.
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Featured Media Monitoring Software At A Glance

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
157 Listings in Media Monitoring Available
(2,380)4.0 out of 5
Optimized for quick response
View top Consulting Services for Meltwater
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

    Users
    • Social Media Manager
    • Communications Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 42% Small-Business
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a comprehensive platform used for media relations, data analysis, sentiment tracking, and social media management.
    • Users like the platform's versatility, advanced search function, customer service, and the ability to automate tasks involved in data analysis.
    • Users experienced issues with the platform's user-friendliness, slow loading times, and difficulties in configuring certain features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    142
    Helpful
    130
    Features
    117
    Customer Support
    86
    Helpfulness
    85
    Cons
    Improvement Needed
    51
    Learning Curve
    47
    Difficult Navigation
    39
    Search Functionality
    39
    Complexity
    38
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Meltwater features and usability ratings that predict user satisfaction
    8.4
    Has the product been a good partner in doing business?
    Average: 9.3
    8.1
    Custom Feeds and Alerts
    Average: 8.6
    7.8
    Custom Reports
    Average: 8.5
    8.2
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    25,091 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,561 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

Users
  • Social Media Manager
  • Communications Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 42% Small-Business
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a comprehensive platform used for media relations, data analysis, sentiment tracking, and social media management.
  • Users like the platform's versatility, advanced search function, customer service, and the ability to automate tasks involved in data analysis.
  • Users experienced issues with the platform's user-friendliness, slow loading times, and difficulties in configuring certain features.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
142
Helpful
130
Features
117
Customer Support
86
Helpfulness
85
Cons
Improvement Needed
51
Learning Curve
47
Difficult Navigation
39
Search Functionality
39
Complexity
38
Meltwater features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 9.3
8.1
Custom Feeds and Alerts
Average: 8.6
7.8
Custom Reports
Average: 8.5
8.2
Keyword Targeting
Average: 8.6
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
25,091 Twitter followers
LinkedIn® Page
www.linkedin.com
2,561 employees on LinkedIn®
(1,264)4.2 out of 5
Optimized for quick response
7th Easiest To Use in Media Monitoring software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Find It Here. Global audio and video intelligence for data-driven decision makers. TVEyes offers powerful tools and applications that turn audio and video content into actionable intelligence. With

    Users
    • Account Executive
    • Communications Director
    Industries
    • Public Relations and Communications
    • Non-Profit Organization Management
    Market Segment
    • 49% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • TVEyes Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    82
    Video Clipping
    61
    Mentions Tracking
    43
    Coverage
    42
    Search Efficiency
    39
    Cons
    Clip Issues
    54
    Outdated Design
    40
    Difficult Navigation
    36
    Search Functionality
    36
    Limited Search Functionality
    19
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • TVEyes features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    7.6
    Custom Feeds and Alerts
    Average: 8.6
    7.1
    Custom Reports
    Average: 8.5
    7.7
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    TVEyes
    Company Website
    Year Founded
    1999
    HQ Location
    Fairfield, CT
    Twitter
    @TVEyesInc
    5,313 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    40 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Find It Here. Global audio and video intelligence for data-driven decision makers. TVEyes offers powerful tools and applications that turn audio and video content into actionable intelligence. With

Users
  • Account Executive
  • Communications Director
Industries
  • Public Relations and Communications
  • Non-Profit Organization Management
Market Segment
  • 49% Small-Business
  • 30% Mid-Market
TVEyes Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
82
Video Clipping
61
Mentions Tracking
43
Coverage
42
Search Efficiency
39
Cons
Clip Issues
54
Outdated Design
40
Difficult Navigation
36
Search Functionality
36
Limited Search Functionality
19
TVEyes features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
7.6
Custom Feeds and Alerts
Average: 8.6
7.1
Custom Reports
Average: 8.5
7.7
Keyword Targeting
Average: 8.6
Seller Details
Seller
TVEyes
Company Website
Year Founded
1999
HQ Location
Fairfield, CT
Twitter
@TVEyesInc
5,313 Twitter followers
LinkedIn® Page
www.linkedin.com
40 employees on LinkedIn®

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(2,857)4.5 out of 5
2nd Easiest To Use in Media Monitoring software
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 66% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a comprehensive digital marketing tool that combines keyword research, site audits, competitor analysis, and reporting in one platform.
    • Reviewers like the depth of data provided by Semrush, its user-friendly interface, and its ability to integrate with Google Analytics and Google Search Console.
    • Users mentioned that the pricing of Semrush can be high for smaller businesses and freelancers, and the platform can feel overwhelming for beginners due to the wide range of features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    524
    Ease of Use
    507
    Keyword Research
    458
    Helpful
    419
    SEO Optimization
    396
    Cons
    Expensive
    334
    High Pricing
    295
    High Costs
    259
    Learning Curve
    195
    Pricing Issues
    184
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Semrush features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.1
    Custom Feeds and Alerts
    Average: 8.6
    8.9
    Custom Reports
    Average: 8.5
    9.0
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    301,935 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,256 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 66% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a comprehensive digital marketing tool that combines keyword research, site audits, competitor analysis, and reporting in one platform.
  • Reviewers like the depth of data provided by Semrush, its user-friendly interface, and its ability to integrate with Google Analytics and Google Search Console.
  • Users mentioned that the pricing of Semrush can be high for smaller businesses and freelancers, and the platform can feel overwhelming for beginners due to the wide range of features.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
524
Ease of Use
507
Keyword Research
458
Helpful
419
SEO Optimization
396
Cons
Expensive
334
High Pricing
295
High Costs
259
Learning Curve
195
Pricing Issues
184
Semrush features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.1
Custom Feeds and Alerts
Average: 8.6
8.9
Custom Reports
Average: 8.5
9.0
Keyword Targeting
Average: 8.6
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
301,935 Twitter followers
LinkedIn® Page
www.linkedin.com
2,256 employees on LinkedIn®
(300)4.7 out of 5
Optimized for quick response
View top Consulting Services for AlphaSense
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meet AlphaSense: the world's leading market intelligence and search platform. AlphaSense is a market intelligence platform used by the world’s top companies and financial institutions to help profes

    Users
    • Analyst
    • Associate
    Industries
    • Financial Services
    • Pharmaceuticals
    Market Segment
    • 49% Enterprise
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AlphaSense Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    45
    Useful
    38
    Search Functionality
    34
    Helpful
    28
    Features
    21
    Cons
    Search Functionality
    17
    Usage Limitations
    13
    Insufficient Information
    11
    Lacking Features
    11
    Limited Customization
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AlphaSense features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Custom Feeds and Alerts
    Average: 8.6
    8.9
    Custom Reports
    Average: 8.5
    9.2
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @AlphaSenseInc
    27,737 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,628 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meet AlphaSense: the world's leading market intelligence and search platform. AlphaSense is a market intelligence platform used by the world’s top companies and financial institutions to help profes

Users
  • Analyst
  • Associate
Industries
  • Financial Services
  • Pharmaceuticals
Market Segment
  • 49% Enterprise
  • 32% Small-Business
AlphaSense Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
45
Useful
38
Search Functionality
34
Helpful
28
Features
21
Cons
Search Functionality
17
Usage Limitations
13
Insufficient Information
11
Lacking Features
11
Limited Customization
11
AlphaSense features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
9.2
Custom Feeds and Alerts
Average: 8.6
8.9
Custom Reports
Average: 8.5
9.2
Keyword Targeting
Average: 8.6
Seller Details
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@AlphaSenseInc
27,737 Twitter followers
LinkedIn® Page
www.linkedin.com
2,628 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

    Users
    • Analyst
    • Consultant
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 36% Enterprise
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brandwatch Consumer Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Features
    12
    Trend Analysis
    11
    Dashboards
    10
    Helpful
    10
    Cons
    Data Limitations
    6
    Learning Curve
    5
    Difficult Navigation
    4
    Improvement Needed
    4
    Inaccurate Sentiment Analysis
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Custom Feeds and Alerts
    Average: 8.6
    7.8
    Custom Reports
    Average: 8.5
    8.5
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Brighton, East Sussex
    Twitter
    @Brandwatch
    34,530 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,005 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

Users
  • Analyst
  • Consultant
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 36% Enterprise
  • 33% Mid-Market
Brandwatch Consumer Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Features
12
Trend Analysis
11
Dashboards
10
Helpful
10
Cons
Data Limitations
6
Learning Curve
5
Difficult Navigation
4
Improvement Needed
4
Inaccurate Sentiment Analysis
4
Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.3
Custom Feeds and Alerts
Average: 8.6
7.8
Custom Reports
Average: 8.5
8.5
Keyword Targeting
Average: 8.6
Seller Details
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,530 Twitter followers
LinkedIn® Page
www.linkedin.com
1,005 employees on LinkedIn®
(257)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Media Monitoring software
View top Consulting Services for YouScan
Save to My Lists
Entry Level Price:$299.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 47% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • YouScan Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    75
    Helpful
    74
    Customer Support
    70
    User Interface
    48
    Intuitive
    45
    Cons
    Learning Curve
    17
    Data Inaccuracy
    13
    Slow Performance
    12
    Difficult Learning
    11
    Missing Features
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • YouScan features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Custom Feeds and Alerts
    Average: 8.6
    9.0
    Custom Reports
    Average: 8.5
    9.5
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    YouScan
    Company Website
    Year Founded
    2010
    HQ Location
    Kyiv, Kyiv City
    Twitter
    @YouScan_io
    437 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    85 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

Users
No information available
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 47% Small-Business
  • 37% Mid-Market
YouScan Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
75
Helpful
74
Customer Support
70
User Interface
48
Intuitive
45
Cons
Learning Curve
17
Data Inaccuracy
13
Slow Performance
12
Difficult Learning
11
Missing Features
11
YouScan features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.1
Custom Feeds and Alerts
Average: 8.6
9.0
Custom Reports
Average: 8.5
9.5
Keyword Targeting
Average: 8.6
Seller Details
Seller
YouScan
Company Website
Year Founded
2010
HQ Location
Kyiv, Kyiv City
Twitter
@YouScan_io
437 Twitter followers
LinkedIn® Page
www.linkedin.com
85 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Onclusive is a comprehensive PR and communications solution designed to assist organizations in navigating the complexities of brand management and reputation building. By leveraging advanced data sci

    Users
    • Communications Manager
    Industries
    • Public Relations and Communications
    • Information Technology and Services
    Market Segment
    • 38% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Onclusive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    7
    Helpful
    6
    Mentions Tracking
    6
    Response Time
    6
    Ease of Use
    5
    Cons
    Limited Coverage
    4
    Data Inaccuracy
    3
    Incomplete Media Coverage
    3
    Clip Issues
    2
    Inaccuracy
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Onclusive features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.2
    Custom Feeds and Alerts
    Average: 8.6
    8.4
    Custom Reports
    Average: 8.5
    8.3
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Onclusive
    Company Website
    Year Founded
    2002
    HQ Location
    Palo Alto, CA
    Twitter
    @Onclusive
    3,628 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    917 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Onclusive is a comprehensive PR and communications solution designed to assist organizations in navigating the complexities of brand management and reputation building. By leveraging advanced data sci

Users
  • Communications Manager
Industries
  • Public Relations and Communications
  • Information Technology and Services
Market Segment
  • 38% Mid-Market
  • 31% Small-Business
Onclusive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
7
Helpful
6
Mentions Tracking
6
Response Time
6
Ease of Use
5
Cons
Limited Coverage
4
Data Inaccuracy
3
Incomplete Media Coverage
3
Clip Issues
2
Inaccuracy
2
Onclusive features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.2
Custom Feeds and Alerts
Average: 8.6
8.4
Custom Reports
Average: 8.5
8.3
Keyword Targeting
Average: 8.6
Seller Details
Seller
Onclusive
Company Website
Year Founded
2002
HQ Location
Palo Alto, CA
Twitter
@Onclusive
3,628 Twitter followers
LinkedIn® Page
www.linkedin.com
917 employees on LinkedIn®
(289)4.6 out of 5
8th Easiest To Use in Media Monitoring software
View top Consulting Services for Muck Rack
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show sta

    Users
    • Senior Account Executive
    • Account Coordinator
    Industries
    • Public Relations and Communications
    • Entertainment
    Market Segment
    • 57% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Muck Rack Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Database Quality
    45
    Ease of Use
    43
    Contact Information
    27
    Features
    27
    Helpful
    26
    Cons
    Data Inaccuracy
    12
    Search Functionality
    10
    Difficult Navigation
    8
    Expensive
    8
    Limited Search Functionality
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Muck Rack features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.3
    8.1
    Custom Feeds and Alerts
    Average: 8.6
    8.2
    Custom Reports
    Average: 8.5
    8.4
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Muck Rack
    Company Website
    Year Founded
    2009
    HQ Location
    Miami, FL
    Twitter
    @muckrack
    59,029 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    372 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show sta

Users
  • Senior Account Executive
  • Account Coordinator
Industries
  • Public Relations and Communications
  • Entertainment
Market Segment
  • 57% Small-Business
  • 29% Mid-Market
Muck Rack Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Database Quality
45
Ease of Use
43
Contact Information
27
Features
27
Helpful
26
Cons
Data Inaccuracy
12
Search Functionality
10
Difficult Navigation
8
Expensive
8
Limited Search Functionality
7
Muck Rack features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
8.1
Custom Feeds and Alerts
Average: 8.6
8.2
Custom Reports
Average: 8.5
8.4
Keyword Targeting
Average: 8.6
Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,029 Twitter followers
LinkedIn® Page
www.linkedin.com
372 employees on LinkedIn®
(1,223)3.9 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and socia

    Users
    • Account Executive
    • Account Coordinator
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 44% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CisionOne Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    25
    User Interface
    15
    Features
    14
    Media Outreach
    14
    Customer Support
    11
    Cons
    Learning Curve
    11
    Missing Features
    10
    Filtering Issues
    9
    Not Intuitive
    9
    Insufficient Information
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CisionOne features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.3
    7.7
    Custom Feeds and Alerts
    Average: 8.6
    7.5
    Custom Reports
    Average: 8.5
    7.6
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Cision
    Company Website
    Year Founded
    1867
    HQ Location
    Chicago, IL
    Twitter
    @Cision
    49,259 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,885 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and socia

Users
  • Account Executive
  • Account Coordinator
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 44% Small-Business
  • 35% Mid-Market
CisionOne Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
25
User Interface
15
Features
14
Media Outreach
14
Customer Support
11
Cons
Learning Curve
11
Missing Features
10
Filtering Issues
9
Not Intuitive
9
Insufficient Information
8
CisionOne features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.3
7.7
Custom Feeds and Alerts
Average: 8.6
7.5
Custom Reports
Average: 8.5
7.6
Keyword Targeting
Average: 8.6
Seller Details
Seller
Cision
Company Website
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
49,259 Twitter followers
LinkedIn® Page
www.linkedin.com
3,885 employees on LinkedIn®
(44)4.5 out of 5
6th Easiest To Use in Media Monitoring software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dataminr provides a revolutionary real-time AI platform for detecting events, risks and critical information from public data signals. Recognized as one of the world's leading AI companies, Dataminr e

    Users
    No information available
    Industries
    • Security and Investigations
    Market Segment
    • 61% Enterprise
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dataminr Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3
    Efficiency Improvement
    3
    Incident Management
    3
    Time-saving
    3
    Artificial Intelligence
    2
    Cons
    Difficult Setup
    1
    Improvement Needed
    1
    Lack of Customization
    1
    Learning Curve
    1
    Limited Functionality
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dataminr features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Custom Feeds and Alerts
    Average: 8.6
    8.6
    Custom Reports
    Average: 8.5
    9.0
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Dataminr
    Year Founded
    2009
    HQ Location
    New York, NY
    Twitter
    @Dataminr
    16,539 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    756 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dataminr provides a revolutionary real-time AI platform for detecting events, risks and critical information from public data signals. Recognized as one of the world's leading AI companies, Dataminr e

Users
No information available
Industries
  • Security and Investigations
Market Segment
  • 61% Enterprise
  • 32% Small-Business
Dataminr Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Efficiency Improvement
3
Incident Management
3
Time-saving
3
Artificial Intelligence
2
Cons
Difficult Setup
1
Improvement Needed
1
Lack of Customization
1
Learning Curve
1
Limited Functionality
1
Dataminr features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.3
8.8
Custom Feeds and Alerts
Average: 8.6
8.6
Custom Reports
Average: 8.5
9.0
Keyword Targeting
Average: 8.6
Seller Details
Seller
Dataminr
Year Founded
2009
HQ Location
New York, NY
Twitter
@Dataminr
16,539 Twitter followers
LinkedIn® Page
www.linkedin.com
756 employees on LinkedIn®
(300)4.6 out of 5
9th Easiest To Use in Media Monitoring software
View top Consulting Services for Brand24
Save to My Lists
Entry Level Price:$199.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversat

    Users
    • Marketing Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 66% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brand24 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    6
    Ease of Use
    6
    Helpful
    5
    Filtering Capabilities
    4
    Filtering Options
    4
    Cons
    Learning Curve
    2
    Account Management
    1
    Difficult Navigation
    1
    Email Issues
    1
    Improvement Needed
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brand24 features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Custom Feeds and Alerts
    Average: 8.6
    8.9
    Custom Reports
    Average: 8.5
    8.8
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Brand24
    Company Website
    Year Founded
    2010
    HQ Location
    Wrocław, Poland
    Twitter
    @brand24
    23,783 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    98 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversat

Users
  • Marketing Manager
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 66% Small-Business
  • 27% Mid-Market
Brand24 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
6
Ease of Use
6
Helpful
5
Filtering Capabilities
4
Filtering Options
4
Cons
Learning Curve
2
Account Management
1
Difficult Navigation
1
Email Issues
1
Improvement Needed
1
Brand24 features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
8.7
Custom Feeds and Alerts
Average: 8.6
8.9
Custom Reports
Average: 8.5
8.8
Keyword Targeting
Average: 8.6
Seller Details
Seller
Brand24
Company Website
Year Founded
2010
HQ Location
Wrocław, Poland
Twitter
@brand24
23,783 Twitter followers
LinkedIn® Page
www.linkedin.com
98 employees on LinkedIn®
(603)4.5 out of 5
15th Easiest To Use in Media Monitoring software
View top Consulting Services for Ahrefs
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive resear

    Users
    • Marketing Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 62% Small-Business
    • 31% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Ahrefs is a comprehensive SEO tool that offers backlink analysis, keyword research, and site auditing capabilities.
    • Users like the user-friendly interface, comprehensive backlink database, and the depth of insights provided by the Site Explorer and Content Explorer tools.
    • Reviewers experienced high pricing for freelancers or small businesses, steep learning curve for beginners, and limitations on certain features in lower-tier plans.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Ahrefs Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Keyword Research
    44
    Features
    34
    SEO Optimization
    34
    Ease of Use
    32
    Backlink Analysis
    31
    Cons
    Expensive
    29
    High Costs
    28
    Limited Features
    14
    Pricing Issues
    13
    Inaccurate Data
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Ahrefs features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Custom Feeds and Alerts
    Average: 8.6
    8.2
    Custom Reports
    Average: 8.5
    9.0
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Ahrefs
    Company Website
    Year Founded
    2010
    HQ Location
    Singapore
    Twitter
    @ahrefs
    166,242 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    178 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive resear

Users
  • Marketing Manager
  • Founder
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 62% Small-Business
  • 31% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Ahrefs is a comprehensive SEO tool that offers backlink analysis, keyword research, and site auditing capabilities.
  • Users like the user-friendly interface, comprehensive backlink database, and the depth of insights provided by the Site Explorer and Content Explorer tools.
  • Reviewers experienced high pricing for freelancers or small businesses, steep learning curve for beginners, and limitations on certain features in lower-tier plans.
Ahrefs Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Keyword Research
44
Features
34
SEO Optimization
34
Ease of Use
32
Backlink Analysis
31
Cons
Expensive
29
High Costs
28
Limited Features
14
Pricing Issues
13
Inaccurate Data
12
Ahrefs features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.7
Custom Feeds and Alerts
Average: 8.6
8.2
Custom Reports
Average: 8.5
9.0
Keyword Targeting
Average: 8.6
Seller Details
Seller
Ahrefs
Company Website
Year Founded
2010
HQ Location
Singapore
Twitter
@ahrefs
166,242 Twitter followers
LinkedIn® Page
www.linkedin.com
178 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Take your media monitoring to the next level with Nexis Newsdesk: a media intelligence tool that offers the latest news and business content to help you uncover insights and drive business decisions.

    Users
    • Intern
    Industries
    • Broadcast Media
    • Media Production
    Market Segment
    • 39% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Nexis Newsdesk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customization
    1
    Ease of Use
    1
    Simple
    1
    Cons
    Difficult Navigation
    1
    Learning Curve
    1
    Poor Customer Support
    1
    Poor Response System
    1
    Usability Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Nexis Newsdesk features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Custom Feeds and Alerts
    Average: 8.6
    8.3
    Custom Reports
    Average: 8.5
    9.2
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1970
    HQ Location
    New York
    Twitter
    @NexisSolutions
    1,270 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    10,585 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Take your media monitoring to the next level with Nexis Newsdesk: a media intelligence tool that offers the latest news and business content to help you uncover insights and drive business decisions.

Users
  • Intern
Industries
  • Broadcast Media
  • Media Production
Market Segment
  • 39% Small-Business
  • 31% Mid-Market
Nexis Newsdesk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customization
1
Ease of Use
1
Simple
1
Cons
Difficult Navigation
1
Learning Curve
1
Poor Customer Support
1
Poor Response System
1
Usability Issues
1
Nexis Newsdesk features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
9.2
Custom Feeds and Alerts
Average: 8.6
8.3
Custom Reports
Average: 8.5
9.2
Keyword Targeting
Average: 8.6
Seller Details
Year Founded
1970
HQ Location
New York
Twitter
@NexisSolutions
1,270 Twitter followers
LinkedIn® Page
www.linkedin.com
10,585 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Spark strategic decisions with a global news database and powerful research platform. Every day and in every industry, there is an intensifying demand for the latest news, contextual content, rich da

    Users
    No information available
    Industries
    • Public Relations and Communications
    • Market Research
    Market Segment
    • 51% Enterprise
    • 29% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Factiva features and usability ratings that predict user satisfaction
    7.8
    Has the product been a good partner in doing business?
    Average: 9.3
    9.0
    Custom Feeds and Alerts
    Average: 8.6
    8.5
    Custom Reports
    Average: 8.5
    8.8
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Dow Jones
    Year Founded
    1882
    HQ Location
    New York, NY
    Twitter
    @DowJones
    126,568 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    18,227 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Spark strategic decisions with a global news database and powerful research platform. Every day and in every industry, there is an intensifying demand for the latest news, contextual content, rich da

Users
No information available
Industries
  • Public Relations and Communications
  • Market Research
Market Segment
  • 51% Enterprise
  • 29% Mid-Market
Factiva features and usability ratings that predict user satisfaction
7.8
Has the product been a good partner in doing business?
Average: 9.3
9.0
Custom Feeds and Alerts
Average: 8.6
8.5
Custom Reports
Average: 8.5
8.8
Keyword Targeting
Average: 8.6
Seller Details
Seller
Dow Jones
Year Founded
1882
HQ Location
New York, NY
Twitter
@DowJones
126,568 Twitter followers
LinkedIn® Page
www.linkedin.com
18,227 employees on LinkedIn®
(719)4.4 out of 5
Optimized for quick response
4th Easiest To Use in Media Monitoring software
Save to My Lists
Entry Level Price:$349.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The pla

    Users
    • Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Newswire Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    57
    Distribution Efficiency
    40
    Reach
    23
    Coverage
    18
    Coverage Quality
    18
    Cons
    Expensive
    22
    Pricing Issues
    9
    Incomplete Media Coverage
    7
    Limited Coverage
    7
    Small Business Disadvantage
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Newswire features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Custom Feeds and Alerts
    Average: 8.6
    9.3
    Custom Reports
    Average: 8.5
    9.2
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2006
    HQ Location
    Raleigh, North Carolina, United States
    LinkedIn® Page
    www.linkedin.com
    112 employees on LinkedIn®
    Ownership
    ACCESS Newswire Inc. (ACCS)
Product Description
How are these determined?Information
This description is provided by the seller.

Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The pla

Users
  • Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 68% Small-Business
  • 28% Mid-Market
Newswire Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
57
Distribution Efficiency
40
Reach
23
Coverage
18
Coverage Quality
18
Cons
Expensive
22
Pricing Issues
9
Incomplete Media Coverage
7
Limited Coverage
7
Small Business Disadvantage
6
Newswire features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
9.1
Custom Feeds and Alerts
Average: 8.6
9.3
Custom Reports
Average: 8.5
9.2
Keyword Targeting
Average: 8.6
Seller Details
Company Website
Year Founded
2006
HQ Location
Raleigh, North Carolina, United States
LinkedIn® Page
www.linkedin.com
112 employees on LinkedIn®
Ownership
ACCESS Newswire Inc. (ACCS)

Learn More About Media Monitoring Software

Best Media Monitoring Software in 2025: Expert Picks, Comparisons & Tools

In a digital-first world, tracking media mentions is more than a PR necessity, it’s a business imperative. Whether you’re managing brand reputation, analyzing public sentiment, or benchmarking competitors, the right media monitoring software gives you the power to act quickly and strategically. But with dozens of platforms on the market, how do you choose the best one for your business?

This comprehensive guide ranks the best media monitoring software in 2025, fit for businesses of all sizes. From real-time alerts to multilingual support and sentiment tracking, we’ll compare features that matter, so you can find the tool that’s best aligned with your goals.

What Is Media Monitoring Software?

Media monitoring software helps you track and analyze mentions of your brand, competitors, or industry across a wide range of media channels. These may include:

  • Online news outlets and digital publications
  • Social media platforms like Twitter, LinkedIn, and TikTok
  • Forums and discussion boards like Reddit or Quora
  • Blogs and niche content platforms
  • Podcasts, radio, and even broadcast TV (in some cases)

The best platforms not only detect mentions but also organize data using AI-powered tools like sentiment analysis, image recognition, and natural language processing. This makes it easier to understand context and trends without combing through thousands of raw mentions manually.

Best Media Monitoring Software in 2025: Quick Comparison

Here’s a snapshot of the top tools available this year, comparing their best use cases, features, pricing, and ratings:

  1. Meltwater - Best for Enterprise media teams. Meltwater offers Global media reach, AI alerts, and in-depth intelligence. (Pricing: Custom Quote | G2 Rating: 4.2)
  2. Brand24 - Ideal for small businesses (SMBs). Brand24 is a budget-friendly option that offers affordable plans and real-time social and web tracking. (Pricing: From $79/month | G2 Rating: 4.6)
  3. Cision - A longtime favorite for PR professionals. Cision has a global press database, robust analytics, and extensive journalist outreach tools. (Pricing: Custom Quote | G2 Rating: 4.0)
  4. Mention - Best for real-time social monitoring. Mention is a lightweight tool that tracks online mentions influencer tracking, multilingual data, and trend alerts. (Pricing: From $49/month | G2 Rating: 4.5)
  5. Talkwater - Best for deep brand analytics. Talkwater is a consumer intelligence platform that offers visual recognition, sentiment insights, and customizable reports. (Pricing: Custom Quote || G2 Rating: 4.3)
  6. Sprout Social - Ideal favorite among social media managers. Sprout Social offers social listening, publishing, custom workflows, and team collaboration. (Pricing: From $249/month | G2 Rating: 4.4)

Why Businesses Use Media Monitoring Tools

Media monitoring isn’t just about tracking brand mentions, it’s a strategic function that impacts PR, marketing, customer service, and competitive intelligence.

  • Reputation Management: Immediate alerts on crisis mentions, customer complaints, or viral trends help teams act fast and prevent issues from escalating.
  • Campaign Performance: Measure earned media outcomes in terms of volume, reach, and tone to evaluate PR ROI.
  • Competitive Benchmarking: Understand where competitors are getting coverage and what’s resonating with their audience.
  • Content Ideation: Discover trending topics and recurring questions in your industry to inform blog and social strategy.

In short, media monitoring tools turn noisy conversations into actionable insights that keep your team informed and ahead of the curve.

Who Needs Media Monitoring Software?

Media monitoring tools are versatile and serve various departments and industries:

  • Public Relations teams use it to track campaign success and journalist engagement.
  • Marketing leaders use sentiment and brand share-of-voice to shape positioning.
  • Customer experience teams can monitor social media for real-time support signals.
  • Executives use dashboards to stay informed on brand performance and market perception.
  • Startups and solopreneurs can track niche mentions without hiring full PR agencies.

Whether you’re a Fortune 500 or a scrappy DTC brand, media monitoring has become table stakes for brand health and growth.

Key Features to Look For in Media Monitoring Software

When evaluating tools, don’t just compare pricing, look at the features that align with your specific needs:

  • Real-Time Alerts: Instant notifications on new mentions to react quickly.
  • Sentiment Analysis: Automated tagging of mentions as positive, negative, or neutral.
  • Multilingual Monitoring: Vital if your brand or customers operate globally.
  • Influencer Identification: Discover which voices are shaping your brand’s narrative.
  • AI-Powered Insights: Summarize, score, or flag mentions that need attention.
  • Custom Dashboards: Visualize coverage data in executive-friendly formats.
  • Historical Tracking: Compare month-over-month shifts in brand awareness or tone.
  • Exportable Reports: Essential for sharing wins with stakeholders.

Expert Tips for Choosing the Right Media Monitoring Tool

Selecting a media monitoring platform isn’t just about flashy dashboards. Consider these expert-backed criteria:

  • Industry Relevance: Some tools are better for tech, finance, or health sectors.
  • Scalability: Will the tool grow with your team or campaign volume?
  • Support and Training: Look for onboarding, account managers, and 24/7 chat.
  • Integration Options: Can you push alerts into Slack, Zapier, or your CRM?
  • Transparent Pricing: Avoid platforms that surprise you with overage charges.

A good tip is to request a trial and test real-world use cases, such as a product launch or a company announcement, to see if the platform captures your coverage effectively.

How G2 Helps You Find the Best Tool for Media Monitoring

G2 is your shortcut to software decisions backed by real users. Within the Media Monitoring category, you’ll find:

  • Peer-reviewed insights: Pros, cons, and features from similar teams
  • Visual comparison charts: Side-by-side feature breakdowns and pricing
  • Use case examples: How others in your industry apply these tools
  • Filters for customization: Narrow down by company size, location, and more

When trust and transparency matter, G2 delivers the data and confidence you need to make an informed software decision.

Summary: What’s the Best Media Monitoring Tool for You?

Let’s wrap up with recommendations based on your goals and team size:

  • For small teams or solopreneurs: Start with Brand24 or Mention—they’re affordable, easy to use, and get the job done.
  • For fast-scaling startups or agencies: Consider Cision or Sprout Social, especially if influencer outreach and report generation matter.
  • For global enterprises or regulated industries: Meltwater or Talkwalker provide unparalleled coverage and compliance.
  • Need a free solution to start?: Google Alerts won’t give insights, but it will notify you of basic mentions instantly.

No matter your budget or industry, platforms like G2 help ensure you’re investing in tools that actually deliver value.

FAQ: Media Monitoring Software in 2025

What is media monitoring software used for?

Media monitoring software is used to track mentions of your brand, competitors, or industry across digital platforms like news sites, social media, blogs, and forums. It helps businesses manage brand reputation, evaluate PR campaigns, and gather strategic insights.

Which media monitoring tools are best for small businesses?

Brand24 and Mention are highly rated for small businesses due to their affordable pricing, real-time tracking, and easy-to-use dashboards. Both platforms offer strong coverage of online and social channels with sentiment analysis and influencer tracking.

Can media monitoring tools track TV and radio?

Yes, some enterprise-level tools like Meltwater and Talkwalker offer monitoring across broadcast media, including TV and radio. These features often rely on voice-to-text conversion and are available in custom enterprise plans.

How does sentiment analysis work in media monitoring software?

Sentiment analysis uses AI to evaluate whether a mention is positive, negative, or neutral. It helps teams quickly gauge public perception and respond to PR risks or highlight favorable mentions.

What’s the best free tool for media monitoring?

Google Alerts is a good starting point for basic keyword monitoring. It sends email alerts when your search terms appear online but lacks sentiment analysis, reporting, or social media tracking.

What factors should I consider before choosing a media monitoring tool?

You should assess media channel coverage, real-time alerts, sentiment analysis, multilingual capabilities, pricing, customer support, and integrations with tools like Slack or Salesforce.

Last updated on June 18, 2025