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At a Glance
Market Segments
Small-Business (60.9% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$0.00
Customer.io
Star Rating
(592)4.4 out of 5
Market Segments
Small-Business (60.9% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(14,013)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in building and personalizing emails, scoring 8.8, while Customer.io scores slightly higher at 8.9. Reviewers mention that HubSpot's drag-and-drop email editor is intuitive, making it easy to create visually appealing campaigns.
- Reviewers mention that HubSpot Marketing Hub offers superior landing pages and forms, scoring 8.5 compared to Customer.io's 6.2. Users appreciate HubSpot's customizable templates and user-friendly interface, which streamline the process of capturing leads.
- Users on G2 highlight HubSpot's robust marketing lead database, scoring 8.5, as a significant advantage over Customer.io's 7.5. Reviewers say that HubSpot's comprehensive contact management features allow for better segmentation and targeting of campaigns.
- Reviewers mention that Customer.io shines in automated email responses, scoring 8.4, while HubSpot also performs well at 8.8. Users report that Customer.io's automation workflows are highly customizable, allowing for tailored customer interactions.
- Users say that HubSpot Marketing Hub has a slight edge in ease of use, scoring 8.6 compared to Customer.io's 8.3. Reviewers appreciate HubSpot's user-friendly dashboard and extensive resources, which help new users get up to speed quickly.
- G2 users report that both platforms have high-quality support, with both scoring 8.7. However, users mention that HubSpot's extensive knowledge base and community forums provide additional resources that enhance the support experience.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Customer.io
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.7
542
8.5
9,430
Ease of Use
8.4
552
8.6
11,104
Ease of Setup
8.0
359
8.1
6,845
Ease of Admin
8.7
248
8.5
4,879
Quality of Support
8.7
481
8.7
8,926
Has the product been a good partner in doing business?
9.1
247
8.7
4,797
Product Direction (% positive)
9.3
532
8.8
9,069
Features by Category
Email Marketing
8.9
372
|
Verified
8.8
5398
|
Verified
8.8
358
|
Verified
8.9
5266
|
Verified
8.5
352
|
Verified
8.6
5265
|
Verified
8.4
334
|
Verified
8.8
4970
|
Verified
Online Marketing
6.2
296
8.5
5111
|
Verified
8.0
321
|
Verified
8.2
4448
|
Verified
8.4
345
|
Verified
8.1
4170
|
Verified
7.9
324
|
Verified
8.2
4697
|
Verified
Feature Not Available
8.1
4344
|
Verified
Lead Management
7.4
298
|
Verified
8.5
4880
|
Verified
7.6
299
8.1
4625
|
Verified
8.6
337
|
Verified
8.4
4729
|
Verified
6.8
279
8.0
4240
|
Verified
7.6
299
|
Verified
8.4
4669
|
Verified
7.3
294
|
Verified
8.2
4405
|
Verified
7.3
282
8.4
4383
|
Verified
7.3
290
|
Verified
8.4
4384
|
Verified
Campaign Management
7.7
305
8.2
3976
|
Verified
7.0
288
7.9
3567
|
Verified
Feature Not Available
7.9
3522
|
Verified
Feature Not Available
7.2
2671
|
Verified
Social
Feature Not Available
7.7
3628
|
Verified
6.5
274
8.2
4031
|
Verified
Feature Not Available
8.1
3995
|
Verified
Feature Not Available
8.0
3877
|
Verified
Feature Not Available
7.7
3101
|
Verified
Reporting & Analytics
7.7
338
|
Verified
8.3
5034
|
Verified
6.9
301
|
Verified
8.0
4705
|
Verified
6.5
291
7.6
3857
|
Verified
6.3
280
7.5
3545
|
Verified
Feature Not Available
7.7
3963
|
Verified
Platform
8.3
329
|
Verified
8.0
3406
|
Verified
8.6
327
|
Verified
8.5
3437
|
Verified
8.5
325
|
Verified
8.7
3401
|
Verified
7.8
298
|
Verified
8.0
2385
|
Verified
7.7
316
|
Verified
7.4
2285
|
Verified
8.8
324
|
Verified
8.6
3231
|
Verified
7.2
283
|
Verified
7.9
2461
|
Verified
Agentic AI - Marketing Automation
6.2
36
6.8
209
6.1
36
6.8
207
6.7
34
6.8
206
6.2
34
6.6
207
6.0
34
6.6
207
6.3
35
6.6
208
Integration
8.4
337
|
Verified
8.4
3422
|
Verified
8.4
330
|
Verified
8.0
3108
|
Verified
7.6
303
|
Verified
8.1
2897
|
Verified
Administration
8.1
247
Not enough data
7.4
217
Not enough data
8.1
233
Not enough data
8.9
246
Not enough data
7.8
219
Not enough data
7.9
225
Not enough data
Integrations
8.7
218
Not enough data
8.5
222
Not enough data
8.4
186
Not enough data
7.2
159
Not enough data
Platform
8.3
191
Not enough data
8.3
186
Not enough data
7.9
181
Not enough data
8.3
221
|
Verified
Not enough data
7.9
199
Not enough data
8.2
222
Not enough data
8.0
197
Not enough data
8.9
219
Not enough data
Lead Intelligence
Not enough data
7.8
1134
|
Verified
Not enough data
7.9
1168
Not enough data
8.1
1215
Lead Management
Not enough data
8.3
1305
Not enough data
7.5
1132
Not enough data
8.0
1191
Marketing Campaigns
Not enough data
7.9
1152
Not enough data
7.4
1041
Not enough data
7.5
1094
Not enough data
7.8
1082
|
Verified
Not enough data
8.1
1243
Campaign Execution
Not enough data
7.8
1134
Not enough data
7.8
1066
Not enough data
7.7
1012
Not enough data
8.7
1380
Agentic AI - Account Data Management
Not enough data
6.4
74
Not enough data
6.7
74
Not enough data
6.6
73
Not enough data
6.7
74
Not enough data
6.4
74
Messenger
Not enough data
8.0
1203
|
Verified
Not enough data
7.4
1031
|
Verified
Not enough data
7.9
1246
|
Verified
Not enough data
7.8
1169
|
Verified
Channels
Not enough data
8.0
1428
|
Verified
Not enough data
8.2
1408
|
Verified
Not enough data
7.1
829
|
Verified
Not enough data
6.8
727
|
Verified
Not enough data
7.4
786
|
Verified
Customers
Not enough data
8.2
1476
|
Verified
Not enough data
8.2
1463
|
Verified
Not enough data
8.3
1608
|
Verified
Not enough data
8.4
1558
|
Verified
Not enough data
8.2
1464
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.7
61
Not enough data
6.6
60
Not enough data
6.7
61
Not enough data
6.5
60
Not enough data
6.6
60
Not enough data
6.6
61
Not enough data
6.7
62
Campaigns
8.6
111
Not enough data
8.8
108
Not enough data
8.3
104
Not enough data
8.8
116
Not enough data
8.8
111
Not enough data
Analytics
8.4
111
Not enough data
7.6
102
Not enough data
Optimization
8.5
109
Not enough data
8.9
111
Not enough data
8.0
107
Not enough data
8.5
109
Not enough data
Agentic AI - Push Notification
6.5
12
Not enough data
6.9
12
Not enough data
6.7
12
Not enough data
Text Messaging
8.4
78
Not enough data
Feature Not Available
Not enough data
8.2
74
Not enough data
Feature Not Available
Not enough data
6.6
69
Not enough data
6.4
71
Not enough data
8.7
81
Not enough data
8.2
73
Not enough data
SMS Platform
7.5
76
Not enough data
8.3
80
Not enough data
7.1
68
Not enough data
6.2
66
Not enough data
6.6
67
Not enough data
8.3
79
Not enough data
Agentic AI - SMS Marketing
6.5
12
Not enough data
6.4
12
Not enough data
7.8
12
Not enough data
7.4
12
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
Data Sourcing
7.4
90
Not enough data
7.7
92
Not enough data
7.3
94
Not enough data
8.2
92
Not enough data
Intelligence
7.3
88
Not enough data
5.8
85
Not enough data
5.8
84
Not enough data
Design and Customization
Not enough data
6.9
77
Not enough data
7.6
75
Not enough data
7.8
77
Not enough data
7.8
76
Campaigns
Not enough data
7.4
72
Not enough data
7.5
73
Not enough data
7.7
71
Not enough data
7.6
71
Integrations
Not enough data
8.0
74
Not enough data
7.2
68
Not enough data
7.0
64
Not enough data
7.5
70
Generative AI
Not enough data
6.4
69
Agentic AI - Vulnerability Scanner
Not enough data
6.3
23
Not enough data
6.1
23
Attribution Modeling
Not enough data
8.0
267
Not enough data
7.7
261
Not enough data
7.3
243
Not enough data
7.3
236
Not enough data
6.9
234
Not enough data
7.4
247
Agentic AI - Attribution
Not enough data
5.7
27
Not enough data
5.9
27
Not enough data
5.6
28
Not enough data
5.4
28
Marketing
Not enough data
7.7
240
Not enough data
7.2
224
Not enough data
8.2
266
Not enough data
8.3
272
Reporting
Not enough data
8.4
294
Not enough data
8.3
281
Not enough data
8.0
286
Platform Basics
Not enough data
8.5
237
Not enough data
8.5
238
Not enough data
8.4
238
Not enough data
8.1
23
Not enough data
8.0
22
Platform Data
Not enough data
8.2
233
Not enough data
7.9
228
Platform Additional Functionality
Not enough data
8.3
254
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.7
21
Not enough data
7.1
21
Platform Basics
Not enough data
8.2
548
Not enough data
8.6
631
Platform Reporting
Not enough data
8.5
646
Not enough data
8.6
690
Content & Collaboration
Not enough data
8.3(won by default)
1260
Not enough data
8.3(won by default)
1312
Not enough data
8.1(won by default)
1004
Not enough data
8.3(won by default)
1080
Not enough data
8.7(won by default)
1389
Not enough data
8.3(won by default)
950
Social Management
Not enough data
8.2(won by default)
2170
Not enough data
8.6(won by default)
2343
Not enough data
8.4(won by default)
2083
Not enough data
8.3(won by default)
2229
Not enough data
8.0(won by default)
1652
Not enough data
8.2(won by default)
932
Not enough data
7.3(won by default)
305
Agentic AI - Social Media Management
Not enough data
6.8(won by default)
61
Not enough data
7.0(won by default)
58
Not enough data
7.1(won by default)
60
Not enough data
7.0(won by default)
59
Not enough data
7.2(won by default)
60
Not enough data
7.1(won by default)
60
Not enough data
7.1(won by default)
62
Platform Basics
Not enough data
8.1
413
Not enough data
8.0
422
Platform Data
Not enough data
7.9
417
Not enough data
7.9
415
Not enough data
8.5
464
Not enough data
8.2
421
Platform Additional Functionality
Not enough data
8.0
406
Not enough data
8.2
426
Not enough data
8.2
420
Agentic AI - Customer Journey Analytics
Not enough data
6.6
71
Not enough data
6.8
70
Not enough data
6.6
71
Not enough data
6.7
71
Platform Interoperability
Not enough data
8.0
580
Agentic AI - Social Media Advertising
Not enough data
7.1
52
Not enough data
7.3
52
Not enough data
7.0
49
Not enough data
7.1
52
Not enough data
7.2
53
Not enough data
7.4
57
Social Functionality
Not enough data
8.2
1289
Campaign Management
Not enough data
8.3
1303
Not enough data
8.2
1243
Not enough data
8.2
1170
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1064
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1095
Not enough data
8.0
1047
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1173
Not enough data
8.2
1090
Not enough data
8.0
987
Not enough data
8.0
964
Platform
Not enough data
8.3
1139
Not enough data
8.2
1287
Not enough data
8.8
1312
Not enough data
8.8
1337
Not enough data
8.6
1161
Not enough data
8.3
1286
Not enough data
8.6
1325
Not enough data
8.4
1035
Not enough data
8.4
1228
Responses
Not enough data
9.0
17
Not enough data
9.0
16
Not enough data
8.0
16
Automation - AI Agents
Not enough data
8.2
17
Not enough data
7.7
17
Not enough data
8.3
17
Not enough data
7.8
17
Not enough data
8.0
17
Platform
Not enough data
8.6
17
Not enough data
8.5
17
Not enough data
7.9
17
Autonomy - AI Agents
Not enough data
7.7
17
Not enough data
7.7
17
Not enough data
7.7
17
Not enough data
7.6
17
Generative AI
Not enough data
8.6
17
Not enough data
8.1
17
Page Customization
Not enough data
8.4
1338
|
Verified
Not enough data
7.9
1375
|
Verified
Not enough data
7.9
1260
|
Verified
Not enough data
8.1
1301
|
Verified
Page Optimization
Not enough data
8.1
1164
|
Verified
Not enough data
8.0
1275
|
Verified
Not enough data
8.2
1314
|
Verified
Not enough data
7.8
1203
|
Verified
Integrations
Not enough data
7.4
740
|
Verified
Not enough data
8.7
1230
|
Verified
Not enough data
8.5
1228
|
Verified
Generative AI
Not enough data
7.2
332
Agentic AI - Landing Page Builders
Not enough data
6.5
68
Agentic AI - Personalization
5.3
18
Not enough data
5.9
19
Not enough data
5.5
18
Not enough data
5.4
18
Not enough data
5.1
18
Not enough data
5.0
18
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
6.9
60
Not enough data
7.2
59
Not enough data
6.9
60
Not enough data
7.1
60
Not enough data
7.0
59
Lead Intelligence
Not enough data
8.0
768
Not enough data
8.2
801
Not enough data
8.2
816
Lead Management
Not enough data
8.4
884
Not enough data
7.7
758
Not enough data
8.1
829
Marketing Campaigns
Not enough data
8.0
789
Not enough data
7.6
698
Not enough data
7.8
757
Not enough data
8.0
754
Not enough data
8.2
864
Not enough data
8.1
808
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
67
Not enough data
6.2
54
Not enough data
Feature Not Available
Not enough data
Campaigns
7.5
55
Not enough data
8.0
60
Not enough data
7.3
59
Not enough data
Feature Not Available
Not enough data
9.3
67
Not enough data
9.2
68
Not enough data
Engagement
6.8
52
Not enough data
Platform
8.0
60
Not enough data
Feature Not Available
Not enough data
7.6
58
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2189
|
Verified
Not enough data
8.3
2628
|
Verified
Not enough data
8.0
2397
|
Verified
Not enough data
8.5
2430
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2828
|
Verified
Not enough data
8.4
3067
|
Verified
Not enough data
7.8
2331
|
Verified
Not enough data
8.1
2517
|
Verified
Not enough data
8.0
2349
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
135
Not enough data
6.8
129
Not enough data
6.6
131
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Customer.io and HubSpot Marketing Hub are categorized as Marketing Automation
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, and Customer Data Platform (CDP)
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.6%
Financial Services
13.2%
Information Technology and Services
9.0%
Marketing and Advertising
7.8%
Health, Wellness and Fitness
4.9%
Other
50.5%
Computer Software
15.7%
Marketing and Advertising
12.9%
Information Technology and Services
11.6%
Financial Services
4.9%
Education Management
2.5%
Other
52.4%
Most Helpful Reviews
Customer.io
Most Helpful Favorable Review
Verified User in Computer Software
The ability to send emails in the timezone of the user is super important when you have customers globally like us. The UI is modern, fast, and intuitive (compared to other tools), I find it similar to Intercom in terms of user experience, but with more...
Most Helpful Critical Review
Robert C.
Verified User in Translation and Localization
Lack of support from the so-called customer success reps. The fact they insist on being an email-only communication platform.
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Computer Software
The ability to send emails in the timezone of the user is super important when you have customers globally like us. The UI is modern, fast, and intuitive (compared to other tools), I find it similar to Intercom in terms of user experience, but with more...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Robert C.
Verified User in Translation and Localization
Lack of support from the so-called customer success reps. The fact they insist on being an email-only communication platform.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
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What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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