Email is broken, but fixable

I often wonder how much value brands could unlock by investing in more meaningful, respectful interactions that actually reduce the noise. Like, how much could it be worth? Twice a year, I sit down and unsubscribe from over 100 irrelevant email subscriptions. If I leave feedback, it’s usually exactly what you pointed out in your article, the content was so off base, I felt forced to opt out. And truthfully, I likely didn’t subscribe in the first place. I was enlisted. Uncool! I agree, delivering more relevant content can go a long way in building trust and long-term loyalty. Even just showing the intent to get it right makes a difference. As I think about it, the brands I’ve stayed loyal to for years hardly ever bother me. Somehow, they just know when to show up and when to fade into the background. Honestly, I love them for that. This is a personal gripe of mine that I’ve been bottling up due to no solution in site except my twice a year unsubscribe fest (where I somehow get added to 100 more) Thx for the share.

I’d add sales also abusing email* and 😉

This is very good. Email + CDW + AI decisioning is the future and a huge improvement over legacy marketing automation software.