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Subramaniam et al., 2000 - Google Patents

Product marketing and channel management in electronic commerce

Subramaniam et al., 2000

Document ID
13936566062571349021
Author
Subramaniam C
Shaw M
Gardner D
Publication year
Publication venue
Information Systems Frontiers

External Links

Snippet

Marketing managers developing strategies to market products on the Internet are faced with important issues. We suggest that the use of Web advertising, virtual store-fronts and virtual communities provides innovative opportunities for marketers to communicate with …
Continue reading at link.springer.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/0641—Shopping interfaces
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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