Overview

Once you have added the Sidecar into your infrastructure, you can optionally leverage it to power RampID-based deal IDs.

While purely optional for SSPs using the Sidecar, supporting RampID-based Deal IDs can enable you to provide unique, brand or agency-direct offerings.

Marketers can buy their first and third-party audiences against your inventory and transact on any DSP, including those that do not directly support RampID or other identifiers (such as DV360).