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At a Glance
Market Segments
Small-Business (63.2% of reviews)
Small-Business (97.8% of reviews)
Entry-Level Pricing
Free
Free Trial 999999 keywords Per Month
Ahrefs
Star Rating
(603)4.5 out of 5
Market Segments
Small-Business (63.2% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 6 pricing plansRanktracker
Star Rating
(139)2.7 out of 5
Market Segments
Small-Business (97.8% of reviews)
Entry-Level Pricing
Free Trial 999999 keywords Per Month
Learn more about RanktrackerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ahrefs excels in SEO Auditing with a score of 8.7, while Ranktracker falls short with a score of 4.2. Reviewers mention that Ahrefs provides comprehensive SEO alerts and change tracking features that help users stay on top of their website's performance.
- Reviewers say that Ahrefs shines in Link Building with a remarkable score of 9.2, whereas Ranktracker struggles significantly with a score of 3.1. Users on G2 highlight that Ahrefs offers robust tools for identifying backlink opportunities, which are crucial for improving search rankings.
- G2 users mention that Ahrefs has a superior Keyword Research tool, scoring 8.7 compared to Ranktracker's 4.6. Reviewers say that the depth of data and user-friendly interface in Ahrefs makes it easier to find high-potential keywords.
- Users say that the Dashboards & Reporting feature in Ahrefs is highly rated at 9.1, while Ranktracker's reporting capabilities are less impressive, scoring only 3.4. Reviewers mention that Ahrefs provides customizable dashboards that allow for better visualization of SEO metrics.
- Reviewers mention that Ahrefs has a higher Quality of Support rating at 8.3, compared to Ranktracker's 4.7. Users report that Ahrefs' customer service is responsive and helpful, which is a significant factor for those needing assistance.
- Users on G2 report that Ahrefs has a better overall user experience, with an Ease of Use score of 8.8, while Ranktracker's score of 6.2 indicates a steeper learning curve. Reviewers say that Ahrefs' intuitive interface makes it easier for beginners to navigate and utilize its features effectively.
Pricing
Entry-Level Pricing
Ahrefs
Ahrefs Webmaster Tools
Free
Free lifetime plan for any website owner to monitor their website health, keywords, backlinks, and website sessions.
- Site Explorer
- Site Audit
- Website Analytics
Free Trial
Ahrefs
Free Trial is available
Ranktracker
Free Trial is available
Ratings
Meets Requirements
9.0
486
5.2
98
Ease of Use
8.8
487
6.2
96
Ease of Setup
8.9
224
6.0
60
Ease of Admin
8.8
179
6.3
55
Quality of Support
8.3
405
4.7
96
Has the product been a good partner in doing business?
8.7
172
4.4
51
Product Direction (% positive)
8.9
461
2.8
76
Features by Category
Metrics
7.4
15
Not enough data
6.3
15
Not enough data
6.2
15
Not enough data
5.7
14
Not enough data
5.6
15
Not enough data
6.5
14
Not enough data
6.2
13
Not enough data
6.3
12
Not enough data
6.7
11
Not enough data
Reporting
7.0
11
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
6.9
9
Not enough data
5.9
9
Not enough data
8.1
8
Not enough data
Other
8.0
9
Not enough data
7.8
9
Not enough data
7.0
9
Not enough data
6.7
9
Not enough data
5.9
9
Not enough data
5.7
7
Not enough data
7.3
8
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
5.6
6
Not enough data
5.3
6
Not enough data
6.4
6
Not enough data
6.9
7
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
96
Not enough data
8.3
102
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
88
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
96
Not enough data
8.3
99
Not enough data
SEO Auditing & Monitoring
8.3
192
3.7
49
8.7
177
4.1
56
8.6
176
4.5
55
8.5
175
3.9
52
Agentic AI - SEO Tools
6.7
13
Not enough data
7.1
13
Not enough data
7.3
13
Not enough data
6.4
13
Not enough data
6.5
13
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
SEO Content & Rankings
9.1
383
3.0
47
8.8
374
4.5
58
8.5
353
4.9
58
7.8
178
4.4
54
8.1
165
3.7
47
SEO Reporting
9.0
373
4.1
55
8.2
198
4.5
54
7.8
180
3.3
46
Feature Not Available
2.9
39
Generative AI
6.1
65
0.8
23
6.1
64
0.6
22
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
88
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.0
81
Not enough data
Feature Not Available
Not enough data
7.0
71
Not enough data
Feature Not Available
Not enough data
8.9
89
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Ranktracker are categorized as SEO Tools
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, Digital Analytics, and Answer Engine Optimization (AEO)
Ranktracker has no unique categories
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ranktracker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.0%
Computer Software
12.0%
Information Technology and Services
9.1%
Internet
7.7%
Financial Services
2.6%
Other
31.6%
Marketing and Advertising
35.6%
Computer Software
8.9%
Education Management
5.9%
Internet
3.7%
Information Technology and Services
3.7%
Other
42.2%
Most Helpful Reviews
Ahrefs
Most Helpful Favorable Review
Kathryn C.
Verified User in Marketing and Advertising
The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....
Most Helpful Critical Review
Narek S.
Verified User in Design
Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...
Ranktracker
Most Helpful Favorable Review
Zaki K.
Verified User in Design
Ease of use, excellent onboarding and intutive UI/UX dashboard
Most Helpful Critical Review
Ken M.
Verified User in Marketing and Advertising
But here's where things go downhill. I bought a lifetime deal from Appsumo, which seemed like a fantastic bargain at the time. But after a while, I hit a roadblock. The deal just stopped working, and they forced me to pay again for what I'd already paid...
Kathryn C.
Verified User in Marketing and Advertising
The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....
Zaki K.
Verified User in Design
Ease of use, excellent onboarding and intutive UI/UX dashboard
Narek S.
Verified User in Design
Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...
Ken M.
Verified User in Marketing and Advertising
But here's where things go downhill. I bought a lifetime deal from Appsumo, which seemed like a fantastic bargain at the time. But after a while, I hit a roadblock. The deal just stopped working, and they forced me to pay again for what I'd already paid...
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
5 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
How can RankTracker show a G2 rating of 4.6 on their homepage when their real rating is 3.3?
3 Comments
MP
The owner lacks moral values, honesty, and business ethics. Read more
What is Ranktracker used for?
1 Comment
DD
In my experience, they're used to take your money for a "lifetime deal" then cancel that 2 years later and try to force a subscription plan. RipoffRead more
Ranktracker has no more discussions with answers
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