What I like most about Onclusive is how much easier it makes tracking and reporting earned media coverage. Before using the platform, I relied on Google Alerts, which often missed mentions or lacked detail. Onclusive allows me to monitor media coverage more accurately and consistently, which has significantly improved the quality of my monthly reports to leadership. I am able to show the audience reach and dollar value of our messaging, which not only demonstrates the impact of our marketing efforts but also reinforces the value of my role. Leadership has even started sharing these insights with sponsors and board members, which has helped elevate the visibility of our work. Review collected by and hosted on G2.com.
One downside to Onclusive is that it doesn’t track radio mentions as I initially expected.** This has made it difficult to provide a fully accurate report of our monthly earned media to leadership, especially since we have several PSAs running on local radio stations. Including more radio tracking would be helpful. Review collected by and hosted on G2.com.
Thanks for your review, Michelle. We’re thrilled to hear that Onclusive's made tracking and reporting your earned media coverage so much easier, and that our audience reach and earned media value metrics have helped you showcase the impact of your marketing efforts to leadership. It’s wonderful to know these insights are also helping raise the visibility of your team’s work with sponsors and board members. We appreciate your feedback about radio tracking; expanding our local station coverage is an ongoing priority as we continue to enhance our comprehensive media monitoring capabilities.
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