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FOR RESTAURANTS

Drive repeat diners with unified email & SMS

With Mailchimp’s intuitive tools, you can adopt a multichannel approach with ease. Stay connected with your diners and bring them back to the table again and again.

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  • #1

    AI-powered email marketing and automation platform*

  • 9x

    more revenue for businesses using marketing automations flows*

  • 500 million

    emails sent each day (average)

  • >99% email

    deliverability rate (average)

“It’s super-intuitive and easy to find and set up automated campaigns.”

—Hayden Kwast, National Director of E-Commerce @ City Winery

Learn about Mailchimp’s recipe for marketing success

  • A flowchart showing customer journey steps: cart abandonment, email follow-up, and purchase decision with Yes/No options

    Convert more customers

    Craft emails, use behavioral data to more precisely target audiences, and optimize your strategy.

  • Two cyclists in athletic gear pause on a dirt trail to check their phones, with bikes and a scenic hillside backdrop

    See more and scale faster

    With all of your data in one place, Mailchimp gives you what you need to make the right call at the right time.

  • Mobile phone screen showing a text message about Assembly lighting products with circular profile photos of three people connected in a chat interface

    Use SMS to expand your reach

    Start sending timely, highly-relevant messages to customers where they’re most likely to engage.

ON-DEMAND WEBINAR

SMS marketing is a game-changer for restaurants

Omnichannel marketing strategies aren’t just for big businesses any more. Find out how restaurants are using SMS messaging to drive real results.

Watch now
Bustling restaurant interior with warm lighting, neon wall art, and diners seated at wooden tables enjoying meals in a cozy atmosphere

CASE STUDY

At Gruppo Terroni, Mailchimp is the key to driving repeat business

Find out how the beloved restaurant group uses marketing automations and segmentation into a modern marketing strategy that blends tradition and technology.

Read now

Businesses like yours trust Mailchimp

  • Subway restaurant logo in yellow and green text on white background
  • Black and white Goose Island Beer Co. logo with company name in modern, spaced lettering
  • Logo variations for Broken Egg Cafe restaurant featuring stylized rooster silhouettes in black and red against oval backgrounds
The Revenue Blueprint, a Mailchimp report: Strategies for performance-obsessed marketers. Based on a commissioned survey conducted by Ipsos.

Get the recipe for customer engagement and ROI

We asked over 2,000 marketers how about the tools they leverage to attract diners and build loyalty — and what we learned might change the way you run your restaurant.

Read The Revenue Blueprint

We asked over 2,000 marketers how about the tools they leverage to attract diners and build loyalty — and what we learned might change the way you run your restaurant.

By requesting this content, you agree that your information will be processed as described in our Global Privacy Statement.

There’s even more to learn

FAQs

  • Mailchimp provides restaurants with a powerful, cost-effective, and user-friendly platform to engage with diners, build loyalty, promote offers and events, and ultimately drive revenue through email marketing.

  • Mailchimp provides restaurants with a powerful, cost-effective, and user-friendly platform to engage with diners, build loyalty, promote offers and events, and ultimately drive revenue through email marketing.

  • In Mailchimp, you can use set-up automations that trigger email and SMS campaigns based on customer behavior to do things like:

    • Re-engage lapsed customers with a special offer to come back
    • Offer celebratory promos, like a free dessert on your birthday
    • Notifying past Valentine's Day diners to make reservations
    • And more!

  • With Mailchimp, you can meet your potential restaurant goers where they are—with a streamlined marketing strategy that incorporates email and SMS to promote new menu items, rotational specials, seasonal promotions, and more.

Millions of users trust us with their marketing. You can too.

*Disclaimers

  1. #1 AI-powered email marketing platform: Based on May 2025 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
  2. 9x more revenue: Based on total revenue generated from bulk emails by users’ of Marketing Automation Flows from January 2023 - January 2025. Customer Journey Builder (CJB) was rebranded to Marketing Automation Flows (MAF) effective as of June 2025. Any references to “Automation Flows” refers to the same features previously available under CJB. Features and functionality vary by plan type. For details, view Mailchimp’s various plans and pricing.
  3. >99% Email Delivery Rate: Data reflects email delivery rate from January 1, 2024, to December 31, 2024 and is the aggregate of all Mailchimp users across all plans.
  4. Create effective marketing campaigns in minutes: Functionality (beta) available to certain users with Premium, Standard and Legacy plans in select countries in English only.