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WO2003001425A1 - Appareil et procede permettant de faire de la publicite au moyen d'internet et d'un terminal de communication cable/sans fil - Google Patents

Appareil et procede permettant de faire de la publicite au moyen d'internet et d'un terminal de communication cable/sans fil Download PDF

Info

Publication number
WO2003001425A1
WO2003001425A1 PCT/KR2002/001184 KR0201184W WO03001425A1 WO 2003001425 A1 WO2003001425 A1 WO 2003001425A1 KR 0201184 W KR0201184 W KR 0201184W WO 03001425 A1 WO03001425 A1 WO 03001425A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
wired
mail
wireless communication
data
Prior art date
Application number
PCT/KR2002/001184
Other languages
English (en)
Inventor
Tae-Eun Jang
Original Assignee
Tae-Eun Jang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tae-Eun Jang filed Critical Tae-Eun Jang
Publication of WO2003001425A1 publication Critical patent/WO2003001425A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G06Q10/107—Computer-aided management of electronic mailing [e-mailing]

Definitions

  • the indifference or surfeit of netizen toward the banner advertisements and a low rate of clicking them decrease the effectiveness of Internet advertisements.
  • the rate of sponsorship advertisements gradually increases because they relatively do not burden upon netizen.
  • sponsorship ads are not advertisements reflecting the characteristics of the Internet but just the adoption of advertisement methods followed by the existing media, such as TVs, radio stations, newspapers, or the like.
  • banner game advertisements cost much and do not attract continuous interest from the public, accordingly just providing a temporary or one-time advertisement effect.
  • e-mail advertisements like spams cause netizen's surfeit and e-mail deletion because of their one-sided advertisement transmission.
  • a second object of the present invention is to provide an advertising apparatus and method using the Internet and a wired/wireless communication apparatus, in which, an advertisement is hidden in an image, an effective sound is generated from the image when a mouse indicator is placed on a particular part of the image, and a click on the particular part changes the image and presents the advertisement.
  • a fourth object of the present invention is to provide an advertising apparatus and method using the Internet and a wired/wireless communication apparatus, in which, when only an advertisement content is to be deleted, an image can be sent through an e-mail, and then the image can provide a comic image variation.
  • the present invention provides an advertising apparatus using the Internet and a wired/wireless communication terminal, the apparatus including a wired/wireless communication means, an advertising server, a mail server, a database server, and a database.
  • the wired/wireless communication means performs Internet connections or wired/wireless communications.
  • the advertising server transmits image data, in which an advertisement is hidden, to the wired/wireless communication means, performs a predetermined function depending on a clicking operation on a particular image of the wired/wireless communication means, and classifies advertisements to be sent to a user according to advertisement content data and advertisement object data.
  • the mail server transmits an e-mail, from which an advertisement content has been deleted, to the wired/wireless communication means.
  • the database server classifies data processed in the advertising server and the mail server.
  • the database stores the data classified by the database server.
  • the wired/wireless communication means is one of a
  • CDMA mobile phone a PCS mobile phone, an IMT-2000, a bilateral digital TV, and a settop box.
  • the wired/wireless communication means is connected using an IP address.
  • the wired/wireless communication means collects the basic data of the user upon the wired/wireless Internet connection.
  • the basic data of the user includes an ID number, a name, an e-mail address, an IP address, a domain name, a connection month/day, a resident registration number, a region, a hobby, an occupation, a matter of interest, a mobile phone number, and the like, and is provided in one image by one click of the user.
  • the predetermined function is one of a generation of various effective sounds, an image change, an advertisement exposure, an advertisement image deletion, and an advertisement content deletion.
  • the advertisement content data in the advertising server includes a content for attracting the curiosity of a user, a content for attracting the interest of a user, a content related to a purchase desire, and a content for evaluation after purchase.
  • the present invention also provides an advertising method using the Internet and a wired/wireless communication terminal.
  • an advertisement image is displayed when a user is connected to a website using the wired/wireless communication terminal.
  • a particular effective sound is generated if a particular portion on the displayed advertisement image is clicked.
  • the advertisement image is changed when the particular effective sound is generated, so that a changed advertisement is exposed.
  • An e-mail text is written in the area from which the advertisement content has been deleted, and the e-mail is transmitted to the user.
  • an advertisement reaction number, an image mail ID, a recipient ID, an e-mail, and statistical data classified by age, hobby, occupation, region, interest, URL, domain, company name, advertisement content, and advertisement purpose are displayed.
  • an advertisement reaction number, an image mail ID, and statistical data classified by interest, URL, domain, company name, advertisement content, and advertisement purpose are displayed.
  • the advertisement content includes an advertisement send number, an image mail ID, a recipient ID, e-mail data, an IP address, an advertisement send starting time, an advertisement send ending time/month/day, the total number of sent advertisements, the total number of exposed advertisements, and a content for identifying an advertiser.
  • the e-mail includes an e-mail content and an e-mail address.
  • FIG. 1 is a schematic view of the structure of an advertising apparatus using the Internet and a wired/wireless communication terminal, according to an embodiment of the present invention.
  • FIG. 2 is a flowchart illustrating an advertising method using the Internet and a wired/wireless communication terminal, according to an embodiment of the present invention.
  • an advertising apparatus using the Internet and a wired/wireless communication terminal includes a wired/wireless communication means 100, an advertising server 200, an e-mail server 300, a database (DB) server 400, and a DB 500.
  • DB database
  • the wired/wireless communication means 100 (e.g., CDMA mobile phones, PCS mobile phones, IMT-2000, bilateral digital TVs, or set-top boxes) performs Internet connections or wired/wireless communications using IP addresses and collects the basic data of a user.
  • the basic data of the user includes an ID number, a name, an e-mail address, an IP address, a domain name, a connection month/day, a resident registration number, a region, a hobby, an occupation, an interest, a mobile phone number, or the like.
  • the wired/wireless communication means 100 provides a new image whenever the user clicks a part of an advertisement image.
  • the advertising server 200 transmits image data, in which an advertisement is hidden, to the wired/wireless communication means 100 and performs various functions, such as production of various effect sounds, image variation, advertisement exposure, cancellation of advertisement images, and cancellation of advertisement contents, by clicking a particular image on the screen of the wired/wireless communication means 100.
  • the advertising server 200 classifies the content of the advertisement into a content for stimulating the curiosity of a user, a content for attracting interest, a content related to purchase intents, and a content for evaluation after purchase, and also classifies the advertisement content according to the purpose of an advertisement, such as a brand image, an event advertisement, and a purchase inducing advertisement.
  • the mail server 300 transmits an e-mail to the wired/wireless communication means 100 after the cancellation of an advertisement content provided by the advertisement server 200.
  • the DB server 400 gathers statistical information on the data processed in the advertisement server 200 and the mail server 300 and classifies the information.
  • the DB 500 stores statistical/classification data received from the DB server 400 for processing data processed in the advertising server 200 and the mail server 300.
  • FIG. 2 is a flowchart illustrating an advertising method using the Internet and a wired/wireless communication terminal, according to an embodiment of the present invention.
  • a user is connected to a website using the wired/wireless communication means 100 in step S100, and an advertisement image is displayed in step S101.
  • an advertisement reaction number, an image mail ID, a recipient ID, an e-mail, and statistical data classified by age, hobby, occupation, region, interest, URL, domain, company name, advertisement content, and advertisement purpose are displayed.
  • the advertisement reaction number, image mail ID, and statistical data classified by interest, URL, domain, company name, advertisement content, and advertisement purpose are displayed.
  • advertisement contents such as an advertisement send number, an image mail ID, a recipient ID, e-mail data, an IP address, an advertisement send starting time, an advertisement send ending time/month/day, the total number of sent advertisements, the total number of exposed advertisements, and an advertiser, are deleted, in step S108.
  • advertisement contents are written in the portion from which the advertisement contents have been deleted, in step S109.
  • the e-mail having the mail contents and the address is transmitted to the user, in step S110.
  • an advertisement apparatus and method using the Internet and a wired/wireless communication terminal a user is stimulated by an Internet advertisement, effective sounds included in an advertisement image, and an image variation via the wired/wireless communication terminal. Interactions through e-mails increase the effects of brand images, event ads and purchase induction.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Human Resources & Organizations (AREA)
  • Marketing (AREA)
  • Tourism & Hospitality (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Hardware Design (AREA)
  • Data Mining & Analysis (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un appareil et un procédé permettant de faire de la publicité au moyen d'Internet et d'un terminal de communication câblé/sans fil. Dans cet appareil de publicité, un moyen de communication câblé/sans fil réalise des connexions Internet et des communications câblées/sans fil. Un serveur de publicité transmet des données d'images, dans lesquelles une publicité est cachée, vers le moyen de communication câblé/sans fil; exécute une fonction prédéterminée qui dépend d'une opération de cliquage sur une image particulière du moyen de communication câblé/sans fil; et classifie les publicités à envoyer à un utilisateur en fonction de données de contenu de publicité et de données d'objet de publicité. Un serveur de courrier transmet un courrier électronique, dont le contenu de publicité a été effacé, vers le moyen de communication câblé/sans fil. Un serveur de base de données classe les données traitées dans le serveur de publicité et dans le serveur de courrier. Une base de données stocke les données classées par le serveur de base de données. L'appareil selon l'invention permet d'attirer l'attention et d'éveiller la curiosité d'un utilisateur par une publicité sur Internet, grâce à des sons efficaces et à des variations d'images de publicité.
PCT/KR2002/001184 2001-06-22 2002-06-21 Appareil et procede permettant de faire de la publicite au moyen d'internet et d'un terminal de communication cable/sans fil WO2003001425A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020010035756A KR20010071644A (ko) 2001-06-22 2001-06-22 인터넷 및 유무선 통신기기를 이용한 광고 장치 및 방법
KR2001-0035756 2001-06-22

Publications (1)

Publication Number Publication Date
WO2003001425A1 true WO2003001425A1 (fr) 2003-01-03

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2002/001184 WO2003001425A1 (fr) 2001-06-22 2002-06-21 Appareil et procede permettant de faire de la publicite au moyen d'internet et d'un terminal de communication cable/sans fil

Country Status (2)

Country Link
KR (1) KR20010071644A (fr)
WO (1) WO2003001425A1 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1998036809A1 (fr) * 1997-02-24 1998-08-27 Realtime Media, Inc. Jeu de grattage sur internet
KR19990073076A (ko) * 1999-03-30 1999-10-05 주진용 인터넷전자우편및채팅을이용한광고방법
KR20010025460A (ko) * 2000-12-23 2001-04-06 변석진 동영상 광고 속 숨은 이미지 찾기 게임을 이용한 광고 방법

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR970016587U (ko) * 1995-10-26 1997-05-23 김상갑 내용물이 은폐되는 광고전단
US6393407B1 (en) * 1997-09-11 2002-05-21 Enliven, Inc. Tracking user micro-interactions with web page advertising
KR20000012573A (ko) * 1999-12-13 2000-03-06 유인오 웹브라우져의 컨트롤박스 영역을 이용한 광고 방법
KR20010094465A (ko) * 2000-03-30 2001-11-01 김원규 인터넷 긁기복권과 그 구현 방법
KR20000049583A (ko) * 2000-04-12 2000-08-05 정창환 정보(컨텐츠), 광고배너, 광고카피를 연동하여, 타겟팅된대상에게 이메일로 발송하는 인터넷 광고기법
KR20020016687A (ko) * 2000-08-26 2002-03-06 오상수 사운드 광고 서버 시스템 및 그 사운드 광고방법
KR20020089984A (ko) * 2001-05-25 2002-11-30 신성철 스카이 광고방법

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1998036809A1 (fr) * 1997-02-24 1998-08-27 Realtime Media, Inc. Jeu de grattage sur internet
KR19990073076A (ko) * 1999-03-30 1999-10-05 주진용 인터넷전자우편및채팅을이용한광고방법
KR20010025460A (ko) * 2000-12-23 2001-04-06 변석진 동영상 광고 속 숨은 이미지 찾기 게임을 이용한 광고 방법

Also Published As

Publication number Publication date
KR20010071644A (ko) 2001-07-31

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