WO2018176108A1

WO2018176108A1 - Folding illuminated advertising column

Info

Publication number: WO2018176108A1
Application number: PCT/BG2017/000011
Authority: WO
Inventors: Dimiter Mihaylov RANGELOV
Original assignee: I Do Adv Ltd
Priority date: 2017-03-31
Filing date: 2017-06-15
Publication date: 2018-10-04

Abstract

The invention refers to a folding illuminated advertising column, which is designed as a vertically oriented column and can be used in promotional and / or advertising events, as it provides effective and attractive representation of goods and services. The construction is convenient to fold and carry without the need of additional technical means to maintain the shape and quality of the advertising product. It consists of sheet panels (2), made of a material with elastic characteristics and between the sheet panels (2) there are an upper (7) and a lower (8) cover of identical shape and a vertically oriented peripheral wall (9) fixed to the sheet panels (2), where at least one cover (7) comprises an illuminating body (13) and fastening elements (15) mounted on the upper surface of the cover (7), the respective elements of which are symmetrically mounted on the lower surface of a plate matching the contour size of the advertising display or having a larger size.

Description

FOLDING ILLUMINATED ADVERTISING COLUMN TECHNICAL FIELD

[0001] The utility model relates to a folding, illuminated advertising column, that is designed as a vertically oriented column and can be used in conducting promotional and / or advertising events, and that provides an effective and attractive representation of goods and services, as the construction being convenient to fold and carry, without the need for additional technical means to maintain the shape and the quality of the advertising product.

TECHNICAL BACKGROUND

[0002] Various different types of advertising units, including bulky columns made of cardboard, are already known.

Such advertising units consist in interconnected flat, planar elements, as their outer surface is filled with advertising fields.

[0003] The described advertising units are used once, or at most 2-3 times, as the quality of the cardboard is badly worsened (bending, creasing, distortion) and therefore the advertising structure can not maintain a good appearance, respectively is not particularly suitable to use for presentational events and for the promotion of products and services, as well as for transfering from one event to another, mainly due to their size and volume, as well as the need to maintain a good appearance.

Therefore, there is a need to provide advertising units that can be easily folded and unfolded after use, and can be easily transported.

[0004] A patent publication (WO2016 / 057067A1) is disclosed, which describes a folding advertising unit, comprising at least two panels of sheet material, e.g., cardboard or the like, connected along the height of the sheet panels. In order to impose a shape of the advertising unit, an expansion system made of semi-flexible material is formed inside the volume, formed between the two sheet panels, and said expansion system comprises at least one elastic band, attached to the area of bonding of the two panels, with suitably shaped coupling elements along which are formed and located holes, at equal distances. The expansion system is designed to expand the sheet panels to form a volume body on the outer surface of which, advertising images are placed. The volume and shape of the volume body are determined by the length of the elastic band and, more precisely, by the possibilities for its stretching, which means that it must be very precisely dimensioned.

The sheet panels are filled with strips that allow the ad display to be folded to dimensions that allow easy collection and transfer to another location.

[0005] A disadvantage of the described advertising display is the fact that the sheet panels are made of cardboard, which, as a material, does not possess the necessary elastic characteristics to provide the shaping of a well-stretched outer surface, on which to place the advertising images. In addition, the construction necessarily requires an expansion system of elastic elements to be assembled and mounted at predetermined locations at the height of the advertising body, in order to provide the required configuration throughout the height of the advertising body.

[0006] Patent publications (WO2006037896, WO 2009125082, WO2010130485) are disclosed, in which are described advertising devices, consisting in two sheet panels, connected along their entire length, wherein between said sheet panels are disposed different in construction and shape elastic elements, designed to form and maintain the shape of the ad unit.

[0007] Other patent publications (CA2250640, US7159350B2, US7437842, US7726054, US8776415) describe triangular, oval or round shaped advertising units, consisting in separate elements assembled by means of carrying elements, located in the inner volume of the advertising body, formed by the sheet panels. Inside the advertising body there are various in construction and form elastic elements, which are sized and arranged so, as to maintain the shape of the advertising body.

[0008] Patent publication US20110088300 is known, which discloses a folding advertising display unit, which retains its shape in folded position without requiring additional means to hold it in folded position. The advertising display consists of at least two sheet panels that carry information, as the advertising panels are made of sheet material and connected at their entire height, and in the inner space between them, there are expanding elements. The latter represent a rectangular shaped blank sheet, divided into three sections by pre-punched perforated lines. On the upper and lower edges of the sheet blank, there are recesses, in which elastic means are provided, which support the rectangular blank folded over said perforated lines, for example folded into Z- shape, the overall length of which determines the volume expansion of the sheet panels and their maintenance in a predetermined shape - oval or round.

[0009] The known advertising display unit has a functional design in terms of the technical performance of its folding and transfer, but its manufacturing process requires the design and subsequent mounting of the expanding and shape- supporting elements in the internal space of the display, as well as mounting of elastic elements on their upper edges, that regulate and provide the necessary expansion of the sheet panels. In this sense, the shaping of the advertising body unit and the maintenance of a concrete shape is ensured by the correct calculation of the expansion system, in this case - of the dimensions of the sheet blank and the exact placement of the elastic elements.

[0010] The present state of the art in the area under consideration indicates that there are known folding advertising display units, and in their inner space must necessarily be placed volume-expanding and -supporting design elements, which will provide the shaping and maintenance of the desired shape of the advertising display, respectively a suitable stretched surface, where the advertising information or images will be placed.

[0011] In the known folding advertising display units, the sheet panels are made of cardboard, which has a density, that allows the placement on their surface of the necessary information or image, whose presentation to the attention of users depends mainly on the print quality. At the same time, said cardboard material is characterized by a low degree of light permeability, therefore it does not allow the light to pass, or to illuminate the whole or part of the image, which greatly limits the possibility of improving the attractiveness and the active impact of the advertising image.

SUMMARY OF THE INVENTION

[0012] In view of the state of the art in the considered area, the aim of the present utility model is to provide a folding, illuminated advertising column, which is distinguished by a technically and technologically simplified folding structure, which allows easy, fast and lightened folding and fixing of the advertising body in open position, stable support of the shape of the advertising body, while at the same time the advertising image is presented in attractive way by illuminating individual sections or the entire advertising surface .

[0013] The aim of the utility model is solved by a folding, illuminated advertising column, consisting of at least two sheet panels, fixed to each other along their entire length, and between them are placed supporting elements.

[0014] According to the utility model, the sheet panels are produced of a material with elastic characteristics, and the support elements are made as a top and bottom covers of identical shape and a peripheral, verticaly oriented wall, as the covers being hinged to the inner surface of the one sheet panel, and oppositely to the inner part of the other sheet panel is a fixed profile-shaped element, corresponding to the form of a fixing element (socket), located on the cover, and in the body of the cover is fixed a pull-out element. At least one cover contains an illuminating source, as on the upper (outer) surface of the cover are mounted embedding elements, the corresponding elements of which, are mounted symmetrically on the bottom surface of a panel, designed with the contour size of the advertising display or with a larger size.

[0015] According to a preferred embodiment of the advertising display unit, the covers are designed with an oval (elliptical) shape.

[0016] According to another embodiment of the advertising display unit, the covers are designed in a circular form.

[0017] The covers may be designed in square and/or rectangular shape.

[0018] According to the utility model, the illuminating source is an illuminating unit, emitting white light.

As a light source could be used a LED module or LED strips, located on the underside of the cover or on the inner side of the sheet panels. In an alternative embodiment of the advertising illuminating column, LED module or LED strips may be fastened to the outer surface of the sheet panels 2.

[0019] The embedding elements are magnets, at least 3, and are symmetrically arranged on the top of the cover and the bottom of the plate.

[0020] The embedding elements are designed as a pair of fixing, locking one into another profile elements, and a respective socket with the same shape. [0021] The plate is at least one, and is designed in a shape, different from the shape of the advertising column.

[0022] The advertising column, object of the utility model, is an easily unfolding and folding advertising unit, suitable for multiple use for advertising and / or presentation purposes. It is distinguished by a simple structure, consisting of structural elements, made of accessible materials, the mutual arrangement of which makes easy assembly in a shape, suitable for its purpose, presenting in an attractive way the advertising images and information, attached to the sheet panels. In the proposed folding advertising unit, the main structural elements are the sheet panels, fixed to each other along their length and the covers, hinged to them.

[0023] The sheet panels are preferably made of a material with elastic characteristics, for example polyethylene terephthalate or other material having equivalent characteristics, allowing the advertising column to be designed with different shapes and configurations, conformable to the customer's interests, while allowing multiple folding without disturbing or damaging the quality of the surface, where the image is located. Another structural element is the multifunctional cover, which has the function of an element that determines the shape of the advertising unit, ensuring its stable positioning, and contains an illuminating body, designed to improve the attractiveness of providing the advertising information. In addition, the covers are designed to enable the advertising column to be connected to a work panel, which expands the functionalities of using the ad column as a work desk, and further improves the stability of the advertising column. At a customer's request, in case of larger dimensions of the advertising column, the top panel can be attached to both sides of the advertising unit, and the lower panel will provide additional stability for its positioning.

[0024] It is envisaged that the advertising images will be made as a separate product and will be movably attached to the sheet panels by known technical means, thus enabling the advertisement unit to be easily re-branded by the replacement of the advertising images, for example as cases . Thus, one-time purchase of a folding illuminated advertising column allows multiple use by changing different visions and images. [0025] The used sheet material is further processed, and thanks to the LED illumination, located inside the advertising unit, the images are illuminated in bright light, which favors their presentation in a much more attractive and memorable way. It is suitable to use a LED light module or LED strip that emits white light, and it's location in the lid makes it universally for use in various by height advertising columns or variant configurations.

[0026] Depending on the interests of the client and of the product, being the subject of advertising, it is appropriate for the ad column to be designed with the possibility of increased attractiveness, which is realized by dynamic advertising images, using light sources, for example, flexible LEDs, O-LEDs or RGB modules, attached to the sheet panels on the outside or inside.

[0027] The construction of the advertising column allows easy assembly, disassembly and folding, for example in an individual case-type packing, thus ensuring easy transport without requiring mechanization, despite the large dimensions of the products.

DESCRIPTION OF DRAWINGS

[0028] For better understanding of the illuminated advertising column, the utility model is represented by the accompanying drawings, wherein:

Fig.l - presents an axonometric view of an ad display according to prior art. Fig.2 - presents an axonometric view of an ad column according to the utility model

Fig.3 - presents an axonometric view of an advertising column with an upper top panel

Fig.4 - presents an axonometric view of a cover according to the utility model Fig.5 - shows a view from the top of a cover according to the utility model Fig.6 - shows a view from the bottom of a cover with a mounted illuminating source

Fig.7 - represents an alternative embodiment of an advertising support unit, executed as a tube

Fig.8 - represents an alternative embodiment of an advertising support unit, executed as a shelf.

Fig.9 - presents an alternative embodiment of an advertising body, executed as a desk, comprising of two advertising columns Fig.9a - shows a view of the back of an advertising desk, consisting of two advertising columns, from fig. 9.

Fig.10 is an alternative embodiment of an advertising body, consisting of three advertising columns, arranged as an arch.

Fig.10a - presents an axonometric view of a bearing ad column, used to arrange an arch of three ad columns

Fig.10b shows a front view of the bearing advertising column of Fig. 10a Fig.10c shows a side view of the bearing column of Fig. 10a Fig.11 - presents a front view of an ad unit (arch) from three connected ad columns Fig.12 presents a front view of an advertising column, using an RGB module as a illuminating source

Fig.13- shows a front view of an advertising column, using an O-LED module as a illuminating source, located on the outer surface of the sheet panels.

PREFFERED EMBODIMENT OF THE UTILITY MODEL

[0029] Further in the description will be presented more detailed exemplary embodiments of a folding, luminous advertising column according to the utility model, which are illustrative and represent a conceptual technical solution of an advertising column, as well as variant embodiments, without limiting the realization of other embodiments, where other structural elements with equivalent functional purpose and impact have been used, which contain and cover the concept of the proposed advertising column.

[0030] The advertising illuminated column 1 consists of at least two sheet panels 2, whose ending parts are bent at an acute angle and are fixed to each other by known technical means, glue, metal clips, rivets or caps. Preferably, the sheet panels 2 are made of a material with elastic characteristics, for example polyethylene terephthalate, which allows easy folding, where no deformation of the surface is observed in the fold line.

[0031] For further securing in the area of folding of the sheet panels 2, it is suitable to provide on their inner side further rigidly mounted elastic bands 3, which allow the sheet panels 2 to be reinforced in the fold area, respectively to prevent deformation by multiple folding and unfolding. On the inner side of the sheet panels 2, respectively at their upper and lower ends are mounted reinforcing bands 4, in each one is fixed a hinge 5, and oppositly - a profile-shaped element 6 for each panel, for example in a circular shape.

[0032] Said hinges 5 are connected respectively to an upper cover 7 and a lower cover 8, designed with an identical shape, which also practically defines the shape of the advertising body. The covers 7, 8 are made of a rigid material, for example plastic, provided with a peripheral, vertically oriented wall 9, preferably with a height of 1-3 cm, which contacts the inner wall of the sheet panels 2, thereby stretching, forming and maintaining the shape of the advertising body in a stretched position. As opposed to the hinges 5, a fixing element 10 is mounted in the covers 7, 8 with a socket, the shape of which is identical to that of the profile- shaped element 6. In a specially shaped socket on the upper surface of the covers 7, 8 a fixed pulling element 12 is fixed.

[0033] At least one of the covers, for example, the top cover 7, comprises a illuminating body 13, which is suitable to be a source of white, matte light, which allows the quality highlighting of the advertising panels, located on the sheet panels 2. The lighting body is powered by a cable, not shown in the figures, which is disposed in a specially provided channel 14, formed in the cover 7.

[0034] Depending on the concrete embodiment of the ad column, the customer requirements, and the nature of the advertising information, other types of light sources may also be used in the advertising column, for example LED modules, LED strips, and flexible LEDs, O-LED panels or RGB panels, mounted on the bottom, inner surface of the cover 7, as well as on the inner surface of the sheet panels 2, or on the reinforcing elastic bands 3. The use of O-LED panels produces extremely bright, even light , therefore they are suitably located as a light source on the inside of the advertising images, and as a result a very flexible and thin video screen may be arranged, characterized by much higher image resolution than RGB panels, when mounted on the outside . These types of light sources are small in size and weight, have low energy consumption, are very easy to adapt to the body of the advertising column. [0035] In order to provide a stronger visual impact or attractive performance of a given product or service, it is appropriate, that the indicated light sources (LED modules, LED strips, as well as flexible LEDs, O-LED panels or RGB modules) are fastened to the inner or outer surface of the sheet panels 2. The use of RGB panels allows dynamic changing color light, as well as the emission of static and video images, that can be changed over short periods of time, whereby a foldable, portable video screen is practically realized.

[0036] On the upper surface of the cover 7, are mounted the fastening elements 15, preferably composed of a pair of elements, whose respective elements are mounted on the bottom surface of plate 16, designed with the contour size of the advertising column or with a larger size. The fastening elements may be magnets or a fixing pair of "profile element - fixing socket", as well as other known technical means, providing a tight connection of two flat elements.

[0037] In case of large size advertising units, such as a higher advertising unit, it is convenient to mount a plate 16 at the lower end of the advertising column, which will provide greater stability during exploitation.

[0038] The plate 16 is stably attached to the covers 7,8 and can thus be used as a work area to accommodate promotional materials such as catalogs, flyers, or as a stand for other purposes, and in the described configuration can in fact be regarded as a table, used during advertising events.

[0039] The construction of the advertising unit allows the execution of various variant embodiments, as the shown in Fig. 7 advertising tube, wherein the adver tising column consists of one cover, for example cover 8, located at the bottom of the column 1, and in the opposite upper part, the sheet panels 2 are immovably fixed along their entire width. Closure of the top part may be accomplished without limitation by known technical means. In case the user wants the column to be illuminated, the lower cover 8 is provided with a lighting source 13.

[0040] According to another embodiment of the advertising column, it is designed as an advertising shelf, as shown in Fig. 8. In this embodiment of the advertising column, one of the sheet panels 2 is formed with rectangular shaped slots, located in areas, other than the fold lines of the advertising body. Vertically oriented support elements 17 are mounted in the area of said slots, to allow deployment and maintenance of movable shelves 18.

[0041] The advertising column 1, object of the utility model, allows another embodiment of the advertising body, as shown in fig. 9, for example an advertising desk, where two advertising columns 1 are connected to each other by means of a connecting element 19, and the plate 16 is designed with a length, providing coverage of the top of each of the advertising columns 1. The connection between the plate 16 and the support columns 1 is carried out in the manner already described, or by other known coupling elements. In this embodiment of an advertising body, it is convenient for the plate 16 to be located in it's middle part, between the two advertising columns I, in order to allow the mounting of a shelf 20. (fig.9a). The connecting element 19 may be produced from the same material as the sheet panels 2, or other suitable material, the front surface of which is suitable for use as an additional advertising area.

[0042] In figures 10, a further embodiment is shown, wherein at least three advertising columns 1 are connected to form an advertising arch. In this case, two of the advertising columns 1 are bearing columns and in their inside is mounted an additional vertically oriented mounting element 21 , fixed tightly to the inside of the column 1, and in one of the sheet panels 2 there is a slot 22 with a shape, corresponding to the shape of the advertising column 1. On the one side of the mounting element 21, there are fastening elements 15, the arrangement of which corresponds to the position of the fastening elements 15, mounted on the covers 7, 8, constituting the third advertising column 1.

[0043] Advertising panels, executed on a textile backing or other suitable material, are fastened to the sheet panels 2 by known technical means, e.g. velcro, glue or other double linking elements, which allow quick and easy replacement of the advertising panels for the purpose of multiple use of the advertising unit.

[0044] The unfolding of the illuminated advertising column is managed extremely easy and fast, as after removing it from the transport package, the sheet panels 2 are set up straight, and by pulling up the covers 7, 8 and fixing them to the fixing element 10, the advertising body is already shaped. After that the power cable is brought out and the illuminating body 13 is plugged in the power, then by using the fastening elements 15, plate 16 is mounted. The folding of the advertisement column is performed in the same quick and easy manner, as by exerting a slight pressure on the covers 7, 8, they are released from the fixing socket of element 10, housed inside the ad unit, and no technical (or other) preparation of the person using it, is required to perform the specified operations. The advertising illumina - ted column allows to implement differently configured ad units representing a combination and linking of more than one ad column 1, and the variant embodiments described in the description do not limit the implementation of other configurations, that are realized on the basis of the proposed structure of the ad unit.

Claims

1. A folding, luminous advertising column, consisting of at least two sheet panels, fixed along their length, and between them are arranged fixed supporting elements, characterized in that the sheet panels (2) are made of a material with elastic characteristics, and the support elements are movable and are designed as a top (7) and a bottom (8) covers of identical shape and a vertically oriented peripheral wall (9), and the covers (7, 8) being hinged to the inner surface of one of the sheet panels (2), wherein diametrically, to the inner part of the other sheet panel (2) a profile shaped element is rigidly mounted (6), corresponding to the form of the fixing element (10), located on the cover (7), in which a pulling element (12) is fixed, wherein at least one cover (7) comprises an illuminating source (13) and fastening elements (15), mounted on the upper surface of the cover (7), and their corresponding elements being mounted symmetrically on the bottom surface of a plate (16), designed with the countour size of the advertising display, or with a larger size.

2. A folding illuminated advertising column according to claim 1, characterized in that the covers (7, 8) are designed with an oval, round, square or rectangular shape.

3. A folding illuminated advertising column according to claim 1, characterized in that the illuminating source (13) is made as an LED strip, LED module, flexible LEDs, O-LED panels, RGB panels, and is located on the bottom side of the cover (3) or on the inside of the sheet panels (2).

4. Folding illuminated advertising column according to claim 1, characterized in that the lighting source (13) is designed as an RGB panel and is located on the outside of the sheet panels (2).

5. Folding illuminated advertising column according to claim 1, characterized in that the fastening elements (15) are magnets, at least 3, and are symmetrically arranged on the upper part of the cover (7) and on the lower part of the plate (16).

6. Folding illuminated advertising column according to claim 1, characterized in that the fastening elements (15a) are designed as a pair of fixing and locking each other profile elements (6), and corresponding to their shape fixing socket (10).

7. Folding illuminated advertising column according to claim 1, characterized in that the closing plate (16) is at least one, designed with a form, different than the shape of the advertising column.

8. Folding illuminated advertising column according to claim 1, characterized in that, it is designed with a tubular shape and consists of two sheet panels (2) and one cover (8), wherein in the upper part of the advertising body the sheet panels (2) are fixed, in a line, along the width of the column.

9. Folding illuminated advertising column according to claim 1, characterized in that it is designed as an advertising shelf, wherein one of the sheet panels (2) is designed with rectangular shaped slots, located in regions other than the fold lines of the sheet panel (2), and in the area of said slots are mounted vertically oriented support elements (17), in which the movable shelves (18) are placed.

10. An illuminated advertising body, comprising advertising columns according to claim 1, characterized in that, it is an advertising desk consisting of two advertising columns (1), connected to a plate (16), wherein between the advertising columns (1) a movable connecting element (19) is fastened.

11. Illuminated advertising body according to claim 10, characterized in that a shelf (20) is arranged in the area between the two advertising columns (1), to the bottom part of the plate(16).

12. Illuminated advertising body comprising advertising columns according to claim 1, characterized in that it is designed as an advertising arch, comprising at least three interconnected advertising columns (1), two of the advertising columns 1 being supporting columns and vertically oriented, and the third column (1) is oriented horizontally and connected to the supporting columns in their upper parts, in a region above the fold line of the supporting columns (1).

13. Illuminated advertising body according to claim 12, characterized in that an additional vertically oriented mounting element (21) is mounted in the inside of the supporting columns (1), and fixed in the inner side of the column (1), and in one of the the sheet panels (2) of the supporting columns is formed a recess with a shape, corresponding to the shape of the advertising column (1).

14. Illuminating advertising body according to claim 13, characterized in that oh the one side of the mounting element (21) are located fastening elements (15), the arrangement of which corresponds to the position of the fastening elements (15) mounted on the covers (7, 8) forming the third, horizontally located advertising column 1.