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WO2018176108A1 - Colonne publicitaire éclairée pliable - Google Patents

Colonne publicitaire éclairée pliable Download PDF

Info

Publication number
WO2018176108A1
WO2018176108A1 PCT/BG2017/000011 BG2017000011W WO2018176108A1 WO 2018176108 A1 WO2018176108 A1 WO 2018176108A1 BG 2017000011 W BG2017000011 W BG 2017000011W WO 2018176108 A1 WO2018176108 A1 WO 2018176108A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
column
folding
designed
columns
Prior art date
Application number
PCT/BG2017/000011
Other languages
English (en)
Inventor
Dimiter Mihaylov RANGELOV
Original Assignee
I Do Adv Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by I Do Adv Ltd filed Critical I Do Adv Ltd
Publication of WO2018176108A1 publication Critical patent/WO2018176108A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F1/00—Cardboard or like show-cards of foldable or flexible material
    • G09F1/04—Folded cards
    • G09F1/06—Folded cards to be erected in three dimensions
    • G09F1/065—Totem-like displays; Portable collapsible columnar displays
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/04—Signs, boards or panels, illuminated from behind the insignia
    • G09F13/0418—Constructional details
    • G09F13/0463—Portable signs, boards or panels

Definitions

  • the utility model relates to a folding, illuminated advertising column, that is designed as a vertically oriented column and can be used in conducting promotional and / or advertising events, and that provides an effective and attractive representation of goods and services, as the construction being convenient to fold and carry, without the need for additional technical means to maintain the shape and the quality of the advertising product.
  • Such advertising units consist in interconnected flat, planar elements, as their outer surface is filled with advertising fields.
  • the described advertising units are used once, or at most 2-3 times, as the quality of the cardboard is badly worsened (bending, creasing, distortion) and therefore the advertising structure can not maintain a good appearance, respectively is not particularly suitable to use for presentational events and for the promotion of products and services, as well as for transfering from one event to another, mainly due to their size and volume, as well as the need to maintain a good appearance.
  • a patent publication (WO2016 / 057067A1) is disclosed, which describes a folding advertising unit, comprising at least two panels of sheet material, e.g., cardboard or the like, connected along the height of the sheet panels.
  • an expansion system made of semi-flexible material is formed inside the volume, formed between the two sheet panels, and said expansion system comprises at least one elastic band, attached to the area of bonding of the two panels, with suitably shaped coupling elements along which are formed and located holes, at equal distances.
  • the expansion system is designed to expand the sheet panels to form a volume body on the outer surface of which, advertising images are placed.
  • the volume and shape of the volume body are determined by the length of the elastic band and, more precisely, by the possibilities for its stretching, which means that it must be very precisely dimensioned.
  • the sheet panels are filled with strips that allow the ad display to be folded to dimensions that allow easy collection and transfer to another location.
  • a disadvantage of the described advertising display is the fact that the sheet panels are made of cardboard, which, as a material, does not possess the necessary elastic characteristics to provide the shaping of a well-stretched outer surface, on which to place the advertising images.
  • the construction necessarily requires an expansion system of elastic elements to be assembled and mounted at predetermined locations at the height of the advertising body, in order to provide the required configuration throughout the height of the advertising body.
  • Patent publications (WO2006037896, WO 2009125082, WO2010130485) are disclosed, in which are described advertising devices, consisting in two sheet panels, connected along their entire length, wherein between said sheet panels are disposed different in construction and shape elastic elements, designed to form and maintain the shape of the ad unit.
  • Patent publication US20110088300 discloses a folding advertising display unit, which retains its shape in folded position without requiring additional means to hold it in folded position.
  • the advertising display consists of at least two sheet panels that carry information, as the advertising panels are made of sheet material and connected at their entire height, and in the inner space between them, there are expanding elements.
  • the latter represent a rectangular shaped blank sheet, divided into three sections by pre-punched perforated lines.
  • On the upper and lower edges of the sheet blank there are recesses, in which elastic means are provided, which support the rectangular blank folded over said perforated lines, for example folded into Z- shape, the overall length of which determines the volume expansion of the sheet panels and their maintenance in a predetermined shape - oval or round.
  • the known advertising display unit has a functional design in terms of the technical performance of its folding and transfer, but its manufacturing process requires the design and subsequent mounting of the expanding and shape- supporting elements in the internal space of the display, as well as mounting of elastic elements on their upper edges, that regulate and provide the necessary expansion of the sheet panels.
  • the shaping of the advertising body unit and the maintenance of a concrete shape is ensured by the correct calculation of the expansion system, in this case - of the dimensions of the sheet blank and the exact placement of the elastic elements.
  • the sheet panels are made of cardboard, which has a density, that allows the placement on their surface of the necessary information or image, whose presentation to the attention of users depends mainly on the print quality.
  • said cardboard material is characterized by a low degree of light permeability, therefore it does not allow the light to pass, or to illuminate the whole or part of the image, which greatly limits the possibility of improving the attractiveness and the active impact of the advertising image.
  • the aim of the present utility model is to provide a folding, illuminated advertising column, which is distinguished by a technically and technologically simplified folding structure, which allows easy, fast and lightened folding and fixing of the advertising body in open position, stable support of the shape of the advertising body, while at the same time the advertising image is presented in attractive way by illuminating individual sections or the entire advertising surface .
  • the aim of the utility model is solved by a folding, illuminated advertising column, consisting of at least two sheet panels, fixed to each other along their entire length, and between them are placed supporting elements.
  • the sheet panels are produced of a material with elastic characteristics
  • the support elements are made as a top and bottom covers of identical shape and a peripheral, verticaly oriented wall, as the covers being hinged to the inner surface of the one sheet panel, and oppositely to the inner part of the other sheet panel is a fixed profile-shaped element, corresponding to the form of a fixing element (socket), located on the cover, and in the body of the cover is fixed a pull-out element.
  • At least one cover contains an illuminating source, as on the upper (outer) surface of the cover are mounted embedding elements, the corresponding elements of which, are mounted symmetrically on the bottom surface of a panel, designed with the contour size of the advertising display or with a larger size.
  • the covers are designed with an oval (elliptical) shape.
  • the covers are designed in a circular form.
  • the covers may be designed in square and/or rectangular shape.
  • the illuminating source is an illuminating unit, emitting white light.
  • LED module or LED strips located on the underside of the cover or on the inner side of the sheet panels.
  • LED module or LED strips may be fastened to the outer surface of the sheet panels 2.
  • the embedding elements are magnets, at least 3, and are symmetrically arranged on the top of the cover and the bottom of the plate.
  • the embedding elements are designed as a pair of fixing, locking one into another profile elements, and a respective socket with the same shape.
  • the plate is at least one, and is designed in a shape, different from the shape of the advertising column.
  • the advertising column object of the utility model, is an easily unfolding and folding advertising unit, suitable for multiple use for advertising and / or presentation purposes. It is distinguished by a simple structure, consisting of structural elements, made of accessible materials, the mutual arrangement of which makes easy assembly in a shape, suitable for its purpose, presenting in an attractive way the advertising images and information, attached to the sheet panels.
  • the main structural elements are the sheet panels, fixed to each other along their length and the covers, hinged to them.
  • the sheet panels are preferably made of a material with elastic characteristics, for example polyethylene terephthalate or other material having equivalent characteristics, allowing the advertising column to be designed with different shapes and configurations, conformable to the customer's interests, while allowing multiple folding without disturbing or damaging the quality of the surface, where the image is located.
  • Another structural element is the multifunctional cover, which has the function of an element that determines the shape of the advertising unit, ensuring its stable positioning, and contains an illuminating body, designed to improve the attractiveness of providing the advertising information.
  • the covers are designed to enable the advertising column to be connected to a work panel, which expands the functionalities of using the ad column as a work desk, and further improves the stability of the advertising column.
  • the top panel can be attached to both sides of the advertising unit, and the lower panel will provide additional stability for its positioning.
  • the advertising images will be made as a separate product and will be movably attached to the sheet panels by known technical means, thus enabling the advertisement unit to be easily re-branded by the replacement of the advertising images, for example as cases .
  • one-time purchase of a folding illuminated advertising column allows multiple use by changing different visions and images.
  • the used sheet material is further processed, and thanks to the LED illumination, located inside the advertising unit, the images are illuminated in bright light, which favors their presentation in a much more attractive and memorable way. It is suitable to use a LED light module or LED strip that emits white light, and it's location in the lid makes it universally for use in various by height advertising columns or variant configurations.
  • the ad column can be designed with the possibility of increased attractiveness, which is realized by dynamic advertising images, using light sources, for example, flexible LEDs, O-LEDs or RGB modules, attached to the sheet panels on the outside or inside.
  • light sources for example, flexible LEDs, O-LEDs or RGB modules
  • the construction of the advertising column allows easy assembly, disassembly and folding, for example in an individual case-type packing, thus ensuring easy transport without requiring mechanization, despite the large dimensions of the products.
  • Fig.l - presents an axonometric view of an ad display according to prior art.
  • Fig.2 - presents an axonometric view of an ad column according to the utility model
  • Fig.3 - presents an axonometric view of an advertising column with an upper top panel
  • Fig.4 - presents an axonometric view of a cover according to the utility model
  • Fig.5 - shows a view from the top of a cover according to the utility model
  • Fig.6 - shows a view from the bottom of a cover with a mounted illuminating source
  • Fig.7 - represents an alternative embodiment of an advertising support unit, executed as a tube
  • Fig.8 - represents an alternative embodiment of an advertising support unit, executed as a shelf.
  • Fig.9 - presents an alternative embodiment of an advertising body, executed as a desk, comprising of two advertising columns
  • Fig.9a - shows a view of the back of an advertising desk, consisting of two advertising columns, from fig. 9.
  • Fig.10 is an alternative embodiment of an advertising body, consisting of three advertising columns, arranged as an arch.
  • Fig.10a - presents an axonometric view of a bearing ad column, used to arrange an arch of three ad columns
  • Fig.10b shows a front view of the bearing advertising column of Fig. 10a
  • Fig.10c shows a side view of the bearing column of Fig. 10a
  • Fig.11 - presents a front view of an ad unit (arch) from three connected ad columns
  • Fig.12 presents a front view of an advertising column, using an RGB module as a illuminating source
  • Fig.13- shows a front view of an advertising column, using an O-LED module as a illuminating source, located on the outer surface of the sheet panels.
  • the advertising illuminated column 1 consists of at least two sheet panels 2, whose ending parts are bent at an acute angle and are fixed to each other by known technical means, glue, metal clips, rivets or caps.
  • the sheet panels 2 are made of a material with elastic characteristics, for example polyethylene terephthalate, which allows easy folding, where no deformation of the surface is observed in the fold line.
  • Said hinges 5 are connected respectively to an upper cover 7 and a lower cover 8, designed with an identical shape, which also practically defines the shape of the advertising body.
  • the covers 7, 8 are made of a rigid material, for example plastic, provided with a peripheral, vertically oriented wall 9, preferably with a height of 1-3 cm, which contacts the inner wall of the sheet panels 2, thereby stretching, forming and maintaining the shape of the advertising body in a stretched position.
  • a fixing element 10 is mounted in the covers 7, 8 with a socket, the shape of which is identical to that of the profile- shaped element 6.
  • a fixed pulling element 12 is fixed.
  • At least one of the covers for example, the top cover 7, comprises a illuminating body 13, which is suitable to be a source of white, matte light, which allows the quality highlighting of the advertising panels, located on the sheet panels 2.
  • the lighting body is powered by a cable, not shown in the figures, which is disposed in a specially provided channel 14, formed in the cover 7.
  • O-LED panels may also be used in the advertising column, for example LED modules, LED strips, and flexible LEDs, O-LED panels or RGB panels, mounted on the bottom, inner surface of the cover 7, as well as on the inner surface of the sheet panels 2, or on the reinforcing elastic bands 3.
  • O-LED panels produces extremely bright, even light , therefore they are suitably located as a light source on the inside of the advertising images, and as a result a very flexible and thin video screen may be arranged, characterized by much higher image resolution than RGB panels, when mounted on the outside .
  • RGB panels allow dynamic changing color light, as well as the emission of static and video images, that can be changed over short periods of time, whereby a foldable, portable video screen is practically realized.
  • the fastening elements 15 On the upper surface of the cover 7, are mounted the fastening elements 15, preferably composed of a pair of elements, whose respective elements are mounted on the bottom surface of plate 16, designed with the contour size of the advertising column or with a larger size.
  • the fastening elements may be magnets or a fixing pair of "profile element - fixing socket", as well as other known technical means, providing a tight connection of two flat elements.
  • the plate 16 is stably attached to the covers 7,8 and can thus be used as a work area to accommodate promotional materials such as catalogs, flyers, or as a stand for other purposes, and in the described configuration can in fact be regarded as a table, used during advertising events.
  • the construction of the advertising unit allows the execution of various variant embodiments, as the shown in Fig. 7 advertising tube, wherein the adver tising column consists of one cover, for example cover 8, located at the bottom of the column 1, and in the opposite upper part, the sheet panels 2 are immovably fixed along their entire width. Closure of the top part may be accomplished without limitation by known technical means. In case the user wants the column to be illuminated, the lower cover 8 is provided with a lighting source 13.
  • the advertising column it is designed as an advertising shelf, as shown in Fig. 8.
  • one of the sheet panels 2 is formed with rectangular shaped slots, located in areas, other than the fold lines of the advertising body.
  • Vertically oriented support elements 17 are mounted in the area of said slots, to allow deployment and maintenance of movable shelves 18.
  • the advertising column 1 object of the utility model, allows another embodiment of the advertising body, as shown in fig. 9, for example an advertising desk, where two advertising columns 1 are connected to each other by means of a connecting element 19, and the plate 16 is designed with a length, providing coverage of the top of each of the advertising columns 1.
  • the connection between the plate 16 and the support columns 1 is carried out in the manner already described, or by other known coupling elements.
  • the connecting element 19 may be produced from the same material as the sheet panels 2, or other suitable material, the front surface of which is suitable for use as an additional advertising area.
  • FIG. 10 a further embodiment is shown, wherein at least three advertising columns 1 are connected to form an advertising arch.
  • two of the advertising columns 1 are bearing columns and in their inside is mounted an additional vertically oriented mounting element 21 , fixed tightly to the inside of the column 1, and in one of the sheet panels 2 there is a slot 22 with a shape, corresponding to the shape of the advertising column 1.
  • Advertising panels executed on a textile backing or other suitable material, are fastened to the sheet panels 2 by known technical means, e.g. velcro, glue or other double linking elements, which allow quick and easy replacement of the advertising panels for the purpose of multiple use of the advertising unit.
  • the unfolding of the illuminated advertising column is managed extremely easy and fast, as after removing it from the transport package, the sheet panels 2 are set up straight, and by pulling up the covers 7, 8 and fixing them to the fixing element 10, the advertising body is already shaped. After that the power cable is brought out and the illuminating body 13 is plugged in the power, then by using the fastening elements 15, plate 16 is mounted.
  • the folding of the advertisement column is performed in the same quick and easy manner, as by exerting a slight pressure on the covers 7, 8, they are released from the fixing socket of element 10, housed inside the ad unit, and no technical (or other) preparation of the person using it, is required to perform the specified operations.
  • the advertising illumina - ted column allows to implement differently configured ad units representing a combination and linking of more than one ad column 1, and the variant embodiments described in the description do not limit the implementation of other configurations, that are realized on the basis of the proposed structure of the ad unit.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)

Abstract

L'invention porte sur une colonne publicitaire éclairée pliable, qui est conçue sous la forme d'une colonne orientée verticalement et qui peut être utilisée dans des événements promotionnels et/ou publicitaires, car elle fournit une représentation efficace et attrayante de biens et de services. La construction est pratique à plier et à transporter sans nécessiter de moyens techniques supplémentaires pour maintenir la forme et la qualité du produit publicitaire. Elle est constituée de panneaux en feuille (2), fabriqués dans un matériau ayant des caractéristiques élastiques, et, entre les panneaux en feuille (2) se trouvent un cache supérieur (7) et un cache inférieur (8) de forme identique ainsi qu'une paroi périphérique orientée verticalement (9) fixée aux panneaux en feuille (2), au moins un cache (7) comportant un corps d'éclairage (13) et des éléments de fixation (15) montés sur la surface supérieure dudit cache (7), dont les éléments respectifs sont montés symétriquement sur la surface inférieure d'une plaque correspondant à la taille de contour de l'affichage publicitaire ou ayant une taille plus grande.
PCT/BG2017/000011 2017-03-31 2017-06-15 Colonne publicitaire éclairée pliable WO2018176108A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
BG370517 2017-03-31
BG3705 2017-03-31

Publications (1)

Publication Number Publication Date
WO2018176108A1 true WO2018176108A1 (fr) 2018-10-04

Family

ID=59366168

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/BG2017/000011 WO2018176108A1 (fr) 2017-03-31 2017-06-15 Colonne publicitaire éclairée pliable

Country Status (1)

Country Link
WO (1) WO2018176108A1 (fr)

Citations (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE29701251U1 (de) * 1997-01-15 1997-03-13 Pressl, André, 10969 Berlin Säule
CA2250640A1 (fr) 1997-10-16 1999-04-16 Adbox, Inc. Panneau reclame
US20050242050A1 (en) * 2002-06-25 2005-11-03 Leyva Franco Carlos A System of ultra light-weight demountable stations, for exhibiting articles and attending customers
WO2006037896A2 (fr) 2004-10-06 2006-04-13 L Hotel Francois Support de presentoir d'informations
US7159350B2 (en) 2001-05-18 2007-01-09 L Hotel Francois Information display unit support having at least one presentation face
WO2007061391A1 (fr) * 2005-11-22 2007-05-31 M. T Reklam Ve Pazarlama Sanayi Ticaret Limited Sirketi Renouvellement d'affichages publicitaires et de placement d'affiches
FR2906068A1 (fr) * 2006-09-18 2008-03-21 Georges Caux Support visuel de communication et/ou de decoration et colonne a visuel formee a partir de tels supports
US7437842B2 (en) 2004-08-19 2008-10-21 Popsicle Displays Pty Ltd Folding display apparatus
WO2009125082A2 (fr) 2008-03-18 2009-10-15 Eurographie Présentoir d'informations et procédé pour la fabrication d'un tel présentoir.
US7726054B2 (en) 2004-12-21 2010-06-01 Promotec Publicidad, S.L. Collapsible, self-expanding display unit and push element for the expansion thereof
WO2010130485A1 (fr) 2009-05-15 2010-11-18 L Hotel Francois Support de presentoir d'informations a au moins une face avant de presentation et une face arriere
US20110088300A1 (en) 2007-04-26 2011-04-21 Serigrafia Margi, S.L. Deployable advertising medium formed by a plane panel
WO2013025155A1 (fr) * 2011-08-12 2013-02-21 X2 Nordic Ab Arrangement fonctionnel de tour d'affichage
CN203706627U (zh) * 2013-12-03 2014-07-09 王世原 广告支撑装置
US8776415B2 (en) 2009-08-28 2014-07-15 Global Pop Group Pty Ltd Upright display
WO2016057067A1 (fr) 2014-10-07 2016-04-14 Faster Displays Llc Dispositif d'affichage publicitaire

Patent Citations (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE29701251U1 (de) * 1997-01-15 1997-03-13 Pressl, André, 10969 Berlin Säule
CA2250640A1 (fr) 1997-10-16 1999-04-16 Adbox, Inc. Panneau reclame
US7159350B2 (en) 2001-05-18 2007-01-09 L Hotel Francois Information display unit support having at least one presentation face
US20050242050A1 (en) * 2002-06-25 2005-11-03 Leyva Franco Carlos A System of ultra light-weight demountable stations, for exhibiting articles and attending customers
US7437842B2 (en) 2004-08-19 2008-10-21 Popsicle Displays Pty Ltd Folding display apparatus
WO2006037896A2 (fr) 2004-10-06 2006-04-13 L Hotel Francois Support de presentoir d'informations
US7726054B2 (en) 2004-12-21 2010-06-01 Promotec Publicidad, S.L. Collapsible, self-expanding display unit and push element for the expansion thereof
WO2007061391A1 (fr) * 2005-11-22 2007-05-31 M. T Reklam Ve Pazarlama Sanayi Ticaret Limited Sirketi Renouvellement d'affichages publicitaires et de placement d'affiches
FR2906068A1 (fr) * 2006-09-18 2008-03-21 Georges Caux Support visuel de communication et/ou de decoration et colonne a visuel formee a partir de tels supports
US20110088300A1 (en) 2007-04-26 2011-04-21 Serigrafia Margi, S.L. Deployable advertising medium formed by a plane panel
WO2009125082A2 (fr) 2008-03-18 2009-10-15 Eurographie Présentoir d'informations et procédé pour la fabrication d'un tel présentoir.
WO2010130485A1 (fr) 2009-05-15 2010-11-18 L Hotel Francois Support de presentoir d'informations a au moins une face avant de presentation et une face arriere
US8776415B2 (en) 2009-08-28 2014-07-15 Global Pop Group Pty Ltd Upright display
WO2013025155A1 (fr) * 2011-08-12 2013-02-21 X2 Nordic Ab Arrangement fonctionnel de tour d'affichage
CN203706627U (zh) * 2013-12-03 2014-07-09 王世原 广告支撑装置
WO2016057067A1 (fr) 2014-10-07 2016-04-14 Faster Displays Llc Dispositif d'affichage publicitaire

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