JP2005092376A - Product display shelf and its operation system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a merchandise display shelf and a system for operating the merchandise which can be investigated by a shopper from a merchandise display shelf and can perform these survey actions without the shopper being aware.
A product display shelf including a display shelf body and an IC tag reader, wherein the display shelf body has a plurality of storage spaces for displaying products, and the IC tag reader is used when taking out products from the storage space. A product display shelf provided at a position where the information stored in the non-contact IC tag provided in the product can be read in a non-contact manner, and tag ID information read by the IC tag reader of the product display shelf; An information processing apparatus that receives transmission source ID information and registers, in the database, information for specifying a product taken by a shopper based on the information.
[Selection] Figure 1

Description

  The present invention is configured so that it is possible to investigate which product a shopper has picked up from among products displayed on a product display shelf in a product sales floor of a store such as a department store, a supermarket, a convenience store, or a home center. The present invention relates to a merchandise display shelf and its operation system.

  For example, in a merchandise store of a store such as a department store, a supermarket, a convenience store, or a home center, a shopper can make a purchase while freely deciding the merchandise placed on the merchandise display shelf.

  In addition, at these stores, the “product in which place” of the “product corner” of the product store was picked up by the shopper and interested, or “stimulated by which promotion” By looking at the trends of shoppers, such as “where” and “when”, they are always trying to place products that have sales effects.

  Conventionally, there is a POS system as a system for grasping the trend of these shoppers. This POS system is effective for grasping the sales time and the best-selling products in the entire store. If you are interested in products by affecting new packages, POP, etc., picking up these products and setting them back and then returning them to the product shelves, you will not be sold by the POS system. Therefore, the POS system cannot collect information as the trend of shoppers.

  For this reason, there is a problem that information cannot be collected about information related to products that the shopper has shown an interest in, although purchase is not performed.

  In addition, when there is no detailed product display information, such as where on the display shelves the products for which sales have been recorded by the POS system, what products are displayed on which product display shelves In addition, there is a problem that it is impossible to grasp whether the sales effect will be higher.

As a conventionally known technique for checking the degree of merchandise interest of a shopper that cannot be grasped by the POS system, for example, taking a picture from the bottom of a display shelf with a camera and capturing the merchandise of the shopper. There are techniques for recognizing and attaching an ID tag to a product, attaching a tag reader to a shopper, and a reader catching and recognizing the product every time the shopper picks up the product. (For example, see Patent Document 1 and Patent Document 2)
However, in the above-described conventional technology, since it is understood that the shopper is constantly monitored, there is a risk that the shopper is pressured and stressed, which is not preferable, and the influence of this may impair the purchase intention. There is a problem that there is.
JP 2001-128814 A Japanese Patent Laid-Open No. 10-269287

  The present invention is capable of investigating products that the shopper has picked up from the merchandise display shelf regardless of whether the shopper purchases the product, and further investigates the shopper's investigation behavior regarding the trend of the shopper. A product display shelf and its operation system that can be performed without being noticed.

  The product display shelf of the present invention is a product display shelf provided with a display shelf body on which products are displayed and an IC tag reader, and the display shelf body has a plurality of storage spaces for displaying products, The IC tag reader is provided at a position where information stored in a non-contact IC tag provided in the product can be read in a non-contact manner when the product is taken out from the storage space. .

  Moreover, the product display shelf of the present invention is characterized in that the IC tag reader is provided on a shelf portion of the display shelf body.

  Furthermore, the product display shelf of the present invention is characterized in that the IC tag reader is provided on a product tray provided to be removable from the display shelf body.

  And the merchandise display shelf of this invention is provided with the partition part which partitions off a some storage space in the said display shelf main body, It is characterized by the above-mentioned.

  The product display shelf of the present invention is characterized in that the IC tag reader is provided on a product tray that is detachable from the display shelf body.

  Furthermore, the product display shelf of the present invention is provided on the front end side of the product takeout in the storage space of the display shelf body.

  Moreover, the product display shelf of the present invention is characterized in that the display shelf main body is provided with a partition portion for partitioning a plurality of storage spaces.

  The merchandise display shelf management system of the present invention is a merchandise display shelf management system that enables collection of information on the merchandise picked up by the shopper from the merchandise displayed on the merchandise display rack. A product provided with a non-contact IC tag in which information is stored, a display shelf body having a plurality of storage spaces for sorting and displaying the product, and when the product is taken out from the storage space, An IC tag reader installed at a position where the tag ID information stored in the non-contact IC tag provided can be read in a non-contact manner, the tag ID information read by the IC tag reader, and the transmission source ID information; And an information processing device for registering in a database information for identifying a product picked up by a shopper based on the tag ID information and the transmission source ID information.

  The product display shelf of the present invention is provided at a position where the information stored in the non-contact IC tag can be read in a non-contact manner when the IC tag reader takes out the product from the storage space. Whether or not the shopper has picked up the product from the merchandise display shelves and can conduct surveys on the behavior of these shopper without the buyer being aware, There is an effect that information can be collected without causing stress and pressure to the shopper.

  In addition, since the IC tag reader is provided on the front end side of the product in the storage space, there is an effect that it is possible to collect information on the product that the shopper has definitely consciously picked up by hand.

  Furthermore, since the display shelf main body is provided with a partition part for partitioning a plurality of storage spaces, the products are surely classified by type, and the products that the shopper has picked up and the products are displayed. There is an effect that the position can be specified.

  Further, since the IC tag reader is provided in a product tray that is detachable from the display shelf body, it is possible to provide an IC tag reader in a general-purpose display shelf body simply by placing the product tray on the shelf. There is an effect that it can be applied to the display shelf body, and even if the shelf is displayed with only the same type of product and no partitioning part, the item from the right side of the shelf can be sold from the product tray, etc. You can collect purchasing trends.

  Further, since the IC tag reader is detachably provided from the display shelf main body, there is an effect that the IC tag reader can be applied to any display shelf main body by providing the general-purpose display shelf main body.

  In addition, the product display shelf operation system of the present invention can automatically register in the database of the information processing apparatus that the shopper has picked up the product displayed on the product display shelf. There is an effect that the trend information can be efficiently collected.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a schematic view of the appearance of a merchandise display shelf according to the first embodiment of the present invention, FIG. 2 is a diagram showing merchandise displayed on the merchandise display shelf according to the first embodiment of the present invention, and FIG. FIG. 4 is a cross-sectional view showing a state where a non-contact IC tag is attached to a product, and FIG. 5 is stored in the non-contact IC tag when taking out the product from the product display shelf. FIG. 6 is a schematic diagram of the appearance of the shelf of the product display shelf according to the second embodiment of the present invention, and FIG. 7 is a product display according to the third embodiment of the present invention. FIG. 8 is a system block diagram of the merchandise display shelf operation system according to the embodiment of the present invention, and FIG. 9 is a flowchart showing the processing procedure of the merchandise display shelf operation system according to the embodiment of the present invention. It is.

  As shown in FIG. 1, the product display shelf 1 according to the first embodiment of the present invention includes a display shelf body 4 on which products 2 are displayed and a product tray 6 having an IC tag reader 5.

  FIG. 1 shows a case in which products are displayed separately for each type of product. Specifically, the display shelf body 4 is provided with a plurality of shelves 7 in the vertical direction. The shelf part 7 is provided with a partition part 8 for partitioning the shelf part 7 at a desired position according to the type of goods to be displayed, respectively, and the side plate (forming the side surface) of the display shelf body 4 and the shelf part 7 (ceiling) ), Partitioning portions 8 (side surfaces are formed), and product trays 6 (bottom surface is formed) to form a plurality of storage spaces for storing a plurality of products.

  For example, in FIG. 1, products belonging to the category “shampoo” are displayed on the entire stage, and the same type of product (shampoo A) is displayed in all areas of the shelf 7 on the uppermost shelf. The partition portion 8 is not provided in the shelf portion, but four storage spaces are formed in one row of the shelf portions 7 by providing three partition portions 8 in each of the lower shelf portions 7. Has been.

  Although not shown, different types of products 2 are also displayed in these storage spaces.

  Specifically, shampoo B, C, D, E from the left is on the second shelf, and shampoos F, G, H, I from the left are on the third shelf. The shampoos J, K, L, and M are displayed from the left in the section, and the shampoos N, O, P, and Q are displayed in the fifth-tier (bottom part) shelf.

  Here, the reason why the partition 8 is not provided on the uppermost shelf is that the same kind of products are lined up on the shelf, and the shampoo A displayed on the rightmost product tray 6 is one hand. This is because even if the customer who took the product returns the shampoo A to the open space of the adjacent product tray 6, it is a product of the same product, so there is no particular problem. However, if the entire product display shelf 1 is excellent in aesthetics, the uppermost shelf that displays the same type of product may be provided with three partitions as in the lower shelf.

  Furthermore, the relationship between the types of products and the storage space will be explained. Except for special stores such as general stores, stores generally sell the same types of products under the same prices, etc. Since the price tag for each type is displayed and displayed, as a result, all the products displayed by the store are displayed separately for each type.

  Therefore, “product type” is information that serves as an index for classifying products and is not simply classified by collecting and displaying items with the same product name as the same type of product, but the same product. If the name is different in size or the sales form of the store is different, the product type is also classified as different.

  For example, the large bottles and small bottles of shampoo A made by X company are of different types because they have the same product name but different sizes, and even the small bottles of shampoo A made by X company are set as a set of three bottles and small bottles sold separately Even if they have the same product name and the same size, they are of different types because the number of minimum sales units is different, and the large bottles of shampoo A and large bottle refill packs manufactured by Company X are also of different types.

  In other words, large bottles and small bottles (differing in size), bottling types and refill packs (difference in sales form set by the manufacturer), set sales and rose sales (difference in sales form set by the store side), etc. As long as the form, quantity, price, etc. in the smallest unit are different when they are finally sold, they are different types of products and will be displayed separately.

  In addition, a non-contact IC tag 3 is attached to the product 2 displayed on the product display shelf 1 as shown in FIG.

  The non-contact IC tag 3 is also called, for example, a non-contact data carrier or RFID. As shown in FIG. 3, a coil pattern 33 is formed on a base material 31 such as plastic, and a resonance circuit is formed by the coil and a capacitive element. It is formed so that it can receive and transmit radio waves of a certain frequency.

  As another method, power transmission and data transmission may be performed by electromagnetic induction of a carrier wave from a reader / writer.

  Generally, a frequency band of 135 kHz (medium wave), 13.56 MHz, and 2.45 GHz (microwave) is used.

  In the case of the illustrated example, the coil pattern 33 forms a jumping circuit on the back surface of the base material 31 by the conductive member 34 and is connected to the bump on the back surface of the IC chip 32 by the coil connection terminal 33C.

  In the illustrated example, the capacitive element is built in the IC chip 32.

  Such a non-contact IC tag 3 is formed by forming a coil pattern 33 by photo etching or etching after resist printing on a metal foil such as an aluminum foil laminated on a resin base material, mounting an IC chip 32, and a protective coating. Can be formed.

  The size can also be set to about 30 mm × 30 mm or less.

  As the resin base material 31 used for the non-contact IC tag 3, various materials such as PET, polypropylene, polyethylene, polystyrene, and nylon can be used, and paper may be used.

  A thickness of 15 to 300 μm can be used, but 20 to 100 μm is more preferable from the viewpoint of strength, workability, cost, and the like.

  Although copper foil, aluminum foil, or iron foil can be used as the metal foil, aluminum foil is preferable from the viewpoint of cost and workability, and the thickness is preferably about 6 to 50 μm.

  The information recorded on these non-contact IC tags 3 is read by sending a resonating call signal to the non-contact IC tag 3 and reading response signals from the non-contact IC tag at a distance of several centimeters to several tens of centimeters. And can be recorded in the memory of the IC chip 32 of the non-contact IC tag 3.

  Further, when the non-contact IC tag 3 is attached to a product, for example, as shown in FIG. 4, the surface on which the coil pattern 33 is formed is placed at a desired position of the product, and the upper side thereof is The non-contact IC tag 3 is covered with the label paper 9 having an area larger than that of the non-contact IC tag 3 and the non-contact IC tag 3 is sandwiched by the adhesive 25 applied to the back surface of the label paper 9 in the product. It is attached by sticking on the surface of the packaging material 2a.

  Note that the surface on which the coil pattern 33 is formed may be placed on the upper side.

  The memory of the IC chip 32 of the non-contact IC tag 3 stores unique tag ID information that is different for each non-contact IC tag, and product management can be performed based on the tag ID information.

  The shelf 7 of the display shelf body 4 is provided with a product tray 6 in a detachable state on the shelf 7, but this product tray 6 is arranged in a row so that the shelf 7 is substantially buried. Further, an IC tag reader 5 is provided on the front end side.

  That is, as shown in FIG. 5, the IC tag reader 5 can read the tag ID information stored in the non-contact IC tag 3 provided in the product 2 in a non-contact manner when the product 2 is taken out from the storage space. It is equipped on the front end side of the product in the storage space in the state.

  The IC tag reader 5 has a transmission capability that allows radio waves to reach the non-contact IC tag 3 provided in the product 2 when the shopper tries to take out the product 2 from the product take-out port in the storage space. The response signal from the contact IC tag 3 can be received by the IC tag reader 5 side.

  The shelf portion 7 of the display shelf body 4 has at least one product tray 6 for each storage space of products partitioned by the partition portion 8 (the top shelf portion 7 has no partition portion 8 but the display shelf body 4 4 in the storage space partitioned by the left and right side plates, and 1 in the storage space in the lower shelf 7 are provided on the shelf 7 in a removable state. An IC tag reader 5 is provided on the side.

  The product display shelf 1 according to the first embodiment has a configuration in which the product tray 6 provided with the IC tag reader 5 can be removed from the display shelf body 4 as necessary.

  Moreover, the shelf part 35a of the goods display shelf 35 which concerns on 2nd Embodiment of this invention is shown by FIG.

  An IC tag reader including a sheet antenna 36 is provided on the shelf 35 a of the commodity display shelf 35.

  The sheet antenna 36 is provided from the non-contact IC tag 3 provided on the product displayed on the shelf 35a by, for example, being provided on the shelf 35a by being attached to the upper surface or the lower surface, or by being provided inside the shelf 35a. Can be received by an IC tag reader comprising a sheet antenna 36.

In the merchandise display shelf 35 shown in FIG. 6, the merchandise is picked up by the shopper by a response signal from the non-contact IC tag 3 provided in the merchandise displayed for each shelf without providing a partition portion. It is possible to check whether or not it has been done.

  Moreover, the merchandise display shelf 40 which concerns on 3rd Embodiment of this invention is shown by FIG.

  The product display shelf 40 has a configuration in which an IC tag reader is provided integrally with the display shelf body.

  The product display shelf 40 of the third embodiment is an IC in which an antenna 42a is built in the display shelf main body 41 and in the vicinity of the entrance of the storage space, and these antennas 42a are provided at predetermined positions of the display shelf main body 41. It has a structure connected to the tag reader 42.

  FIG. 7 shows a product display shelf 40 according to the third embodiment of the present invention. This product display shelf 40 has a configuration in which an IC tag reader is provided integrally with the display shelf main body.

  The product display shelf 40 of the third embodiment is an IC in which an antenna 42a is built in the display shelf main body 41 and in the vicinity of the entrance of the storage space, and these antennas 42a are provided at predetermined positions of the display shelf main body 41. It has a structure connected to the tag reader 42.

  Each antenna 42a provided around the storage space of each shelf of the product display shelf 40 is managed by the IC tag reader 42 so that the position of the shelf can be distinguished, and the product is taken out by the shopper. In this case, it is possible to identify which shelf portion the antenna 42a has received.

  Thus, the product display shelf of the present invention may have an antenna structure integrated with the display shelf body 41.

  Next, the commodity display shelf operation system according to the embodiment of the present invention will be described with reference to FIGS.

  The merchandise display shelf management system of the present invention is configured using the merchandise display shelf 1 described above, but as shown in the system block of FIG. 8, a merchandise tray provided in a removable state on the shelf section 7. 6 includes a transmission / reception means 10, a storage means 11, a communication means 12, a control means 13, and the like.

  In this storage means 11, when information is transmitted to the information processing apparatus 15 via the communication network 14, transmission source ID information for enabling identification of the product tray 6 provided with the transmission source IC tag reader 5 is provided. Is stored in advance.

  In addition, the information processing device 15 that is communicably connected to the IC tag reader 5 of the product tray 6 through the communication network 14 includes a communication unit 16, a display unit 17, a time measuring unit 18, a registration unit 19, a storage unit 20, and product tray information. A database 21, a product information database 22, a shopper trend information database 23, and a control means 24 are provided.

  In the product tray information database 21, transmission source ID information and information related to the position of the product tray 6 stored in association with each transmission source ID information are registered.

  That is, when the transmission source ID information is received from the IC tag reader 5 of the product tray 6 via the communication network 14, the storage location of the shelf 7 of which display shelf body 4 is stored from the registration information of the product tray information database 21. It is possible to immediately identify whether the product tray is provided in the space.

  In the product information database 22, tag ID information stored in the memory of the IC tag reader 5 and product information such as a product name and a product management number stored in association with each tag ID information are registered. .

  Furthermore, the shopper trend information database 23 is a database for registering the information on the extraction of products by the shopper examined by the product display shelf operation system of the present invention.

  The time counting means 18 has a function of specifying the time when the transmission source ID information is received from the IC tag reader 5 of the product tray 6 via the communication network 14, and the registration means 19 is a shopper trend information database. 23 has a function of registering shopper trend information as needed based on the received information.

  Next, based on the flowchart of FIG. 9, the processing procedure of the merchandise display shelf operation system according to the embodiment of the present invention will be described.

  First, it is assumed that a shopper picks up a product 2 displayed on the product display shelf 1 in a store and reads a description or the like displayed on the product 2.

In this case, the non-contact IC attached to the product 2 by the IC tag reader 5 of the product tray 6 when the product 2 picked up by the shopper passes through the product take-out port of the storage space of the product display shelf 1. Tag ID information stored in the tag 3 is received. (Step S1)
Next, the IC tag reader 5 transmits the read tag ID information and the transmission source ID information stored in the storage unit 11 to the information processing device 15 via the communication network 14. (Step S2)
Then, the information processing apparatus 15 that has received the information first specifies the time at which the information is received by the time measuring means 18, and temporarily stores the time information in the storage means 20. (Step S3)
Subsequently, position information relating to the position of the product tray 6 stored in association with the received transmission source ID information is extracted from the registration information in the product tray information database 21, and this position information is temporarily stored in the storage unit 20. Remember me. (Step S4)
Further, the product information stored in association with the received tag ID information is extracted from the registration information in the product information database 22, and this product information is temporarily stored in the storage unit 20. (Step S5)
Then, the registration unit 19 associates the time information, the position information, and the product information once stored in the storage unit 20 and registers them in the shopper trend information database 23. (Step S6)
In this way, each time the shopper picks up the product 2 from the product display shelf 1 installed in the store, the above processing is performed, and the shopper trend information is registered in the shopper trend information database 23. Will be.

  Therefore, by displaying these information registered in the shopper trend information database 23 on the display means 17, it is possible to examine the trend of each product in the store.

  The merchandise display shelf and the merchandise display shelf operation system of the present invention can be applied to the case where merchandise such as stores, department stores, and supermarkets is displayed and sold.

It is the schematic of the external appearance of the goods display shelf which concerns on 1st Embodiment of this invention. It is a figure which shows the goods displayed on the goods display shelf which concerns on 1st Embodiment of this invention. It is a top view which shows the example of a non-contact IC tag. It is sectional drawing which shows the state which affixed the non-contact IC tag to goods. It is a figure explaining the state which reads the information memorize | stored in the non-contact IC tag when taking out goods from a goods display shelf. It is the schematic of the external appearance of the shelf part in the goods display shelf which concerns on 2nd Embodiment of this invention. It is the schematic of the external appearance of the goods display shelf which concerns on 3rd Embodiment of this invention. It is a system block diagram of the goods display shelf operation system concerning the embodiment of the present invention. It is a flowchart which shows the process sequence of the goods display shelf operation system which concerns on embodiment of this invention.

Explanation of symbols

1,35,40 Product display shelf
2 products
2a Packaging material
3 Non-contact IC tag
4 display shelf body
5 IC tag reader
6 Product tray
7,35a shelf
8 Partition
9 Storage space
10 Transmission / reception means
11, 20 Storage means
12, 16 Communication means
13, 24 Control means
14 Communication network
15 Information processing device
17 Display means
18 Timekeeping
19 Registration means
21 Product Tray Information Database
22 Product information database
23 Shopper trend information database
31 Substrate
32 IC chip
33 Coil pattern
33C Coil connection terminal
34 Conducting member
36 sheet antenna

Claims (6)

A product display shelf including a display shelf main body on which products are displayed and an IC tag reader,
The display shelf body has a plurality of storage spaces for displaying products,
The IC tag reader is provided at a position where information stored in a non-contact IC tag provided in the product can be read in a non-contact manner when the product is taken out from the storage space. Product display shelf. The commodity display shelf according to claim 1, wherein the IC tag reader is provided on a shelf portion of the display shelf main body. 2. The merchandise display shelf according to claim 1, wherein the IC tag reader is provided on a merchandise tray that is detachable from the display shelf main body. 2. The product display shelf according to claim 1, wherein the IC tag reader is provided on the front end side of the product take-out in the storage space of the display shelf main body. The product display shelf according to claim 4, wherein the display shelf main body is provided with a partition for partitioning a plurality of storage spaces. A merchandise display shelf management system capable of collecting information on merchandise picked up by a shopper from among merchandise displayed on a merchandise display shelf,
A product equipped with a non-contact IC tag storing unique information;
A display shelf body having a plurality of storage spaces for sorting and displaying the products;
An IC tag reader equipped at a position where the tag ID information stored in the non-contact IC tag provided in the product can be read in a non-contact manner when taking out the product from the storage space;
The tag ID information and the transmission source ID information read by the IC tag reader are received, and information for identifying the product taken by the shopper is registered in the database based on the tag ID information and the transmission source ID information. A product display shelf operation system comprising an information processing device.

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