I rely on Muckrack for vetting media before i work with them. I like the details included in the bios, and I really like the new AI feature that suggests other journalists based on your searches.

easy to use, friendly site, always updated

Reporter Database & Pitching Tools: A Clear Strength One of Muck Rack’s standout features is its robust and well-maintained reporter database. The platform makes it easy to search, filter, and identify relevant journalists, which has significantly improved our outreach precision. Even more helpful is the ability to pitch directly from the platform. This functionality streamlines our process by allowing us to manage media lists and send targeted pitches all in one place—saving time and reducing the need to jump between tools. Media Monitoring: Solid Coverage On the media monitoring front, Muck Rack does a good job of capturing earned media coverage across digital sources. Alerts are timely and accurate, and the platform helps us keep track of brand mentions and campaign performance. For general tracking needs, it performs well and is a reliable tool for staying on top of PR results.