Best Marketing Analytics Software
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Compare the Top Marketing Analytics Software as of October 2025
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What is Marketing Analytics Software?
Marketing analytics software is software that enables businesses to measure, analyze, and optimize the performance of their marketing campaigns and activities. These platforms typically offer features for tracking customer behavior, website traffic, conversion rates, social media engagement, and return on investment (ROI). Marketing analytics software uses data-driven insights to assess the effectiveness of marketing strategies, segment audiences, and improve targeting. It enables businesses to make informed decisions about their marketing efforts, enhance customer experiences, and drive higher revenue through more efficient marketing initiatives. Compare and read user reviews of the best Marketing Analytics software currently available using the table below. This list is updated regularly.
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1
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
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Quaeris
Quaeris, Inc.
Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!Starting Price: $100 per month -
3
6sense
6sense
6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings. -
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Veloxy
Veloxy
VeloxyIO Inc. makes AI-powered sales enablement and predictive forecasting software for Salesforce CRM. Our mission is to help Sales Reps engage in Salesforce and get more out of it than they put in, while giving Sales Management better forecasts and the analytics to see which actions truly drive the pipeline. The right data at the right time! Veloxy Mobile and Inbox automatically log actions like calls, emails sent, opens and replies, and make it painless to add and maintain information on the go, as a natural step in the sales workflow. These tools feed Sales Reps the right data at the right time based on their context, location and upcoming events, so they focus on priorities without having to look for anything. See which actions truly drive pipeline! Veloxy Analytics gives Sales Managers and Ops more accurate forecasts based on historical analysis of biases, plus the analytics tools to examine how different sales activities correlate to pipeline growth.">
Starting Price: $49 user/month -
5
Looker
Google
Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.">
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6
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
7
Microsoft Power BI
Microsoft
Power BI is a business intelligence platform that enables users to analyze data using AI-driven tools and intuitive report creation. It consolidates data from various sources into OneLake, creating a centralized data source. This platform aids in embedding actionable insights into applications like Microsoft 365, aiding decision-making. Power BI integrates with Microsoft Fabric, enhancing data management. It offers scalability to handle large data volumes and integrates seamlessly with Microsoft services. Its AI capabilities efficiently identify patterns and generate insights. Power BI ensures data security and compliance. Its Copilot feature allows rapid report generation. Additionally, Power BI Pro offers self-service analytics, and its free version includes data modeling and visualization tools. It's known for unified data management, empowering users with accessibility and training resources. Power BI has demonstrated a significant ROI and economic benefit, as evidenced in a ForresStarting Price: $10 per user per month -
8
Hotjar
Hotjar
Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.Starting Price: $99 per month -
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WebMaxy Analyzer
WebMaxy
Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.Starting Price: $33/month -
10
Constant Contact Lead Gen & CRM
Constant Contact
At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.Starting Price: $199 per month -
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Marketo
Marketo
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.Starting Price: $895 per month -
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WebEngage
WebEngage
WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns. -
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CallRail
CallRail
CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.Starting Price: $45.00/month -
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Woopra
Woopra
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.Starting Price: $999/month -
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Ortto
Ortto
Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.Starting Price: $199 per month -
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Plerdy
Plerdy
Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.Starting Price: 29$/month -
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AvidTrak
AvidTrak
The call tracking platform of choice for Search, Display and Print Advertisers. AvidTrak was created to solve the offline conversion tracking problems that some of our clients were facing. Because of our know-how and expertise in internet advertising and PPC advertising we believe that our solution of call tracking is tailored for the professionals in our space. Track phone calls back to all your marketing and advertisement channels: Search, Social, Display and Print using AvidTrak supplied numbers and tracking software. Enterprise Call Tracking - Use Your Own Numbers and Minutes with AvidTrak software to save Big on call tracking costs. Use Dynamic Phone Number Insertion to know which PPC keyword works best in creating phone call leads. Use Conversion Path Report to know which web page(s) engage your audience and create calls. Record phone conversations of your incoming calls and playback on any device.Starting Price: Free Trial with $20 credit, no credit card required.. -
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Sellozo
Sellozo
Sellozo offers an à la carte, comprehensive suite of intelligent tools for Amazon Sellers. We automate the tedious stuff, analyze a wealth of data, and package it all up into intuitive reporting and tools, powered by real data and backed by exceptional support, that Amazon Sellers need. Sellozo’s core offering, Insights & Analytics with Financial Reporting, provide Amazon Sellers an enhanced and complete view of their sales and product data, paired with both organic and sponsored sales and performance data, in an easy-to-use, intuitive dashboard. Our Ad Automation provides an average 70% increase in return on ad spend by fully optimizing your Amazon Sponsored Product Listings, while lowering your wasted ad spend. The Repricer makes it possible to automatically adjust product prices, based on criteria you specify, to win and stay in the Buy Box. Finally, our Support team, staffed by Amazon Sellers, is here to help with all things Amazon. We're here for our customers.Starting Price: $19.00 per month -
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Zoho Marketing Automation is an all-in-one marketing automation software that revolutionizes your marketing efforts. With its intuitive features, you can effortlessly generate high-quality leads, engage with your audience across multiple channels, and nurture leads to conversion. From creating personalized campaigns to analyzing website performance, managing lead lifecycles, and optimizing marketing plans, Zoho Marketing Automation empowers you to achieve remarkable results. Whether you run an e-commerce business or need advanced lead nurturing capabilities, this all-in-one solution is designed to supercharge your marketing strategies and drive success. Experience the power of Zoho Marketing Automation and unlock a world of possibilities for your business.Starting Price: $19 per month
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20
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
21
Microsoft Clarity
Microsoft
See what your users want - with Clarity - Microsoft's free forever visual web analytics tool. Clarity goes behind the numbers of conventional tools and is built to easily integrate with popular products such as Google Analytics to bring your data to life! Clarity is super easy-to-use and captures how real people use your site through amazing features such as: Heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. Session Recordings: Find out what's working, learn what needs to be fixed, and test out new ideas. Insights: With our behavior-focused insights, you can quickly discover user frustrations and turn these problems into opportunities. Clarity scales to support even the largest websites processing more than 1 petabyte of data without slowing down your site's performance. No sampling. Built on open source. GDPR and CCPA ready. Stop guessing. Get Clarity.Starting Price: $0 -
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Oribi
Oribi
Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Oribi highlights what requires your attention and turns your data into action. Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase, making you completely independent from developers. -
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Offer customers the freedom to define their journey. Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy. Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands. Unite experiential and operational data to build a single, comprehensive view of customers. Remove silos across the organization and activate the full value of customer data. Gain deeper insights into customers to understand their intent and anticipate their behavior. Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy. Build customer trust and deepen customer relationships with greater insight and agility. Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.
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Act-On
Act-On Software
Create meaningful and lasting relationships with your customers and measure your marketing success with ease by leveraging Act-on. This award-winning cloud marketing automation platform, Act-On aims to help businesses build their brand, drive demand, and expand customer relationships. As the only integrated workspace, Act-On empowers marketers to improve customer experiences by combining multiple marketing tools in a single application. Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On InSite, Act-On’s AI agent, helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.Starting Price: $900.00/month -
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WhatConverts
WhatConverts
See What Marketing Converts - WhatConverts is a complete call tracking, lead capture and reporting platform giving marketers the power to “See What Marketing Converts!” Capture phone calls, web forms, chats & eCommerce transactions. Trusted by 10,000+ companies and marketing professionals to track, manage and reports all in one place. Used by marketing professionals to track, manage and report PPC, SEO and Social campaigns. WhatConverts offers a full featured call tracking platform. Our software solution is an All-in-one platform that is a stand alone solution. We also easily integrate with other software platforms to enhanced functionality. Call, Form, Chat and eCommerce tracking is all included. Real-time reporting, lead management, and more in one simple platform. The solution offers a robust set of tracking tools for website chat sessions, eCommerce transactions, custom online events as well as integrated business reporting for quotable leads, total leadStarting Price: $30.00/month -
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Go4Clients
Go4Clients
Automate customer engagement with our Drips technology. Go4Clients latest Drips feature uses a combination of SMS, Voice, Email, and Mobile Landing Pages to interact with your customers. Map out the customer journey and let consumers flow down your sales funnel automatically. Trigger messages with different channels based on a user's actions or no actions. Want to BOOST YOUR SALES? Easy. Integrate your current forms to Go4Clients and automate your communications in just a few minutes. Go4Clients allows you to automatically pass data to and from other web services without writing a single line of code. DRIPS make omnichannel and automation simple. Just pick your message and choose the most relevant channel for the very right time. Let’s start connecting with customers anywhere in the globe. Go4Clients has worked across many Industries.Starting Price: $50 per month -
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Factors.ai
Factors.AI
Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.Starting Price: $99 per month -
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SnapStrat
SnapStrat
SnapStrat delivers a customized end-to-end software solution for recurring strategic decisions that enables executives to make more informed trade-offs and then connects the decision to its execution incorporating data ingestion and transformation, scenario modeling, workflow and more. Sephora and Frontier Communications are among our customers. Typically, our customers want to digitally transform a decision process and associated workflow that is currently manual and/or sub-optimized. The current strategic decision-making process is inefficient, costly in terms of both time and money, and doesn't deliver the sense of certainty decision makers want. This results in diminished business value, wasted time, and organizational backlash. -
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Influence
Influence
Influence is a real time social proof application that helps you in converting more sales and leads. Influence features have been crafted after extensive research with customers & studying its impact on conversion rates. Only when they bring real conversion lifts to customers, that's when we release it out to rest of the users. How it works? 1. Install pixel 2. Make a campaign 3. Sit back & monitorStarting Price: $15 per month -
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Leadtosale
Leadtosale
Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. No worrying about implementing pixels from different providers, or making mark up changes to phone numbers. One tracking snippet does it all.Starting Price: $40 per month