Chief Growth Officer at Scanz | Ex-TradingView & The Motley Fool. Passionate about B2B SaaS end to end. MVP -> GTM -> PMF -> Scale. All with ruthless ICP focus.
Churnkey’s State of Retention 2025 report is out — and if you’re in SaaS growth, this one’s worth your time. A few takeaways that jumped out: - Even a “decent” 5% monthly churn rate = you’re losing nearly half your customers every year. Not a killer, but means a lot of work on new acquisitions to keep things moving. Not ideal. Everyone works harder on everything else when retention is not prioritised. - Most users don’t leave because the product sucks — budget constraints are the #1 reason for cancellation. Although, hidden behind “budget” is a bunch of real reasons - don’t overlook them. Dig deep. - Personalized offers at the point of cancellation are still one of the most effective tools to save a customer. Making sure you sell to the right customer is even more important :-) Across the brands I’ve worked with, retention work has always been about precision and targeting. It’s understanding who your customers are, why they’re leaving, and whether you even want to keep them (or acquire them in the first place!) The report is very consistent with my own experiences. Curious — what’s actually worked for you when it comes to retention? Drop your best tactic (or biggest surprise) in the comments. Report can be found here - https://lnkd.in/gC5VU7Fd Ps. If you need to understand more about your ICP which I’d argue is incredibly well linked to churn and retention, I recently wrote an article about it here - https://lnkd.in/d9CGuhCH #saasgrowth #saas #retention #growth #CGO #CMO
Churnkey Cofounder 🔑 Previously: Founding Team at Casa, Creator of Super Like at Tinder
6moThank you, Glen 🤘🏼