What I like best about ZoomInfo Marketing is the depth and accuracy of the data combined with the automation tools. It makes it easy to identify the right audience, personalize outreach, and run campaigns that actually drive pipeline instead of wasting time on guesswork. The platform has quickly become part of my routine, I use it almost daily. And their customer support is excellent, which makes the whole experience smooth and reliable. Review collected by and hosted on G2.com.

There isn’t much to dislike, but if I had to point to something, it would be that the platform can feel overwhelming at first because of how much data and functionality it offers. That said, once you get comfortable with it, the breadth of features becomes a real strength. Review collected by and hosted on G2.com.

Essentially, this tool enabled me to access in-depth, high-quality data about companies and contracts, including technographics, buying signals, and more. This information has allowed me to precisely target my marketing efforts, rather than taking a scattered approach. It also helps me understand buyer intent, such as which tools a company uses and any recent organizational changes. As a result, my campaigns have become more efficient and effective. Additionally, the tool integrates seamlessly with CRM and marketing platforms, making the entire process even smoother. Review collected by and hosted on G2.com.

What I really dislike at times like it's overwhelmed and packed with a lot of tools all, and sometimes when a small team is working on it, it becomes very difficult to manage everything out, and the team becomes very overwhelmed The tool feels expensive at the same time, and sometimes the interface is also not that intuitive. Also, I would say that it really takes a lot of time to get the most out of the tool. Review collected by and hosted on G2.com.

It was easy to use the Campaign like email, Whatsapps, Generate the email template with HTML Code. Also, it is easy to manage the Automations and track the stats. Review collected by and hosted on G2.com.

The pricing of this tool is little bit higher end. The platform used credit based system where each contact reveal or export consumes credits, making it expensive for high-volume users. Review collected by and hosted on G2.com.

It provides extensive and advanced tools like B2B Database for Accurate firmographic, technographic, and contact details (emails, direct dials), Advanced Targeting & Segmentation and Intent Data Insights to show the companies that are looking for certain products with easy CRM Integration and Marketing tools. The UI and interface is easy to use. Review collected by and hosted on G2.com.

There is nothing to dislike about ZoomInfo Marketing as if we compare it with existing alternatives, it has major advantages with the ease of implementation and the customer support you get is commendable. This is a tool that will be of frequent use. Review collected by and hosted on G2.com.

I like how easy it makes finding and connecting with the right leads the accurate data and segmentation tools save time and help boost meeting conversions. Review collected by and hosted on G2.com.

Nothing important comes to mind really. Rarely the information is not updated. Review collected by and hosted on G2.com.

It helps you to run various marketing campaigns easily like b2b demand generation. You can also direct the traffic to your website for more website visit and the generation of leads. Review collected by and hosted on G2.com.

Sometime bug leads pop up through the campaigns. Review collected by and hosted on G2.com.

Some of the best aspects of the ZoomInfo Marketing tool are powerful data enrichment, automation, and targeting capabilities. Its easy-to-use interface with AI-powered insights makes it a sword in the hand of a marketer. Considering its ease of implementation and ability to integrate natively with major CRMs and marketing automation tools, thus reducing manual work and the risk of error, leads to high time and cost-saving effort, multiplying into high-performance frequency of use repeatedly. Review collected by and hosted on G2.com.

Some of the disliked features about ZoomInfo Marketing are high and opaque pricing. I also had some complaints about dismissive or unhelpful sales and support interactions. Review collected by and hosted on G2.com.

It helps to enable the marketing whether it is lead based or account based. You can easily run campaigns to generate leads. Review collected by and hosted on G2.com.

PPC marketing campaign are not much effective Review collected by and hosted on G2.com.

I think it could be an excellent tool for direct corporate outreach. In B2B, such tools are often highly beneficial. Review collected by and hosted on G2.com.

The price is excessively high compared to competitors. I think that, at the very least, an introductory price should be more accessible. Review collected by and hosted on G2.com.

My favorite part is all of the intent signals that you can build campaigns around and all the creative ways you can build audiences. Zoominfo has accurate data that integrates with HubSpot well. My customer success team is excellent. They help me with strategy and best practices. It's a tool I use everyday. It's foundational to demand generation, closing deals, and upselling in B2B. I thought the implementation process was easier than most SaaS tech, but still takes some hand-holding from the Zinfo team. They have alot of resources to get started. Review collected by and hosted on G2.com.

The dashboards and reporting can be better. If you have Salesforce, it's excellent. HubSpot connection to the reporting is on the roadmap though. I wish I could filter by ideal customer profile tier on the websights tool as well. It's an extra step to get that and takes alot of time on my end. Review collected by and hosted on G2.com.