ZoomInfo Operations Reviews & Product Details

ZoomInfo Operations excels in automating lead enrichment and data hygiene tasks, significantly reducing manual effort and increasing overall sales efficiency. Its seamless integration with CRMs like Salesforce allows for real-time data syncing and updates, helping teams maintain accurate and actionable insights. The workflows are highly customizable and easy to implement, even for complex logic, making it a strong asset for scaling data-driven operations Review collected by and hosted on G2.com.

One of the main drawbacks is the learning curve involved in setting up advanced workflows—some technical understanding is required. Additionally, occasional delays in data syncing or enrichment accuracy can occur, which may affect decision-making if not monitored closely. The pricing can also be a bit steep for smaller teams or organizations just starting. Review collected by and hosted on G2.com.

I use it pretty much every day, the best part for me is how much time it saves. A lot of the manual work around keeping data clean and organized just runs in the background, so I don’t have to worry about it. It also helps with things like lead routing and keeping duplicates out of the CRM, which used to be a pain. Plus, it makes sales feel more in sync, so I can actually focus more on selling instead of fixing data or chasing down info. It’s pretty easy to use once you get comfortable, and the features really cut down on the manual work. Implementation wasn’t bad either, and it integrates smoothly with tools we already use, so it didn’t feel like a heavy lift. Review collected by and hosted on G2.com.

Sometimes the data still needs a bit of cleanup, it’s not always 100% accurate, so you can’t just set it. Also, some of the setup and workflows can feel a little complicated at first, so there’s a learning curve. There’s definitely a little learning curve in the beginning, not everything feels super intuitive right away. Some features take a bit of trial and error to set up, and you still run into the occasional inaccurate data point, so you can’t totally set it and forget it. Customer support is solid when you reach out, but I’ve had few times where I wished things were a bit easier to resolve. Once everything’s up and running it’s great, but getting there can take some patience. Review collected by and hosted on G2.com.

I used this tool on daily basis and it is saved my so much time and that time I can use to focus on my sales and not to involve so much time in data cleaning and oraganising. It will helps me to removing duplicate data from my CRM. It is very easy to use and indirectly it helps me to increase my productivity. Review collected by and hosted on G2.com.

I didn't find anything negative about this tool as of now. Review collected by and hosted on G2.com.

Best for companies in United States or anywhere else in getting qualified b2b companies Contacts data like email, phone numbers, etc.

Can simply integrate with LinkedIn to get contact details. Chrome extension is easy to use just like any other extension. It has a AI customer support agent that gives response within 5 seconds. It can be used frequently depending on the need. Review collected by and hosted on G2.com.

It's not that much useful for Europe region as not able to get much data like direct or mobile numbers.

It can be implemented with the help of zoominfo team assistance when buying it. Review collected by and hosted on G2.com.

I really like how ZoomInfo Operations helps keep our contact and company data clean and up to date. Having accurate data makes it easier to identify quality leads, automate workflows, and reach out to the right people faster—which is a huge win in sales development. Review collected by and hosted on G2.com.

Nothing at all. it is perfect and recommend. Review collected by and hosted on G2.com.

ZoomInfo Operations provides highly accurate and up-to-date contact and company data, which helps streamline our sales and marketing workflows. Its automation features save time by enriching CRM records instantly, reducing manual effort. The integration capabilities with tools like Salesforce and HubSpot make it very convenient to keep our data clean and synchronized. Overall, it significantly improves efficiency and decision-making Review collected by and hosted on G2.com.

While ZoomInfo Operations is powerful, the cost can be on the higher side for smaller teams. Occasionally, some niche industry data may be missing or require additional verification. The learning curve for new users could also be smoother with more intuitive onboarding resources. Review collected by and hosted on G2.com.

What I personally appreciate most is how much time it’s saved me. I used to spend hours manually cleaning up lead data or figuring out where things went wrong in our CRM. Now, with ZoomInfo Operations automating a lot of that behind the scenes, I can focus on more strategic tasks. I also like the peace of mind that comes with knowing our routing rules and enrichment logic are running consistently — it's made things less stressful day-to-day. I use it almost every day as part of my workflow, and it’s become one of those background tools I rely on without really thinking about it. Review collected by and hosted on G2.com.

That said, getting everything set up initially wasn’t exactly plug-and-play. I remember feeling a bit overwhelmed when we first started, especially when trying to connect it with our existing tools. Some of the documentation could be clearer, and support was helpful but not always as responsive as I’d hoped. Also, as our usage increased, we noticed the pricing started to climb faster than expected, which made budget conversations a bit tricky. Review collected by and hosted on G2.com.

The intent signals are great - I use other intent trackers at the same time, but ZI picks up way more Review collected by and hosted on G2.com.

It logs me out of the platform too often - I wish I'd stay logged in more! Review collected by and hosted on G2.com.

The platform offers dependable and precise company and contact data, which makes sales and marketing efforts more effective. I really value how it automates data enrichment and keeps our CRM updated without extra manual work. Its integrations with major tools ensure smooth workflows and help teams operate more productively. Review collected by and hosted on G2.com.

The subscription pricing feels a bit expensive, especially for smaller organizations. Occasionally, some data for specific industries can be limited, and it may take extra validation. Also, the interface could be a bit more user-friendly for those just starting out. Review collected by and hosted on G2.com.

Buyer intent helps me to:

Prioritize warm accounts already exploring your solution area.

Time your outreach when the prospect is most likely to engage.

Personalize messaging using the exact topics they’re researching.

Align sales and marketing to focus on active opportunities instead of cold leads. Review collected by and hosted on G2.com.

nothing in particular. Data accuracy could be improved Review collected by and hosted on G2.com.