Churnkey

We've watched companies guess their way through retention for years. 50% off for everyone. Manual translations (or none at all). Reactionary compliance updates. Revenue leaks thanks to legacy pricing paths nobody caught. But after processing 700 million billing events, and extending $550 million in LTV for Churnkey's customers, we realized it was time to get more intelligent: which customers will accept which offer. What product gaps actually cost you. Where money quietly disappears each month. On October 1, we're showing what happens when you get smarter about retention. Not by using chatbots. Not by using generic LLMs. By using Churnkey's unique dataset, focused exclusively on helping your business retain more customers. Join us for a half an hour walkthrough. See it before your competitors do. Link in comments 👇

Heading up to Stripe Sessions today. If you're there, let's hang out. Ping me or leave a comment. It's the first time Churnkey is a sponsor and we'll be at Booth 104. You can also get a free coffee on us at the coffee cart on Level 2 in Moscone West. Take some pressure off that per diem. We're in some good company, no?

Interesting news week, eh? Just a reminder that we've got a free report covering the ins and outs of tackling your churn problem. Dropping in the comments for no particular reason. Y'know, just because.

Churnkey’s State of Retention 2025 report is out — and if you’re in SaaS growth, this one’s worth your time. A few takeaways that jumped out: - Even a “decent” 5% monthly churn rate = you’re losing nearly half your customers every year. Not a killer, but means a lot of work on new acquisitions to keep things moving. Not ideal. Everyone works harder on everything else when retention is not prioritised. - Most users don’t leave because the product sucks — budget constraints are the #1 reason for cancellation. Although, hidden behind “budget” is a bunch of real reasons - don’t overlook them. Dig deep. - Personalized offers at the point of cancellation are still one of the most effective tools to save a customer. Making sure you sell to the right customer is even more important :-) Across the brands I’ve worked with, retention work has always been about precision and targeting. It’s understanding who your customers are, why they’re leaving, and whether you even want to keep them (or acquire them in the first place!) The report is very consistent with my own experiences. Curious — what’s actually worked for you when it comes to retention? Drop your best tactic (or biggest surprise) in the comments. Report can be found here - https://lnkd.in/gC5VU7Fd Ps. If you need to understand more about your ICP which I’d argue is incredibly well linked to churn and retention, I recently wrote an article about it here - https://lnkd.in/d9CGuhCH #saasgrowth #saas #retention #growth #CGO #CMO

Always amazing to see your product in the wild. Thanks Vukasin Vukosavljevic for sharing what's working well after getting Churnkey in place 👏