WO2018195954A1

WO2018195954A1 - Method for use in pushing stationery set product and stationery

Info

Publication number: WO2018195954A1
Application number: PCT/CN2017/082499
Authority: WO
Inventors: 陈钦鹏
Original assignee: 深圳齐心集团股份有限公司
Priority date: 2017-04-28
Filing date: 2017-04-28
Publication date: 2018-11-01

Abstract

Provided are a method for use in pushing a stationery set product and a pushing system, said method comprising: recording a label matching stationery (S101); detecting stationery which is purchased by a user (S102); reading a label matching the stationery which is purchased by the user (S103); according to said label, pushing advertisement information of other different stationery having the same label to the user (S104). Actively pushing a matching advertisement to a user helps the user to make purchasing decisions, while also being beneficial in promoting merchants.

Description

Method of pushing stationery accessory products and stationery

Technical field

The invention belongs to the field of stationery, and provides a method for pushing stationery accessory products and stationery.

Background technique

The types, styles and colors of stationery vary. In terms of types, stationery includes pens, notebooks, pen cases, erasers, even table lamps, desks, etc. In terms of the style of a pen case, it includes a rectangular shape, a rounded rectangle, and an oval shape. In terms of color, in the process of buying and using stationery, it is also very important to match the color.

At the same time, for some large stationery manufacturers, there will also be a huge number of stationery series, such as the "white-collar office" series of stationery, including the same style, color, taste matching pen, notebook, table lamp, business card holder, etc. .

However, users often only buy one of them during the purchase process. For example, they only buy pens, but ignore the pens they buy, other stationery that matches the style, color, taste, etc. It is possible to find other stationery that does not match the previously purchased product. In this case, the products purchased by the users are different in style and seem messy. At the same time, there are disadvantages to the merchants: it is difficult to obtain a good sales effect by the set of matching stationery that has been painstakingly designed.

In summary, an improved method is proposed for the defect that the user is difficult to locate the related products that match the previously purchased products during the purchase process.

technical problem

The embodiment of the present invention is directed to the defect that the user is difficult to locate the related product matched by the previously purchased product during the purchase process, and an improved method is proposed to improve the user's purchase experience and improve the sales performance of the merchant.

Technical solution

The present invention is achieved by a method of pushing a stationery accessory product, comprising the steps of:

Record the matching labels of the stationery;

Detecting the stationery purchased by the user;

Read the label matched by the stationery purchased by the user;

According to the label, advertisement information of other stationery having the same label is pushed to the user.

Preferably, the method further comprises: pushing the patent information to the user when pushing the advertisement information of the other stationery having the same label to the user.

Preferably, the method further comprises: pushing the advertisement information of different stationery with the same label to the user, and when the user purchases the product matched by the advertisement information, sending the technical use data to the data collection end preset by the manufacturer.

Preferably, the method further comprises: stopping the push of the advertisement information when the number of users who turn off the technology exceeds a certain threshold.

Preferably, the method further comprises: stopping the push of the advertisement information when the number of times the user turns off the advertisement information of the other stationery having the same label for a certain time exceeds a certain threshold.

The embodiment of the invention further provides a pushing system, the pushing system comprising:

a recording unit for recording a stationery-matched label;

a detecting unit for detecting the stationery purchased by the user;

a reading unit, the input end of which is connected to the output end of the detecting unit for reading a label matched by the stationery purchased by the user;

The advertisement pushing unit has an input end connected to the recording unit and the output end of the reading unit, and is configured to push advertisement information of different stationery with the same label to the user according to the label.

Preferably, the system further comprises: an information pushing unit, wherein the input end is connected to the output end of the advertisement pushing unit, and is used for pushing the patent information to the user when pushing the advertisement information of different stationery with the same label to the user.

Preferably, the pushing system further includes: a data collecting unit, wherein the input end is connected to the output end of the advertising pushing unit, and is configured to push advertisement information of different stationery with the same label to the user, and the user purchases the advertisement When the information matches the product, the technical usage data is sent to the data collection end preset by the manufacturer.

Preferably, the push system further includes: a first technology deactivation unit, the input end of which is connected to the output end of the advertisement pushing unit, and is configured to stop the push advertisement when the number of users who turn off the technology exceeds a certain threshold information.

Preferably, the stationery further comprises: a second technology deactivation unit, wherein the input end is connected to the output end of the advertisement pushing unit, and is configured to: when the user turns off the advertising information of different stationery with the same label, the user is turned off within a specific time. When the number of times exceeds a certain threshold, the push of the advertisement information is stopped.

Beneficial effect

The invention facilitates the user to make a purchase decision by actively pushing matching advertisements to the user, and is also beneficial to the promotion of the merchant.

DRAWINGS

1 is a schematic flow chart of a method for pushing a stationery accessory product according to an embodiment of the present invention;

FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.

Embodiments of the invention

The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

1 is a schematic flow chart of a method for pushing a stationery accessory product according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.

In step S101, recording a stationery matching tag

In this embodiment, the pens, desk lamps, business card holders, notebooks, desks, etc. of the same design series (such as the urban white-collar series) can be matched with the same label (such as an urban white-collar label).

In step S102, detecting the stationery purchased by the user;

According to the prior art, extraction and detection can be performed based on the user's purchase history.

In step S103, the tag matched by the stationery purchased by the user is read;

This technology is also a prior art, and matching tags can be read by the system according to the products in the history records purchased by the user.

In step S104, based on the tag, advertisement information of other stationery having the same tag is pushed to the user.

As in this embodiment, the user previously purchased the pen labeled as an urban white-collar, and the system extracts the label of the urban white-collar according to the purchase record of the user, and matches the product having the same label and the user does not purchase according to the label, such as the same label. Tables, notebooks, desk lamps, etc., and push advertisements for these products to users.

In addition, in practice, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. Apart from a limited number of patents such as “slide and unlock”, it is difficult for a user to see a patent and know the application/right holder of the patent.

The serious consequences of this situation are:

1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;

2. The patent/applicant's effect of showing its own product features through patents is poor, because the user is also unclear about the connection between a certain technology and the patent/applicant.

In view of the above problems, as an embodiment of the present invention, when advertising information of other stationery having the same label is pushed to a user, the patent information is pushed to the user.

The patent information includes, but is not limited to, the status of the patent application of the technology, the patent application/right holder of the technology, the patent application number of the technology, the patent application date, and the like.

The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.

The patent information is editable and can be dynamically pushed to the user according to the transfer of the patent application right/patent right: the current relevant right holder of the patent.

The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.

The invention can effectively protect the relevant rights of the patent (application) right holder by pushing the relevant patent information while realizing the function.

Considering the use of technology, the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification. For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.

In an embodiment of the present invention, in the embodiment of the present invention, the advertisement information of different stationery having the same label is pushed to the user, and when the user purchases the product matched by the advertisement information, the technology is sent to the data collection terminal preset by the manufacturer. Use data.

The technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.

Therefore, while realizing the basic functions of the present invention, it is also convenient for the manufacturer to timely and effectively collect the use of related technologies.

In addition, the solution is only the “user requirement” assumed in the research and development phase. For the actual use situation, especially for specific individual users, whether the solution has value or whether it can please a specific individual user is different according to the individual user. .

This is the problem, in one embodiment of the invention, when the number of users turning off the technology exceeds a certain threshold, the push of the advertisement information is stopped.

The "technique" in this embodiment specifically refers to several steps before this step.

When the number of users who turn off the technology exceeds a certain threshold, it indicates that the technology has low market acceptance and belongs to niche technology with special needs, so the use of the technology is suspended, and if specific users need it, then Open it yourself.

This allows the technology to meet the needs of the market: the application of the technology is terminated when most users disable the technology.

At the same time, for individual users, whether the solution has value or whether it can please a particular individual user is different according to the individual user.

Therefore, in one embodiment of the present invention, when the number of times the user turns off the advertisement information of other stationery having the same label within a certain time exceeds a certain threshold, the push of the advertisement information is stopped.

In this way, the application of the technology can be automatically adjusted according to the specific usage of the user.

2 is a schematic structural diagram of a stationery provided by an embodiment of the present invention, where the stationery includes:

a recording unit 21, configured to record a stationery matching tag;

The detecting unit 22 is configured to detect the stationery purchased by the user;

a reading unit 23, whose input end is connected to the output end of the detecting unit, and is used for reading a label matched by the stationery purchased by the user;

The advertisement pushing unit 24 has an input end connected to the recording unit and the output end of the reading unit, and is configured to push, according to the label, advertisement information of other stationerys having the same label to the user.

The working principle is: the recording unit 21 records the stationery matching label; the detecting unit 22 detects the stationery purchased by the user; the reading unit 23 reads the label matched by the stationery purchased by the user; the advertisement pushing unit 24 pushes the other to the user to have the same Label the advertising information of different stationery.

Preferably, the embodiment of the present invention further includes an information pushing unit, wherein the input end is connected to the output end of the advertisement pushing unit 24, and is used to push the patent information to the user when pushing the advertisement information of different stationery with the same label to the user. .

Preferably, the embodiment of the present invention further includes a data collection unit, and an input end thereof is connected to an output end of the advertisement pushing unit 24, and is configured to push advertisement information of other stationerys having the same label to the user, and the user purchases the advertisement. When the information matches the product, the technical usage data is sent to the data collection end preset by the manufacturer.

Preferably, the embodiment of the present invention further includes a first technology deactivation unit, the input end of which is connected to the output end of the advertisement pushing unit 24, and is configured to stop the push advertisement when the number of users who turn off the technology exceeds a certain threshold. information.

Preferably, the embodiment of the present invention further includes a second technology deactivation unit, the input end of which is connected to the output end of the advertisement pushing unit 24, for when the user turns off the advertisement of pushing other stationery with the same label in a certain time. When the number of times of information exceeds a certain threshold, the push of the advertisement information is stopped.

The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims

A method for pushing a stationery accessory product, characterized in that the method comprises the following steps:

Record the matching labels of the stationery;

Detecting the stationery purchased by the user;

Read the label matched by the stationery purchased by the user;

According to the label, advertisement information of other stationery having the same label is pushed to the user.
The method of pushing a stationery accessory product according to claim 1, wherein the method further comprises:

When pushing advertisement information of other stationery with the same label to the user, the patent information is pushed to the user.
The method of pushing a stationery accessory product according to claim 1, wherein the method further comprises:

The advertisement information of different stationery with the same label is pushed to the user, and when the user purchases the product matched by the advertisement information, the technical usage data is sent to the data collection end preset by the manufacturer.
The method of pushing a stationery accessory product according to claim 1, wherein the method further comprises:

When the number of users who have closed the technology exceeds a certain threshold, the push of the advertisement information is stopped.
The method of pushing a stationery accessory product according to claim 1, wherein the method further comprises:

The push of the advertisement information is stopped when the number of times the user turns off the advertisement information of the other stationery having the same label for a certain time exceeds a certain threshold.
A push system, characterized in that the system comprises:

a recording unit for recording a stationery-matched label;

a detecting unit for detecting the stationery purchased by the user;

a reading unit, the input end of which is connected to the output end of the detecting unit for reading a label matched by the stationery purchased by the user;

The advertisement pushing unit has an input end connected to the recording unit and the output end of the reading unit, and is configured to push advertisement information of different stationery with the same label to the user according to the label.
The push system of claim 6 wherein said push system further comprises:

The information pushing unit is connected to the output end of the advertisement pushing unit, and is configured to push the patent information to the user when pushing the advertisement information of different stationery with the same label to the user.
The push system of claim 6 wherein said push system further comprises:

a data collection unit, the input end of which is connected to the output end of the advertisement pushing unit, and is used for pushing the advertisement information of different stationery with the same label to the user, and when the user purchases the product matched by the advertisement information, preset to the manufacturer The data collection side sends the technical usage data.
The push system of claim 6 wherein said push system further comprises:

The first technology deactivation unit has an input end connected to the output end of the advertisement pushing unit, and is configured to stop pushing the advertisement information when the number of users who turn off the technology exceeds a certain threshold.
The push system of claim 6 wherein said push system further comprises:

a second technology deactivation unit, the input end of which is connected to the output end of the advertisement pushing unit, and is configured to stop pushing when the number of times the user turns off the advertisement information of different stationery with the same label within a certain time exceeds a certain threshold Advertising information.