LiveRamp's Sidecar

🚧

The v1 /map endpoint has been deprecated

For new features and ongoing support, please migrate to the latest Sidecar version.

The LiveRamp Sidecar enables RampIDs (previously known as IdentityLinks or IDLs) and other people-based IDs in real-time bidding (RTB) bid requests for Supply-Side Platforms (SSPs). The Sidecar allows an SSP to decrypt the identity Envelopes LiveRamp has provided them into Demand-Side Platform-specific RampIDs and other people-based identifiers that can be utilized for identification purposes of the underlying browser in RTB bid requests. No communication with LiveRamp is required at impression time, enabling low-latency usage of the Sidecar.