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Compare Acquia DAM (Widen) and Aprimo 
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At a Glance
Market Segments
Enterprise (48.0% of reviews)
Enterprise (44.3% of reviews)
Entry-Level Pricing
Free Trial 50 Users Per Year
Contact Us
Acquia DAM (Widen)
Star Rating
(584)4.5 out of 5
Market Segments
Enterprise (48.0% of reviews)
Entry-Level Pricing
Free Trial 50 Users Per Year
Free Trial is available
Browse all 3 pricing plansAprimo
Star Rating
(205)4.2 out of 5
Market Segments
Enterprise (44.3% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Acquia DAM (Widen) excels in its Digital Asset Management capabilities, particularly with a high score of 9.4 for managing digital assets, while Aprimo follows closely with a score of 9.3. Reviewers mention that Widen's interface is intuitive, making it easier to organize and retrieve assets.
- Reviewers mention that Aprimo shines in Photo Editing features, scoring 8.3 compared to Acquia DAM's 6.0. Users on G2 appreciate Aprimo's robust editing tools, which include advanced resizing and video editing capabilities, making it a preferred choice for teams focused on creative content production.
- G2 users highlight that Acquia DAM (Widen) has a superior Quality of Support rating of 9.1, compared to Aprimo's 8.8. Users report that Widen's customer service is responsive and helpful, which is crucial for organizations that rely heavily on timely support for their digital asset needs.
- Users say that Aprimo offers better Search Functionality, with a score of 8.8 versus Acquia DAM's 8.6. Reviewers mention that Aprimo's advanced filtering and auto-tagging features enhance the user experience, making it easier to locate specific assets quickly.
- Reviewers mention that Acquia DAM (Widen) provides a more comprehensive Data Management system, particularly in areas like Collection (9.1) and Versioning (8.8), compared to Aprimo's scores of 8.0 and 8.9 respectively. Users appreciate Widen's ability to manage large volumes of assets efficiently.
- Users on G2 report that Aprimo's Integration with Creative Software is more seamless, scoring 8.5 compared to Acquia DAM's 8.1. Reviewers mention that this integration allows for a smoother workflow between asset creation and management, which is essential for marketing teams.
Pricing
Entry-Level Pricing
Acquia DAM (Widen)
Workgroup DAM
Free Trial
50 Users Per Year
For departments and small businesses.
Up to 50 users of any type.
- Assets
- Insights
- Portals
Aprimo
Digital Asset Management
Contact Us
SMART Digital Asset Management designed to store, organize, and distribute content efficiently across teams and systems. AI-powered metadata tagging, search, and automated workflows improve asset management while enforcing governance and compliance. Assets can be transformed, versioned, and delivered across channels with built-in rights management and performance tracking. Integrations with CMS, PIM, creative tools, and other platforms ensure seamless content access and reuse.
- Asset Repository & Lifecycle Management
- AI-Powered Asset Enrichment & Metadata
- AI-Based Asset Classification & Smart Tagging
Free Trial
Acquia DAM (Widen)
Free Trial is available
Aprimo
Free Trial is available
Ratings
Meets Requirements
8.8
496
8.7
154
Ease of Use
8.7
498
8.2
175
Ease of Setup
8.0
295
7.9
114
Ease of Admin
8.4
308
7.9
84
Quality of Support
9.1
449
8.9
146
Has the product been a good partner in doing business?
9.3
301
9.1
90
Product Direction (% positive)
9.0
484
9.0
154
Features by Category
Interface and Performance
8.7
400
|
Verified
8.5
113
8.3
403
|
Verified
8.6
111
8.6
425
|
Verified
8.8
116
8.7
419
|
Verified
8.9
114
7.4
83
7.9
106
Asset Management
9.1
414
|
Verified
9.2
113
9.0
403
|
Verified
8.7
112
8.7
369
|
Verified
8.6
106
8.8
342
|
Verified
8.8
110
8.8
347
|
Verified
8.9
108
8.3
175
|
Verified
8.3
101
8.6
269
|
Verified
8.6
100
8.2
87
8.4
103
Media Types
8.8
348
|
Verified
8.6
108
8.8
253
|
Verified
8.4
103
9.4
417
|
Verified
9.2
110
Administration
8.5
294
|
Verified
8.4
100
8.7
378
|
Verified
8.6
111
8.7
346
|
Verified
8.3
94
8.1
225
|
Verified
7.8
95
8.0
168
|
Verified
8.1
89
Agentic AI - Digital Asset Management
6.7
6
7.8
32
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
8.9
6
Templates
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
8.9
6
Personalization
Not enough data
9.4
6
Not enough data
8.3
6
Not enough data
6.4
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
7.2
6
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
6.2
13
Not enough data
4.9
12
Not enough data
5.3
13
Not enough data
4.7
12
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
6.1
12
Not enough data
5.6
12
Not enough data
Publishing Tools
5.2
11
Not enough data
4.8
10
Not enough data
4.7
11
Not enough data
Data Management
8.5
19
Not enough data
6.4
11
Not enough data
7.5
17
Not enough data
8.6
17
Not enough data
8.9
16
Not enough data
7.9
17
Not enough data
9.4
19
Not enough data
Optimization
8.9
17
Not enough data
7.6
18
Not enough data
7.5
17
Not enough data
Analytics
Feature Not Available
Not enough data
6.7
12
Not enough data
8.0
18
Not enough data
Content Protection
Not enough data
Not enough data
5.7
5
Not enough data
8.9
6
Not enough data
8.3
7
Not enough data
6.4
6
Not enough data
7.1
7
Not enough data
7.9
8
Not enough data
8.1
7
Not enough data
Content Type
8.3
6
Not enough data
8.3
6
Not enough data
Editing
6.0
26
6.8
23
7.1
29
7.7
22
5.8
26
6.5
23
6.3
25
6.7
21
Search
8.1
29
9.0
23
7.2
28
8.6
22
6.3
25
8.1
24
6.9
28
8.7
23
Permissions
8.2
29
9.1
23
8.3
29
8.7
23
8.0
28
8.6
23
Platform
7.3
27
8.4
22
7.5
27
7.5
22
6.2
27
7.4
23
Agentic AI - Brand Asset Management
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
6.0
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
7.3
5
Annotation Tools - Markup Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Markup Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Markup Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
6.9
8
Not enough data
7.4
9
Not enough data
8.0
9
Categories
Categories
Shared Categories
Acquia DAM (Widen) and Aprimo are categorized as Brand Asset Management and Digital Asset Management
Unique Categories
Acquia DAM (Widen) is categorized as Digital Rights Management (DRM), Product Information Management (PIM), Creative Management Platforms, and Markup Software
Aprimo is categorized as Personalization, E-Commerce Personalization, Marketing Resource Management, and Visitor Identification
Reviews
Reviewers' Company Size
Acquia DAM (Widen)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Aprimo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.2%
Consumer Goods
4.9%
Higher Education
4.4%
Apparel & Fashion
4.2%
Non-Profit Organization Management
3.8%
Other
74.6%
Marketing and Advertising
10.7%
Retail
6.6%
Information Technology and Services
5.6%
Banking
5.6%
Manufacturing
4.6%
Other
67.0%
Most Helpful Reviews
Acquia DAM (Widen)
Most Helpful Favorable Review
Sarah S.
Verified User in Financial Services
I started my position a little over a year ago without any prior knowledge or experience with Widen's software. Once I started interfacing with it, I found it to be very intuitive. Their Support & Resources section is invaluable for newbies like me. I am a...
Most Helpful Critical Review
Verified User in Museums and Institutions
Some of the metadata options can be finnicky, particularly if you want to update an existing description. The new features do make it easier though to batch update.
Aprimo
Most Helpful Favorable Review
Verified User in Newspapers
There is nothing about Aprimo that affects my job in a positive way. I desperately want my company's leadership to realize that this software is not a good match for my department's needs.
Most Helpful Critical Review
Verified User in Marketing and Advertising
For a writer, it's tremendously clunky. Adjusting a paragraph here or there in a story can become a huge undertaking that involves several people. Inability to conveniently access things that have left your list of tasks -- but remain your responsibility --...
Sarah S.
Verified User in Financial Services
I started my position a little over a year ago without any prior knowledge or experience with Widen's software. Once I started interfacing with it, I found it to be very intuitive. Their Support & Resources section is invaluable for newbies like me. I am a...
Verified User in Newspapers
There is nothing about Aprimo that affects my job in a positive way. I desperately want my company's leadership to realize that this software is not a good match for my department's needs.
Verified User in Museums and Institutions
Some of the metadata options can be finnicky, particularly if you want to update an existing description. The new features do make it easier though to batch update.
Verified User in Marketing and Advertising
For a writer, it's tremendously clunky. Adjusting a paragraph here or there in a story can become a huge undertaking that involves several people. Inability to conveniently access things that have left your list of tasks -- but remain your responsibility --...
Discussions
Is there a way to tag files with certain keywords?
3 Comments
JL
Tagging files is a feature that Widen offers. Our department tags assets through our metadata fields. We have created one specific field, List Keywords, to...Read more
What does Widen Collective cost?
1 Comment
Official Response from Acquia DAM (Widen)
Widen offers flexible subscription packages based on users, storage, and optional features and services.Read more
Is the Widen Collective offered a SaaS or on-premise solution?
1 Comment
Official Response from Acquia DAM (Widen)
(SaaS)Read more
Is Aprimo cloud based?
2 Comments
PT
Yes - Aprimo Digital Asset Management is a cloud-based platformRead more
What is aprimo used for?
2 Comments
PT
Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the...Read more
What is digital asset and media management?
1 Comment
PT
DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.
MM - Media...Read more
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