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Hotjar

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Hotjar Reviews & Product Details

Hotjar Product Details
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Pricing

Pricing provided by Hotjar.

Observe Basic

Free
35 Daily sessions

Observe Plus

€32.00
100 Daily sessions
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Hotjar Integrations

(2)
Integration information sourced from real user reviews.

Hotjar Media

Hotjar Demo - Heatmaps
Heatmaps visually represent where users click, move, and scroll on your site. Monitor page performance by seeing what users see, and what gets missed.
Hotjar Demo - Recordings
Recordings are live playbacks of users on your site. Watch full recordings of each visit, including the clicks, mouse movements, u-turns, and rage clicks. Identify issues on the fly and spot solutions in seconds.
Hotjar Demo - Feedback and Surveys
Feedback lets users express frustration or delight about parts of your site, right down to the form or image they're looking at. Or use a targeted on-site or external Survey to validate ideas and better understand your users.
Hotjar Demo - Engage
Recruit the right users and get interviews scheduled with minimum fuss. Focus on spotting the key insights while Engage seamlessly hosts, records, and transcribes your calls.
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Hotjar Reviews (324)

View 5 Video Reviews
Reviews

Hotjar Reviews (324)

View 5 Video Reviews
4.3
324 reviews

Pros & Cons

Generated from real user reviews
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G2 reviews are authentic and verified.
Gabor F.
GF
Marketing Manager
Mid-Market (51-1000 emp.)
"Great for User Behavior Insights"
What do you like best about Hotjar?

Hotjar helps us understand how users interact with our website and find and fix UX issues that with using only Google Analytics previously we missed.

Seeing how people actually move through our pages helps us quickly spot where they get stuck or drop off. The visual data gives qualitative insights that using only numbers can’t provide. Review collected by and hosted on G2.com.

What do you dislike about Hotjar?

The session recording limits can be restrictive, and once you hit your quota, visibility drops unless you upgrade. Filtering and segmenting data could also be smoother and occasionally recordings miss interactions on dynamic pages. Review collected by and hosted on G2.com.

Art B.
AB
Conversion Rata Optimisation Manager
Mid-Market (51-1000 emp.)
"3 Years with Hotjar - Outstanding User Insights Platform for E-commerce Growth"
What do you like best about Hotjar?

After using Hotjar for nearly 3 years in our e-commerce business, I can confidently say it's one of the best investments we've made. The platform is incredibly intuitive and easy to use - even non-technical team members quickly mastered it. Implementation was seamless, taking just minutes to get up and running. The breadth of features is impressive: heatmaps, session recordings, feedback polls, and surveys give us comprehensive insights into customer behavior. Customer support has been consistently responsive and helpful whenever we've had questions. We use Hotjar daily to optimize our website, and the insights have directly contributed to improving our conversion rates and user experience. The integration capabilities are excellent, working smoothly with our existing tech stack. Review collected by and hosted on G2.com.

What do you dislike about Hotjar?

While Hotjar is excellent overall, there are a few minor areas for improvement. Occasionally, the dashboard can feel a bit slow when loading large datasets from high-traffic periods. The pricing tiers could be more flexible for mid-sized businesses experiencing rapid growth. Some advanced filtering options in session recordings could be more granular. However, these are relatively minor issues that don't significantly impact the overall value and usefulness of the platform. The team is constantly improving the product, and I've seen many of our previous concerns addressed through updates over the years. Review collected by and hosted on G2.com.

SA
Technology Director
Mid-Market (51-1000 emp.)
"One of the best Insightful tool for UX"
What do you like best about Hotjar?

1. The setup was relatively smooth. We added the tracking script via Tag Manager and got heatmaps & recordings working quickly.

2. The heatmaps and session recordings are quite helpful for understanding about how visitors interact with our site — where they scroll, click, get stuck or abandon.

3. Feedback and surveys tools are good for capturing qualitative insights from users.

4. The dashboard is intuitive. Even non-technical team members could see value in it. Review collected by and hosted on G2.com.

What do you dislike about Hotjar?

1. Impact on Page load speed once session recordings are enabled.

2.Pricing becomes high with the time and high usage. Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Small-Business (50 or fewer emp.)
"A Good Starting Point for Tracking"
What do you like best about Hotjar?

Hotjar is easy to install and get working on any website. I use it every week to check heat maps and other charts above and beyond what Google Analytics offers. I recently found VWO to be a more extensive tracking platform (that is also extensively more expensive) and has some more advanced features. I'm glad to see that HotJar has A/B testing now as a feature. Review collected by and hosted on G2.com.

What do you dislike about Hotjar?

I don't have much to say against Hotjar; it's a good starting point for checking heatmaps, recordings, etc. Review collected by and hosted on G2.com.

Harsh B.
HB
Sr eCommerce Specialist
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Best Visualize tool to review the Buying Journey"
What do you like best about Hotjar?

This tool provides precise user journey insights via heatmap & session recording videos. it's bit easy to configure on your website Review collected by and hosted on G2.com.

What do you dislike about Hotjar?

there is no cons but they should work for additional features such as shareable recording more efficiently and easy to mobile access Review collected by and hosted on G2.com.

Darian B.
DB
Editor and Copywriter
Mid-Market (51-1000 emp.)
"Great insights into visitor behavior"
What do you like best about Hotjar?

The ability to integrate HotJar with HubSpot has been super helpful in understanding leads that visit our website; we typically receive multiple leads per day, so we use the platform frequently. The recording and heatmaps are also instrumental in understanding how visitors engage with our website. Overall, the platform is easy to use and implement on our website. Review collected by and hosted on G2.com.

What do you dislike about Hotjar?

It slows our site down a bit since recordings are enabled. Review collected by and hosted on G2.com.

Pawan K.
PK
Digital Marketing Specialist
Small-Business (50 or fewer emp.)
"Hotjar helped my business to grow drasticly and orgicaly in fast way."
What do you like best about Hotjar?

The most important thing about Hotjar is, I have identified my business issue by impletementing this software in my workspace. Hotjar helped me to fix my business issues in a single click. I have optimized my business for better user experience to drive a major growth to my business. Review collected by and hosted on G2.com.

What do you dislike about Hotjar?

Nothing to dislike about Hotjar, but they must improve the services in terms of marketing software. Review collected by and hosted on G2.com.

Mateusz B.
MB
Staff Product Manager
Mid-Market (51-1000 emp.)
"Great for gathering quick feedback from users"
What do you like best about Hotjar?

1. Great for receiving CSAT from your users

2. Very easy to collect product feedback when in doubt Review collected by and hosted on G2.com.

What do you dislike about Hotjar?

My use case was straightforward, and I didn't encounter any bigger problems Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Mid-Market (51-1000 emp.)
"Essential tool for website optimisation"
What do you like best about Hotjar?

Hotjar is an essential tool throughout website development and beyond. Projects and A-B testing are powerful solutions to optimise our website, ensuring digital experiences are aligned with expectation. Review collected by and hosted on G2.com.

What do you dislike about Hotjar?

The dashboard could be more user friendly, but once you're up to speed and familiar you soon adjust. Review collected by and hosted on G2.com.

Ayush J.
AJ
Sr SEO ecommerce specialist
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Precise tool to monitor throughout the user journey"
What do you like best about Hotjar?

These tools provide incredible user insights via visual features like session replays and heatmaps with device information. easy installations and provide the real-time recording in max 25min Review collected by and hosted on G2.com.

What do you dislike about Hotjar?

there is nothing to dislike, but adding more features like a/b testing and mobile support could take this app to another level. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Hotjar.

Observe Basic

Free
35 Daily sessions

Observe Plus

€32.00
100 Daily sessions

Observe Business

€80.00
500 Daily sessions
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Hotjar Features
Heat Maps
Session Replays
Monitoring
API / Integrations
Performance and Reliability
User, Role, and Access Management
Conversion Opportunities
Side-By-Side Analysis
Mobile Device Analysis
Analytics