Gladly reposted this
It’s hard to see another @Forrester report showing CX scores at an all-time low, but it’s not exactly surprising. So many brands are racing to roll out new AI tools, hoping more automation will fix the problem. But what customers really want isn’t just speed. It’s connection. They want to feel remembered, heard, and valued. And that can't be solved by slapping deflection-bots onto a ticket-based system. At @Gladly, we’ve learned that customer experience only improves when AI uses lifelong, cross-channel customer data. Loved this @CXToday piece for reminding us that trust and empathy still sit at the center of great customer experience. https://lnkd.in/g_sFepGN #CustomerExperience #CX #AI #Marketing #Gladly