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At a Glance
Market Segments
Small-Business (92.2% of reviews)
Small-Business (81.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,420)4.5 out of 5
Market Segments
Small-Business (92.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansKlaviyo
Star Rating
(1,120)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in its automation capabilities, with a score of 8.9, matching Klaviyo's score. However, reviewers mention that Klaviyo's automation features are more intuitive, particularly in setting up triggered campaigns, which scored 9.4 compared to ActiveCampaign's 8.3.
- Reviewers mention that Klaviyo offers superior email personalization options, scoring 8.8 against ActiveCampaign's 8.1. Users appreciate Klaviyo's dynamic content features, which allow for more tailored messaging based on customer behavior.
- Users on G2 highlight that Klaviyo's analytics capabilities are more robust, with a score of 9.3 compared to ActiveCampaign's 7.7. Reviewers say that Klaviyo provides deeper insights into campaign performance, which helps in optimizing future marketing strategies.
- Reviewers mention that while both platforms offer good support, ActiveCampaign has a slight edge with a quality of support score of 8.6 compared to Klaviyo's 8.4. Users appreciate ActiveCampaign's responsive customer service and extensive knowledge base.
- Users say that Klaviyo shines in its e-commerce integrations, scoring 9.0 versus ActiveCampaign's 7.9. Reviewers highlight the seamless integration with platforms like Shopify, which enhances the overall user experience for online retailers.
- G2 users report that ActiveCampaign is more affordable, starting at $15.00, making it a better option for small businesses. However, Klaviyo's higher entry-level price is justified by its advanced features and capabilities, particularly for e-commerce businesses.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Klaviyo
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.8
10,954
9.1
856
Ease of Use
8.2
11,065
8.7
860
Ease of Setup
8.0
7,003
8.5
514
Ease of Admin
8.4
6,256
8.9
474
Quality of Support
8.5
10,141
8.4
818
Has the product been a good partner in doing business?
8.8
6,115
9.0
477
Product Direction (% positive)
8.2
10,359
9.0
804
Features by Category
Sales Force Automation
8.2
2070
|
Verified
Not enough data
7.0
1002
Not enough data
7.9
1738
|
Verified
Not enough data
7.7
1656
|
Verified
Not enough data
7.0
1207
|
Verified
Not enough data
7.6
1412
|
Verified
Not enough data
7.0
1192
|
Verified
Not enough data
6.9
1125
|
Verified
Not enough data
7.3
1263
|
Verified
Not enough data
Marketing Automation
9.0
2279
|
Verified
Not enough data
8.8
2174
|
Verified
Not enough data
8.5
2126
|
Verified
Not enough data
7.8
1462
|
Verified
Not enough data
Customer Support
7.6
1451
|
Verified
Not enough data
7.7
1612
|
Verified
Not enough data
8.0
1744
|
Verified
Not enough data
7.0
1308
|
Verified
Not enough data
7.5
1433
|
Verified
Not enough data
Reporting & Analytics
7.7
1929
|
Verified
Not enough data
7.9
2125
|
Verified
Not enough data
7.1
1275
|
Verified
Not enough data
Mobile & Social
7.3
1210
|
Verified
Not enough data
7.3
1312
|
Verified
Not enough data
7.1
1357
|
Verified
Not enough data
Platform
7.8
1949
|
Verified
Not enough data
8.0
1898
|
Verified
Not enough data
8.1
2000
|
Verified
Not enough data
7.3
1427
|
Verified
Not enough data
7.0
1326
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2066
|
Verified
Not enough data
7.5
1453
|
Verified
Not enough data
Integration
8.1
1903
|
Verified
Not enough data
8.1
1911
|
Verified
Not enough data
7.8
1610
|
Verified
Not enough data
Generative AI
6.1
630
Not enough data
Agentic AI - CRM
6.5
78
Not enough data
6.3
77
Not enough data
6.6
78
Not enough data
6.2
76
Not enough data
6.4
77
Not enough data
6.4
76
Not enough data
6.5
77
Not enough data
Email Marketing
8.7
6400
|
Verified
9.0
506
|
Verified
8.9
6226
|
Verified
9.2
498
|
Verified
8.5
6082
|
Verified
8.9
487
|
Verified
8.8
5681
|
Verified
8.9
447
|
Verified
Online Marketing
7.4
4327
|
Verified
7.8
366
|
Verified
7.9
4031
|
Verified
8.3
393
|
Verified
7.8
3489
|
Verified
8.7
418
|
Verified
8.1
4820
|
Verified
8.6
436
7.8
3425
|
Verified
8.2
245
Lead Management
8.3
4305
|
Verified
8.5
337
8.0
3914
|
Verified
8.4
267
8.5
5030
|
Verified
9.0
454
|
Verified
7.9
3440
|
Verified
7.8
215
8.5
4290
|
Verified
8.5
346
|
Verified
8.1
3940
|
Verified
8.5
390
|
Verified
8.2
3746
|
Verified
8.4
329
|
Verified
8.0
3518
|
Verified
8.2
277
|
Verified
Campaign Management
8.0
3441
|
Verified
8.7
342
|
Verified
7.7
3059
|
Verified
7.9
195
7.2
2594
8.2
285
|
Verified
6.8
2293
|
Verified
7.6
194
Social
6.9
2282
|
Verified
Feature Not Available
7.3
2635
|
Verified
7.8
191
7.3
2507
|
Verified
7.8
185
7.1
2400
|
Verified
7.4
180
7.0
2357
|
Verified
7.8
256
|
Verified
Reporting & Analytics
8.1
5125
|
Verified
8.5
459
|
Verified
7.6
3545
|
Verified
8.3
410
|
Verified
7.2
2877
|
Verified
8.3
421
|
Verified
7.1
2682
|
Verified
8.4
431
|
Verified
6.9
2402
|
Verified
7.5
197
Platform
7.9
3680
|
Verified
8.5
317
|
Verified
8.1
3459
|
Verified
8.7
298
|
Verified
8.3
3669
|
Verified
8.9
307
|
Verified
7.5
2369
|
Verified
8.3
203
|
Verified
6.9
2101
|
Verified
7.8
191
|
Verified
8.4
3668
|
Verified
8.9
309
|
Verified
7.5
2392
|
Verified
8.0
155
Agentic AI - Marketing Automation
6.1
180
6.7
23
6.2
183
6.8
23
6.3
182
7.2
22
6.1
179
7.0
22
6.0
180
6.9
23
6.2
182
7.4
24
Integration
8.1
3714
|
Verified
8.4
310
|
Verified
8.1
3606
|
Verified
8.5
303
|
Verified
7.8
3087
|
Verified
8.4
255
|
Verified
Messenger
7.4
1119
7.2
12
5.9
971
6.1
12
6.5
997
6.0
12
6.9
1039
6.0
12
Channels
6.4
983
6.1
12
7.3
1168
7.2
13
5.9
909
6.3
13
5.4
827
6.0
12
5.9
834
6.7
12
Customers
7.6
1228
8.1
12
7.4
1150
7.6
13
7.6
1288
7.1
12
7.6
1228
6.7
12
7.2
1176
7.1
12
Agentic AI - Conversational Marketing
6.0
27
Not enough data
5.9
27
Not enough data
6.2
26
Not enough data
6.0
27
Not enough data
5.7
26
Not enough data
5.7
26
Not enough data
5.9
26
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
28
Not enough data
8.4
28
Not enough data
8.3
29
Not enough data
8.4
29
Tracking
Not enough data
8.2
26
Not enough data
7.8
27
Not enough data
8.7
29
Not enough data
8.6
28
Not enough data
8.5
27
Reporting
Not enough data
8.9
28
Not enough data
8.7
28
Not enough data
8.6
28
Not enough data
8.3
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.0
14
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Integrated Workflows
7.1
595
Not enough data
8.6
773
Not enough data
6.3
490
Not enough data
6.7
516
Not enough data
7.6
623
Not enough data
6.9
536
Not enough data
6.9
507
Not enough data
Repeatability and Reportability
7.4
614
Not enough data
7.5
611
Not enough data
7.4
576
Not enough data
6.7
508
Not enough data
6.0
464
Not enough data
AI and Automation
7.1
550
Not enough data
7.1
552
Not enough data
7.2
555
Not enough data
6.6
491
Not enough data
6.4
469
Not enough data
Generative AI
6.1
407
Not enough data
Agentic AI - Sales Engagement
6.9
29
Not enough data
6.6
29
Not enough data
7.2
29
Not enough data
6.4
29
Not enough data
6.5
29
Not enough data
6.7
29
Not enough data
6.8
29
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
398
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.5
12
Not enough data
7.5
12
Not enough data
Templates
7.7
2005
8.6
422
|
Verified
6.3
1501
Feature Not Available
7.0
1601
8.4
344
|
Verified
7.5
1665
8.8
254
Edit
7.4
1738
8.4
349
|
Verified
8.0
1951
8.8
413
|
Verified
7.4
1647
8.3
330
|
Verified
Logistics
7.8
1798
8.7
417
|
Verified
7.0
1565
7.9
339
|
Verified
7.8
1755
8.8
394
|
Verified
7.7
1529
8.4
195
Generative AI
5.9
824
7.5
64
6.1
663
7.3
50
Agentic AI - Email Template Builder
6.0
98
6.2
18
6.0
96
6.9
18
Text Messaging
7.5
154
8.6
135
6.8
134
8.0
100
7.6
148
8.8
132
|
Verified
7.6
137
8.3
115
|
Verified
7.2
125
8.7
125
|
Verified
Feature Not Available
8.5
107
8.2
164
8.8
129
|
Verified
7.1
137
8.6
53
SMS Platform
7.7
149
8.6
134
|
Verified
8.8
166
8.9
133
|
Verified
7.6
123
Feature Not Available
6.8
116
Feature Not Available
7.0
118
8.2
61
8.1
138
8.8
111
|
Verified
Agentic AI - SMS Marketing
8.6
15
6.8
11
8.8
15
6.7
10
8.7
15
6.8
10
8.4
15
6.7
10
8.7
15
6.8
10
8.6
15
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.2
67
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
104
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
7.7
200
8.8
20
7.6
195
8.7
21
8.1
177
8.9
20
8.0
187
8.8
21
Campaigns
7.9
166
8.8
22
8.3
177
8.9
21
7.9
144
8.6
22
7.7
178
8.6
22
Integrations
8.1
170
9.0
21
6.7
113
7.9
19
7.9
128
8.9
21
7.3
141
8.3
20
Generative AI
6.0
63
7.4
19
Agentic AI - Vulnerability Scanner
6.4
14
6.8
10
6.7
14
7.2
9
Attribution Modeling
7.1
206
Not enough data
7.1
197
Not enough data
6.8
189
Not enough data
6.9
188
Not enough data
6.3
175
Not enough data
7.1
189
Not enough data
Agentic AI - Attribution
7.7
8
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
8.6
7
Not enough data
Marketing
7.2
198
Not enough data
7.1
193
Not enough data
7.3
210
Not enough data
7.9
248
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Basics
Not enough data
9.2
15
Not enough data
8.8
15
Platform Data
Not enough data
8.3
14
Not enough data
8.2
15
Not enough data
8.7
15
Not enough data
8.3
14
Platform Additional Functionality
Not enough data
8.2
15
Not enough data
9.0
14
Not enough data
8.2
15
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Platform Interoperability
7.8(won by default)
199
Not enough data
Agentic AI - Social Media Advertising
6.5(won by default)
14
Not enough data
6.9(won by default)
14
Not enough data
7.1(won by default)
14
Not enough data
6.7(won by default)
14
Not enough data
6.7(won by default)
14
Not enough data
6.9(won by default)
14
Not enough data
Social Functionality
7.9(won by default)
297
Not enough data
Campaign Management
8.3(won by default)
344
Not enough data
8.3(won by default)
317
Not enough data
8.1(won by default)
302
Not enough data
7.8(won by default)
281
Not enough data
7.9(won by default)
270
Not enough data
8.2(won by default)
261
Not enough data
8.1(won by default)
254
Not enough data
7.9(won by default)
235
Not enough data
7.6(won by default)
227
Not enough data
7.9(won by default)
261
Not enough data
7.8(won by default)
235
Not enough data
7.5(won by default)
217
Not enough data
7.7(won by default)
219
Not enough data
Targeting
8.3(won by default)
291
Not enough data
8.3(won by default)
279
Not enough data
7.8(won by default)
252
Not enough data
8.0(won by default)
246
Not enough data
Platform
8.1(won by default)
305
Not enough data
7.9(won by default)
284
Not enough data
8.5(won by default)
297
Not enough data
8.5(won by default)
333
Not enough data
8.4(won by default)
267
Not enough data
8.3(won by default)
299
Not enough data
8.6(won by default)
294
Not enough data
8.1(won by default)
239
Not enough data
8.1(won by default)
284
Not enough data
Page Customization
8.2
584
Not enough data
7.9
610
Not enough data
7.8
528
Not enough data
7.6
550
Not enough data
Page Optimization
7.6
423
Not enough data
7.8
527
Not enough data
7.5
470
Not enough data
7.2
411
Not enough data
Integrations
7.5
403
Not enough data
8.5
540
Not enough data
8.2
513
Not enough data
Generative AI
6.1
165
Not enough data
Agentic AI - Landing Page Builders
6.6
21
Not enough data
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.3
5
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.7
6
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.3
5
Customization
8.0
647
Not enough data
7.5
541
Not enough data
6.8
454
Not enough data
7.4
642
Not enough data
Additional Functionality
7.9
658
Not enough data
5.7
413
Not enough data
7.4
519
Not enough data
6.2
422
Not enough data
7.0
497
Not enough data
Generative AI
6.4
24
Not enough data
6.5
24
Not enough data
5.9
24
Not enough data
Communication
8.3
122
Not enough data
8.1
109
Not enough data
8.4
114
Not enough data
7.6
90
Not enough data
7.7
74
Not enough data
Internal Use
7.9
158
Not enough data
7.7
94
Not enough data
8.2
99
Not enough data
8.1
95
Not enough data
7.7
83
Not enough data
8.1
96
Not enough data
WhatsApp Messaging - WhatsApp Marketing
7.9
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.9
7
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
7.9
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
Agentic AI - Lead Scoring
7.0
22
Not enough data
7.2
22
Not enough data
7.0
22
Not enough data
7.3
22
Not enough data
Attribution
8.1
428
Not enough data
8.1
405
Not enough data
8.0
387
Not enough data
Discovery
8.1
439
Not enough data
8.2
445
Not enough data
8.0
395
Not enough data
Management
8.0
380
Not enough data
8.3
422
Not enough data
Platform
8.1
401
Not enough data
8.0
430
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.7
14
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.0
14
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.3
17
Not enough data
8.2
17
Not enough data
8.1
17
Not enough data
7.8
17
Not enough data
8.4
17
Not enough data
Data Sourcing
7.8
283
Not enough data
7.9
311
Not enough data
7.8
267
Not enough data
7.9
306
Not enough data
8.2
328
Not enough data
Predictive Analytics
8.0
291
Not enough data
7.8
275
Not enough data
7.4
238
Not enough data
7.4
263
Not enough data
Sales Management
8.2
314
Not enough data
7.6
178
Not enough data
8.1
301
Not enough data
8.3
345
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
16
Not enough data
8.4
16
Not enough data
8.7
17
Not enough data
8.8
16
Not enough data
7.7
15
Not enough data
7.4
15
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
17
Not enough data
8.1
16
Not enough data
7.6
16
Not enough data
8.2
16
Not enough data
8.0
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.6
7
Categories
Categories
Shared Categories
ActiveCampaign and Klaviyo are categorized as Pop-Up Builder, Marketing Automation, Email Template Builder, SMS Marketing, Online Form Builder, and Conversational Marketing
Unique Categories
ActiveCampaign is categorized as CRM, WhatsApp Marketing, E-Commerce Personalization, Sales Engagement, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Klaviyo is categorized as Personalization, Email Deliverability, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, and Review Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.6%
Computer Software
3.2%
Other
57.1%
Retail
19.3%
Marketing and Advertising
12.7%
Apparel & Fashion
12.7%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.4%
Other
35.8%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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