EventUp Podcast’s Post

From Cannes to SXSW, Yahoo!’s experiential team is redefining how brands earn real-world love. 🎯 This week, Allie Galloway, Senior Director of Global Events & Experiential Marketing at Yahoo, joins Amanda Ma to unpack how her team designs memorable activations, empowers talent, and stays ahead of the curve. In this episode: • The strategy behind “Motel Yahoo” at Cannes and why details convert fans • Culture-first moments at SXSW (and what Gen Z actually wants IRL) • Leading distributed teams with inspiration, ownership, and clarity • Turning niche communities into brand superfans Why listen: practical playbooks, sharp creative ideas, and leadership lessons you can use on your next event. 🎧 Listen now: Spotify: https://lnkd.in/gjzxtX3c Apple Music: https://lnkd.in/gFGgPaMs #EventUpPodcast #ExperientialMarketing #EventMarketing #BrandActivations #Yahoo #Leadership #Cannes #SXSW #GenZ #MarketingPodcast