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Leads Product Launches, Adoption, & Evangelism.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Nearly 70-75% of online shoppers abandon carts, meaning most people with buying intent never complete their purchase. Distractions, second thoughts,
Cart abandonment is a massive cost for e-commerce. The average rate is 70%, and on mobile phones, it increases to
Retailers nowadays face unprecedented competition and heightened customer expectations. Shoppers are now demanding personalized, instant, and frictionless experiences across every
Marketing managers have a great deal on their plates. You’re supposed to strategize campaigns across channels, oversee execution, and ensure
With boardrooms demanding accountability, the need for measurable ROI is at an all-time high. You can’t deliver that ROI with
Customer relationship management (CRM) automation, specifically marketing automation in CRM, has become essential. By automating repetitive tasks, like contact management,
Every day, 347 billion marketing emails compete for the same slice of attention. Some are read instantly, while others are
AI-powered email marketing tools are transforming the way businesses engage with their audience. This blog explores the top 21 AI
Modern marketers face a core contradiction. While personalization is now a must-have, the actual process and activity of targeting customers
E-commerce loyalty programs are strategic initiatives that incentivize online shoppers to return and engage more deeply with a brand. Instead
Tiered loyalty programs have changed the game for different types of brands that were aiming to deepen their customer engagement
Modern shoppers crave fun, achievement, and variety, not just loyalty points. When you’re seeking repeat purchases from shoppers, you need
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