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At a Glance
Market Segments
Small-Business (63.2% of reviews)
Mid-Market (42.2% of reviews)
Entry-Level Pricing
Free
Free Trial
Ahrefs
Star Rating
(603)4.5 out of 5
Market Segments
Small-Business (63.2% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 6 pricing plansSimilarweb
Star Rating
(1,003)4.5 out of 5
Market Segments
Mid-Market (42.2% of reviews)
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ahrefs excels in SEO Auditing with a score of 8.7, while Similarweb's score of 7.9 indicates it may not provide as comprehensive an analysis. Reviewers mention that Ahrefs' SEO Change Tracking feature is particularly useful for monitoring site performance over time.
- Reviewers mention that Ahrefs offers superior Link Building tools, scoring 9.2 compared to Similarweb's 7.4. Users on G2 highlight the effectiveness of Ahrefs' Keyword Research capabilities, which help in identifying valuable backlinks.
- Users say that Ahrefs provides a more user-friendly experience with an Ease of Use score of 8.8, while Similarweb's score of 8.6 suggests it may have a slightly steeper learning curve. Reviewers mention that the intuitive interface of Ahrefs makes it easier for beginners to navigate.
- G2 users report that Ahrefs shines in Content Creation Tools with a score of 8.2, while Similarweb's score of 7.7 indicates it may lack some advanced features. Users mention that Ahrefs' Content Management tools are particularly effective for organizing and optimizing content strategies.
- Reviewers mention that Similarweb's Data Collection capabilities, particularly in Web Tracking, score 8.4, slightly outperforming Ahrefs' 8.5. However, users on G2 note that Ahrefs provides more actionable insights from its data.
- Users report that both platforms have similar Quality of Support ratings, with Ahrefs at 8.3 and Similarweb at 8.7. However, reviewers mention that Similarweb's support is more responsive, which can be crucial for users needing immediate assistance.
Pricing
Entry-Level Pricing
Ahrefs
Ahrefs Webmaster Tools
Free
Free lifetime plan for any website owner to monitor their website health, keywords, backlinks, and website sessions.
- Site Explorer
- Site Audit
- Website Analytics
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Ahrefs
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
9.0
486
8.5
822
Ease of Use
8.8
487
8.6
830
Ease of Setup
8.9
224
8.7
333
Ease of Admin
8.8
179
8.6
268
Quality of Support
8.3
405
8.7
730
Has the product been a good partner in doing business?
8.7
172
8.7
273
Product Direction (% positive)
8.9
461
8.9
784
Features by Category
Metrics
7.4
15
Not enough data
6.3
15
Not enough data
6.2
15
Not enough data
5.7
14
Not enough data
5.6
15
Not enough data
6.5
14
Not enough data
6.2
13
Not enough data
6.3
12
Not enough data
6.7
11
Not enough data
Reporting
7.0
11
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
6.9
9
Not enough data
5.9
9
Not enough data
8.1
8
Not enough data
Other
8.0
9
Not enough data
7.8
9
Not enough data
7.0
9
Not enough data
6.7
9
Not enough data
5.9
9
Not enough data
5.7
7
Not enough data
7.3
8
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
5.6
6
Not enough data
5.3
6
Not enough data
6.4
6
Not enough data
6.9
7
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
96
8.3
469
8.3
102
8.4
231
Agentic AI - Competitive Intelligence
Not enough data
7.5
19
Platform Data
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
7.8
88
8.1
497
Platform Content
Feature Not Available
Feature Not Available
Platform Reporting
7.6
96
8.2
501
8.3
99
8.4
502
SEO Auditing & Monitoring
8.3
192
7.6
53
8.7
177
8.1
54
8.6
176
8.1
136
8.5
175
7.4
48
Agentic AI - SEO Tools
6.7
13
7.7
11
7.1
13
8.2
11
7.3
13
8.3
11
6.4
13
Feature Not Available
6.5
13
Feature Not Available
7.2
13
Feature Not Available
7.3
13
8.6
11
SEO Content & Rankings
9.1
383
7.6
137
8.8
374
8.5
192
8.5
353
8.2
157
7.8
178
7.9
144
8.1
165
8.2
148
SEO Reporting
9.0
373
9.0
194
8.2
198
8.7
175
7.8
180
8.3
163
Feature Not Available
Feature Not Available
Generative AI
6.1
65
Feature Not Available
6.1
64
Feature Not Available
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Data collection
Not enough data
7.1
269
Not enough data
Feature Not Available
Not enough data
7.8
342
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
336
|
Verified
Segment Trending
Not enough data
8.4
444
|
Verified
Not enough data
7.5
376
Not enough data
8.3
417
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
418
Not enough data
8.4
443
|
Verified
Not enough data
7.7
324
|
Verified
Platform
Not enough data
8.5
454
|
Verified
Not enough data
8.3
389
|
Verified
Not enough data
7.3
314
|
Verified
Not enough data
7.5
304
|
Verified
Not enough data
7.8
332
|
Verified
Not enough data
8.0
312
Agentic AI - Market Intelligence
Not enough data
8.2
11
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
197
Not enough data
7.5
178
Not enough data
7.8
194
Not enough data
7.1
207
Not enough data
8.1
217
Not enough data
8.0
207
Not enough data
7.9
205
Agentic AI - Digital Advertising Intelligence
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
9.3
5
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
204
Not enough data
7.0
163
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Feature Not Available
8.3
88
8.7
135
Feature Not Available
Feature Not Available
Metrics
Feature Not Available
8.1
114
8.0
81
8.3
124
Feature Not Available
8.3
126
7.0
71
7.9
117
Feature Not Available
7.7
115
8.9
89
8.7
127
Agentic AI - Content Analytics
Not enough data
7.6
11
Not enough data
7.4
11
Not enough data
7.9
11
Not enough data
8.3
11
Not enough data
8.9
11
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Similarweb are categorized as Paid Search Intelligence, Competitive Intelligence, Content Analytics, and SEO Tools
Unique Categories
Ahrefs is categorized as AI Writing Assistant, Local SEO, Media Monitoring, Digital Analytics, and Answer Engine Optimization (AEO)
Similarweb is categorized as Market Intelligence, Digital Advertising Intelligence, and Data as a Service (DaaS)
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.0%
Computer Software
12.0%
Information Technology and Services
9.1%
Internet
7.7%
Financial Services
2.6%
Other
31.6%
Marketing and Advertising
26.6%
Retail
7.1%
Financial Services
6.8%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Most Helpful Reviews
Ahrefs
Most Helpful Favorable Review
Kathryn C.
Verified User in Marketing and Advertising
The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....
Most Helpful Critical Review
Narek S.
Verified User in Design
Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...
Similarweb
Most Helpful Favorable Review
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Most Helpful Critical Review
Verified User in Marketing and Advertising
This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...
Kathryn C.
Verified User in Marketing and Advertising
The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Narek S.
Verified User in Design
Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...
Verified User in Marketing and Advertising
This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
5 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
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