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Compare the Top Advertising Software in Europe as of October 2025

What is Advertising Software in Europe?

Advertising software helps businesses manage, optimize, and automate their advertising campaigns across various channels, such as digital, print, TV, and outdoor. These tools allow for the creation, placement, and tracking of ads, enabling advertisers to target specific audiences effectively. Features often include campaign performance analytics, budgeting, creative management, and A/B testing to optimize ROI. Advertising software also helps streamline the process of bidding and programmatic ad buying, ensuring ads are displayed to the right users at the right time. By leveraging machine learning and AI, these platforms can enhance targeting, ad placements, and overall campaign effectiveness. Compare and read user reviews of the best Advertising software in Europe currently available using the table below. This list is updated regularly.

  • 1
    Picsart Enterprise
    Simplify ad creation on your platform by integrating Picsart Photo and Video Editor SDK. Offer your users effortless ad creation tools, boosting creativity and engagement: from banner ads to animated social media posts and ad variations made in just one click. Integrate Picsart’s solutions to make your media ad or social media scheduling platform stand out and offer end to end solutions.
    Starting Price: $10/month
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  • 2
    Visual Visitor

    Visual Visitor

    Visual Visitor

    AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.
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    Starting Price: $299.00/month
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  • 3
    TrafficGuard

    TrafficGuard

    TrafficGuard

    With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs.
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    Starting Price: Free for up to $2.5k ad spend
  • 4
    Papirfly

    Papirfly

    Papirfly

    Papirfly is a SaaS leader in Digital Asset Management (DAM) and on-brand, template-based content creation. Our suite of solutions empowers global brands to organize, showcase, create, and integrate digital assets across every channel—from video and social to print. Serving over 1 million users across more than 1,500 of the world’s most recognized brands, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly helps organizations achieve brand consistency and creative efficiency at scale. Following the 2021 merger of Papirfly and Brandmaster, the Papirfly Group has expanded to include Papirfly, Keepeek, Brandpad, and Adgistics—uniting decades of innovation under one vision: enabling every team to bring their brand to life, everywhere.
  • 5
    Adzooma

    Adzooma

    ClickTech Solutions

    Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.
    Starting Price: Free
  • 6
    Renderforest

    Renderforest

    Renderforest

    Renderforest is an all-in-one branding platform that allows users to create broadcast-quality videos, AI optimized logos, photorealistic mockups, digital and print graphics of all topics and purposes, as well as fully functioning websites. Choose from the ever-growing collection of high-quality templates of all kinds. Customize videos with transitions, text, logo, and animation of your choice to promote and advance your social media presence. Enjoy the ease of creating a logo, with no technical or design skills, in just a few clicks. Design social media posts, posters, flyers, and more using the very intuitive Renderforest Graphic Maker. Create music visualizers, 3D animations, intros, outros, slideshows, and many more to promote you and your business. Showcase your product, branding, and design with ready-to-use mockups. Create all the elements of your branding and stand out with Renderforest.
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    Starting Price: $9.99/one-time/user
  • 7
    PropellerAds

    PropellerAds

    PropellerAds

    PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. The main platform’s benefits are: - Multiple exclusive traffic sources in a single advertiser’s account - Exceptional traffic quality and purity ensured by the latest anti-fraud software - Demographic and Interests Targeting for Push ads - In-Page Push – a traffic type that allows you to target iOS and Mac devices - Direct Click traffic for Popunder campaigns that might boost your CR up to 120 times - CPA Goal – a new-generation optimization tool that ensures your campaign will reach the conversion price you set with no effort on your part - Precise statistics and A/B testing tools The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.
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    Starting Price: $100/min deposit
  • 8
    Driftrock

    Driftrock

    Driftrock

    Capture 3x more leads. Track and convert leads from 20+ sources. 1. Connect or create 20+ lead sources, Driftrock forms and chatbots. 2. Track every lead from source, ad or keyword through to the conversion, lead validation and campaign optimization to increase lead quality. 3. Increase list conversion rate with segmentation and automated audience nurturing. 4. Keep your CRM in sync with Facebook, Google and LinkedIn Custom Audiences. 5. Use Driftrock customer segments to create better lookalikes and automatically exclude existing customers or conversions from your ads. Browse our lead gen library to connect or create Facebook, LinkedIn, Quora, TikTok and more!
    Starting Price: $49
  • 9
    Kochava

    Kochava

    Kochava

    Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.
    Starting Price: FREE
  • 10
    tool4seller

    tool4seller

    tool4seller

    Tool4seller is an Amazon seller tool that provides data analytics and translates it into reports, summaries, dashboards, and graphs to help sellers make better operational decisions. With functions to monitor, analyze, and present data of your Amazon business, including keyword research, PPC optimization, Ad performance tracking, sales trends, profits analytics, FBA inventory management, email automation, request reviews, instant alerts, listing optimization, profit dashboard, reverse ASIN search term lookup and competitor analytics. Multiple platforms of Web, iOS & Android are for options. Manage and drive your Amazon business whenever and wherever you are. Register tool4seller for a free trial now : )
    Starting Price: $19/month
  • 11
    AdCreative.ai

    AdCreative.ai

    AdCreative.ai

    AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allows you to create hundreds of conversion-focused ad creatives, texts, and audiences in seconds, using its unique artificial intelligence models. This enables you to test more options and find more winning strategies. AdCreative.ai is the only generative AI specifically designed for advertisers, generating conversion-focused ad assets that truly deliver results. Create all the assets you need, such as creatives, texts, audiences, reports, and more, in one place! One of the newest features of AdCreative.ai, "Competitor Insights AI," is going absolutely viral! See the best-performing ads from your competitors, derive inspiration, and generate even better ads in seconds. Introducing our latest innovations: Product Photoshoot: Transform your product photos into professional shoots
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    Starting Price: $29 per month
  • 12
    Canva

    Canva

    Canva

    Design anything. Publish anywhere. Use Canva’s drag-and-drop feature and professional layouts to design consistently stunning graphics. Design presentations, social media graphics with thousands of beautiful forms, over 100 million stock photos, video & audio, and all the tools you need. Design with millions of stock photos, vectors, and illustrations or upload your own. Edit your photos using preset filters or get advanced with photo editing tools; you’ll never be stuck for choice. Use icons, shapes, and elements with ease. Choose from thousands of parts for your designs, or upload your own. Access everything you need to make a great design for your creative needs. Use Canva Teams to support your company and foster collaboration on projects without having to switch apps. Canva integrates into all major CRM, social media, and management platforms. Magic Write in Canva Docs is your very own AI text generator for social media captions, blog ideas, product descriptions, lyrics, & more.
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    Starting Price: $10 per month
  • 13
    Genially

    Genially

    Genially

    Genially is the world-leader in interactive visual communication. Use Genially as your all-in-one online tool to create stunning presentations, interactive images, infographics, dossiers, quizzes, resumes, etc. and enrich them with interactivity and animation effects in seconds. You no longer need a team of designers and programmers to make an impact with striking, visual communication in a flash. Use interactive and animated effects to easily distribute information in layers that viewers can explore and discover. Leave outdated content creation software behind, and stun and engage your audience with Genially. The Wow Effect is just a few clicks away. Choose from over 1000 templates, or start from scratch. Join a community of millions of users worldwide that includes businesspeople, teachers, marketers, designers and companies like Hulu, Danone, Michelin and Heineken. The future of communication awaits you.
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    Starting Price: Free
  • 14
    Unity

    Unity

    Unity Technologies

    The leading platform for creating interactive, real-time content. Build 2D, 3D and VR games and apps at speed. From artist tools to live-ops, everything you need to bring your vision to life today. The complete solutions for professionals to create and operate. Create and operate amazing applications and immersive experiences with a complete solution for professionals across industries. Change up your splash screen. Or completely remove it. Gain greater insight into what’s happening in your game with real-time data on crashes, exceptions and user feedback. Minimize downtime with access to expert technical support when you encounter issues. Available as a separate purchase through a Unity sales representative. Unity Gaming Services: backend and LiveOps services trusted by world-class studios to support multiplayer and live games at any scale, with any engine or tech stack.
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    Starting Price: $35.00/month
  • 15
    ClickPatrol

    ClickPatrol

    ClickPatrol

    Protect your ad budget from fake traffic. World class premium traffic protection so you spend only on real users. ClickPatrol™ removes fake traffic and gives you accurate data to scale what works. Trusted by over 1,500 plus businesses. 99,97% bot detection. 800+ data points per click. Fully GDPR compliant. ClickPatrol protects your advertising budget by automatically blocking fake, bot, and invalid clicks in Google Ads. Our technology detects suspicious behavior in real time and stops bad traffic before it wastes your money. The result: cleaner data, more accurate campaign insights, and better ROI on every click.
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    Starting Price: $59
  • 16
    ActiveCampaign

    ActiveCampaign

    ActiveCampaign

    ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial today
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    Starting Price: $15 per month
  • 17
    Airtory

    Airtory

    Airtory

    Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI, and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native, and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers. Last but not least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical.
  • 18
    Prezly

    Prezly

    Prezly

    Prezly is your dedicated CRM for PR teams. Manage your contacts, pitch journalists, and publish stories that get real coverage. In a nutshell, Prezly is a tool that gets your story in front of your contacts in the cleanest, simplest, most pain-free way possible. Basically, it brings together all the functionality that’s core to PR, and integrates it to make the work you already do go way, way further. Here’s what that boils down to: - A CRM system your whole team can use to organize all their contact lists in one place - An email pitching tool for getting your story into people’s inboxes, and not their spam - A multimedia editor for publishing press releases that look great - Online (branded) newsrooms to increase reach and house all your stories and assets - A coverage log that connects with your email campaigns to make reporting so much easier And clear and actionable engagement analytics on all of the above. Start a free trial to try it for yourself!
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    Starting Price: $90/month per user
  • 19
    Ravetree

    Ravetree

    Ravetree

    Ravetree is an all-in-one platform built for client service businesses that demand more than just basic project management. With Ravetree, you can forecast project budgets, track actual spend, and gain instant insights into fees, costs, and profitability—keeping every project financially transparent and on track. Our robust time tracking and billing features allow you to create client-specific rate cards with customizable start and end dates, ensuring billing accuracy and flexibility across all engagements. Assign multiple team members to the same task, each with their own bill rate, work role, and time estimate, so you can accurately reflect the unique contributions and costs of every specialist involved. Ravetree streamlines invoicing, resource planning, and client collaboration, eliminating the need for spreadsheets and disconnected tools. For businesses that need a platform that truly supports their unique needs and drives client satisfaction, Ravetree is the clear choice.
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    Starting Price: $29/user/month
  • 20
    Amazon Ads
    Amazon Ads helps grow businesses and brands of all sizes. Whether you’re looking to drive brand awareness, consideration of your product, brand, or service, drive purchases, or increase loyalty, we’ll give you the tools to find the right advertising solution to help drive measurable outcomes. We'll help you get started with an introduction to the benefits of digital advertising, Amazon Ads' product offerings, a guide to setting advertising goals, and a glossary of common industry terminology. The always-on digital environment has opened up new ways for customers to discover, browse, and shop for products and brands. Digital ads can be any combination of text, image, or video, and appear everywhere from websites to social media and streaming content. Digital advertising offers several advantages:
  • 21
    AiHello

    AiHello

    AiHello

    Automate Amazon PPC For Your Business Amazon Ads Automation to help grow your revenues, reduce work hours spent on ads management and decrease your ad costs. Take complete control of your e-commerce marketing on Amazon. Grow your revenues and reduce work hours spent on Amazon ads management with automated keywords discovery & continuous bid modifications
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    Starting Price: $37 a month
  • 22
    Channable

    Channable

    Channable

    We help more than 8,000 global companies including Samsung, Deloitte, Decathlon, Vodafone, TUI, and more, to grow their online sales, boost their ROI, and create a more efficient way to manage their product data using one single source of truth. Channable helps you utilize built-in feed templates for over 2,500 price comparison websites, affiliate platforms, and marketplaces – and generate ads for Microsoft Advertising, Google Ads, and more. Channable is the perfect tool for any kind of feed- based advertising. Users are eCommerce retailers, marketing agencies, travel advertisers, recruitment agencies & everyone else with a data feed.
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    Starting Price: $39 per month
  • 23
    Mvix Digital Signage
    Mvix Digital Signage is a Pro-AV enterprise level digital signage solution that features our award-winning cloud-based digital signage software. Our solutions have been adopted worldwide by industries including schools, corporate offices, retail stores, healthcare facilities, manufacturing to provide solutions such as: - Digital Menu Boards - Video Walls - Internal & External Communications - DOOH - FIDS - Court Docket Displays - Outdoor Displays - Digital Building Directores/Wayfinding As a leading provider in content-rich solutions, the Mvix CMS contains the necessary tools to help you maximize your digital communication strategies. These include the ability to schedule files, images, videos, slideshows, pdfs, and utilize our other apps to display upcoming events, company KPIs through PowerBI, time, date, and much much more. Contact a solutions consultant today to find which solutions will be best for your business.
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    Starting Price: $350/One-Time Cost
  • 24
    Everflow

    Everflow

    Everflow

    Want faster growth? Choose a Partner Marketing platform that goes beyond managing affiliates: Track every performance channel, integrate your tech stack and drill down into what delivers ROI. Start driving more performance from affiliates, influencers, referral partners, and your media buying channels. Use Everflow to: 1) Track every channel, consolidate your reporting, and amplify your performance. 2) Quickly understand what delivers ROI, block bad placements, and accelerate your growth. 3) Connect all of your data, activate built-in integrations, and start automating away tedious processes.
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    Starting Price: Customer
  • 25
    SE Ranking

    SE Ranking

    SE Ranking

    SE Ranking is an all-inclusive, cloud-based search engine optimization (SEO) platform for webmasters and marketing professionals. Intuitive and easy-to-use, SE Ranking offers a complete set of tools for comprehensive tracking of keyword positions, site auditing, analyzing competitor SEO and PPC strategies, keyword suggestion and grouping, website ranking, backlink monitoring, automated professional reporting, and more. By leveraging SE Ranking, users can easily keep track of their website’s keyword ranking in multiple countries, cities, regions, and languages in real-time across Bing, Google, and Yahoo.
    Starting Price: $24.80/month/user
  • 26
    AdRoll

    AdRoll

    AdRoll

    We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.
  • 27
    VistaCreate

    VistaCreate

    VistaCreate

    VistaCreate (formerly Crello) is a graphic design platform where anyone can quickly create engaging projects for any industry or occasion —design skills optional. Crello joined the Vista group of companies and changed its brand name to VistaCreate. Start with one of 50,000 professionally designed templates that are already preformatted and customizable. Easily edit, resize, remove background from images. Edit video content and add sounds and music to create multi-dimensional visuals. Upload your own photos or use VistaCreate Unlimited library of 50M+ free media files including premium images, videos, vectors, backgrounds, and clipart. Easily brand your content with Media Kit functionality. With VistaCreate, everyone can produce designs that look like they took hours, in minutes. VistaCreate is also available on web, iOS and Android devices.
    Starting Price: $0
  • 28
    AdLib DSP

    AdLib DSP

    AdLib Media Group

    AdLib is the premium DSP for everyone. Reach your audience on the world’s most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources. AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels. Why AdLib? Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All! - A Simple Self Service DSP That Anyone Can Use - No Annual Contracts Or Commitments - Magic Ad Builder For Clean, Modern, & Authentic Ads - 24/7 Access To Transparent & Deep Insights - Always-On Brand, Privacy, & Fraud Controls
  • 29
    Adobe Campaign
    With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want, through email, mobile, offline channels, and more. Improve the speed and scale of every aspect of your marketing campaigns, from creating segments and preparing messages to delivery. Communicating with your customers through multiple marketing channels can work for you or against you. When the different channels aren’t working together, there’s only noise and confusion. When they’re synchronized, they combine to give your customers a powerful and complementary experience with your brand. Today, your brand experience matters more than ever. Your customers are aware of when a business is catering directly to them, or simply throwing some generic experience at them. To add to this challenge, you need to show this understanding of your customer across multiple channels, both online and offline.
  • 30
    Omi

    Omi

    Omi

    Omi is a Virtual Product Photography Studio. Brands use it to create photorealistic product photography at much lower costs and with more creative autonomy. Key use cases include eCommerce visuals, social content, Ad creatives, and seasonal campaigns. You can also turn your scenes into product videos in 15 minutes. Omi creates a 3D model (aka Digital Twin) of your products, which you use in the Virtual Studio to produce visuals. The Virtual Studio gives you full creative control. Stage unlimited scenes using 6,000 virtual props, adjustable lighting, hundreds of templates, and fully customizable branding. Scale your production by saving scenes as templates. Omi’s product visuals help you: • Increase your ROI from ads • Drive up your social media engagement • Respond quickly to changing seasons and trends • Boost your SEO presence • Slash the cost of content creation
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    Starting Price: Free tier
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