HubSpot Marketing Hub Features
What are the features of HubSpot Marketing Hub?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- Mobile Optimized
Lead Management
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Nurturing
- Online Behavior Tracking
- CRM Lead Integration
Reporting & Analytics
- Basic Reporting
- Web Analytics
Top-Rated Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
HubSpot Marketing Hub Categories on G2
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Integration
Data Import & Export Tools | Based on 3422 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 84% (Based on 3,422 reviews) | |
Integration APIs | Based on 3108 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 80% (Based on 3,108 reviews) | |
Breadth of Partner Applications | Based on 2897 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 81% (Based on 2,897 reviews) |
Platform
Customization | Based on 3406 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 80% (Based on 3,406 reviews) | |
Workflow Capability | Based on 3437 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 85% (Based on 3,437 reviews) | |
User, Role, and Access Management | Based on 3401 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 87% (Based on 3,401 reviews) | |
Internationalization | Based on 2385 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies. | 80% (Based on 2,385 reviews) | |
Sandbox / Test Environments | Based on 2285 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 74% (Based on 2,285 reviews) | |
Performance and Reliability | Based on 3231 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 86% (Based on 3,231 reviews) | |
Output Document Generation | Based on 2461 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 79% (Based on 2,461 reviews) | |
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 1139 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 83% (Based on 1,139 reviews) | |
Custom Reports | As reported in 1287 HubSpot Marketing Hub reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 82% (Based on 1,287 reviews) | |
User, Role, and Access Management | As reported in 1312 HubSpot Marketing Hub reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 88% (Based on 1,312 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 1337 HubSpot Marketing Hub reviews. | 88% (Based on 1,337 reviews) | |
Enterprise Scalability | Based on 1161 HubSpot Marketing Hub reviews. Provides features to allow scaling for large organizations. | 86% (Based on 1,161 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 1286 HubSpot Marketing Hub reviews. | 83% (Based on 1,286 reviews) | |
Workflow Capability | Based on 1325 HubSpot Marketing Hub reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 86% (Based on 1,325 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 1035 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 84% (Based on 1,035 reviews) | |
Notifications | As reported in 1228 HubSpot Marketing Hub reviews. Alerts marketer of the performance of particular campaigns. | 84% (Based on 1,228 reviews) | |
Conversation Editor | As reported in 17 HubSpot Marketing Hub reviews. Allows business to edit conversations to meet the unique needs of one's business. | 86% (Based on 17 reviews) | |
Integration | Based on 17 HubSpot Marketing Hub reviews. Gives users the ability to update systems, like CRM, based on conversations. | 85% (Based on 17 reviews) | |
Human-In-The-Loop | Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants. 17 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 79% (Based on 17 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 5398 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 88% (Based on 5,398 reviews) | |
Sending Outbound Emails | Based on 5266 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 89% (Based on 5,266 reviews) | |
Manage Email Deliverability | Based on 5265 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 86% (Based on 5,265 reviews) | |
Automated Email Responses | Based on 4970 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 88% (Based on 4,970 reviews) |
Online Marketing
Landing Pages and Forms | Based on 5111 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 85% (Based on 5,111 reviews) | |
Dynamic Content | Based on 4448 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 82% (Based on 4,448 reviews) | |
A/B Testing | Based on 4170 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 81% (Based on 4,170 reviews) | |
Mobile Optimized | Based on 4697 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 82% (Based on 4,697 reviews) | |
Search Tracking and Optimization | Based on 4344 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 81% (Based on 4,344 reviews) |
Lead Management
Marketing Lead Database | Based on 4880 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 85% (Based on 4,880 reviews) | |
Data Quality Management | Based on 4625 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 81% (Based on 4,625 reviews) | |
Segmentation | Based on 4729 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 84% (Based on 4,729 reviews) | |
Lead Scoring and Grading | Based on 4240 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 80% (Based on 4,240 reviews) | |
Lead Nurturing | Based on 4669 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 84% (Based on 4,669 reviews) | |
Online Behavior Tracking | Based on 4405 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 82% (Based on 4,405 reviews) | |
Automated Alerts and Tasks | Based on 4383 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 84% (Based on 4,383 reviews) | |
CRM Lead Integration | Based on 4384 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 84% (Based on 4,384 reviews) | |
Segmentation | As reported in 884 HubSpot Marketing Hub reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 84% (Based on 884 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. 758 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 77% (Based on 758 reviews) | |
Account Identification | Based on 829 HubSpot Marketing Hub reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 81% (Based on 829 reviews) | |
Segmentation | Based on 1305 HubSpot Marketing Hub reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 83% (Based on 1,305 reviews) | |
Predictive Scoring | As reported in 1132 HubSpot Marketing Hub reviews. Automatically scores prospects based on behavior and engagement levels. | 75% (Based on 1,132 reviews) | |
Account Identification | Based on 1191 HubSpot Marketing Hub reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 80% (Based on 1,191 reviews) |
Campaign Management
Program Management | See feature definition | Based on 3976 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 82% (Based on 3,976 reviews) |
Event / Webinar Marketing | Based on 3567 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 79% (Based on 3,567 reviews) | |
Calendaring | Based on 3522 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 79% (Based on 3,522 reviews) | |
Budgeting | Based on 2671 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. | 72% (Based on 2,671 reviews) | |
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 1303 HubSpot Marketing Hub reviews. | 83% (Based on 1,303 reviews) | |
Campaign Optimization | As reported in 1243 HubSpot Marketing Hub reviews. Enables marketer to set metrics by which their campaigns are automatically optimized. | 82% (Based on 1,243 reviews) | |
Reach | Based on 1170 HubSpot Marketing Hub reviews. Amount and quality of inventory partner sites on which ads can be placed. | 82% (Based on 1,170 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. 1064 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 83% (Based on 1,064 reviews) | |
Creative Optimization | Based on 1095 HubSpot Marketing Hub reviews. Tools offered for creating and optimizing creative components of campaigns. | 81% (Based on 1,095 reviews) | |
Rich Media Capabilties | As reported in 1047 HubSpot Marketing Hub reviews. Supports rich media display and video ads that involve user interaction. | 80% (Based on 1,047 reviews) |
Social
Social Listening | Based on 3628 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. | 77% (Based on 3,628 reviews) | |
Social Sharing | Based on 4031 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 82% (Based on 4,031 reviews) | |
Social Campaigns | Based on 3995 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 81% (Based on 3,995 reviews) | |
Social Media Engagement | Based on 3877 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | 80% (Based on 3,877 reviews) | |
Social Media Advertising | Based on 3101 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 77% (Based on 3,101 reviews) |
Reporting & Analytics
Basic Reporting | Based on 5034 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 83% (Based on 5,034 reviews) | |
Web Analytics | Based on 4705 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 80% (Based on 4,705 reviews) | |
ROI Analytics | Based on 3857 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 76% (Based on 3,857 reviews) | |
Revenue Analytics | Based on 3545 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 75% (Based on 3,545 reviews) | |
SEO / Keyword Analytics | Based on 3963 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 77% (Based on 3,963 reviews) |
Social Management
Social Analytics | Based on 2170 HubSpot Marketing Hub reviews. Reports on the performance of social media posts and campaigns. | 82% (Based on 2,170 reviews) | |
Social Publishing | Allows the creation, management, and scheduling of content to be shared across social media channels. 2343 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 86% (Based on 2,343 reviews) | |
Campaign Optimization | Based on 2083 HubSpot Marketing Hub reviews. Identifies trends in social media campaigns, such as optimal posting times, to improve performance. | 84% (Based on 2,083 reviews) | |
Social Engagement | See feature definition | Centrally manages social media content and conversations across multiple social channels. This feature was mentioned in 2229 HubSpot Marketing Hub reviews. | 83% (Based on 2,229 reviews) |
Social Ads | As reported in 1652 HubSpot Marketing Hub reviews. Provides features for managing and optimizing paid advertisements across social channels. | 80% (Based on 1,652 reviews) | |
Campaign Planning | Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. 932 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 82% (Based on 932 reviews) | |
Hashtag Capabilites | Based on 305 HubSpot Marketing Hub reviews. Monitor hashtags, their trends, and analytics across all social media platforms | 73% (Based on 305 reviews) |
Social Functionality
Social Functionality | Based on 1289 HubSpot Marketing Hub reviews. Product functionality for social advertising. | 82% (Based on 1,289 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 1173 HubSpot Marketing Hub reviews. | 83% (Based on 1,173 reviews) | |
Retargeting | Based on 1090 HubSpot Marketing Hub reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 82% (Based on 1,090 reviews) | |
Geo-Targeting | As reported in 987 HubSpot Marketing Hub reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 80% (Based on 987 reviews) | |
Contextual Targeting | As reported in 964 HubSpot Marketing Hub reviews. Able to match the marketer's ad with specific content on a site or page. | 80% (Based on 964 reviews) |
Lead Intelligence
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 768 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 80% (Based on 768 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 801 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 82% (Based on 801 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 816 HubSpot Marketing Hub reviews. | 82% (Based on 816 reviews) | |
Market Insights | Based on 1134 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 78% (Based on 1,134 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 1168 HubSpot Marketing Hub reviews. | 79% (Based on 1,168 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 1215 HubSpot Marketing Hub reviews. | 81% (Based on 1,215 reviews) |
Marketing Campaigns
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 789 HubSpot Marketing Hub reviews. | 80% (Based on 789 reviews) | |
Revenue Planning | As reported in 698 HubSpot Marketing Hub reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 76% (Based on 698 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 757 HubSpot Marketing Hub reviews. | 78% (Based on 757 reviews) | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 754 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 80% (Based on 754 reviews) | |
Customization | As reported in 864 HubSpot Marketing Hub reviews. Allows for custom report types to match the goals of a company. | 82% (Based on 864 reviews) | |
Journey Analytics | Based on 808 HubSpot Marketing Hub reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel. | 81% (Based on 808 reviews) | |
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 1152 HubSpot Marketing Hub reviews. | 79% (Based on 1,152 reviews) | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. This feature was mentioned in 1041 HubSpot Marketing Hub reviews. | 74% (Based on 1,041 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 1094 HubSpot Marketing Hub reviews. | 75% (Based on 1,094 reviews) | |
Opportunity Timeline | Based on 1082 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 78% (Based on 1,082 reviews) | |
Customization | As reported in 1243 HubSpot Marketing Hub reviews. Allows for custom report types to match the goals of a company. | 81% (Based on 1,243 reviews) |
Campaign Execution
Website Personalization | As reported in 1134 HubSpot Marketing Hub reviews. Provides tools that dynamically serve content, messaging, and calls-to-action. | 78% (Based on 1,134 reviews) | |
Prioritized Accounts | As reported in 1066 HubSpot Marketing Hub reviews. Helps determine which accounts have the highest/lowest opportunity to convert. | 78% (Based on 1,066 reviews) | |
Trending Accounts | Helps determine the direction of each individual account and how to engage through specific content. 1012 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 77% (Based on 1,012 reviews) | |
Email Campaigns | Based on 1380 HubSpot Marketing Hub reviews. Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. | 87% (Based on 1,380 reviews) |
Marketing Operations
ROI Tracking | Based on 2189 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 77% (Based on 2,189 reviews) | |
Data Collection | Based on 2628 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 83% (Based on 2,628 reviews) | |
Customer Insights | Based on 2397 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 80% (Based on 2,397 reviews) | |
Multi-User Access | Based on 2430 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 85% (Based on 2,430 reviews) |
Campaign Activity
Campaign Insights | Based on 2828 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 83% (Based on 2,828 reviews) | |
Reports and Dashboards | Based on 3067 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 84% (Based on 3,067 reviews) | |
Campaign Stickiness | Based on 2331 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 78% (Based on 2,331 reviews) | |
Multichannel Tracking | Based on 2517 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 81% (Based on 2,517 reviews) | |
Brand Optimization | Based on 2349 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 80% (Based on 2,349 reviews) |
Messenger
Sequencing | Based on 1203 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Mapped-out responses for conversations. | 80% (Based on 1,203 reviews) | |
AI | Based on 1031 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Artificial intelligence (AI) and chatbot involvement. | 74% (Based on 1,031 reviews) | |
Live Chat | Based on 1246 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Live human component of conversations. | 79% (Based on 1,246 reviews) | |
Customization Interface | Based on 1169 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Quality of interface for designing and customizing conversation maps. | 78% (Based on 1,169 reviews) |
Channels
Social Media | Based on 1428 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted over social media. | 80% (Based on 1,428 reviews) | |
Website | Based on 1408 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted through embedding or pop-ups on websites. | 82% (Based on 1,408 reviews) | |
Text Message (SMS) | Based on 829 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted through text message (SMS). | 71% (Based on 829 reviews) | |
Voice Assistants | Based on 727 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted through voice assistants. | 68% (Based on 727 reviews) | |
Other | Based on 786 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted through other channels. | 74% (Based on 786 reviews) |
Customers
Targeting | Based on 1476 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Overall quality of customer targeting based on needs or situations. | 82% (Based on 1,476 reviews) | |
Profiles | Based on 1463 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Creation and modification of customer profiles based on conversations. | 82% (Based on 1,463 reviews) | |
Analytics | Based on 1608 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Reporting based around specific and overall conversation results. | 83% (Based on 1,608 reviews) | |
Lead Gathering | Based on 1558 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Capture and organization of leads from conversations. | 84% (Based on 1,558 reviews) | |
Sales Conversion | Based on 1464 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Success rate of conversations leading to customer purchases. | 82% (Based on 1,464 reviews) |
Design and Customization
Pre-Designed Templates | Provides pre-designed themes and templates for pop-up messages 77 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 69% (Based on 77 reviews) | |
Pop-Up Types | Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc. 75 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 76% (Based on 75 reviews) | |
No-Code Customization | Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface 77 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 78% (Based on 77 reviews) | |
Mobile Optimized | Based on 76 HubSpot Marketing Hub reviews. Pop-ups are optimized to display correctly on mobile devices | 78% (Based on 76 reviews) |
Campaigns
Targeting | Ability to target specific visitors based on referrer, geo-location, cookies, or previous history This feature was mentioned in 72 HubSpot Marketing Hub reviews. | 74% (Based on 72 reviews) | |
Triggered Campaigns | As reported in 73 HubSpot Marketing Hub reviews. Ability to trigger time-based or behavior-based pop-up campaigns | 75% (Based on 73 reviews) | |
A/B Testing | Based on 71 HubSpot Marketing Hub reviews. Tools for creating split A/B tests | 77% (Based on 71 reviews) | |
Analytics | Based on 71 HubSpot Marketing Hub reviews. Measure and visualize campaign performance and conversion rates | 76% (Based on 71 reviews) |
Integrations
CRM/Email Integrations | Integrates with popular CRMs and email marketing software 74 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 80% (Based on 74 reviews) | |
WCM Integrations | Based on 68 HubSpot Marketing Hub reviews. Integrates with web content management systems | 72% (Based on 68 reviews) | |
E-Commerce Integrations | As reported in 64 HubSpot Marketing Hub reviews. Integrates with e-commerce platforms | 70% (Based on 64 reviews) | |
Social Media Integrations | As reported in 70 HubSpot Marketing Hub reviews. Integrates with social networks | 75% (Based on 70 reviews) | |
E-Commerce Integration | Based on 740 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms. | 74% (Based on 740 reviews) | |
Email Marketing Integration | Based on 1230 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Integrates with email marketing providers to share captured lead data. | 87% (Based on 1,230 reviews) | |
Domain Integration | Based on 1228 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows companies to connect landing pages to their existing domain. | 85% (Based on 1,228 reviews) |
Attribution Modeling
Single-Touch Attribution | Based on 267 HubSpot Marketing Hub reviews. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. | 80% (Based on 267 reviews) | |
Multi-Touch Attribution | As reported in 261 HubSpot Marketing Hub reviews. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. | 77% (Based on 261 reviews) | |
Algorithmic Attribution | As reported in 243 HubSpot Marketing Hub reviews. Uses machine learning to create an attribution model. | 73% (Based on 243 reviews) | |
Cross-Device Attribution | Tracks customer interactions across mobile and desktop. 236 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 73% (Based on 236 reviews) | |
Offline Attribution | Allows users to track touchpoints through offline channels, such as events. 234 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 69% (Based on 234 reviews) | |
Custom Attribution | As reported in 247 HubSpot Marketing Hub reviews. Allows the user to create a custom attribution model. | 74% (Based on 247 reviews) |
Marketing
B2B Attribution | As reported in 240 HubSpot Marketing Hub reviews. Provides features for B2B marketers. | 77% (Based on 240 reviews) | |
B2C Attribution | As reported in 224 HubSpot Marketing Hub reviews. Provides features for B2C marketers. | 72% (Based on 224 reviews) | |
Marketing Channels | As reported in 266 HubSpot Marketing Hub reviews. Enables marketers to track multiple marketing channels. | 82% (Based on 266 reviews) | |
Integrations | Integrates with other sales, marketing, and advertising software. 272 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 83% (Based on 272 reviews) |
Reporting
Dashboards | Based on 294 HubSpot Marketing Hub reviews. Provides customizable dashboards that allow users to view and manage data. | 84% (Based on 294 reviews) | |
Data Visualizations | Displays attribution data through easy-to-interpret charts and graphs. 281 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 83% (Based on 281 reviews) | |
Custom Reporting | Allows users to build custom reports. This feature was mentioned in 286 HubSpot Marketing Hub reviews. | 80% (Based on 286 reviews) |
Platform Basics
Centralization | As reported in 237 HubSpot Marketing Hub reviews. Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. | 85% (Based on 237 reviews) | |
Account Identification and Segmentation | As reported in 238 HubSpot Marketing Hub reviews. Builds, defines, and segments targeted account audiences. | 85% (Based on 238 reviews) | |
Lead-to-Account Matching | As reported in 238 HubSpot Marketing Hub reviews. Matches leads to accounts for account-based marketing efforts. | 84% (Based on 238 reviews) | |
Multichannel Engagement | Based on 23 HubSpot Marketing Hub reviews. Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail. | 81% (Based on 23 reviews) | |
Personalized Content and Messaging | As reported in 22 HubSpot Marketing Hub reviews. Customizes tailored content and offerings that address specific interests or pain points for target accounts. | 80% (Based on 22 reviews) | |
Website Personalization | Based on 548 HubSpot Marketing Hub reviews. Ability to deliver unique content for each account that visits a company's website. | 82% (Based on 548 reviews) | |
Content Creation and Distribution | Allows companies to create and distribute personalized content within an account-based marketing strategy. 631 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 86% (Based on 631 reviews) | |
Dynamic Segmentation | Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). This feature was mentioned in 413 HubSpot Marketing Hub reviews. | 81% (Based on 413 reviews) | |
Journey Optimization | Automates the testing and optimization of customer-facing messaging and campaigns. 422 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 80% (Based on 422 reviews) |
Platform Data
Measurement | Based on 233 HubSpot Marketing Hub reviews. Measure the influence and performance of ABM programs for each targeted audience. | 82% (Based on 233 reviews) | |
Revenue Analytics | Provides a complete view of how all ABM programs drive revenue. 228 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 79% (Based on 228 reviews) | |
Journey Reporting | Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). This feature was mentioned in 417 HubSpot Marketing Hub reviews. | 79% (Based on 417 reviews) | |
Trends Reporting | Ability to measure product usage by feature, campaign performance by source, and other trending metrics. This feature was mentioned in 415 HubSpot Marketing Hub reviews. | 79% (Based on 415 reviews) | |
Dashboards | Based on 464 HubSpot Marketing Hub reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | 85% (Based on 464 reviews) | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. 421 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 82% (Based on 421 reviews) |
Platform Additional Functionality
Integrations | As reported in 254 HubSpot Marketing Hub reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. | 83% (Based on 254 reviews) |
Platform Reporting
Measurement | Based on 646 HubSpot Marketing Hub reviews. Ability to monitor page views and conversions per account as they engage with a personalized website and content. | 85% (Based on 646 reviews) | |
Dashboards | Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing. 690 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 86% (Based on 690 reviews) |
Content & Collaboration
Content Calendar | Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. 1260 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 83% (Based on 1,260 reviews) | |
Content Library | See feature definition | Based on 1312 HubSpot Marketing Hub reviews. Allows users to upload and publish brand content from a shared library. | 83% (Based on 1,312 reviews) |
Shared Inbox | As reported in 1004 HubSpot Marketing Hub reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. | 81% (Based on 1,004 reviews) | |
Approval Workflows | As reported in 1080 HubSpot Marketing Hub reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing. | 83% (Based on 1,080 reviews) | |
Users and Permissions | As reported in 1389 HubSpot Marketing Hub reviews. Allows administrators to assign permissions for different users or teams to access certain platform features. | 87% (Based on 1,389 reviews) | |
Content Creation | As reported in 950 HubSpot Marketing Hub reviews. Provides features for creating or editing social media assets. | 83% (Based on 950 reviews) |
Platform Additional Functionality
Journey Mapping | Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. 406 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 80% (Based on 406 reviews) | |
Integrations | Based on 426 HubSpot Marketing Hub reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | 82% (Based on 426 reviews) | |
Automated Alerts | Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. 420 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 82% (Based on 420 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 580 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 80% (Based on 580 reviews) |
Responses
Personalization | Provides personalized responses to interlocator based on segmentation or past responses. This feature was mentioned in 17 HubSpot Marketing Hub reviews. | 90% (Based on 17 reviews) | |
Route To Human | As reported in 16 HubSpot Marketing Hub reviews. Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had. | 90% (Based on 16 reviews) | |
Natural Language Understanding (NLU) | Based on 16 HubSpot Marketing Hub reviews. Can have a natural, human-like conversation with an interlocator. | 80% (Based on 16 reviews) |
Page Customization
Drag and Drop | Based on 1338 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows users to drag and drop items and content to customize their site's look. | 84% (Based on 1,338 reviews) | |
Templates | Based on 1375 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Provides ready-made templates for simplified landing page creation. | 79% (Based on 1,375 reviews) | |
Advanced Customization | Based on 1260 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows users to edit a page's HTML or CSS code, or add custom code. | 79% (Based on 1,260 reviews) | |
Content Library | Based on 1301 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows users to upload and manage content such as photos, videos, and audio. | 81% (Based on 1,301 reviews) |
Page Optimization
A/B Testing | Based on 1164 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion. | 81% (Based on 1,164 reviews) | |
Mobile Responsive | Based on 1275 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Creates mobile responsive pages for optimized viewing on mobile devices. | 80% (Based on 1,275 reviews) | |
Web Analytics | Based on 1314 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Gives users insight into unique pageviews, conversions, visitor location and device type, etc. | 82% (Based on 1,314 reviews) | |
SEO | Based on 1203 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Optimizes content to increase search engine result rankings. | 78% (Based on 1,203 reviews) |
Generative AI
AI Text Generation | As reported in 17 HubSpot Marketing Hub reviews. Allows users to generate text based on a text prompt. | 86% (Based on 17 reviews) | |
AI Text Summarization | Condenses long documents or text into a brief summary. This feature was mentioned in 17 HubSpot Marketing Hub reviews. | 81% (Based on 17 reviews) | |
AI Text Generation | Allows users to generate text based on a text prompt. 332 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 72% (Based on 332 reviews) | |
AI Text Generation | Allows users to generate text based on a text prompt. This feature was mentioned in 69 HubSpot Marketing Hub reviews. | 64% (Based on 69 reviews) |
Automation - AI Agents
Sales Follow-Up | Allows users to automate responses to customer inquiries across various channels. This feature was mentioned in 17 HubSpot Marketing Hub reviews. | 82% (Based on 17 reviews) | |
Customer Interaction Automation | Based on 17 HubSpot Marketing Hub reviews. Allows users to automate responses to customer inquiries across various channels. | 77% (Based on 17 reviews) | |
Lead Generation | Allows users to automate the process of generating and qualifying sales leads. This feature was mentioned in 17 HubSpot Marketing Hub reviews. | 83% (Based on 17 reviews) | |
Document Processing | Based on 17 HubSpot Marketing Hub reviews. Allows users to automate the handling, processing, and management of documents. | 78% (Based on 17 reviews) | |
Feedback Collection | Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders. This feature was mentioned in 17 HubSpot Marketing Hub reviews. | 80% (Based on 17 reviews) |
Autonomy - AI Agents
Independent Decision Making | Allows the AI agent to learn from interactions and adapt its responses accordingly. 17 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 77% (Based on 17 reviews) | |
Adaptive Responses | Allows the AI agent to learn from interactions and adapt its responses accordingly. 17 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 77% (Based on 17 reviews) | |
Task Execution | As reported in 17 HubSpot Marketing Hub reviews. Provides the AI agent the ability to execute tasks without requiring constant user input. | 77% (Based on 17 reviews) | |
Problem Solving | Allows the AI agent to identify and resolve issues without user intervention. This feature was mentioned in 17 HubSpot Marketing Hub reviews. | 76% (Based on 17 reviews) |
Agentic AI - Landing Page Builders
Cross-system Integration | Based on 68 HubSpot Marketing Hub reviews. Works across multiple software systems or databases | 65% (Based on 68 reviews) |
Agentic AI - Customer Journey Analytics
Autonomous Task Execution | Based on 71 HubSpot Marketing Hub reviews. Capability to perform complex tasks without constant human input | 66% (Based on 71 reviews) | |
Cross-system Integration | Based on 70 HubSpot Marketing Hub reviews. Works across multiple software systems or databases | 68% (Based on 70 reviews) | |
Adaptive Learning | Based on 71 HubSpot Marketing Hub reviews. Improves performance based on feedback and experience | 66% (Based on 71 reviews) | |
Proactive Assistance | Based on 71 HubSpot Marketing Hub reviews. Anticipates needs and offers suggestions without prompting | 67% (Based on 71 reviews) |
Agentic AI - Marketing Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input 135 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 67% (Based on 135 reviews) | |
Cross-system Integration | Works across multiple software systems or databases 129 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 68% (Based on 129 reviews) | |
Proactive Assistance | Based on 131 HubSpot Marketing Hub reviews. Anticipates needs and offers suggestions without prompting | 66% (Based on 131 reviews) |
Agentic AI - Attribution
Autonomous Task Execution | Capability to perform complex tasks without constant human input This feature was mentioned in 27 HubSpot Marketing Hub reviews. | 57% (Based on 27 reviews) | |
Cross-system Integration | As reported in 27 HubSpot Marketing Hub reviews. Works across multiple software systems or databases | 59% (Based on 27 reviews) | |
Natural Language Interaction | As reported in 28 HubSpot Marketing Hub reviews. Engages in human-like conversation for task delegation | 56% (Based on 28 reviews) | |
Proactive Assistance | As reported in 28 HubSpot Marketing Hub reviews. Anticipates needs and offers suggestions without prompting | 54% (Based on 28 reviews) |
Agentic AI - Vulnerability Scanner
Autonomous Task Execution | Capability to perform complex tasks without constant human input 23 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 63% (Based on 23 reviews) | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting 23 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 61% (Based on 23 reviews) |
Agentic AI - Account Data Management
Autonomous Task Execution | Capability to perform complex tasks without constant human input This feature was mentioned in 74 HubSpot Marketing Hub reviews. | 64% (Based on 74 reviews) | |
Cross-system Integration | Works across multiple software systems or databases This feature was mentioned in 74 HubSpot Marketing Hub reviews. | 67% (Based on 74 reviews) | |
Adaptive Learning | Improves performance based on feedback and experience 73 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 66% (Based on 73 reviews) | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting This feature was mentioned in 74 HubSpot Marketing Hub reviews. | 67% (Based on 74 reviews) | |
Decision Making | Makes informed choices based on available data and objectives This feature was mentioned in 74 HubSpot Marketing Hub reviews. | 64% (Based on 74 reviews) |
Agentic AI - Account-Based Analytics
Autonomous Task Execution | As reported in 60 HubSpot Marketing Hub reviews. Capability to perform complex tasks without constant human input | 69% (Based on 60 reviews) | |
Cross-system Integration | As reported in 59 HubSpot Marketing Hub reviews. Works across multiple software systems or databases | 72% (Based on 59 reviews) | |
Adaptive Learning | Improves performance based on feedback and experience 60 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 69% (Based on 60 reviews) | |
Natural Language Interaction | Engages in human-like conversation for task delegation 60 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 71% (Based on 60 reviews) | |
Proactive Assistance | Based on 59 HubSpot Marketing Hub reviews. Anticipates needs and offers suggestions without prompting | 70% (Based on 59 reviews) |
Agentic AI - Account-Based Orchestration Platforms
Autonomous Task Execution | As reported in 27 HubSpot Marketing Hub reviews. Capability to perform complex tasks without constant human input | 70% (Based on 27 reviews) | |
Cross-system Integration | As reported in 27 HubSpot Marketing Hub reviews. Works across multiple software systems or databases | 72% (Based on 27 reviews) | |
Adaptive Learning | Based on 26 HubSpot Marketing Hub reviews. Improves performance based on feedback and experience | 69% (Based on 26 reviews) | |
Natural Language Interaction | Engages in human-like conversation for task delegation This feature was mentioned in 26 HubSpot Marketing Hub reviews. | 65% (Based on 26 reviews) | |
Proactive Assistance | As reported in 26 HubSpot Marketing Hub reviews. Anticipates needs and offers suggestions without prompting | 69% (Based on 26 reviews) |
Agentic AI - Marketing Automation
Autonomous Task Execution | Capability to perform complex tasks without constant human input This feature was mentioned in 209 HubSpot Marketing Hub reviews. | 68% (Based on 209 reviews) | |
Multi-step Planning | Based on 207 HubSpot Marketing Hub reviews. Ability to break down and plan multi-step processes | 68% (Based on 207 reviews) | |
Cross-system Integration | Works across multiple software systems or databases This feature was mentioned in 206 HubSpot Marketing Hub reviews. | 68% (Based on 206 reviews) | |
Adaptive Learning | Improves performance based on feedback and experience This feature was mentioned in 207 HubSpot Marketing Hub reviews. | 66% (Based on 207 reviews) | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting This feature was mentioned in 207 HubSpot Marketing Hub reviews. | 66% (Based on 207 reviews) | |
Decision Making | Makes informed choices based on available data and objectives 208 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 66% (Based on 208 reviews) |
Agentic AI - Social Media Management
Autonomous Task Execution | Capability to perform complex tasks without constant human input 61 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 68% (Based on 61 reviews) | |
Multi-step Planning | Based on 58 HubSpot Marketing Hub reviews. Ability to break down and plan multi-step processes | 70% (Based on 58 reviews) | |
Cross-system Integration | Based on 60 HubSpot Marketing Hub reviews. Works across multiple software systems or databases | 71% (Based on 60 reviews) | |
Adaptive Learning | Improves performance based on feedback and experience This feature was mentioned in 59 HubSpot Marketing Hub reviews. | 70% (Based on 59 reviews) | |
Natural Language Interaction | As reported in 60 HubSpot Marketing Hub reviews. Engages in human-like conversation for task delegation | 72% (Based on 60 reviews) | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting 60 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 71% (Based on 60 reviews) | |
Decision Making | Makes informed choices based on available data and objectives 62 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 71% (Based on 62 reviews) |
Agentic AI - Social Media Advertising
Autonomous Task Execution | Based on 52 HubSpot Marketing Hub reviews. Capability to perform complex tasks without constant human input | 71% (Based on 52 reviews) | |
Multi-step Planning | Ability to break down and plan multi-step processes This feature was mentioned in 52 HubSpot Marketing Hub reviews. | 73% (Based on 52 reviews) | |
Cross-system Integration | Works across multiple software systems or databases 49 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 70% (Based on 49 reviews) | |
Adaptive Learning | Based on 52 HubSpot Marketing Hub reviews. Improves performance based on feedback and experience | 71% (Based on 52 reviews) | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting 53 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 72% (Based on 53 reviews) | |
Decision Making | Makes informed choices based on available data and objectives 57 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 74% (Based on 57 reviews) |
Agentic AI - Conversational Marketing
Autonomous Task Execution | Capability to perform complex tasks without constant human input This feature was mentioned in 61 HubSpot Marketing Hub reviews. | 67% (Based on 61 reviews) | |
Multi-step Planning | As reported in 60 HubSpot Marketing Hub reviews. Ability to break down and plan multi-step processes | 66% (Based on 60 reviews) | |
Cross-system Integration | Works across multiple software systems or databases This feature was mentioned in 61 HubSpot Marketing Hub reviews. | 67% (Based on 61 reviews) | |
Adaptive Learning | Improves performance based on feedback and experience 60 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 65% (Based on 60 reviews) | |
Natural Language Interaction | Engages in human-like conversation for task delegation This feature was mentioned in 60 HubSpot Marketing Hub reviews. | 66% (Based on 60 reviews) | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting This feature was mentioned in 61 HubSpot Marketing Hub reviews. | 66% (Based on 61 reviews) | |
Decision Making | Based on 62 HubSpot Marketing Hub reviews. Makes informed choices based on available data and objectives | 67% (Based on 62 reviews) |
Artificial Intelligence
AI-Powered Data Analysis | Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads. This feature was mentioned in 21 HubSpot Marketing Hub reviews. | 67% (Based on 21 reviews) | |
AI Personalization | Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals. 21 reviewers of HubSpot Marketing Hub have provided feedback on this feature. | 71% (Based on 21 reviews) |
HubSpot Marketing Hub Comparisons
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