[go: up one dir, main page]

WO2018195954A1 - Procédé destiné à être utilisé pour pousser un produit d'ensemble d'articles de papeterie et articles de papeterie - Google Patents

Procédé destiné à être utilisé pour pousser un produit d'ensemble d'articles de papeterie et articles de papeterie Download PDF

Info

Publication number
WO2018195954A1
WO2018195954A1 PCT/CN2017/082499 CN2017082499W WO2018195954A1 WO 2018195954 A1 WO2018195954 A1 WO 2018195954A1 CN 2017082499 W CN2017082499 W CN 2017082499W WO 2018195954 A1 WO2018195954 A1 WO 2018195954A1
Authority
WO
WIPO (PCT)
Prior art keywords
stationery
user
pushing
unit
advertisement information
Prior art date
Application number
PCT/CN2017/082499
Other languages
English (en)
Chinese (zh)
Inventor
陈钦鹏
Original Assignee
深圳齐心集团股份有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 深圳齐心集团股份有限公司 filed Critical 深圳齐心集团股份有限公司
Priority to PCT/CN2017/082499 priority Critical patent/WO2018195954A1/fr
Publication of WO2018195954A1 publication Critical patent/WO2018195954A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention belongs to the field of stationery, and provides a method for pushing stationery accessory products and stationery.
  • stationery includes pens, notebooks, pen cases, erasers, even table lamps, desks, etc.
  • style of a pen case it includes a rectangular shape, a rounded rectangle, and an oval shape.
  • color in the process of buying and using stationery, it is also very important to match the color.
  • stationery series such as the "white-collar office" series of stationery, including the same style, color, taste matching pen, notebook, table lamp, business card holder, etc. .
  • the embodiment of the present invention is directed to the defect that the user is difficult to locate the related product matched by the previously purchased product during the purchase process, and an improved method is proposed to improve the user's purchase experience and improve the sales performance of the merchant.
  • the present invention is achieved by a method of pushing a stationery accessory product, comprising the steps of:
  • advertisement information of other stationery having the same label is pushed to the user.
  • the method further comprises: pushing the patent information to the user when pushing the advertisement information of the other stationery having the same label to the user.
  • the method further comprises: pushing the advertisement information of different stationery with the same label to the user, and when the user purchases the product matched by the advertisement information, sending the technical use data to the data collection end preset by the manufacturer.
  • the method further comprises: stopping the push of the advertisement information when the number of users who turn off the technology exceeds a certain threshold.
  • the method further comprises: stopping the push of the advertisement information when the number of times the user turns off the advertisement information of the other stationery having the same label for a certain time exceeds a certain threshold.
  • the embodiment of the invention further provides a pushing system, the pushing system comprising:
  • a detecting unit for detecting the stationery purchased by the user
  • a reading unit the input end of which is connected to the output end of the detecting unit for reading a label matched by the stationery purchased by the user;
  • the advertisement pushing unit has an input end connected to the recording unit and the output end of the reading unit, and is configured to push advertisement information of different stationery with the same label to the user according to the label.
  • the system further comprises: an information pushing unit, wherein the input end is connected to the output end of the advertisement pushing unit, and is used for pushing the patent information to the user when pushing the advertisement information of different stationery with the same label to the user.
  • an information pushing unit wherein the input end is connected to the output end of the advertisement pushing unit, and is used for pushing the patent information to the user when pushing the advertisement information of different stationery with the same label to the user.
  • the pushing system further includes: a data collecting unit, wherein the input end is connected to the output end of the advertising pushing unit, and is configured to push advertisement information of different stationery with the same label to the user, and the user purchases the advertisement When the information matches the product, the technical usage data is sent to the data collection end preset by the manufacturer.
  • a data collecting unit wherein the input end is connected to the output end of the advertising pushing unit, and is configured to push advertisement information of different stationery with the same label to the user, and the user purchases the advertisement
  • the technical usage data is sent to the data collection end preset by the manufacturer.
  • the push system further includes: a first technology deactivation unit, the input end of which is connected to the output end of the advertisement pushing unit, and is configured to stop the push advertisement when the number of users who turn off the technology exceeds a certain threshold information.
  • a first technology deactivation unit the input end of which is connected to the output end of the advertisement pushing unit, and is configured to stop the push advertisement when the number of users who turn off the technology exceeds a certain threshold information.
  • the stationery further comprises: a second technology deactivation unit, wherein the input end is connected to the output end of the advertisement pushing unit, and is configured to: when the user turns off the advertising information of different stationery with the same label, the user is turned off within a specific time. When the number of times exceeds a certain threshold, the push of the advertisement information is stopped.
  • a second technology deactivation unit wherein the input end is connected to the output end of the advertisement pushing unit, and is configured to: when the user turns off the advertising information of different stationery with the same label, the user is turned off within a specific time. When the number of times exceeds a certain threshold, the push of the advertisement information is stopped.
  • the invention facilitates the user to make a purchase decision by actively pushing matching advertisements to the user, and is also beneficial to the promotion of the merchant.
  • FIG. 1 is a schematic flow chart of a method for pushing a stationery accessory product according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flow chart of a method for pushing a stationery accessory product according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 recording a stationery matching tag
  • the pens, desk lamps, business card holders, notebooks, desks, etc. of the same design series can be matched with the same label (such as an urban white-collar label).
  • step S102 detecting the stationery purchased by the user
  • extraction and detection can be performed based on the user's purchase history.
  • step S103 the tag matched by the stationery purchased by the user is read
  • This technology is also a prior art, and matching tags can be read by the system according to the products in the history records purchased by the user.
  • step S104 based on the tag, advertisement information of other stationery having the same tag is pushed to the user.
  • the user previously purchased the pen labeled as an urban white-collar, and the system extracts the label of the urban white-collar according to the purchase record of the user, and matches the product having the same label and the user does not purchase according to the label, such as the same label.
  • the invention facilitates the user to make a purchase decision by actively pushing matching advertisements to the user, and is also beneficial to the promotion of the merchant.
  • the patent information includes, but is not limited to, the status of the patent application of the technology, the patent application/right holder of the technology, the patent application number of the technology, the patent application date, and the like.
  • the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
  • the patent information is editable and can be dynamically pushed to the user according to the transfer of the patent application right/patent right: the current relevant right holder of the patent.
  • the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
  • the invention can effectively protect the relevant rights of the patent (application) right holder by pushing the relevant patent information while realizing the function.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • the advertisement information of different stationery having the same label is pushed to the user, and when the user purchases the product matched by the advertisement information, the technology is sent to the data collection terminal preset by the manufacturer. Use data.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the solution is only the “user requirement” assumed in the research and development phase. For the actual use situation, especially for specific individual users, whether the solution has value or whether it can please a specific individual user is different according to the individual user. .
  • the “technique” in this embodiment specifically refers to several steps before this step.
  • the push of the advertisement information is stopped.
  • FIG. 2 is a schematic structural diagram of a stationery provided by an embodiment of the present invention, where the stationery includes:
  • a recording unit 21 configured to record a stationery matching tag
  • the detecting unit 22 is configured to detect the stationery purchased by the user
  • a reading unit 23 whose input end is connected to the output end of the detecting unit, and is used for reading a label matched by the stationery purchased by the user;
  • the advertisement pushing unit 24 has an input end connected to the recording unit and the output end of the reading unit, and is configured to push, according to the label, advertisement information of other stationerys having the same label to the user.
  • the working principle is: the recording unit 21 records the stationery matching label; the detecting unit 22 detects the stationery purchased by the user; the reading unit 23 reads the label matched by the stationery purchased by the user; the advertisement pushing unit 24 pushes the other to the user to have the same Label the advertising information of different stationery.
  • the embodiment of the present invention further includes an information pushing unit, wherein the input end is connected to the output end of the advertisement pushing unit 24, and is used to push the patent information to the user when pushing the advertisement information of different stationery with the same label to the user. .
  • the embodiment of the present invention further includes a data collection unit, and an input end thereof is connected to an output end of the advertisement pushing unit 24, and is configured to push advertisement information of other stationerys having the same label to the user, and the user purchases the advertisement.
  • the technical usage data is sent to the data collection end preset by the manufacturer.
  • the embodiment of the present invention further includes a first technology deactivation unit, the input end of which is connected to the output end of the advertisement pushing unit 24, and is configured to stop the push advertisement when the number of users who turn off the technology exceeds a certain threshold. information.
  • the embodiment of the present invention further includes a second technology deactivation unit, the input end of which is connected to the output end of the advertisement pushing unit 24, for when the user turns off the advertisement of pushing other stationery with the same label in a certain time.
  • a second technology deactivation unit the input end of which is connected to the output end of the advertisement pushing unit 24, for when the user turns off the advertisement of pushing other stationery with the same label in a certain time.
  • the push of the advertisement information is stopped.
  • the invention facilitates the user to make a purchase decision by actively pushing matching advertisements to the user, and is also beneficial to the promotion of the merchant.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé destiné à être utilisé pour pousser un produit de jeu d'articles de papeterie et un système de poussée, ledit procédé comprenant les étapes consistant : à enregistrer un article de papeterie correspondant à l'étiquette (S101) ; à détecter des articles de papeterie qui sont achetés par un utilisateur (S102) ; à lire une étiquette correspondant aux articles de papeterie qui est achetée par l'utilisateur (S103) ; selon ladite étiquette, à pousser des informations publicitaires d'autres articles de papeterie différents ayant la même étiquette à l'utilisateur (S104). La poussée active d'une publicité correspondante à un utilisateur aide l'utilisateur à prendre des décisions d'achat, tout en étant également bénéfique pour la promotion de marchands.
PCT/CN2017/082499 2017-04-28 2017-04-28 Procédé destiné à être utilisé pour pousser un produit d'ensemble d'articles de papeterie et articles de papeterie WO2018195954A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2017/082499 WO2018195954A1 (fr) 2017-04-28 2017-04-28 Procédé destiné à être utilisé pour pousser un produit d'ensemble d'articles de papeterie et articles de papeterie

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2017/082499 WO2018195954A1 (fr) 2017-04-28 2017-04-28 Procédé destiné à être utilisé pour pousser un produit d'ensemble d'articles de papeterie et articles de papeterie

Publications (1)

Publication Number Publication Date
WO2018195954A1 true WO2018195954A1 (fr) 2018-11-01

Family

ID=63919359

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2017/082499 WO2018195954A1 (fr) 2017-04-28 2017-04-28 Procédé destiné à être utilisé pour pousser un produit d'ensemble d'articles de papeterie et articles de papeterie

Country Status (1)

Country Link
WO (1) WO2018195954A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110264252A (zh) * 2019-06-01 2019-09-20 浙江华坤道威数据科技有限公司 一种基于lbs定位的广告定点投放系统

Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7668821B1 (en) * 2005-11-17 2010-02-23 Amazon Technologies, Inc. Recommendations based on item tagging activities of users
CN103914519A (zh) * 2014-03-18 2014-07-09 华为技术有限公司 一种推荐方法和装置
CN104021163A (zh) * 2014-05-28 2014-09-03 深圳市盛讯达科技股份有限公司 产品推荐系统及方法
CN105677722A (zh) * 2015-12-29 2016-06-15 百度在线网络技术（北京）有限公司 社交软件中推荐好友的方法和装置
WO2016112521A1 (fr) * 2015-01-15 2016-07-21 刘一佳 Procédé pour "pousser" une propriété sur un produit lors du "matching" d'une publicité et dispositif de lecture
US20160210681A1 (en) * 2013-09-20 2016-07-21 Nec Corporation Product recommendation device, product recommendation method, and recording medium
WO2016119185A1 (fr) * 2015-01-29 2016-08-04 刘一佳 Procédé pour envoyer des caractéristiques de produit et terminal mobile
CN105894357A (zh) * 2016-03-30 2016-08-24 北京金山安全软件有限公司 商品信息推送方法及装置

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7668821B1 (en) * 2005-11-17 2010-02-23 Amazon Technologies, Inc. Recommendations based on item tagging activities of users
US20160210681A1 (en) * 2013-09-20 2016-07-21 Nec Corporation Product recommendation device, product recommendation method, and recording medium
CN103914519A (zh) * 2014-03-18 2014-07-09 华为技术有限公司 一种推荐方法和装置
CN104021163A (zh) * 2014-05-28 2014-09-03 深圳市盛讯达科技股份有限公司 产品推荐系统及方法
WO2016112521A1 (fr) * 2015-01-15 2016-07-21 刘一佳 Procédé pour "pousser" une propriété sur un produit lors du "matching" d'une publicité et dispositif de lecture
WO2016119185A1 (fr) * 2015-01-29 2016-08-04 刘一佳 Procédé pour envoyer des caractéristiques de produit et terminal mobile
CN105677722A (zh) * 2015-12-29 2016-06-15 百度在线网络技术（北京）有限公司 社交软件中推荐好友的方法和装置
CN105894357A (zh) * 2016-03-30 2016-08-24 北京金山安全软件有限公司 商品信息推送方法及装置

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110264252A (zh) * 2019-06-01 2019-09-20 浙江华坤道威数据科技有限公司 一种基于lbs定位的广告定点投放系统

Similar Documents

Publication Publication Date Title
WO2018218623A1 (fr) Procédé de lubrification automatique et tapis de course
BR0007049A (pt) Método e aparelho para o processamento de dados com direitos autorais
WO2018195954A1 (fr) Procédé destiné à être utilisé pour pousser un produit d'ensemble d'articles de papeterie et articles de papeterie
WO2017124264A1 (fr) Procédé de collecte d'informations lors de la recommandation d'un livre, et système de recommandation de livre
WO2018195958A1 (fr) Procédé de gradation automatique et fournitures de bureau
WO2018023248A1 (fr) Procédé d'acquisition de conditions d'utilisation et système de lecture pour un mode d'écoute de livre
WO2018195953A1 (fr) Procédé de positionnement et article de papeterie
WO2018218652A1 (fr) Procédé de comparaison de modes de course et tapis de course
WO2018176456A1 (fr) Procédé de recommandation de vidéos conformément aux enregistrements d'achats, et télévision numérique
WO2018218657A1 (fr) Procédé pour recommander un mode de course plus approprié en fonction du rythme cardiaque et du mode de course, et tapis roulant
WO2018218654A1 (fr) Procédé de mise en correspondance de la musique en fonction de la vitesse de rouleau et tapis de course
WO2018027627A1 (fr) Procédé d'acquisition de données destiné à une technologie de mémorisation de fichier fondée sur un mot-clé et système de téléchargement
WO2018218655A1 (fr) Procédé de mise en correspondance de la vitesse de lecture d'une vidéo fondé sur la vitesse des rouleaux et tapis de course
WO2018023637A1 (fr) Procédé de collecte de données d'utilisation de technique d'organisation d'informations, et système de pousser de nouvelles
WO2018018266A1 (fr) Procédé de distribution sélective d'informations lors de la répartition de temps publicitaire par prix, et système de publicité
WO2018027849A1 (fr) Procédé de retour de données d'utilisation d'une technique de distribution sélective de musique et système de distribution sélective
WO2017028123A1 (fr) Procédé d'indication d'informations lors de la mise en correspondance d'une publicité et d'un livre électronique, et système d'insertion de publicité
WO2018018211A1 (fr) Procédé de collecte de statistiques concernant des données d'utilisation d'une technologie de lecture de publicités, et système de lecture de publicités
Deshpande The librarian, the book trade and collection development: random reflections
WO2018023291A1 (fr) Procédé de collecte de données de technologie de rappel de réduction de prix d'application, et système de rappel
WO2018018265A1 (fr) Procédé pour statistiques de données d'utilisation d'une technologie de reproduction de publicités et système de reproduction de publicités
WO2018218634A1 (fr) Procédé de ravitaillement automatique et tapis de course
Sharadha Multiple-authorship pattern in linguistics
WO2017120837A1 (fr) Procédé de collecte de données de technologie d'insertion de publicité basée sur des segments temporels, et système d'insertion de publicité
Reyna et al. ADVANCING INTELLECTUAL PROPERTY LAW*'

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 17907944

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 17907944

Country of ref document: EP

Kind code of ref document: A1