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Compare Adobe Campaign and Adobe Marketo Engage 
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At a Glance
Market Segments
Small-Business (37.4% of reviews)
Mid-Market (53.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Month
Adobe Campaign
Star Rating
(342)4.1 out of 5
Market Segments
Small-Business (37.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignAdobe Marketo Engage
Star Rating
(3,003)4.1 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in Dynamic Segmentation with a score of 8.8, allowing for highly targeted marketing efforts, while Adobe Campaign's segmentation features are rated slightly lower at 8.4, which may limit the granularity of audience targeting.
- Reviewers mention that Adobe Campaign shines in Customization, achieving a score of 9.0, which enables users to tailor their marketing campaigns extensively, whereas Adobe Marketo Engage's customization capabilities are rated at 8.3, indicating less flexibility in this area.
- G2 users highlight that Adobe Marketo Engage offers superior Automated Email Responses with a score of 8.5, making it easier for businesses to engage with leads promptly, while Adobe Campaign's score of 8.2 suggests it may not be as responsive in this aspect.
- Users on G2 report that Adobe Campaign provides better Push Notifications functionality, scoring 8.8, which enhances real-time engagement with customers, compared to Adobe Marketo Engage's score of 8.2, indicating a potential gap in immediate customer interaction capabilities.
- Reviewers say that Adobe Marketo Engage's Lead Nurturing features are rated at 8.4, which helps in maintaining engagement with leads over time, while Adobe Campaign's score of 8.2 suggests it may not be as effective in nurturing leads through the sales funnel.
- Users report that Adobe Campaign's Social Media Engagement features are rated at 8.2, which allows for better interaction on social platforms, while Adobe Marketo Engage's lower score of 7.5 indicates it may not provide as robust social media tools for marketers.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableAdobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Free Trial
Adobe Campaign
No trial information availableAdobe Marketo Engage
Free Trial is available
Ratings
Meets Requirements
8.5
283
8.3
2,563
Ease of Use
7.3
289
7.3
2,618
Ease of Setup
6.7
104
6.7
1,271
Ease of Admin
7.3
99
7.6
1,160
Quality of Support
7.8
273
7.5
2,415
Has the product been a good partner in doing business?
7.8
98
7.7
1,153
Product Direction (% positive)
7.7
279
8.0
2,534
Features by Category
Email Marketing
8.4
160
|
Verified
8.3
1722
|
Verified
8.4
155
|
Verified
8.7
1710
|
Verified
8.2
154
|
Verified
8.1
1687
|
Verified
8.2
149
|
Verified
8.5
1622
|
Verified
Online Marketing
8.3
123
|
Verified
7.8
1671
|
Verified
8.1
154
|
Verified
7.8
1490
|
Verified
8.1
135
|
Verified
7.9
1545
|
Verified
7.9
146
|
Verified
7.4
1546
|
Verified
8.1
87
|
Verified
7.4
1311
|
Verified
Lead Management
8.1
70
|
Verified
8.4
1325
|
Verified
8.2
141
|
Verified
7.9
1224
|
Verified
8.1
142
|
Verified
8.2
1597
|
Verified
7.9
64
|
Verified
8.2
1561
|
Verified
8.2
64
|
Verified
8.4
1615
|
Verified
8.4
65
|
Verified
8.0
1508
|
Verified
8.0
133
|
Verified
8.3
1523
|
Verified
7.9
124
|
Verified
8.2
1564
|
Verified
Campaign Management
8.3
148
|
Verified
8.3
1574
|
Verified
8.1
130
|
Verified
8.3
1468
|
Verified
8.1
128
|
Verified
7.2
1166
|
Verified
8.0
109
|
Verified
7.0
921
Social
8.0
77
7.3
723
|
Verified
8.4
122
|
Verified
7.5
775
|
Verified
8.4
124
|
Verified
7.5
763
|
Verified
8.2
75
|
Verified
7.5
731
|
Verified
8.1
113
|
Verified
7.5
693
|
Verified
Reporting & Analytics
8.0
155
|
Verified
7.7
1613
|
Verified
8.0
91
|
Verified
7.2
1390
|
Verified
7.8
73
|
Verified
7.2
1208
|
Verified
8.1
72
|
Verified
7.2
1136
|
Verified
8.2
76
|
Verified
6.9
987
|
Verified
Platform
8.2
52
|
Verified
7.7
884
|
Verified
8.1
52
|
Verified
7.9
874
|
Verified
8.0
50
|
Verified
8.4
901
|
Verified
8.0
44
|
Verified
7.7
624
|
Verified
8.3
44
|
Verified
7.3
627
|
Verified
8.0
51
|
Verified
7.7
883
|
Verified
8.1
45
|
Verified
7.6
584
Agentic AI - Marketing Automation
Not enough data
6.7
35
Not enough data
6.9
35
Not enough data
6.9
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
7.0
35
Integration
7.9
52
|
Verified
8.0
899
|
Verified
7.6
45
|
Verified
7.9
852
|
Verified
7.1
42
|
Verified
8.1
780
|
Verified
Lead Intelligence
Not enough data
8.2
317
Not enough data
8.2
321
Not enough data
8.4
335
Lead Management
Not enough data
8.4
357
Not enough data
8.0
324
Not enough data
8.2
333
Marketing Campaigns
Not enough data
8.4
311
Not enough data
8.1
296
Not enough data
8.1
295
Not enough data
8.1
311
|
Verified
Not enough data
8.3
338
Campaign Execution
Not enough data
8.2
318
Not enough data
8.1
307
Not enough data
8.1
297
Not enough data
9.0
157
|
Verified
Agentic AI - Account Data Management
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.0
9
Not enough data
8.3
9
Not enough data
7.8
9
Integrated Workflows
Not enough data
7.8
28
Not enough data
8.2
28
Not enough data
6.8
23
Not enough data
7.7
23
Not enough data
7.6
28
Not enough data
7.6
22
Not enough data
8.0
21
Repeatability and Reportability
Not enough data
7.6
26
Not enough data
7.6
27
Not enough data
7.5
27
Not enough data
7.2
24
Not enough data
7.8
21
AI and Automation
Not enough data
7.7
21
Not enough data
7.9
22
Not enough data
8.1
22
Not enough data
8.0
22
Not enough data
7.8
21
Generative AI
Not enough data
7.3
20
Agentic AI - Sales Engagement
Not enough data
6.7
11
Not enough data
7.2
10
Not enough data
6.7
11
Not enough data
7.0
11
Not enough data
7.3
11
Not enough data
7.0
10
Not enough data
6.7
11
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
6.9
17
Not enough data
7.0
17
Not enough data
7.2
17
Not enough data
6.9
17
Not enough data
6.7
17
Not enough data
6.3
17
Not enough data
7.1
17
Analytics
Not enough data
8.1
74
Not enough data
7.9
74
Not enough data
7.6
38
Customizations
Not enough data
7.6
73
Not enough data
8.4
70
Not enough data
7.7
37
Not enough data
7.2
38
Not enough data
7.8
74
Generative AI
Not enough data
6.4
33
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
6.8
17
Not enough data
6.9
17
Not enough data
6.7
16
Not enough data
7.0
18
Not enough data
Not enough data
Contacts
Not enough data
8.0
19
Not enough data
7.0
18
Not enough data
7.4
16
Insights
Not enough data
6.8
16
Not enough data
6.8
17
Not enough data
7.6
7
Not enough data
9.3
7
Not enough data
6.2
17
Not enough data
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
6.3
10
Not enough data
7.0
10
Not enough data
8.2
10
Not enough data
7.0
10
Not enough data
6.8
10
Analytics
Not enough data
8.0
9
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
6.8
10
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
7.5
6
Lead Intelligence
Not enough data
8.3
296
Not enough data
8.2
289
Not enough data
8.3
309
Lead Management
Not enough data
8.6
307
Not enough data
8.1
293
Not enough data
8.3
292
Marketing Campaigns
Not enough data
8.3
275
Not enough data
8.1
257
Not enough data
8.2
265
Not enough data
8.2
273
Not enough data
8.3
295
Data Availability - Marketing Account Intelligence
Not enough data
7.8
33
Data Accuracy - Marketing Account Intelligence
Not enough data
7.9
33
Agentic AI - Account-Based Analytics
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
8.1
6
Lead Intelligence
Not enough data
8.2
255
Not enough data
8.1
259
Not enough data
8.1
271
Lead Management
Not enough data
8.4
281
Not enough data
8.0
254
Not enough data
8.1
261
Marketing Campaigns
Not enough data
8.2
234
Not enough data
8.1
208
Not enough data
8.0
228
Not enough data
8.0
228
Not enough data
8.1
260
Not enough data
8.3
121
Analysis
8.4
18
|
Verified
8.4
105
|
Verified
8.4
20
|
Verified
8.6
115
8.2
17
|
Verified
8.1
82
|
Verified
8.1
18
|
Verified
8.3
91
|
Verified
Campaigns
8.6
19
8.3
101
8.8
19
|
Verified
8.2
101
|
Verified
8.6
18
|
Verified
8.3
99
9.0
16
|
Verified
8.1
97
|
Verified
8.3
18
|
Verified
8.7
96
|
Verified
8.6
17
|
Verified
8.5
96
|
Verified
Engagement
8.1
17
|
Verified
8.1
92
|
Verified
Platform
8.4
20
|
Verified
8.4
111
|
Verified
8.6
20
|
Verified
8.3
108
|
Verified
8.4
19
|
Verified
8.3
104
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Adobe Marketo Engage are categorized as Mobile Marketing and Marketing Automation
Unique Categories
Adobe Campaign is categorized as Marketing Analytics and Customer Journey Analytics
Adobe Marketo Engage is categorized as Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, Sales Engagement, and Sales Enablement
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.3%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
3.7%
Retail
3.4%
Other
66.3%
Computer Software
26.2%
Information Technology and Services
12.6%
Marketing and Advertising
12.1%
Internet
5.8%
Financial Services
4.2%
Other
39.1%
Most Helpful Reviews
Adobe Campaign
Most Helpful Favorable Review
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Most Helpful Critical Review
Verified User in Computer Software
Steep learning curve for new hires - making it difficult to hire people with Adobe Campaign (Neolane) experience. Adobe doesn't appear to be providing any beneficial training to its users - unless you pay the $$. Many companies out there have a series...
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Verified User in Computer Software
Steep learning curve for new hires - making it difficult to hire people with Adobe Campaign (Neolane) experience. Adobe doesn't appear to be providing any beneficial training to its users - unless you pay the $$. Many companies out there have a series...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
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