New
You can now filter on fields stored inside JSON columns using dot-path notation.* For example: booking.product.geo.city = 'Florence'). This makes it possible to create audiences using nested event or object data without needing to flatten or transform it first.
This is especially useful for event properties stored as JSON blobs, like filtering by product attributes or campaign metadata. Filters support standard operators like equals, not equals, contains, greater/less than, and exists.
*Contact your Hightouch team to enable this feature.