Tealium Customer Data Hub Features
What are the features of Tealium Customer Data Hub?
Data Sourcing
- Data Enrichment
- Expandability
- Multiple Devices
Intelligence
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine
Platform Basics
- Dynamic Segmentation
- Journey Optimization
Platform Data
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering
Platform Additional Functionality
- Journey Mapping
- Integrations
- Automated Alerts
Tealium Customer Data Hub Categories on G2
Filter for Features
Administration
Data Modelling | Tools to (re)structure data in a manner that allows extracting insights quickly and accurately 16 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 71% (Based on 16 reviews) | |
Recommendations | As reported in 15 Tealium Customer Data Hub reviews. Analyzes data to find and recommend the highest value customer segmentations. | 73% (Based on 15 reviews) | |
Workflow Management | Tools to create and adjust workflows to ensure consistency. 15 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 66% (Based on 15 reviews) | |
Dashboards and Visualizations | Presents information and analytics in a digestible, intuitive, and visually appealing way. 16 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 66% (Based on 16 reviews) |
Compliance
Sensitive Data Compliance | Supports compliance with PII, GDPR, HIPPA, PCI, and other regulatory standards. This feature was mentioned in 16 Tealium Customer Data Hub reviews. | 83% (Based on 16 reviews) | |
Training and Guidelines | Based on 16 Tealium Customer Data Hub reviews. Provides guidelines or training related to sensitive data compliance requirements, | 67% (Based on 16 reviews) | |
Policy Enforcement | Allows administrators to set policies for security and data governance This feature was mentioned in 16 Tealium Customer Data Hub reviews. | 76% (Based on 16 reviews) | |
Compliance Monitoring | Monitors data quality and send alerts based on violations or misuse 16 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 70% (Based on 16 reviews) |
Data Quality
Data Preparation | As reported in 15 Tealium Customer Data Hub reviews. Curates collected data for big data analytics solutions to analyze, manipulate, and model | 76% (Based on 15 reviews) | |
Data Distribution | Based on 14 Tealium Customer Data Hub reviews. Facilitates the disseminating of collected big data throughout parallel computing clusters | 70% (Based on 14 reviews) | |
Data Unification | Based on 14 Tealium Customer Data Hub reviews. Compile data from across all systems so that users can view relevant information easily. | 79% (Based on 14 reviews) |
Data Sourcing
Data Enrichment | Based on 105 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Uses external data sources to improve customer profiles. | 83% (Based on 105 reviews) | |
Expandability | Based on 104 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Can be updated to accept new sources and types of data. | 86% (Based on 104 reviews) | |
Multiple Devices | Based on 102 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Can engage with customers across any device with a consistent message. | 83% (Based on 102 reviews) |
Intelligence
Marketing Metrics | Based on 92 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Provides analysis of marketing program ROI and efficiency. | 75% (Based on 92 reviews) | |
Predictive Modeling | Based on 74 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | 70% (Based on 74 reviews) | |
Recommendation Engine | Based on 77 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Uses artificial intelligence to provide suggestions based on desired outcomes. | 70% (Based on 77 reviews) |
Functionality
Dashboard | Offers a dashboard to capture, store, and manage granular user consents This feature was mentioned in 15 Tealium Customer Data Hub reviews. | 71% (Based on 15 reviews) | |
Reporting | Provide reporting functions showing granular data to demonstrate compliance to regulators 15 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 76% (Based on 15 reviews) | |
Integrations | Integrates with marketing software and other analytical tools This feature was mentioned in 15 Tealium Customer Data Hub reviews. | 80% (Based on 15 reviews) | |
End-user management | Allows end-users to manage their preferences online 15 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 81% (Based on 15 reviews) | |
Audit trails | Shows audit trails of how user consent preferences have changed This feature was mentioned in 15 Tealium Customer Data Hub reviews. | 78% (Based on 15 reviews) | |
APIs | Offers APIs to link to your data This feature was mentioned in 15 Tealium Customer Data Hub reviews. | 74% (Based on 15 reviews) | |
Mobile SDK | Based on 15 Tealium Customer Data Hub reviews. Offers a mobile SDK to use consent management tools on mobile apps | 69% (Based on 15 reviews) | |
Customizable design | Offers customizeable designs to match corporate branding 15 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 70% (Based on 15 reviews) | |
Server-side storage | Offers server-side storage of consent, not client-side, for compliance reporting purposes 14 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 77% (Based on 14 reviews) |
Platform Basics
Dynamic Segmentation | As reported in 25 Tealium Customer Data Hub reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | 80% (Based on 25 reviews) | |
Journey Optimization | As reported in 25 Tealium Customer Data Hub reviews. Automates the testing and optimization of customer-facing messaging and campaigns. | 78% (Based on 25 reviews) |
Platform Data
Journey Reporting | As reported in 26 Tealium Customer Data Hub reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | 81% (Based on 26 reviews) | |
Trends Reporting | Ability to measure product usage by feature, campaign performance by source, and other trending metrics. 26 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 85% (Based on 26 reviews) | |
Dashboards | Provides dashboards to combine and visualize quantitative and qualitive customer journey data. This feature was mentioned in 26 Tealium Customer Data Hub reviews. | 83% (Based on 26 reviews) | |
Advanced Data Filtering | Based on 26 Tealium Customer Data Hub reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. | 78% (Based on 26 reviews) |
Platform Additional Functionality
Journey Mapping | As reported in 26 Tealium Customer Data Hub reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | 78% (Based on 26 reviews) | |
Integrations | Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. This feature was mentioned in 25 Tealium Customer Data Hub reviews. | 81% (Based on 25 reviews) | |
Automated Alerts | As reported in 26 Tealium Customer Data Hub reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. | 76% (Based on 26 reviews) |
Development
Pre-built Connectors | Facilitiates API development and integrations with prebuilt connectors, templates, and examples. This feature was mentioned in 16 Tealium Customer Data Hub reviews. | 79% (Based on 16 reviews) | |
Custom Connectors | Provides the ability to create connectors from existing services and APIs in catalog. 16 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 76% (Based on 16 reviews) |
Management
Reporting and Analytics | As reported in 16 Tealium Customer Data Hub reviews. Provides dashboards to gain real-time insights into API performance, usage, and errors. | 88% (Based on 16 reviews) | |
Data Mapping | Facilitates to and fro data map according to the data model between applications/web services. This feature was mentioned in 16 Tealium Customer Data Hub reviews. | 81% (Based on 16 reviews) |
Integration Options
ERP Systems | Based on 16 Tealium Customer Data Hub reviews. Provides integrations to ERP Systems. | 84% (Based on 16 reviews) | |
Accounting Systems | Provides integrations to accounting Systems. 16 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 77% (Based on 16 reviews) | |
CRM and Marketing Automation Systems | Provides integrations to customer relationship management and marketing automation systems. This feature was mentioned in 16 Tealium Customer Data Hub reviews. | 83% (Based on 16 reviews) | |
EDI | As reported in 15 Tealium Customer Data Hub reviews. Provides integrations to EDI service providers. | 82% (Based on 15 reviews) |
Management
Business Glossary | Lets users build a glossary of business terms, vocabulary and definitions across multiple tools. 13 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 71% (Based on 13 reviews) | |
Data Discovery | Provides a built-in integrated data catalog that allows users to easily locate data across multiple sources. This feature was mentioned in 14 Tealium Customer Data Hub reviews. | 68% (Based on 14 reviews) | |
Data Profililng | As reported in 14 Tealium Customer Data Hub reviews. Monitors and cleanses data with the help of business rules and analytical algorithms. | 71% (Based on 14 reviews) | |
Reporting and Visualization | As reported in 14 Tealium Customer Data Hub reviews. Visualize data flows and lineage that demonstrates compliance with reports and dashboards through a single console. | 64% (Based on 14 reviews) | |
Data Lineage | Provides an automated data lineage functionality which provides visibility over the entire data movement journey from data origination to destination. 14 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 76% (Based on 14 reviews) | |
Hierarchy Management | Captures and manages data hierarchy and definitions. | Not enough data | |
Reference Data Management | Helps integrate external and internal reference data such as industry codes, entity identifiers, country codes etc used to categorize information across systems. | Not enough data | |
Data Lineage | Helps understand the origination and route of data along with the transformations happening across various domains. | Not enough data | |
Metadata Management | Provides context and information for data assets stored across domains and ensures adherence to established policies and processes. | Not enough data |
Security
Access Control | Based on 14 Tealium Customer Data Hub reviews. Authenticates and authorizes individuals to access the data they are allowed to see and use. | 76% (Based on 14 reviews) | |
Roles Management | As reported in 14 Tealium Customer Data Hub reviews. Helps identify and manage the roles of owners and stewards of data. | 82% (Based on 14 reviews) | |
Compliance Management | Helps adhere to data privacy regulations and norms. This feature was mentioned in 14 Tealium Customer Data Hub reviews. | 75% (Based on 14 reviews) | |
Data Governance | Encompasses of policies, principles and qualities to promote access to accurate and certified master data. | Not enough data | |
Data Masking | Helps mask or hide critical information to prevent unauthorized access. | Not enough data |
Maintainence
Data Quality Management | Defines, validates, and monitors business rules to safeguard master data readiness. 14 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 80% (Based on 14 reviews) | |
Policy Management | Based on 14 Tealium Customer Data Hub reviews. Allows users to create and review data policies to make them consistent across the organization. | 81% (Based on 14 reviews) |
Functionality
Multi-Domain | Centralizes the management of multiple domains of master data which includes product, customer, vendor, asset, location and pricing. | Not enough data | |
Match & Merge | Matches master data records and merges them into a single accurate record across source systems. | Not enough data | |
Relationship Mapping | Shows relationships between records and entries, defined in a repository model. | Not enough data | |
User Interface | Provides a simple customizable design environment to develop custom UIs using simple drag and drop actions. | Not enough data |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data | |
AI Text Summarization | Condenses long documents or text into a brief summary. | Not enough data |
Agentic AI - Customer Journey Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input This feature was mentioned in 15 Tealium Customer Data Hub reviews. | 87% (Based on 15 reviews) | |
Cross-system Integration | Based on 15 Tealium Customer Data Hub reviews. Works across multiple software systems or databases | 82% (Based on 15 reviews) | |
Adaptive Learning | Improves performance based on feedback and experience 15 reviewers of Tealium Customer Data Hub have provided feedback on this feature. | 84% (Based on 15 reviews) | |
Proactive Assistance | As reported in 15 Tealium Customer Data Hub reviews. Anticipates needs and offers suggestions without prompting | 83% (Based on 15 reviews) |
Agentic AI - Firewall Software
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data |
Agentic AI - Data Governance
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Tealium Customer Data Hub Comparisons