Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
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You’ve made a Google Analytics account to track your small business performance — but maybe you’re not sure what you can use it for. If this sounds like you, check out these thought-starters to see what’s possible in the “Explore” section of Google Analytics: https://goo.gle/4q9CQaC
This Q4, make your data work as hard as you do. Here are some tips to ace the holiday season and beyond: 📊 Maximize your media plan with the Scenario Planner. Create and view scenarios to understand ROI at different spend levels — and ultimately create future media plans that drive the highest return based on your defined spend → https://goo.gle/3W7oslz ⏰ Use realtime reporting to make sure your site is performing smoothly during traffic spikes. Monitor active users and conversions during flash sales and promotions → https://goo.gle/4nbe9Im 🔮 Use predictive audiences to maximize your retargeting, identifying users with high probability to make a purchase in the next 7 days → https://goo.gle/3KNEejf
Gain clearer competitive insights with the latest Benchmarking update in Google Analytics 🙌 We've added support for 20 new unnormalized metrics—absolute numbers such as Total Revenue and New Users—so you can compare your performance to industry peers using both normalized and absolute values. Benchmarking estimates adjust based on your active user count, helping you make smarter, data-informed decisions. Explore the update: https://goo.gle/42EKAHN
Drive strategic decisions with a complete view of your customers. 🤝 The User-ID feature in Google Analytics associates your own identifiers with users, so you can connect their journeys across devices and platforms. This data foundation helps you to: 👤 Ensure more accurate user counts 📊 Unify customer behavior across devices and platforms 🔄 Create highly precise remarketing audiences Unlock a more unified narrative of your customer relationships: https://goo.gle/46CawVk
🗣️ Announcing cost data import for Instagram, Facebook, and TikTok 📸 Google Analytics now seamlessly imports your clicks, impressions, and costs from Meta Ads and TikTok Ads, and automatically merges them with your GA data. It’s all part of our mission to show you a unified view of your ads performance — so you can calculate ROI and ROAS in one place, and make smarter business decisions. Import cost data from Meta Ads: https://goo.gle/4o43Vu2 Import cost data from TikTok Ads: https://goo.gle/3Ws6PwP
Understanding your audience is the key ingredient to optimizing your website performance. Know who your visitors are, in order to tailor your content and user experience to their tastes. Cook up your best performance yet with this detail report, to identify your most engaged and profitable audiences: https://goo.gle/3IAZGY2
Inspired by the way Louisiana Crawfish Company digs deep into their ecommerce data for juicy customer insights? Take a page from their success 👇 Path explorations help you visualize your user journey: https://goo.gle/4o6pCda Funnel explorations help you investigate purchase behavior: https://goo.gle/478x0yM
For Louisiana Crawfish Company, selling live crawfish online is all about understanding their customers and earning their trust. Google tools like Google Business Profile, Google Merchant Center, and Google Analytics help them do just that. What tools help you to understand your customers better? #ProudlyOwned
If you want to build a comprehensive picture of your audience, here are the three tools in your GA toolkit you'll need 🛠️: ⏱️ The Realtime pages report is your stopwatch, giving you a live look at the users on your site. See the impact of new campaigns and site changes as they happen → https://goo.gle/4pQnisf 🔧 Segments are your wrenches, letting you filter your metrics for a specific set of users, so you can identify trends → https://goo.gle/487Onkk 📝 Explorations are your workbench, enabling you to perform custom queries on large amounts of data to uncover deeper insights → https://goo.gle/3VP6t3c
Your data tells a more complete story when you use Annotations in GA. They’re so useful that sometimes we daydream about what it might be like to use them in our everyday lives. 😉 🍁 Think of Annotations as digital sticky notes that… 📝 Add context for metrics fluctuations 📝 Create a shared record for smooth team collaboration 📝 Show you, over time, what worked and what didn’t Launch a marketing campaign, update your website, or have a server outage? Mark that with an Annotation: https://goo.gle/41XdF0D
Don’t just capture more leads — land the leads that drive growth. 📈 That was the headline at Think Leads 2025, where CMOs and thought leaders discussed the latest in lead generation. Google Analytics is here to help, with: ✅ 2 new default reports that help you gain deeper insights into your leads ✅ 8 new audience templates for higher performance, including Qualified Leads, Converted Leads (for exclusion), and New Leads for nurturing Start supercharging your lead generation goals 💪 https://goo.gle/3KjRkEy