IP address intelligence software, also known as IP address data software, helps businesses de-anonymize B2B and B2C web traffic. These tools can help companies establish new business opportunities, uncover market trends, forestall cyber threats, and enhance marketing campaigns. They are also referred to as IP geolocation tools as they map a device’s IP address to a geographic location from where it connects to the internet. In other words, IP address intelligence solutions enable organizations to identify or estimate the real-world location of a device based on its IP address. These solutions commonly provide information about a device’s location, including country, state, city, zip code, latitude and longitude, and sometimes even the street address. Typically, these solutions provide granular information by searching multiple databases to determine the registration and contact information for a specific IP address.
Sales teams can de-anonymize B2B web traffic by matching IP addresses to company names and domains, thereby uncovering new opportunities to create sales. E-commerce businesses can also utilize IP address data platforms for determining their customers' location, which can help localize key messages and call to action and offer a personalized user experience. Likewise, adtech companies can use the software to enhance marketing campaigns by serving location-based ads and offers, improving return on investment. Businesses can also use these tools to detect VPNs, identify suspicious users based on their IP addresses, and use that information to block them from further access. This can augment the effectiveness of their existing cybersecurity systems and cut off threats before they have a chance to attack. Similarly, businesses can stop doing business with IP addresses known to use stolen financial data or flag orders made from suspicious locations for manual review.
Although location intelligence software also provides location data that can be analyzed, IP address intelligence software focuses specifically on IP address data, providing more granular details about this data.
To qualify for inclusion in the IP Address Intelligence category, a product must:
Provide geolocation information of devices based on IP addresses
Identify a specific IP address’ network or internet service provider
Provide accurate and up-to-date information from databases
Offer APIs or datasets containing information about IP addresses
Support IPv4 and IPv6 addresses
