Hotjar Features
What are the features of Hotjar?
Reporting
- Heat Maps
- Session Replays
- Monitoring
- Data Segmentation
Administration
- API / Integrations
- Performance and Reliability
- User, Role, and Access Management
Analysis
- Conversion Opportunities
- Side-By-Side Analysis
- Mobile Device Analysis
- Data Quantification
- Webpage Element Analysis
Insights
- Analytics
User Behavior
- Click Tracking
- Mouse Movement
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Technology Glossary Features
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Hotjar Categories on G2
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Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. This feature was mentioned in 24 Hotjar reviews. | 86% (Based on 24 reviews) | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. This feature was mentioned in 26 Hotjar reviews. | 90% (Based on 26 reviews) | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 23 Hotjar reviews. | 89% (Based on 23 reviews) | |
Standard Event Tracking | Based on 22 Hotjar reviews. Software automatically tracks standard user actions. | 90% (Based on 22 reviews) | |
Custom Event Tracking | As reported in 19 Hotjar reviews. Able to set up custom variables to track any user activity on the site. | 87% (Based on 19 reviews) | |
Retention | Accurately measure bounce rate. This feature was mentioned in 18 Hotjar reviews. | 85% (Based on 18 reviews) | |
Return | Track user return rates and related metrics. 16 reviewers of Hotjar have provided feedback on this feature. | 86% (Based on 16 reviews) | |
Conversions | Based on 19 Hotjar reviews. Track what proportion of users convert via a certain action. | 89% (Based on 19 reviews) | |
Funnels | As reported in 24 Hotjar reviews. See how many users proceed down a certain path to conversion. | 89% (Based on 24 reviews) |
Reporting
Trending | As reported in 18 Hotjar reviews. Report on how any user activity has changed over time. | 89% (Based on 18 reviews) | |
Segmentation | Based on 19 Hotjar reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments. | 80% (Based on 19 reviews) | |
Mobile Reporting | See feature definition | Based on 18 Hotjar reviews. Analytic tools are also available for mobile and tablet versions of websites. | 84% (Based on 18 reviews) |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. 16 reviewers of Hotjar have provided feedback on this feature. | 81% (Based on 16 reviews) | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. This feature was mentioned in 20 Hotjar reviews. | 88% (Based on 20 reviews) | |
Heat Maps | Based on 150 Hotjar reviews. Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points | 93% (Based on 150 reviews) | |
Session Replays | As reported in 143 Hotjar reviews. Records web visitor sessions | 90% (Based on 143 reviews) | |
Monitoring | Based on 124 Hotjar reviews. Tracks and monitors web visitor behavior | 86% (Based on 124 reviews) | |
Data Segmentation | Segments collected data on predetermined criteria 104 reviewers of Hotjar have provided feedback on this feature. | 78% (Based on 104 reviews) |
Other
User Data | Able to access user-specific data such as location, language, gender, and activity while on the site. 23 reviewers of Hotjar have provided feedback on this feature. | 79% (Based on 23 reviews) | |
Campaign Tracking | Based on 16 Hotjar reviews. Analyze inbound marketing traffic to identify which campaigns are working best. | 75% (Based on 16 reviews) | |
E-Commerce | Track revenue and transactions. 14 reviewers of Hotjar have provided feedback on this feature. | 80% (Based on 14 reviews) |
Administration
API / Integrations | As reported in 69 Hotjar reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | 82% (Based on 69 reviews) | |
Performance and Reliability | As reported in 138 Hotjar reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 89% (Based on 138 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 138 Hotjar reviews. | 88% (Based on 138 reviews) | |
Data Storage | The ability to store large quantities of data for analysis within the platform itself. | Not enough data | |
A/B Testing | Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. | Not enough data | |
Integrations | Integrations with other software tools in order to fascilitate the exchange of data collected by various software. | Not enough data |
Analysis
Conversion Opportunities | Identifies poorly performing or problematic areas of a web page This feature was mentioned in 113 Hotjar reviews. | 85% (Based on 113 reviews) | |
Side-By-Side Analysis | As reported in 93 Hotjar reviews. Overlays heatmaps on top of existing web pages | 82% (Based on 93 reviews) | |
Mobile Device Analysis | As reported in 107 Hotjar reviews. Optimizes to gather insight about mobile web browser visitors | 86% (Based on 107 reviews) | |
Data Quantification | Contextualizes web visitor behavior beyond pure data points and statistics This feature was mentioned in 100 Hotjar reviews. | 81% (Based on 100 reviews) | |
Webpage Element Analysis | Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page 123 reviewers of Hotjar have provided feedback on this feature. | 89% (Based on 123 reviews) |
User Response Methods
Survey | Based on 46 Hotjar reviews and verified by the G2 Product R&D team. Text-based surveys or quizzes related to user experience. | 88% (Based on 46 reviews) | |
Video Snippets | Based on 40 Hotjar reviews and verified by the G2 Product R&D team. Individually recorded video clips based on situations or prompts. | 88% (Based on 40 reviews) | |
Video Interview | One-on-one video conferences with users. 14 reviewers of Hotjar have provided feedback on this feature. | 87% (Based on 14 reviews) | |
Photo Submission | As reported in 25 Hotjar reviews. Screenshots or in-context photos sent in from users. | 86% (Based on 25 reviews) | |
Text/Notes | Based on 29 Hotjar reviews and verified by the G2 Product R&D team. Text responses to situational prompts. | 82% (Based on 29 reviews) |
Participant Selection
On-Site | Based on 35 Hotjar reviews and verified by the G2 Product R&D team. Intercepting visitors while on particular webpage. | 86% (Based on 35 reviews) | |
Recruitment Pool | As reported in 14 Hotjar reviews. Vendor-provided database of respondents. | 92% (Based on 14 reviews) |
Insights
Analytics | Based on 51 Hotjar reviews and verified by the G2 Product R&D team. Actionable data generated from user responses. | 88% (Based on 51 reviews) | |
Collaboration | Based on 37 Hotjar reviews and verified by the G2 Product R&D team. Collaborative tools for analyzing or repurposing responses. | 86% (Based on 37 reviews) | |
Sorting | Based on 38 Hotjar reviews and verified by the G2 Product R&D team. Tools for tagging, storing, and searching responses. | 85% (Based on 38 reviews) |
User Behavior
Click Tracking | Based on 69 Hotjar reviews and verified by the G2 Product R&D team. Tracks where users are clicking on a web page. | 90% (Based on 69 reviews) | |
Mouse Movement | Based on 70 Hotjar reviews and verified by the G2 Product R&D team. Tracks mouse movement over a web page. | 89% (Based on 70 reviews) | |
Frustration Tracking | Based on 49 Hotjar reviews and verified by the G2 Product R&D team. See where users experience the most difficulty on a web page. | 85% (Based on 49 reviews) |
A/B Testing
Error and Bug Tracking | Based on 35 Hotjar reviews and verified by the G2 Product R&D team. Tracks sessions where users encountered errors and bugs. | 90% (Based on 35 reviews) | |
Split URL Testing | Split web traffic to a page between two different URLs. This feature was mentioned in 35 Hotjar reviews. | 87% (Based on 35 reviews) | |
Data Analysis | Based on 47 Hotjar reviews and verified by the G2 Product R&D team. Offers insights into relationships between user information and user behavior. | 87% (Based on 47 reviews) | |
Notes | Based on 35 Hotjar reviews and verified by the G2 Product R&D team. Leave notes on sessions and bugs. | 88% (Based on 35 reviews) |
Visitor Information
User Identification | Based on 44 Hotjar reviews and verified by the G2 Product R&D team. Collects user information (location, IP address, email, etc.). | 75% (Based on 44 reviews) | |
Search Box | Search sessions by keywords or IP address. 39 reviewers of Hotjar have provided feedback on this feature. | 86% (Based on 39 reviews) |
Product Analytics
Account-Level Analytics | Ability to see analytics at the account level. | Not enough data | |
User-Level Analytics | Ability to see analytics at the user level. | Not enough data | |
Segmentation | Ability to compare usage across segments such as role, company size, etc. | Not enough data | |
Funnels | See how users move though a product via grouped page sequences | Not enough data | |
Integrations | Breadth and functionality of integrations with third-party products. | Not enough data |
Analytics
Reports | Data collected and analyzed by the platform delivered in an easily digestible format. | Not enough data | |
Dashboard | Reports and other relevant data housed in a single, easy-to-navigate location. | Not enough data | |
Web Analytics | Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. | Not enough data | |
Campaign Tracking | Tools to track the success of various marketing campaigns in order to optimize marketing efforts. | Not enough data | |
Customer Demographics | The ability to collect and analyze customer data in order to determine which demographics make up a customer base. | Not enough data |
Experience
Real-Time Monitoring | As reported in 10 Hotjar reviews. Provides users with real-time information on how individuals are using accessibility accomodation tools to interact with the site or application. | 90% (Based on 10 reviews) | |
Session Replay | Tracks application and infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste. 10 reviewers of Hotjar have provided feedback on this feature. | 92% (Based on 10 reviews) | |
Behavioral Analysis | Allow administrators to gain valuable insights related to end-user behavior. This feature was mentioned in 10 Hotjar reviews. | 90% (Based on 10 reviews) |
Performance
Performance Monitoring | Provides tools to track and measure application or website performance. | Not enough data |
Feedback Management
Segmentation | Based on 10 Hotjar reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments. | 87% (Based on 10 reviews) | |
Custom Reports and Dashboards | Based on 11 Hotjar reviews. Allows users to easily build customized reports and dashboards. | 86% (Based on 11 reviews) |
Feedback Analysis
Thematic Analysis | Identifies key phrases, themes, and patterns within a given text | Not enough data | |
NPS/CSAT Scoring | Measures and reports on NPS, CSAT, or other metrics over time | Not enough data |
Feedback Sources
Surveys | Analyzes feedback from surveys through built-in survey features or integrations with survey tools | Not enough data |
Survey Management
Survey Builder | Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor | Not enough data | |
Question Types | Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings | Not enough data | |
Templates | Offers pre-built templates for creating surveys with different audiences or use cases | Not enough data | |
Survey Distribution | Provides tools for distributing surveys through email, SMS, social media, etc. | Not enough data |
Survey Customization
Branching/Skip Logic | Helps create more intelligent surveys based on respondent's actions and answers | Not enough data | |
Branding | Allows users to customize survey colors, logos, and URLs to match company branding | Not enough data | |
Multimedia Support | Ability to embed videos, photos, or other rich media | Not enough data | |
Multilingual Surveys | Allows for creation of surveys in different languages and advanced survey translation | Not enough data |
Survey Insights
Reporting & Analytics | Provides tools to visualize and analyze data | Not enough data | |
Data Exporting | Allows users to export reports from the product into an .xsl, .csv, or .pdf file | Not enough data | |
Permissions | Allows administrators to set permissions on viewing, filtering, or sharing survey results | Not enough data |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data | |
AI Text Summarization | Condenses long documents or text into a brief summary. | Not enough data | |
AI Text Summarization | Condenses long documents or text into a brief summary. | Not enough data | |
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data |
Agentic AI - Session Replay
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
Agentic AI - Software Testing
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Heatmap Tools
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Product Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Digital Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - E-Commerce Analytics
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Digital Experience Monitoring (DEM)
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Survey
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Hotjar Comparisons