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Best Data Quality Tools

Shalaka Joshi
SJ
Researched and written by Shalaka Joshi

Data quality tools analyze sets of information and identify incorrect, incomplete, or improperly formatted data. After profiling data concerns, data quality tools cleanse or correct that data based on previously established guidelines. Deletion, modification, appending, and merging are all common methods of data set cleansing or correction; data analysts, marketers, and salespeople are just a few positions that benefit from leveraging data quality solutions.

By targeting and cleaning data lists, data quality software allows businesses to establish and maintain high standards for data integrity. These solutions are also helpful for ensuring that data adheres to these standards, based on the required industry, market, or in-house regulations. This process of maintaining data integrity enhances the reliability of such information for business use. Data sets can range from customer contact information to granular financial statistics and much more.

Data quality software products may also share features or coexist with master data management (MDM) software, data integration software, or big data software. While tangentially related to data quality solutions from a functional standpoint, address verification software differs through its distinct use cases, focus on physical location data, and reliance on authoritative location data sourcing to verify correctness.

To qualify for inclusion in the Data Quality category, a product must:

Enable data profiling and identify data anomalies
Provide basic data cleansing functionalities like record merge, append, and delete
Allow data modification and standardization based on predefined rules
Allow automated and manual cleaning options
Offer preventive measures to preserve data integrity
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Featured Data Quality Tools At A Glance

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
201 Listings in Data Quality Available
(437)4.4 out of 5
12th Easiest To Use in Data Quality software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Monte Carlo, the data + AI observability leader, enables enterprise organizations to drive mission-critical initiatives with trusted foundations. Nasdaq, Honeywell, Roche, and hundreds of leading orga

    Users
    • Data Engineer
    • Senior Data Engineer
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 51% Enterprise
    • 45% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Monte Carlo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    156
    Monitoring
    139
    Alerts
    132
    Alerting System
    93
    Features
    84
    Cons
    Alert Management
    71
    Alert Overload
    70
    Inefficient Alert System
    64
    UX Improvement
    57
    Limited Features
    45
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Monte Carlo features and usability ratings that predict user satisfaction
    9.0
    Quality of Support
    Average: 8.8
    7.5
    Automation
    Average: 8.7
    8.0
    Identification
    Average: 8.9
    6.0
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    HQ Location
    San Francisco, US
    Twitter
    @montecarlodata
    1,595 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    550 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Monte Carlo, the data + AI observability leader, enables enterprise organizations to drive mission-critical initiatives with trusted foundations. Nasdaq, Honeywell, Roche, and hundreds of leading orga

Users
  • Data Engineer
  • Senior Data Engineer
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 51% Enterprise
  • 45% Mid-Market
Monte Carlo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
156
Monitoring
139
Alerts
132
Alerting System
93
Features
84
Cons
Alert Management
71
Alert Overload
70
Inefficient Alert System
64
UX Improvement
57
Limited Features
45
Monte Carlo features and usability ratings that predict user satisfaction
9.0
Quality of Support
Average: 8.8
7.5
Automation
Average: 8.7
8.0
Identification
Average: 8.9
6.0
Preventative Cleaning
Average: 8.5
Seller Details
Company Website
HQ Location
San Francisco, US
Twitter
@montecarlodata
1,595 Twitter followers
LinkedIn® Page
www.linkedin.com
550 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Organizations face increasing demands for high-powered analytics that produce fast, trustworthy results. Whether it’s providing teams of data scientists with advanced machine learning capabilities or

    Users
    • Statistical Programmer
    • Data Analyst
    Industries
    • Pharmaceuticals
    • Banking
    Market Segment
    • 35% Enterprise
    • 34% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SAS Viya is a cloud-based analytics tool that supports multiple programming languages and offers data integration, data preparation, AI/ML solutions, and dashboard design capabilities.
    • Reviewers like the tool's ability to handle large datasets quickly, its integration of advanced analytics, AI, and machine learning into a single platform, and its cloud-native architecture that provides flexibility, scalability, and easy collaboration across teams.
    • Users mentioned that the initial setup and configuration can be complex, especially for organizations new to the platform, and some advanced features require significant technical expertise, making the learning curve steep for new users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAS Viya Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    188
    Features
    133
    Analytics
    113
    Data Analysis
    85
    Performance Efficiency
    84
    Cons
    Learning Curve
    88
    Learning Difficulty
    88
    Complexity
    80
    Difficult Learning
    67
    Not User-Friendly
    66
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAS Viya features and usability ratings that predict user satisfaction
    8.2
    Quality of Support
    Average: 8.8
    9.2
    Automation
    Average: 8.7
    8.8
    Identification
    Average: 8.9
    8.9
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1976
    HQ Location
    Cary, NC
    Twitter
    @SASsoftware
    61,820 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    18,025 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Organizations face increasing demands for high-powered analytics that produce fast, trustworthy results. Whether it’s providing teams of data scientists with advanced machine learning capabilities or

Users
  • Statistical Programmer
  • Data Analyst
Industries
  • Pharmaceuticals
  • Banking
Market Segment
  • 35% Enterprise
  • 34% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SAS Viya is a cloud-based analytics tool that supports multiple programming languages and offers data integration, data preparation, AI/ML solutions, and dashboard design capabilities.
  • Reviewers like the tool's ability to handle large datasets quickly, its integration of advanced analytics, AI, and machine learning into a single platform, and its cloud-native architecture that provides flexibility, scalability, and easy collaboration across teams.
  • Users mentioned that the initial setup and configuration can be complex, especially for organizations new to the platform, and some advanced features require significant technical expertise, making the learning curve steep for new users.
SAS Viya Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
188
Features
133
Analytics
113
Data Analysis
85
Performance Efficiency
84
Cons
Learning Curve
88
Learning Difficulty
88
Complexity
80
Difficult Learning
67
Not User-Friendly
66
SAS Viya features and usability ratings that predict user satisfaction
8.2
Quality of Support
Average: 8.8
9.2
Automation
Average: 8.7
8.8
Identification
Average: 8.9
8.9
Preventative Cleaning
Average: 8.5
Seller Details
Company Website
Year Founded
1976
HQ Location
Cary, NC
Twitter
@SASsoftware
61,820 Twitter followers
LinkedIn® Page
www.linkedin.com
18,025 employees on LinkedIn®

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(340)4.4 out of 5
6th Easiest To Use in Data Quality software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

    Users
    • Salesforce Administrator
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 66% Mid-Market
    • 20% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ZoomInfo Operations Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    33
    Data Accuracy
    28
    Lead Generation
    20
    Contact Information
    19
    Accurate Data
    17
    Cons
    Inaccuracy Issues
    15
    Inaccurate Data
    13
    Data Quality
    11
    Outdated Information
    11
    Learning Curve
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ZoomInfo Operations features and usability ratings that predict user satisfaction
    8.6
    Quality of Support
    Average: 8.8
    8.9
    Automation
    Average: 8.7
    9.0
    Identification
    Average: 8.9
    8.8
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,638 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,333 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

Users
  • Salesforce Administrator
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 66% Mid-Market
  • 20% Small-Business
ZoomInfo Operations Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
33
Data Accuracy
28
Lead Generation
20
Contact Information
19
Accurate Data
17
Cons
Inaccuracy Issues
15
Inaccurate Data
13
Data Quality
11
Outdated Information
11
Learning Curve
9
ZoomInfo Operations features and usability ratings that predict user satisfaction
8.6
Quality of Support
Average: 8.8
8.9
Automation
Average: 8.7
9.0
Identification
Average: 8.9
8.8
Preventative Cleaning
Average: 8.5
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,638 Twitter followers
LinkedIn® Page
www.linkedin.com
4,333 employees on LinkedIn®
(280)4.6 out of 5
Optimized for quick response
4th Easiest To Use in Data Quality software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DemandTools is the secure data quality platform that ensures your data remains your most valuable asset. With DemandTools, you manage your CRM data in minutes, not months, so you always have accura

    Users
    • Salesforce Administrator
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • DemandTools Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    21
    Time-saving
    9
    Customer Support
    6
    Duplicate Management
    6
    Efficiency
    5
    Cons
    Missing Features
    4
    Learning Curve
    3
    Limited Functionality
    3
    Limitations
    2
    Poor Interface Design
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • DemandTools features and usability ratings that predict user satisfaction
    8.7
    Quality of Support
    Average: 8.8
    8.2
    Automation
    Average: 8.7
    9.1
    Identification
    Average: 8.9
    8.9
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2018
    HQ Location
    Boston, Massachusetts
    Twitter
    @TrustValidity
    1,154 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    324 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DemandTools is the secure data quality platform that ensures your data remains your most valuable asset. With DemandTools, you manage your CRM data in minutes, not months, so you always have accura

Users
  • Salesforce Administrator
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 33% Enterprise
DemandTools Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
21
Time-saving
9
Customer Support
6
Duplicate Management
6
Efficiency
5
Cons
Missing Features
4
Learning Curve
3
Limited Functionality
3
Limitations
2
Poor Interface Design
2
DemandTools features and usability ratings that predict user satisfaction
8.7
Quality of Support
Average: 8.8
8.2
Automation
Average: 8.7
9.1
Identification
Average: 8.9
8.9
Preventative Cleaning
Average: 8.5
Seller Details
Company Website
Year Founded
2018
HQ Location
Boston, Massachusetts
Twitter
@TrustValidity
1,154 Twitter followers
LinkedIn® Page
www.linkedin.com
324 employees on LinkedIn®
(179)4.7 out of 5
11th Easiest To Use in Data Quality software
View top Consulting Services for dbt
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    dbt is a transformation workflow that lets data teams quickly and collaboratively deploy analytics code following software engineering best practices like modularity, portability, CI/CD, and documenta

    Users
    • Analytics Engineer
    • Data Engineer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 59% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • dbt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Transformation
    8
    Easy Setup
    7
    Easy Integrations
    6
    SQL Support
    6
    Cons
    Complex Setup
    3
    Access Issues
    2
    Complexity
    2
    Complex Usability
    2
    Data Management
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • dbt features and usability ratings that predict user satisfaction
    8.8
    Quality of Support
    Average: 8.8
    9.4
    Automation
    Average: 8.7
    8.6
    Identification
    Average: 8.9
    8.0
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    dbt Labs
    Company Website
    Year Founded
    2016
    HQ Location
    Philadelphia, US
    Twitter
    @getdbt
    13,890 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    874 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

dbt is a transformation workflow that lets data teams quickly and collaboratively deploy analytics code following software engineering best practices like modularity, portability, CI/CD, and documenta

Users
  • Analytics Engineer
  • Data Engineer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 59% Mid-Market
  • 25% Small-Business
dbt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Transformation
8
Easy Setup
7
Easy Integrations
6
SQL Support
6
Cons
Complex Setup
3
Access Issues
2
Complexity
2
Complex Usability
2
Data Management
2
dbt features and usability ratings that predict user satisfaction
8.8
Quality of Support
Average: 8.8
9.4
Automation
Average: 8.7
8.6
Identification
Average: 8.9
8.0
Preventative Cleaning
Average: 8.5
Seller Details
Seller
dbt Labs
Company Website
Year Founded
2016
HQ Location
Philadelphia, US
Twitter
@getdbt
13,890 Twitter followers
LinkedIn® Page
www.linkedin.com
874 employees on LinkedIn®
(555)4.5 out of 5
Optimized for quick response
View top Consulting Services for HubSpot Data Hub
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Operations Hub supercharges your HubSpot CRM with a complete toolkit to connect, clean, and automate customer data. It offers native integrations with other applications to create a more efficient, al

    Users
    • CEO
    • Owner
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 68% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HubSpot Data Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    63
    Automation
    51
    Data Management
    46
    Integrations
    41
    Customization
    27
    Cons
    Limitations
    28
    Missing Features
    23
    Learning Curve
    22
    Complexity
    18
    Expensive
    18
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HubSpot Data Hub features and usability ratings that predict user satisfaction
    8.8
    Quality of Support
    Average: 8.8
    8.9
    Automation
    Average: 8.7
    8.8
    Identification
    Average: 8.9
    8.8
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    797,236 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,242 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Operations Hub supercharges your HubSpot CRM with a complete toolkit to connect, clean, and automate customer data. It offers native integrations with other applications to create a more efficient, al

Users
  • CEO
  • Owner
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 68% Small-Business
  • 29% Mid-Market
HubSpot Data Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
63
Automation
51
Data Management
46
Integrations
41
Customization
27
Cons
Limitations
28
Missing Features
23
Learning Curve
22
Complexity
18
Expensive
18
HubSpot Data Hub features and usability ratings that predict user satisfaction
8.8
Quality of Support
Average: 8.8
8.9
Automation
Average: 8.7
8.8
Identification
Average: 8.9
8.8
Preventative Cleaning
Average: 8.5
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
797,236 Twitter followers
LinkedIn® Page
www.linkedin.com
11,242 employees on LinkedIn®
(54)4.0 out of 5
View top Consulting Services for Oracle Data Quality
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Oracle Enterprise Data Quality delivers a complete, best-of-breed approach to party and product data resulting in trustworthy master data that integrates with applications to improve business insight.

    Users
    No information available
    Industries
    • Hospital & Health Care
    • Information Technology and Services
    Market Segment
    • 50% Enterprise
    • 28% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Oracle Data Quality features and usability ratings that predict user satisfaction
    8.4
    Quality of Support
    Average: 8.8
    8.2
    Automation
    Average: 8.7
    9.2
    Identification
    Average: 8.9
    8.6
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    828,421 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    203,094 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Oracle Enterprise Data Quality delivers a complete, best-of-breed approach to party and product data resulting in trustworthy master data that integrates with applications to improve business insight.

Users
No information available
Industries
  • Hospital & Health Care
  • Information Technology and Services
Market Segment
  • 50% Enterprise
  • 28% Small-Business
Oracle Data Quality features and usability ratings that predict user satisfaction
8.4
Quality of Support
Average: 8.8
8.2
Automation
Average: 8.7
9.2
Identification
Average: 8.9
8.6
Preventative Cleaning
Average: 8.5
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
828,421 Twitter followers
LinkedIn® Page
www.linkedin.com
203,094 employees on LinkedIn®
Ownership
NYSE:ORCL
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    D&B Connect (the next generation of D&B Optimizer) is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&a

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 45% Mid-Market
    • 33% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • D&B Connect is a software that provides database coverage, risk assessments, and data management for businesses.
    • Users like the software's machine learning support, data enrichment capabilities, and its ability to integrate with multiple workflow tools, providing access to millions of insights from different sources and ensuring data accuracy and consistency.
    • Reviewers mentioned issues with data inaccuracy from outdated databases, difficulties in tracking usage, delays in data updates, and high prices that may not be affordable for all businesses.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • D&B Connect Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    Easy Integrations
    6
    Integrations
    6
    Data Accuracy
    4
    Contact Information
    3
    Cons
    Expensive
    4
    Difficult Learning Process
    2
    Inaccurate Data
    2
    Learning Curve
    2
    Limited Credits
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • D&B Connect features and usability ratings that predict user satisfaction
    8.5
    Quality of Support
    Average: 8.8
    8.2
    Automation
    Average: 8.7
    8.0
    Identification
    Average: 8.9
    8.1
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    HQ Location
    Short Hills, NJ
    Twitter
    @DunBradstreet
    22,859 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,903 employees on LinkedIn®
    Ownership
    NYSE: DNB
Product Description
How are these determined?Information
This description is provided by the seller.

D&B Connect (the next generation of D&B Optimizer) is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&a

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 45% Mid-Market
  • 33% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • D&B Connect is a software that provides database coverage, risk assessments, and data management for businesses.
  • Users like the software's machine learning support, data enrichment capabilities, and its ability to integrate with multiple workflow tools, providing access to millions of insights from different sources and ensuring data accuracy and consistency.
  • Reviewers mentioned issues with data inaccuracy from outdated databases, difficulties in tracking usage, delays in data updates, and high prices that may not be affordable for all businesses.
D&B Connect Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Easy Integrations
6
Integrations
6
Data Accuracy
4
Contact Information
3
Cons
Expensive
4
Difficult Learning Process
2
Inaccurate Data
2
Learning Curve
2
Limited Credits
2
D&B Connect features and usability ratings that predict user satisfaction
8.5
Quality of Support
Average: 8.8
8.2
Automation
Average: 8.7
8.0
Identification
Average: 8.9
8.1
Preventative Cleaning
Average: 8.5
Seller Details
Company Website
HQ Location
Short Hills, NJ
Twitter
@DunBradstreet
22,859 Twitter followers
LinkedIn® Page
www.linkedin.com
5,903 employees on LinkedIn®
Ownership
NYSE: DNB
(1,877)4.4 out of 5
Optimized for quick response
View top Consulting Services for Demandbase One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is an ABM platform that provides account intelligence, intent data, sales insights and advertising.
    • Reviewers frequently mention the ease of use, seamless integration with other tools, and the ability to personalize communication with clients through AI.
    • Users experienced challenges with integration, complexity for non-technical users, and occasional issues with data accuracy and software speed.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    191
    Lead Generation
    189
    Insights
    180
    Intent Data
    166
    Features
    127
    Cons
    Learning Curve
    78
    Steep Learning Curve
    66
    Complexity
    51
    Not Intuitive
    50
    Learning Difficulty
    47
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Demandbase One features and usability ratings that predict user satisfaction
    8.8
    Quality of Support
    Average: 8.8
    9.0
    Automation
    Average: 8.7
    8.6
    Identification
    Average: 8.9
    8.2
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,569 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,035 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is an ABM platform that provides account intelligence, intent data, sales insights and advertising.
  • Reviewers frequently mention the ease of use, seamless integration with other tools, and the ability to personalize communication with clients through AI.
  • Users experienced challenges with integration, complexity for non-technical users, and occasional issues with data accuracy and software speed.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
191
Lead Generation
189
Insights
180
Intent Data
166
Features
127
Cons
Learning Curve
78
Steep Learning Curve
66
Complexity
51
Not Intuitive
50
Learning Difficulty
47
Demandbase One features and usability ratings that predict user satisfaction
8.8
Quality of Support
Average: 8.8
9.0
Automation
Average: 8.7
8.6
Identification
Average: 8.9
8.2
Preventative Cleaning
Average: 8.5
Seller Details
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,569 Twitter followers
LinkedIn® Page
www.linkedin.com
1,035 employees on LinkedIn®
(76)4.4 out of 5
Optimized for quick response
10th Easiest To Use in Data Quality software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Since 1985, Melissa Data Quality Suite is the ultimate solution for contact data management, combining AI powered, gold-standard reference data to ensure your data is accurate, complete, and actionabl

    Users
    No information available
    Industries
    • Real Estate
    • Marketing and Advertising
    Market Segment
    • 71% Small-Business
    • 18% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Melissa Data Quality Suite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Accuracy
    4
    Ease of Use
    4
    Data Quality
    3
    Easy Integrations
    3
    Accuracy of Information
    2
    Cons
    Complexity
    2
    Limited Functionality
    2
    Accuracy Issues
    1
    Difficult Learning Curve
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Melissa Data Quality Suite features and usability ratings that predict user satisfaction
    9.0
    Quality of Support
    Average: 8.8
    9.1
    Automation
    Average: 8.7
    8.9
    Identification
    Average: 8.9
    9.5
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Melissa
    Company Website
    Year Founded
    1985
    HQ Location
    Rancho Santa Margarita, CA
    Twitter
    @melissadata
    2,434 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    657 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Since 1985, Melissa Data Quality Suite is the ultimate solution for contact data management, combining AI powered, gold-standard reference data to ensure your data is accurate, complete, and actionabl

Users
No information available
Industries
  • Real Estate
  • Marketing and Advertising
Market Segment
  • 71% Small-Business
  • 18% Mid-Market
Melissa Data Quality Suite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Accuracy
4
Ease of Use
4
Data Quality
3
Easy Integrations
3
Accuracy of Information
2
Cons
Complexity
2
Limited Functionality
2
Accuracy Issues
1
Difficult Learning Curve
1
Expensive
1
Melissa Data Quality Suite features and usability ratings that predict user satisfaction
9.0
Quality of Support
Average: 8.8
9.1
Automation
Average: 8.7
8.9
Identification
Average: 8.9
9.5
Preventative Cleaning
Average: 8.5
Seller Details
Seller
Melissa
Company Website
Year Founded
1985
HQ Location
Rancho Santa Margarita, CA
Twitter
@melissadata
2,434 Twitter followers
LinkedIn® Page
www.linkedin.com
657 employees on LinkedIn®
(826)4.6 out of 5
Optimized for quick response
15th Easiest To Use in Data Quality software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our c

    Users
    • Customer Success Manager
    • Head of Customer Success
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 60% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Planhat Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    121
    Customer Support
    93
    Positive Experience
    63
    Helpful
    61
    Customization
    59
    Cons
    Learning Curve
    50
    Integration Issues
    37
    Missing Features
    36
    Steep Learning Curve
    35
    Complexity
    31
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Planhat features and usability ratings that predict user satisfaction
    9.3
    Quality of Support
    Average: 8.8
    8.5
    Automation
    Average: 8.7
    7.7
    Identification
    Average: 8.9
    7.3
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Planhat
    Company Website
    Year Founded
    2015
    HQ Location
    Stockholm, Stockholm County
    Twitter
    @Planhat
    1,048 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    193 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our c

Users
  • Customer Success Manager
  • Head of Customer Success
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 60% Mid-Market
  • 33% Small-Business
Planhat Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
121
Customer Support
93
Positive Experience
63
Helpful
61
Customization
59
Cons
Learning Curve
50
Integration Issues
37
Missing Features
36
Steep Learning Curve
35
Complexity
31
Planhat features and usability ratings that predict user satisfaction
9.3
Quality of Support
Average: 8.8
8.5
Automation
Average: 8.7
7.7
Identification
Average: 8.9
7.3
Preventative Cleaning
Average: 8.5
Seller Details
Seller
Planhat
Company Website
Year Founded
2015
HQ Location
Stockholm, Stockholm County
Twitter
@Planhat
1,048 Twitter followers
LinkedIn® Page
www.linkedin.com
193 employees on LinkedIn®
(30)4.7 out of 5
Optimized for quick response
3rd Easiest To Use in Data Quality software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DQLabs redefines data management with Semantics and GenAI powered Modern Data Quality Platform, empowering organisations to transform raw data into reliable, actionable insights. Our automation-first,

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 63% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • DQLabs Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Quality
    13
    Ease of Use
    12
    Data Accuracy
    11
    Automation
    9
    Data Integration
    9
    Cons
    Poor Documentation
    2
    Complexity
    1
    Data Management Issues
    1
    Data Quality
    1
    Learning Difficulty
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • DQLabs features and usability ratings that predict user satisfaction
    9.5
    Quality of Support
    Average: 8.8
    9.5
    Automation
    Average: 8.7
    9.4
    Identification
    Average: 8.9
    9.4
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    DQLabs
    Company Website
    Year Founded
    2020
    HQ Location
    Pasadena, California
    Twitter
    @DQLABSAI
    247 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    87 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DQLabs redefines data management with Semantics and GenAI powered Modern Data Quality Platform, empowering organisations to transform raw data into reliable, actionable insights. Our automation-first,

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 63% Mid-Market
  • 30% Enterprise
DQLabs Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Quality
13
Ease of Use
12
Data Accuracy
11
Automation
9
Data Integration
9
Cons
Poor Documentation
2
Complexity
1
Data Management Issues
1
Data Quality
1
Learning Difficulty
1
DQLabs features and usability ratings that predict user satisfaction
9.5
Quality of Support
Average: 8.8
9.5
Automation
Average: 8.7
9.4
Identification
Average: 8.9
9.4
Preventative Cleaning
Average: 8.5
Seller Details
Seller
DQLabs
Company Website
Year Founded
2020
HQ Location
Pasadena, California
Twitter
@DQLABSAI
247 Twitter followers
LinkedIn® Page
www.linkedin.com
87 employees on LinkedIn®
(186)4.7 out of 5
Optimized for quick response
9th Easiest To Use in Data Quality software
Save to My Lists
Entry Level Price:Starting at $1.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insycle is a powerful and intuitive solution that keeps your CRM data clean, accurate, and organized. Insycle integrates with HubSpot, Salesforce, Pipedrive, and more, giving users the power to ac

    Users
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 44% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insycle Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Duplicate Management
    23
    Data Accuracy
    21
    Customer Support
    20
    HubSpot Integration
    19
    Cons
    Not User-Friendly
    15
    Learning Curve
    14
    Expensive
    9
    Steep Learning Curve
    9
    Data Management Issues
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insycle features and usability ratings that predict user satisfaction
    9.3
    Quality of Support
    Average: 8.8
    9.3
    Automation
    Average: 8.7
    9.0
    Identification
    Average: 8.9
    9.0
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Insycle
    Company Website
    Year Founded
    2016
    HQ Location
    New York
    Twitter
    @insycle
    288 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insycle is a powerful and intuitive solution that keeps your CRM data clean, accurate, and organized. Insycle integrates with HubSpot, Salesforce, Pipedrive, and more, giving users the power to ac

Users
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 44% Small-Business
Insycle Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Duplicate Management
23
Data Accuracy
21
Customer Support
20
HubSpot Integration
19
Cons
Not User-Friendly
15
Learning Curve
14
Expensive
9
Steep Learning Curve
9
Data Management Issues
8
Insycle features and usability ratings that predict user satisfaction
9.3
Quality of Support
Average: 8.8
9.3
Automation
Average: 8.7
9.0
Identification
Average: 8.9
9.0
Preventative Cleaning
Average: 8.5
Seller Details
Seller
Insycle
Company Website
Year Founded
2016
HQ Location
New York
Twitter
@insycle
288 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Data8, founded in 2005, is a leading data quality management company specializing in data-driven marketing, data quality, and address validation. We help businesses across sectors like retail, finance

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 50% Enterprise
    • 42% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Data8 - Data Quality Solutions Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Customer Support
    3
    Duplicate Management
    3
    Data Quality
    2
    Customization
    1
    Cons
    Difficult Setup
    1
    Limited Customization
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Data8 - Data Quality Solutions features and usability ratings that predict user satisfaction
    9.7
    Quality of Support
    Average: 8.8
    8.5
    Automation
    Average: 8.7
    8.5
    Identification
    Average: 8.9
    8.3
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Data8
    Company Website
    Year Founded
    2005
    HQ Location
    N/A
    Twitter
    @data8ltd
    1,270 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    35 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Data8, founded in 2005, is a leading data quality management company specializing in data-driven marketing, data quality, and address validation. We help businesses across sectors like retail, finance

Users
No information available
Industries
No information available
Market Segment
  • 50% Enterprise
  • 42% Small-Business
Data8 - Data Quality Solutions Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Customer Support
3
Duplicate Management
3
Data Quality
2
Customization
1
Cons
Difficult Setup
1
Limited Customization
1
Data8 - Data Quality Solutions features and usability ratings that predict user satisfaction
9.7
Quality of Support
Average: 8.8
8.5
Automation
Average: 8.7
8.5
Identification
Average: 8.9
8.3
Preventative Cleaning
Average: 8.5
Seller Details
Seller
Data8
Company Website
Year Founded
2005
HQ Location
N/A
Twitter
@data8ltd
1,270 Twitter followers
LinkedIn® Page
www.linkedin.com
35 employees on LinkedIn®
(118)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Built by a data team, for data teams, Atlan is THE Active Metadata platform for enterprises to find, trust, and govern AI-ready data, and a leader in The Forrester Wave™: Enterprise Data Catalogs, Q3

    Users
    No information available
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 40% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Atlan Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    22
    Features
    16
    User Interface
    15
    Data Lineage
    14
    Customer Support
    11
    Cons
    Lacking Features
    6
    Limited Functionality
    6
    Data Lineage Issues
    5
    Integration Issues
    5
    Learning Curve
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Atlan features and usability ratings that predict user satisfaction
    9.3
    Quality of Support
    Average: 8.8
    7.7
    Automation
    Average: 8.7
    7.6
    Identification
    Average: 8.9
    6.8
    Preventative Cleaning
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Atlan
    Company Website
    Year Founded
    2019
    HQ Location
    New York, US
    Twitter
    @AtlanHQ
    9,589 Twitter followers
    LinkedIn® Page
    in.linkedin.com
    548 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Built by a data team, for data teams, Atlan is THE Active Metadata platform for enterprises to find, trust, and govern AI-ready data, and a leader in The Forrester Wave™: Enterprise Data Catalogs, Q3

Users
No information available
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 40% Enterprise
Atlan Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
22
Features
16
User Interface
15
Data Lineage
14
Customer Support
11
Cons
Lacking Features
6
Limited Functionality
6
Data Lineage Issues
5
Integration Issues
5
Learning Curve
5
Atlan features and usability ratings that predict user satisfaction
9.3
Quality of Support
Average: 8.8
7.7
Automation
Average: 8.7
7.6
Identification
Average: 8.9
6.8
Preventative Cleaning
Average: 8.5
Seller Details
Seller
Atlan
Company Website
Year Founded
2019
HQ Location
New York, US
Twitter
@AtlanHQ
9,589 Twitter followers
LinkedIn® Page
in.linkedin.com
548 employees on LinkedIn®

Learn More About Data Quality Tools

What are Data Quality Tools?

Data quality software is a set of various tools and services created to derive meaningful data for organizations. The tools condition the data to meet the specific needs of the users. Data quality is an integral part of data governance and data management processes through which all the data of the organization is governed. Data quality tools make it possible to achieve accuracy, relevancy, and consistency of data to make better decisions.

High-quality data can deliver desired outputs, whereas poor-quality data can result in disastrous insights. Organizations that are data-driven and frequently use data analytics for decision-making make data quality a prime factor in deciding its usefulness.

What are the Common Features of Data Quality Tools?

Features of data quality tools mainly consider the dimensions or the metrics that define quality. These solutions can support some or all of the functions as mentioned below to deliver useful end results:

Data cleansing: It is the process of removing redundant, incorrect, and corrupt data. It is sometimes referred to as data cleaning or data scrubbing. Being one of the critical stages in data processing, most data quality tools have this feature. A few of the common data inaccuracies include incorrect entries and missing values.

Data standardization: It is a major step in organizing data. It involves converting data into a common format which makes it easier for users to access and analyze the data. This stage fulfills one of the parameters of data quality—consistency. Bringing the data into a single common format makes sure that data is consistent. Data standardization plays a key role in achieving accuracy which is another factor in data quality. It helps by giving users access to the latest cleansed and updated data.

Data profiling: Data profiling is the process of analyzing data, understanding the structure of data, and identifying the potential projects for the specified data. Data is minutely analyzed using analytical tools to detect characteristics like mean, minimum, maximum, and frequency.

Data deduplication: It is a process to eliminate excessive copies of data and reduce storage requirements. It is also called intelligent compression or single-instance storage or data dedupe.

Data validation: This feature ensures that data quality and accuracy are in place. In automated systems, there is minimal or almost no human supervision when the data is entered. This makes it essential to check that the data entered is correct. Common types of data validation include data check, code check, range check, format check, and consistency check. There also are certain data quality rules defined for data management platforms.

Extract, transform, and load (ETL): When organizations advance in the technology strategy, data from existing systems are transferred to the new systems. ETL forms a vital task of the data migration process. The end goal is to maintain data quality for the data that is being migrated. ETL stands third in the phases of the data quality lifecycle. Other phases are quality assessment, quality design, and monitoring. It involves extracting data from the data sources, transforming it by deduplicating it, and loading it into the target database.

Master data management (MDM): This feature manages quality data by organizing, centralizing, and enriching data. It includes non-transactional data like customer data and product data. MDM is important for enterprise data management.

Data enrichment: This feature is the process of enhancing the value and accuracy of data by integrating internal and external data with the existing information.

Data catalog: Data catalog hosts data and metadata to help users with their data discovery. Data quality monitoring tools have this feature to increase transparency in workflows.

Data warehousing: Data warehousing focuses on unifying data from various data sources. It ensures enterprise data quality by improving the accuracy of data.

Data parsing: Data usually is conformed to specific formats. For example address, telephone number, and email address all have data patterns. Parsing helps with such address verifications and also if the telephone numbers are conforming to the patterns. 

Other features of data quality software: ERP Capabilities and File Capabilities.

What are the Benefits of Data Quality Tools?

Data is one of the most valuable resources for organizations today. Having high-quality data has the following advantages:

Effective data implementation: Good quality data improves the performance of teams and results in better business. It keeps all the departments of the organization on the same page and helps them work efficiently.

Improved customer relationships: Data quality plays a major role in retaining customers. It helps organizations track customer preferences and interests.

Insightful decision-making: The decision-makers always need up-to-date information to make better decisions. Data quality tools ensure business intelligence is attained through high-quality data. Good data quality helps in reducing the risk of bad decisions based on poor-quality data and increasing the efficiency of the decision-making process.

Effective customer targeting: With high-quality data at their fingertips, organizations can track the characteristics of their existing customers and create personas depending on what their customers prefer. This can further lead to forecasting the needs of the target market.

Efficient product development: Engineering teams in software development companies can audit their KPIs like engagement with the new product online. Auditing data points like button clicks can help engineers understand how ready their product is to be launched in the market or if there are any changes needed. 

Data matching: Effective data quality monitoring tools help in data matching. Data matching is the process of comparing two different data sets and matching them against each other. This process helps in identifying duplicate data within a database.

Who Uses Data Quality Tools?

Data being the new fuel is driving organizations to figure out how it can be used to make business decisions. Below is a list of departments that utilize data quality management software :

Data quality analysts: They monitor the quality of data using data quality tools that help companies make informed decisions. They work with database developers to modify database designs as per the need. This persona primarily helps with data analysis, further improving the quality.

Marketing teams: Marketing managers must have high-quality data at use because good quality data helps drive efficient marketing campaigns in the future. Data quality tools help the teams filter unnecessary information and focus on the target market to gain a better understanding.

IT teams: Several times there are duplicate records which makes it difficult for IT teams to have data quality control in place. With the use of software, it is easier to govern the data and optimize data quality management.

Challenges with Data Quality Tools 

Data quality changes with what is fed into the system. Sometimes there are a few of the below-mentioned difficulties faced while using data quality tools:

Duplicated data: Data deduplication tools are a must before passing over the data to the next steps. Since large amounts of data are generated through various disparate sources, it is often flawed, or some entries are duplicated. However, deduplication tools can identify the same data points and assign them for deduplication. 

Lack of complete information: Manual entries can cause incomplete information or not having information for every dataset. This could cause data quality tools to underperform.

Heterogenous formats: Inconsistent data formats are always a common pain point for data analysts. While working with data outsourcing services providers, it is recommended to specify preferred formats.

How to Buy Data Quality Tools?

Requirements Gathering (RFI/RFP) for Data Quality Software

Depending upon the industry, there are a variety of data quality dimensions that must be kept in mind before the purchase of the software. Data management strategy is expected to address data governance requirements. Along with it, there are other requirements like data retention and archiving. An RFI or RFP from vendors helps to optimize the evaluation process. 

Compare Data Quality Products

Create a long list

To begin with, organizations should make a list of data quality software vendors providing features like data profiling, data preparation, deduplication, and other relevant features depending on the results they are looking to achieve.

Create a short list

On the basis of the fulfillment of primary requirements, the next step covers shortlisting the vendors by asking a few questions like:

  • Do they provide automation in their software?
  • How do the products/tools maintain performance and scale?
  • What are their support timings and escalation procedures?

Conduct demos

Demos are an efficient way of verifying which vendor fits the bill. It gives the organization an in-depth understanding of the software. Organizations can also get answers to how well-stacked the vendor is. Usually, demos for data quality software would include the presentation of various tools and capabilities of the software such as data standardization feature, metadata management, and data quality management to name a few.

Selection of Data Quality Tools

Choose a selection team

The team involved in making this decision must include relevant decision makers. A chief marketing officer, who often needs clean data to nurture leads from their team, can test the tools during the demo. The next member to be kept in the loop is the sales lead. Data quality is equally important for the sales workforce as they want to focus more on revenue generation than just updating the data in the CRM. Data analysts are also involved since they are the ones who use these tools for data quality assessments. Along with it, data quality analysts are included in the team because they use the software to examine the data for quality requirements depending on different departments and share this processed data with them.

Negotiation

Because data quality is of utmost importance, it is advisable to choose the right tools for assessment. Tools that work in real time and that can be used easily by business users are something organizations want to have. It is advisable to look at the pricing of the software, if there are any additional costs, and also if the vendor offers any discount. Many data quality tools are available in both cloud and on-premises structures. It is better to have tools in the cloud as manual data quality monitoring for enterprise data could be difficult for one person or even a team.

Final decision

The decision to buy data quality software has to be taken by the teams involved throughout the buying process. Sales, marketing, and data analyst teams can benefit from buying the right data quality software.