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Best App Store Optimization Software for Medium-Sized Businesses

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall App Store Optimization category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business App Store Optimization to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business App Store Optimization category.

In addition to qualifying for inclusion in the App Store Optimization Software category, to qualify for inclusion in the Medium-Sized Business App Store Optimization Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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7 Listings in App Store Optimization Available
(185)4.6 out of 5
Optimized for quick response
1st Easiest To Use in App Store Optimization software
View top Consulting Services for AppTweak
Save to My Lists
Entry Level Price:Starting at €79.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppTweak is an App Store Marketing & Intelligence Platform powered by AI, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as

    Users
    • ASO Manager
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 45% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AppTweak Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    56
    Features
    46
    Helpful
    41
    Insights
    40
    Customer Support
    36
    Cons
    Data Inaccuracy
    18
    Limited Features
    17
    Inaccurate Data
    11
    Difficult Navigation
    10
    Time-consuming
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AppTweak features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.8
    8.8
    Store Performance
    Average: 8.4
    9.2
    Keyword Tools
    Average: 8.7
    8.5
    Keyword Localization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AppTweak
    Company Website
    Year Founded
    2014
    HQ Location
    Brussels, Brussels Region
    Twitter
    @AppTweak
    4,448 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    124 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppTweak is an App Store Marketing & Intelligence Platform powered by AI, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as

Users
  • ASO Manager
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 45% Small-Business
  • 33% Mid-Market
AppTweak Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
56
Features
46
Helpful
41
Insights
40
Customer Support
36
Cons
Data Inaccuracy
18
Limited Features
17
Inaccurate Data
11
Difficult Navigation
10
Time-consuming
10
AppTweak features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.8
8.8
Store Performance
Average: 8.4
9.2
Keyword Tools
Average: 8.7
8.5
Keyword Localization
Average: 8.3
Seller Details
Seller
AppTweak
Company Website
Year Founded
2014
HQ Location
Brussels, Brussels Region
Twitter
@AppTweak
4,448 Twitter followers
LinkedIn® Page
www.linkedin.com
124 employees on LinkedIn®
(268)4.3 out of 5
4th Easiest To Use in App Store Optimization software
View top Consulting Services for Adjust
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adjust is an AI-powered measurement and analytics suite that helps marketers optimize their mobile applications. From deep linking and fraud prevention to critical attribution, Adjust supports apps fr

    Users
    • Growth Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 46% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adjust Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    39
    Customer Support
    26
    Insights
    21
    Analytics
    17
    Dashboard Usability
    16
    Cons
    Complexity
    11
    Expensive
    9
    Dashboard Issues
    7
    Data Management Issues
    7
    Limited Features
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adjust features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 8.8
    7.2
    Store Performance
    Average: 8.4
    7.0
    Keyword Tools
    Average: 8.7
    7.0
    Keyword Localization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Berlin, Berlin
    Twitter
    @adjustcom
    7,399 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    477 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adjust is an AI-powered measurement and analytics suite that helps marketers optimize their mobile applications. From deep linking and fraud prevention to critical attribution, Adjust supports apps fr

Users
  • Growth Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 46% Mid-Market
  • 34% Small-Business
Adjust Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
39
Customer Support
26
Insights
21
Analytics
17
Dashboard Usability
16
Cons
Complexity
11
Expensive
9
Dashboard Issues
7
Data Management Issues
7
Limited Features
7
Adjust features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.8
7.2
Store Performance
Average: 8.4
7.0
Keyword Tools
Average: 8.7
7.0
Keyword Localization
Average: 8.3
Seller Details
Company Website
Year Founded
2012
HQ Location
Berlin, Berlin
Twitter
@adjustcom
7,399 Twitter followers
LinkedIn® Page
www.linkedin.com
477 employees on LinkedIn®

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(113)4.4 out of 5
2nd Easiest To Use in App Store Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 47% Small-Business
    • 41% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MobileAction Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Features
    49
    Customer Support
    44
    Helpful
    39
    Insights
    33
    Cons
    UX Improvement
    14
    Poor Interface Design
    13
    Data Inaccuracy
    12
    Limited Features
    12
    Learning Curve
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MobileAction features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.8
    8.4
    Store Performance
    Average: 8.4
    9.0
    Keyword Tools
    Average: 8.6
    8.6
    Keyword Localization
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2013
    HQ Location
    San Francisco, California, United States
    Twitter
    @MobileAction
    6,727 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    121 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 47% Small-Business
  • 41% Mid-Market
MobileAction Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Features
49
Customer Support
44
Helpful
39
Insights
33
Cons
UX Improvement
14
Poor Interface Design
13
Data Inaccuracy
12
Limited Features
12
Learning Curve
10
MobileAction features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.8
8.4
Store Performance
Average: 8.4
9.0
Keyword Tools
Average: 8.6
8.6
Keyword Localization
Average: 8.2
Seller Details
Year Founded
2013
HQ Location
San Francisco, California, United States
Twitter
@MobileAction
6,727 Twitter followers
LinkedIn® Page
www.linkedin.com
121 employees on LinkedIn®
(142)4.3 out of 5
7th Easiest To Use in App Store Optimization software
View top Consulting Services for Sensor Tower
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sensor Tower is a market research company that invented Consumer Lifecycle Intelligence (CLI), a new breed of market intelligence, that helps organizations stay on the cutting edge of key tactics and

    Users
    No information available
    Industries
    • Computer Games
    • Marketing and Advertising
    Market Segment
    • 47% Mid-Market
    • 31% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Sensor Tower features and usability ratings that predict user satisfaction
    8.4
    Has the product been a good partner in doing business?
    Average: 8.8
    8.3
    Store Performance
    Average: 8.4
    8.1
    Keyword Tools
    Average: 8.7
    7.5
    Keyword Localization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2013
    HQ Location
    San Francisco, California
    Twitter
    @SensorTower
    205,823 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    364 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sensor Tower is a market research company that invented Consumer Lifecycle Intelligence (CLI), a new breed of market intelligence, that helps organizations stay on the cutting edge of key tactics and

Users
No information available
Industries
  • Computer Games
  • Marketing and Advertising
Market Segment
  • 47% Mid-Market
  • 31% Small-Business
Sensor Tower features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 8.8
8.3
Store Performance
Average: 8.4
8.1
Keyword Tools
Average: 8.7
7.5
Keyword Localization
Average: 8.3
Seller Details
Year Founded
2013
HQ Location
San Francisco, California
Twitter
@SensorTower
205,823 Twitter followers
LinkedIn® Page
www.linkedin.com
364 employees on LinkedIn®
(194)4.6 out of 5
5th Easiest To Use in App Store Optimization software
View top Consulting Services for AppFollow
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organi

    Users
    • CEO
    • Social Media Manager
    Industries
    • Information Technology and Services
    • Computer Games
    Market Segment
    • 64% Small-Business
    • 22% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AppFollow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Centralized Reviews
    3
    Ease of Use
    3
    AI Integration
    1
    Centralized Management
    1
    Helpful
    1
    Cons
    Bug Issues
    1
    Error Handling
    1
    Expensive
    1
    Improvements Needed
    1
    Lack of Notifications
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AppFollow features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.8
    8.4
    Store Performance
    Average: 8.4
    8.8
    Keyword Tools
    Average: 8.7
    8.6
    Keyword Localization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AppFollow
    Year Founded
    2015
    HQ Location
    Helsinki
    Twitter
    @AppFollowIO
    2,963 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    67 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organi

Users
  • CEO
  • Social Media Manager
Industries
  • Information Technology and Services
  • Computer Games
Market Segment
  • 64% Small-Business
  • 22% Mid-Market
AppFollow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Centralized Reviews
3
Ease of Use
3
AI Integration
1
Centralized Management
1
Helpful
1
Cons
Bug Issues
1
Error Handling
1
Expensive
1
Improvements Needed
1
Lack of Notifications
1
AppFollow features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.8
8.4
Store Performance
Average: 8.4
8.8
Keyword Tools
Average: 8.7
8.6
Keyword Localization
Average: 8.3
Seller Details
Seller
AppFollow
Year Founded
2015
HQ Location
Helsinki
Twitter
@AppFollowIO
2,963 Twitter followers
LinkedIn® Page
www.linkedin.com
67 employees on LinkedIn®
(44)4.6 out of 5
3rd Easiest To Use in App Store Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Games
    Market Segment
    • 64% Small-Business
    • 32% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Asodesk features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.8
    10.0
    Store Performance
    Average: 8.4
    9.6
    Keyword Tools
    Average: 8.7
    10.0
    Keyword Localization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Asodesk
    Year Founded
    2016
    HQ Location
    Nicosia, Egkomi
    Twitter
    @ASOdesk
    1,300 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    22 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency

Users
No information available
Industries
  • Information Technology and Services
  • Computer Games
Market Segment
  • 64% Small-Business
  • 32% Mid-Market
Asodesk features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.8
10.0
Store Performance
Average: 8.4
9.6
Keyword Tools
Average: 8.7
10.0
Keyword Localization
Average: 8.3
Seller Details
Seller
Asodesk
Year Founded
2016
HQ Location
Nicosia, Egkomi
Twitter
@ASOdesk
1,300 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    In 2014, Storemaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets

    Users
    No information available
    Industries
    • Information Technology and Services
    • Retail
    Market Segment
    • 58% Small-Business
    • 28% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StoreMaven features and usability ratings that predict user satisfaction
    7.8
    Has the product been a good partner in doing business?
    Average: 8.8
    8.5
    Store Performance
    Average: 8.4
    8.0
    Keyword Tools
    Average: 8.7
    8.1
    Keyword Localization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2015
    HQ Location
    Tel Aviv, Israel
    Twitter
    @storemaven
    436 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

In 2014, Storemaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets

Users
No information available
Industries
  • Information Technology and Services
  • Retail
Market Segment
  • 58% Small-Business
  • 28% Mid-Market
StoreMaven features and usability ratings that predict user satisfaction
7.8
Has the product been a good partner in doing business?
Average: 8.8
8.5
Store Performance
Average: 8.4
8.0
Keyword Tools
Average: 8.7
8.1
Keyword Localization
Average: 8.3
Seller Details
Year Founded
2015
HQ Location
Tel Aviv, Israel
Twitter
@storemaven
436 Twitter followers
LinkedIn® Page
www.linkedin.com
78 employees on LinkedIn®