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Best Address Verification Tools

Lauren Worth
LW
Researched and written by Lauren Worth

Address verification tools aim to verify, correct, and standardize residential and corporate addresses and other physical identifying data. Businesses use address verification tools to verify mailing lists, customer addresses, and other data that rely on correct mailing addresses. Sales and marketing teams typically find the greatest use out of address verification solutions as the software can check address data acquired by lead generation software. E-commerce channels also benefit from address verification software by confirming customer shipping addresses are valid. With verified physical addresses, mailing, shipping, and customer location data are more reliable.

While tangentially related to data quality software solutions from a functional standpoint, address verification tools are set apart by its distinct use cases, focus on physical location data, and reliance on authoritative location data sourcing to verify correctness. This leads address verification tools to be distinct products from data quality solutions.

To qualify for inclusion in the Address Verification category, a product must:

Automatically check addresses, both incoming and existing, against an authoritative database
Standardize address data to a universal format
Purge or update askew data through fuzzy matching or other corrective processes
Integrate with industry solutions or address databases
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Featured Address Verification Tools At A Glance

PostGrid Address Verification
Sponsored
PostGrid Address Verification
Leader:
Smarty
Smarty
Highest Performer:
ComplyCube
ComplyCube
Easiest to Use:
PostGrid Address Verification
PostGrid Address Verification
Top Trending:
PostGrid Address Verification
PostGrid Address Verification
Show LessShow More
Highest Performer:
ComplyCube
ComplyCube
Easiest to Use:
PostGrid Address Verification
PostGrid Address Verification
Top Trending:
PostGrid Address Verification
PostGrid Address Verification

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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68 Listings in Address Verification Available
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    G2 Score
Smarty
(300)4.6 out of 5
Optimized for quick response
2nd Easiest To Use in Address Verification software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Smarty offers global address verification, address validation, and geocoding via API, bulk upload, and a collection of 3rd party integrations that transform how organizations handle address data.

    Users
    • CTO
    • CEO
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 51% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Smarty Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    44
    Address Validation
    40
    Data Accuracy
    23
    Easy Integration
    20
    Customer Support
    17
    Cons
    Address Issues
    11
    High Cost
    8
    API Issues
    6
    Integration Issues
    5
    Feature Limitations
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Smarty features and usability ratings that predict user satisfaction
    8.9
    Automation
    Average: 8.6
    7.9
    Reporting
    Average: 8.2
    7.4
    International Verification
    Average: 8.5
    9.3
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Smarty
    Company Website
    Year Founded
    2011
    HQ Location
    Provo, Utah
    Twitter
    @smartycompany
    1,258 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    140 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Smarty offers global address verification, address validation, and geocoding via API, bulk upload, and a collection of 3rd party integrations that transform how organizations handle address data.

Users
  • CTO
  • CEO
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 51% Small-Business
  • 38% Mid-Market
Smarty Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
44
Address Validation
40
Data Accuracy
23
Easy Integration
20
Customer Support
17
Cons
Address Issues
11
High Cost
8
API Issues
6
Integration Issues
5
Feature Limitations
4
View All Pros and Cons
Smarty features and usability ratings that predict user satisfaction
8.9
Automation
Average: 8.6
7.9
Reporting
Average: 8.2
7.4
International Verification
Average: 8.5
9.3
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Smarty
Company Website
Year Founded
2011
HQ Location
Provo, Utah
Twitter
@smartycompany
1,258 Twitter followers
LinkedIn® Page
www.linkedin.com
140 employees on LinkedIn®
PostGrid Address Verification
(153)5.0 out of 5
1st Easiest To Use in Address Verification software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Autocomplete, Verify, Validate, and Standardize addresses across 245+ countries & territories to local postal standards for better deliverability, up-to-date records, and eliminating returns usin

    Users
    • Marketing Specialist
    • Brand Manager
    Industries
    • Construction
    • Legal Services
    Market Segment
    • 68% Mid-Market
    • 22% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • PostGrid Address Verification features and usability ratings that predict user satisfaction
    9.9
    Automation
    Average: 8.6
    9.9
    Reporting
    Average: 8.2
    10.0
    International Verification
    Average: 8.5
    9.9
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PostGrid
    HQ Location
    Toronto, CA
    Twitter
    @PostGridInc
    724 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    63 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Autocomplete, Verify, Validate, and Standardize addresses across 245+ countries & territories to local postal standards for better deliverability, up-to-date records, and eliminating returns usin

Users
  • Marketing Specialist
  • Brand Manager
Industries
  • Construction
  • Legal Services
Market Segment
  • 68% Mid-Market
  • 22% Small-Business
PostGrid Address Verification features and usability ratings that predict user satisfaction
9.9
Automation
Average: 8.6
9.9
Reporting
Average: 8.2
10.0
International Verification
Average: 8.5
9.9
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
PostGrid
HQ Location
Toronto, CA
Twitter
@PostGridInc
724 Twitter followers
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®

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Sumsub
(106)4.6 out of 5
Optimized for quick response
7th Easiest To Use in Address Verification software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sumsub is the one verification platform to secure the whole user journey. With Sumsub’s customizable KYC/AML, KYB, Travel Rule, Transaction Monitoring and Fraud Prevention solutions, you can orchestra

    Users
    No information available
    Industries
    • Financial Services
    • Banking
    Market Segment
    • 55% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Sumsub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    13
    Features
    8
    User Interface
    8
    Customer Support
    6
    Easy Integrations
    6
    Cons
    Slow Performance
    4
    Verification Issues
    4
    False Positives
    2
    Insufficient Data
    2
    Insufficient Information
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sumsub features and usability ratings that predict user satisfaction
    9.2
    Automation
    Average: 8.6
    9.0
    Reporting
    Average: 8.2
    9.2
    International Verification
    Average: 8.5
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sumsub
    Company Website
    Year Founded
    2015
    HQ Location
    London
    Twitter
    @Sumsubcom
    6,608 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    890 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sumsub is the one verification platform to secure the whole user journey. With Sumsub’s customizable KYC/AML, KYB, Travel Rule, Transaction Monitoring and Fraud Prevention solutions, you can orchestra

Users
No information available
Industries
  • Financial Services
  • Banking
Market Segment
  • 55% Small-Business
  • 35% Mid-Market
Sumsub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
13
Features
8
User Interface
8
Customer Support
6
Easy Integrations
6
Cons
Slow Performance
4
Verification Issues
4
False Positives
2
Insufficient Data
2
Insufficient Information
2
View All Pros and Cons
Sumsub features and usability ratings that predict user satisfaction
9.2
Automation
Average: 8.6
9.0
Reporting
Average: 8.2
9.2
International Verification
Average: 8.5
9.1
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Sumsub
Company Website
Year Founded
2015
HQ Location
London
Twitter
@Sumsubcom
6,608 Twitter followers
LinkedIn® Page
www.linkedin.com
890 employees on LinkedIn®
Melissa Global Address Verification
(179)4.5 out of 5
Optimized for quick response
10th Easiest To Use in Address Verification software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Melissa Global Address Verification is a powerful software designed to ensure the accuracy and reliability of your address data across the globe. In an increasingly globalized business environment, ac

    Users
    • Owner
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 42% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Melissa Global Address Verification Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Accuracy
    1
    Cons
    This product has not yet received any negative sentiments.
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Melissa Global Address Verification features and usability ratings that predict user satisfaction
    8.5
    Automation
    Average: 8.6
    8.1
    Reporting
    Average: 8.2
    8.0
    International Verification
    Average: 8.5
    9.3
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Melissa
    Company Website
    Year Founded
    1985
    HQ Location
    Rancho Santa Margarita, CA
    Twitter
    @melissadata
    2,434 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    657 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Melissa Global Address Verification is a powerful software designed to ensure the accuracy and reliability of your address data across the globe. In an increasingly globalized business environment, ac

Users
  • Owner
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 42% Small-Business
  • 38% Mid-Market
Melissa Global Address Verification Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Accuracy
1
Cons
This product has not yet received any negative sentiments.
View All Pros and Cons
Melissa Global Address Verification features and usability ratings that predict user satisfaction
8.5
Automation
Average: 8.6
8.1
Reporting
Average: 8.2
8.0
International Verification
Average: 8.5
9.3
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Melissa
Company Website
Year Founded
1985
HQ Location
Rancho Santa Margarita, CA
Twitter
@melissadata
2,434 Twitter followers
LinkedIn® Page
www.linkedin.com
657 employees on LinkedIn®
Lob
(223)4.3 out of 5
Optimized for quick response
9th Easiest To Use in Address Verification software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmaticall

    Users
    • CEO
    • Software Engineer
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 60% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Lob Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Efficiency Improvement
    8
    Automation
    7
    Campaign Management
    6
    Integrations
    6
    Cons
    High Prices
    4
    UX Improvement
    4
    Expensive
    3
    Poor Customer Support
    3
    Printing Issues
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Lob features and usability ratings that predict user satisfaction
    8.8
    Automation
    Average: 8.6
    8.0
    Reporting
    Average: 8.2
    7.8
    International Verification
    Average: 8.5
    8.6
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Lob.com, Inc.
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @lob
    1,831 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    385 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmaticall

Users
  • CEO
  • Software Engineer
Industries
  • Financial Services
  • Insurance
Market Segment
  • 60% Small-Business
  • 32% Mid-Market
Lob Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Efficiency Improvement
8
Automation
7
Campaign Management
6
Integrations
6
Cons
High Prices
4
UX Improvement
4
Expensive
3
Poor Customer Support
3
Printing Issues
3
View All Pros and Cons
Lob features and usability ratings that predict user satisfaction
8.8
Automation
Average: 8.6
8.0
Reporting
Average: 8.2
7.8
International Verification
Average: 8.5
8.6
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Lob.com, Inc.
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@lob
1,831 Twitter followers
LinkedIn® Page
www.linkedin.com
385 employees on LinkedIn®
Informatica Cloud Data Quality
(20)4.1 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Informatica Cloud Data Quality empowers your company to take a holistic approach to managing data quality to quickly identify, fix, and monitor data quality problems in your business applications. The

    Users
    No information available
    Industries
    • Information Technology and Services
    Market Segment
    • 180% Enterprise
    • 80% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Informatica Cloud Data Quality features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Informatica
    Year Founded
    1993
    HQ Location
    Redwood City, CA
    Twitter
    @Informatica
    100,810 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,355 employees on LinkedIn®
    Ownership
    NYSE: INFA
Product Description
How are these determined?Information
This description is provided by the seller.

Informatica Cloud Data Quality empowers your company to take a holistic approach to managing data quality to quickly identify, fix, and monitor data quality problems in your business applications. The

Users
No information available
Industries
  • Information Technology and Services
Market Segment
  • 180% Enterprise
  • 80% Mid-Market
Informatica Cloud Data Quality features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
9.1
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Informatica
Year Founded
1993
HQ Location
Redwood City, CA
Twitter
@Informatica
100,810 Twitter followers
LinkedIn® Page
www.linkedin.com
5,355 employees on LinkedIn®
Ownership
NYSE: INFA
Postcoder
(50)4.7 out of 5
4th Easiest To Use in Address Verification software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Postcoder is a powerful API that brings fully integrated validation features to your customer onboarding forms, helping you capture accurate customer data while boosting form completion rates. Feat

    Users
    No information available
    Industries
    • Computer Software
    • Retail
    Market Segment
    • 68% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Postcoder Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    API Integration
    17
    Customer Support
    15
    Implementation Ease
    15
    Reliability
    13
    Cons
    Expensive
    6
    Pricing Issues
    6
    Cost Issues
    4
    Credit System Issues
    4
    Insufficient Information
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Postcoder features and usability ratings that predict user satisfaction
    8.9
    Automation
    Average: 8.6
    7.0
    Reporting
    Average: 8.2
    6.8
    International Verification
    Average: 8.5
    9.4
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Allies Computing
    Company Website
    Year Founded
    1987
    HQ Location
    Norwich, GB
    Twitter
    @AlliesCom
    639 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Postcoder is a powerful API that brings fully integrated validation features to your customer onboarding forms, helping you capture accurate customer data while boosting form completion rates. Feat

Users
No information available
Industries
  • Computer Software
  • Retail
Market Segment
  • 68% Small-Business
  • 26% Mid-Market
Postcoder Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
API Integration
17
Customer Support
15
Implementation Ease
15
Reliability
13
Cons
Expensive
6
Pricing Issues
6
Cost Issues
4
Credit System Issues
4
Insufficient Information
4
View All Pros and Cons
Postcoder features and usability ratings that predict user satisfaction
8.9
Automation
Average: 8.6
7.0
Reporting
Average: 8.2
6.8
International Verification
Average: 8.5
9.4
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Allies Computing
Company Website
Year Founded
1987
HQ Location
Norwich, GB
Twitter
@AlliesCom
639 Twitter followers
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®
ComplyCube
(51)5.0 out of 5
Optimized for quick response
3rd Easiest To Use in Address Verification software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ComplyCube is a powerful all-in-one platform, designed to simplify cross-border compliance and build trust at scale. Trusted by Tier 1 financial institutions, rapidly-scaling fintechs, and innovative

    Users
    No information available
    Industries
    • Financial Services
    Market Segment
    • 57% Small-Business
    • 29% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ComplyCube is a platform that automates KYC and AML, streamlining customer onboarding and compliance processes.
    • Reviewers frequently mention the platform's user-friendly interface, efficient AML screening, document verification processes, and the helpful and responsive support team, which have all contributed to a smooth and efficient customer onboarding experience.
    • Users mentioned that ComplyCube sometimes misses details during person research, possibly due to the region where the individuals are found, and they also encountered difficulties when trying to connect the API to their own CRM.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ComplyCube Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    22
    Compliance
    16
    Fraud Prevention
    15
    KYC Process
    14
    Customer Support
    13
    Cons
    Poor Customization
    2
    Complexity
    1
    Complex UI Design
    1
    Delays in Process
    1
    Limited Customization
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ComplyCube features and usability ratings that predict user satisfaction
    9.9
    Automation
    Average: 8.6
    9.8
    Reporting
    Average: 8.2
    9.8
    International Verification
    Average: 8.5
    10.0
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ComplyCube
    Company Website
    HQ Location
    London, England
    Twitter
    @ComplyCube
    3,523 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    20 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ComplyCube is a powerful all-in-one platform, designed to simplify cross-border compliance and build trust at scale. Trusted by Tier 1 financial institutions, rapidly-scaling fintechs, and innovative

Users
No information available
Industries
  • Financial Services
Market Segment
  • 57% Small-Business
  • 29% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ComplyCube is a platform that automates KYC and AML, streamlining customer onboarding and compliance processes.
  • Reviewers frequently mention the platform's user-friendly interface, efficient AML screening, document verification processes, and the helpful and responsive support team, which have all contributed to a smooth and efficient customer onboarding experience.
  • Users mentioned that ComplyCube sometimes misses details during person research, possibly due to the region where the individuals are found, and they also encountered difficulties when trying to connect the API to their own CRM.
ComplyCube Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
22
Compliance
16
Fraud Prevention
15
KYC Process
14
Customer Support
13
Cons
Poor Customization
2
Complexity
1
Complex UI Design
1
Delays in Process
1
Limited Customization
1
View All Pros and Cons
ComplyCube features and usability ratings that predict user satisfaction
9.9
Automation
Average: 8.6
9.8
Reporting
Average: 8.2
9.8
International Verification
Average: 8.5
10.0
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
ComplyCube
Company Website
HQ Location
London, England
Twitter
@ComplyCube
3,523 Twitter followers
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®
Autoaddress
(27)4.8 out of 5
5th Easiest To Use in Address Verification software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Autoaddress makes sure that every address works. We help global brands and public sector organisations reduce the hassle, cost, and operational pain caused by bad address data. No more failed or de

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 48% Mid-Market
    • 37% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Autoaddress features and usability ratings that predict user satisfaction
    7.7
    Automation
    Average: 8.6
    7.8
    Reporting
    Average: 8.2
    7.7
    International Verification
    Average: 8.5
    9.9
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Autoaddress
    Company Website
    Year Founded
    2000
    HQ Location
    Dublin 1, IE
    Twitter
    @autoaddress
    433 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Autoaddress makes sure that every address works. We help global brands and public sector organisations reduce the hassle, cost, and operational pain caused by bad address data. No more failed or de

Users
No information available
Industries
No information available
Market Segment
  • 48% Mid-Market
  • 37% Small-Business
Autoaddress features and usability ratings that predict user satisfaction
7.7
Automation
Average: 8.6
7.8
Reporting
Average: 8.2
7.7
International Verification
Average: 8.5
9.9
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Autoaddress
Company Website
Year Founded
2000
HQ Location
Dublin 1, IE
Twitter
@autoaddress
433 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
Incognia
(29)4.8 out of 5
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Incognia is the innovator of next-generation identity solutions that enable secure and seamless digital experiences. With its persistent device fingerprint solution, Incognia combines best-in-class de

    Users
    No information available
    Industries
    • Financial Services
    • Banking
    Market Segment
    • 62% Enterprise
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Incognia Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    8
    Fraud Prevention
    7
    Useful
    7
    Service Quality
    5
    Solutions
    5
    Cons
    Admin Control Issues
    1
    Confusing Interface
    1
    Difficult Learning
    1
    Learning Difficulty
    1
    Limited Admin Control
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Incognia features and usability ratings that predict user satisfaction
    9.6
    Automation
    Average: 8.6
    9.2
    Reporting
    Average: 8.2
    8.3
    International Verification
    Average: 8.5
    9.9
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Incognia
    Company Website
    Year Founded
    2020
    HQ Location
    Palo Alto, CA
    LinkedIn® Page
    www.linkedin.com
    209 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Incognia is the innovator of next-generation identity solutions that enable secure and seamless digital experiences. With its persistent device fingerprint solution, Incognia combines best-in-class de

Users
No information available
Industries
  • Financial Services
  • Banking
Market Segment
  • 62% Enterprise
  • 38% Mid-Market
Incognia Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
8
Fraud Prevention
7
Useful
7
Service Quality
5
Solutions
5
Cons
Admin Control Issues
1
Confusing Interface
1
Difficult Learning
1
Learning Difficulty
1
Limited Admin Control
1
View All Pros and Cons
Incognia features and usability ratings that predict user satisfaction
9.6
Automation
Average: 8.6
9.2
Reporting
Average: 8.2
8.3
International Verification
Average: 8.5
9.9
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Incognia
Company Website
Year Founded
2020
HQ Location
Palo Alto, CA
LinkedIn® Page
www.linkedin.com
209 employees on LinkedIn®
Loqate
(44)4.5 out of 5
Optimized for quick response
13th Easiest To Use in Address Verification software
Save to My Lists
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Loqate offers a suite of global Address Verification solutions to capture, verify and enrich customer data to eliminate friction, improve data quality, reduce fraud and enhance customer experience.

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 55% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Loqate Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    Accuracy
    6
    Address Validation
    5
    Customer Support
    5
    Features
    5
    Cons
    Expensive
    4
    Integration Issues
    3
    High Cost
    2
    Linking Issues
    2
    Billing Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Loqate features and usability ratings that predict user satisfaction
    7.6
    Automation
    Average: 8.6
    7.2
    Reporting
    Average: 8.2
    7.6
    International Verification
    Average: 8.5
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    GBG Plc
    Company Website
    Year Founded
    1989
    HQ Location
    Chester, United Kingdom
    Twitter
    @GBGplc
    3,084 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,326 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Loqate offers a suite of global Address Verification solutions to capture, verify and enrich customer data to eliminate friction, improve data quality, reduce fraud and enhance customer experience.

Users
No information available
Industries
No information available
Market Segment
  • 55% Small-Business
  • 32% Mid-Market
Loqate Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
Accuracy
6
Address Validation
5
Customer Support
5
Features
5
Cons
Expensive
4
Integration Issues
3
High Cost
2
Linking Issues
2
Billing Issues
1
View All Pros and Cons
Loqate features and usability ratings that predict user satisfaction
7.6
Automation
Average: 8.6
7.2
Reporting
Average: 8.2
7.6
International Verification
Average: 8.5
9.0
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
GBG Plc
Company Website
Year Founded
1989
HQ Location
Chester, United Kingdom
Twitter
@GBGplc
3,084 Twitter followers
LinkedIn® Page
www.linkedin.com
1,326 employees on LinkedIn®
Shufti
(13)4.3 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Shufti is a global AI-powered identity verification & AML compliance platform that helps businesses prevent fraud, ensure regulatory compliance, and onboard users with speed and trust. Operating a

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 85% Small-Business
    • 8% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Shufti Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2
    Easy Integrations
    2
    Integrations
    2
    Onboarding
    2
    Easy Setup
    1
    Cons
    Verification Issues
    2
    False Positives
    1
    Inefficient Verification Process
    1
    OCR Issues
    1
    Security Concerns
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Shufti features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    10.0
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Shufti Pro Limited
    Year Founded
    2016
    HQ Location
    London
    LinkedIn® Page
    www.linkedin.com
    170 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Shufti is a global AI-powered identity verification & AML compliance platform that helps businesses prevent fraud, ensure regulatory compliance, and onboard users with speed and trust. Operating a

Users
No information available
Industries
No information available
Market Segment
  • 85% Small-Business
  • 8% Enterprise
Shufti Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
Easy Integrations
2
Integrations
2
Onboarding
2
Easy Setup
1
Cons
Verification Issues
2
False Positives
1
Inefficient Verification Process
1
OCR Issues
1
Security Concerns
1
View All Pros and Cons
Shufti features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
10.0
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Shufti Pro Limited
Year Founded
2016
HQ Location
London
LinkedIn® Page
www.linkedin.com
170 employees on LinkedIn®
AU10TIX
(33)4.3 out of 5
14th Easiest To Use in Address Verification software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AU10TIX is a leading global provider of automated identity verification solutions, offering a full-service portfolio with one API endpoint. Originating in airport security and border control, AU10T

    Users
    No information available
    Industries
    • Financial Services
    Market Segment
    • 48% Mid-Market
    • 42% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AU10TIX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    11
    Customer Support
    9
    Identity Verification
    7
    Reliability
    5
    Verification Efficiency
    5
    Cons
    Software Bugs
    7
    Inaccuracy
    5
    Insufficient Information
    5
    OCR Issues
    5
    Poor Customer Support
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AU10TIX features and usability ratings that predict user satisfaction
    6.7
    Automation
    Average: 8.6
    8.1
    Reporting
    Average: 8.2
    6.7
    International Verification
    Average: 8.5
    7.8
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AU10TIX
    Year Founded
    1982
    HQ Location
    Amsterdam
    Twitter
    @AU10TIXLimited
    989 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    180 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AU10TIX is a leading global provider of automated identity verification solutions, offering a full-service portfolio with one API endpoint. Originating in airport security and border control, AU10T

Users
No information available
Industries
  • Financial Services
Market Segment
  • 48% Mid-Market
  • 42% Small-Business
AU10TIX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
11
Customer Support
9
Identity Verification
7
Reliability
5
Verification Efficiency
5
Cons
Software Bugs
7
Inaccuracy
5
Insufficient Information
5
OCR Issues
5
Poor Customer Support
5
View All Pros and Cons
AU10TIX features and usability ratings that predict user satisfaction
6.7
Automation
Average: 8.6
8.1
Reporting
Average: 8.2
6.7
International Verification
Average: 8.5
7.8
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
AU10TIX
Year Founded
1982
HQ Location
Amsterdam
Twitter
@AU10TIXLimited
989 Twitter followers
LinkedIn® Page
www.linkedin.com
180 employees on LinkedIn®
AiPrise
(22)4.6 out of 5
6th Easiest To Use in Address Verification software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AiPrise takes a full-stack approach to compliance, uniting three powerful layers into one seamless solution: data from 80+ local registries worldwide, a platform with advanced decisioning and case man

    Users
    No information available
    Industries
    • Financial Services
    Market Segment
    • 55% Mid-Market
    • 27% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AiPrise is a tool designed to verify individual and company data from several data points, automate key workflows, and reduce manual effort in onboarding and compliance management.
    • Users frequently mention the user-friendly interface, the ability to stay up-to-date with compliance trends, the quick and responsive customer support, and the tool's ability to simplify KYC/KYB/AML screening.
    • Users reported issues with the accuracy of document verification and alerts, the system sometimes rejecting genuine documents without clear reasoning, and occasional glitches that, although quickly fixed, can disrupt the workflow.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AiPrise Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    KYC Process
    4
    Customer Support
    3
    Ease of Use
    3
    Flexibility
    3
    Features
    2
    Cons
    This product has not yet received any negative sentiments.
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AiPrise features and usability ratings that predict user satisfaction
    8.3
    Automation
    Average: 8.6
    8.3
    Reporting
    Average: 8.2
    7.5
    International Verification
    Average: 8.5
    9.8
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AiPrise
    Company Website
    Year Founded
    2022
    HQ Location
    San Jose, US
    LinkedIn® Page
    www.linkedin.com
    29 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AiPrise takes a full-stack approach to compliance, uniting three powerful layers into one seamless solution: data from 80+ local registries worldwide, a platform with advanced decisioning and case man

Users
No information available
Industries
  • Financial Services
Market Segment
  • 55% Mid-Market
  • 27% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AiPrise is a tool designed to verify individual and company data from several data points, automate key workflows, and reduce manual effort in onboarding and compliance management.
  • Users frequently mention the user-friendly interface, the ability to stay up-to-date with compliance trends, the quick and responsive customer support, and the tool's ability to simplify KYC/KYB/AML screening.
  • Users reported issues with the accuracy of document verification and alerts, the system sometimes rejecting genuine documents without clear reasoning, and occasional glitches that, although quickly fixed, can disrupt the workflow.
AiPrise Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
KYC Process
4
Customer Support
3
Ease of Use
3
Flexibility
3
Features
2
Cons
This product has not yet received any negative sentiments.
View All Pros and Cons
AiPrise features and usability ratings that predict user satisfaction
8.3
Automation
Average: 8.6
8.3
Reporting
Average: 8.2
7.5
International Verification
Average: 8.5
9.8
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
AiPrise
Company Website
Year Founded
2022
HQ Location
San Jose, US
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
Plaid
(32)4.1 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    What is Plaid? Plaid is a global fintech infrastructure platform that enables businesses and consumers to securely connect to financial data and services. Through APIs that connect to more than 12,00

    Users
    No information available
    Industries
    • Financial Services
    Market Segment
    • 59% Small-Business
    • 19% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Plaid Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    API Usability
    2
    Documentation
    2
    Ease of Use
    2
    Product Quality
    2
    Customization
    1
    Cons
    Poor Customer Support
    2
    System Errors
    2
    Delays in Process
    1
    Expensive
    1
    Integration Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Plaid features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    7.6
    Has the product been a good partner in doing business?
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Plaid, Inc.
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco , US
    Twitter
    @Plaid
    33,934 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,208 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

What is Plaid? Plaid is a global fintech infrastructure platform that enables businesses and consumers to securely connect to financial data and services. Through APIs that connect to more than 12,00

Users
No information available
Industries
  • Financial Services
Market Segment
  • 59% Small-Business
  • 19% Enterprise
Plaid Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
API Usability
2
Documentation
2
Ease of Use
2
Product Quality
2
Customization
1
Cons
Poor Customer Support
2
System Errors
2
Delays in Process
1
Expensive
1
Integration Issues
1
View All Pros and Cons
Plaid features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
7.6
Has the product been a good partner in doing business?
Average: 8.9
Seller Details
Seller
Plaid, Inc.
Company Website
Year Founded
2013
HQ Location
San Francisco , US
Twitter
@Plaid
33,934 Twitter followers
LinkedIn® Page
www.linkedin.com
1,208 employees on LinkedIn®
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Address Verification Topics

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Learn More About Address Verification Tools

What are Address Verification Tools?

Address verification tools, also known as address validation software, help businesses verify, standardize, and parse the customers’ residential and corporate addresses. They can also be used to manage and correct addresses or any physical identifying data collected from different data sources like lead generation tools or customer relationship management (CRM) software. Several address verification APIs can also easily integrate with these tools.

These software products have features to ensure that the addresses follow a standardized format, such as the United States Postal Service (USPS) address format. They can automatically check addresses against authoritative databases and integrate with address databases or other software solutions. Some address validation services also offer international address verification, making things easier for e-commerce companies who ship overseas and frequently come across unfamiliar spellings.

Address verification systems can also be used to build and maintain a complete profile of customers as they interact with different software solutions like CRM and data generation tools and databases.

What Types of Address Verification Tools Exist?

Address verification tools can be broadly classified into two types: batch address verification and real-time address verification. Address verification software products may offer either or both forms of address processing in the same solution.

Batch address verification

As the name suggests, batch address verification software cleans, standardizes, and updates postal addresses in batches. For instance, users can upload a spreadsheet containing hundreds of individual addresses, and the tool will process the same in bulk.

Real-time address verification

With real-time address verification, as soon as the user inputs a business name, postcode, or street address, the tool provides suggestions for autocomplete. This way, the tool ensures that the user inputs only accurate addresses into the system at the point of entry itself.

What are the Common Features of Address Verification Tools?

Error correction: Most address verification platforms can perform several types of error correction. This includes correction of spelling errors and switched letters. These tools can also guess missing letters and words and correct the missing or extra spaces. Some products offer the feature to detect and correct abbreviation errors.

Bulk address validation: This feature allows users to validate location data in bulk, which is especially useful for businesses that deal with hundreds or thousands of customers every day.

Demographic segmentation: Demographic segmentation is the process of grouping customers based on demographic characteristics like age, gender, and location. With this feature, users can group addresses based on certain criteria.

Non-physical data management: Some address validation software allows users to manage non-physical address data like phone numbers and email addresses in the same way physical address data can be validated and standardized.

Address autocomplete: This feature offers automatic suggestions to complete the input address, making it harder to enter incorrect addresses into the system by design. This feature may also exist as an address validation API that completes customer addresses during checkout on e-commerce websites.

Duplicate detection: This feature saves time by detecting duplicate entries of addresses that are already present in the database.

What are the Benefits of Address Verification Tools?

Reduce shipping costs and errors: Incorrect addresses can cause mistaken deliveries, increasing the cost of shipping and mailing. An address data verification solution can prevent such incidents and improve deliverability.

Increase data quality: Apart from verifying and correcting addresses, address verification tools can increase the address data quality, which in turn can help businesses with better data analysis. For instance, high-quality location data can help users gain accurate information about their customers’ demographics which can be used to improve marketing campaigns.

Enhance customer experience: Incorrect addresses lead to mistaken deliveries, leading to unhappy customers. This can be avoided by ensuring the addresses are correct, regardless of whether the customer entered an error-free address.

Who Uses Address Verification Tools?

E-commerce business owners: E-commerce businesses need to rightly deliver hundreds or even thousands of products on a daily basis. With an address validation tool in place, they can significantly increase the success rate of delivery and enhance customer experience.

Sales and marketing professionals: To craft the best sales and marketing strategies, businesses will need to understand and analyze their target market. To make sure their analysis is right, the customer data should be accurate. This is where verifying addresses plays a crucial role.

Challenges with Address Verification Software

The primary goal of an address correction software solution is to eliminate, or at the very least reduce, the challenges that come with address information. The main challenge is inconsistency. Different countries have different address systems, which makes it all the more necessary and difficult to standardize. Things get even more complicated for the software solution when a state or city doesn’t have an official address system.

Another challenge is when the customers aren’t used to the concept of streets and addresses. This is especially true for customers who reside in areas where roads don’t have any set names or numbers. They may use directions or landmarks instead of addresses to let local vendors know where to deliver. E-commerce businesses, especially when shipping internationally, might find this system inconvenient. While some address lookup services can work with very little information, it’s not always the case.

How to Buy Address Verification Tools

Requirements Gathering (RFI/RFP) for Address Verification Software

Buyers should try to understand the requirements around a number of factors before choosing an address verification platform. They should have a clear understanding of the kind of data quality control features required to make the best use of the solution. Buyers should also decide whether to opt for software products that offer batch processing or real-time processing.

This step of understanding what the buyer expects from the software product is called requirements gathering. At this point, buyers should also have a precise understanding of their budget.

Compare Address Verification Software Products

Create a long list

As an attempt to understand their options, buyers should create a long list of address verification software products. This initial long list can contain any product that meets the basic requirements of the buyer. The goal here is to understand the options available and eliminate products that don’t offer the critical features.

Create a short list

Buyers should then create a shorter list by eliminating products from the long list. This can be performed in a number of ways, including removing costlier options or being more specific with requirements.

The usability of the software should be considered as a key factor for creating a short list. In essence, it’s how intuitive the product is to use. It can also be extended to having valuable features like a search bar or a dashboard that’s easy to modify.

Buyers can further eliminate products based on their data security features. Since these solutions will be storing customer information, data security is of paramount importance. Buyers can also eliminate products if they lack advanced features like geocoding or based on whether the software stores data on-premise or on the cloud.

Conduct demos

By conducting product demos, buyers can effectively compare their options from the short list. It’s advisable to test the products with the same use cases. During demos, buyers should closely scrutinize the user experience and usability of the product and check whether the product features function as advertised.

Selection of Address Verification Software

Choose a selection team

Choosing a selection team depends on the use case of the software product. If the software will be used by an e-commerce company to ship out their products to the correct address, then the selection team can include members from customer relationship management, order fulfillment, finance, and the IT department. If the product is aimed to help sales and marketing professionals better market their offerings, then it would make sense to have members from those teams along with relevant stakeholders from the finance and IT departments.

Negotiation

It’s always advisable to have an open conversation with the vendors regarding the requirements. Vendors may offer discounts for multi-year contracts and may also be willing to reduce the price per seat by removing optional features.

Final decision

Before making the final decision on software purchase, buyers can try implementing the address verification product on a small scale. Buyers can choose to verify or standardize a small dataset of their customer addresses and see how the product handles it. Since advanced features like autocomplete or duplicate detection need to be tested several times, it’s ideal to ask the vendor for a free trial. If the user comes across any underdeveloped feature or critical failures, they can take it up with the vendor or go back to the short list to consider other options.