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Compare Braze and Customer.io 
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At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (60.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at $100.00 Per Month
Braze
Star Rating
(1,372)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeCustomer.io
Star Rating
(592)4.4 out of 5
Market Segments
Small-Business (60.9% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Customer.io excels in email campaign management, with a score of 9.3 for Email Campaigns, while Braze scores 8.9. Reviewers mention that Customer.io's intuitive interface for building and personalizing emails makes it easier to create targeted campaigns.
- Reviewers mention that Braze shines in mobile optimization, scoring 8.5 compared to Customer.io's 7.9. Users on G2 highlight Braze's robust push notification features, which allow for effective engagement with mobile users.
- Users say that Customer.io has a slight edge in ease of setup, scoring 8.0 versus Braze's 7.6. Reviewers mention that the straightforward onboarding process of Customer.io helps small businesses get started quickly without extensive technical knowledge.
- Reviewers mention that both platforms are strong in segmentation, scoring equally at 8.8. However, users report that Customer.io's audience insights feature provides deeper analytics, allowing for more precise targeting in campaigns.
- Users on G2 report that Customer.io's quality of support is rated highly at 8.7, while Braze's support scores 8.5. Reviewers say that Customer.io's responsive customer service team is a significant advantage for users needing assistance.
- Reviewers mention that while both platforms offer automation features, Customer.io scores 8.3 compared to Braze's 8.7. Users report that Braze's automation capabilities, particularly in triggered notifications, are more advanced, allowing for better user engagement.
Pricing
Entry-Level Pricing
Braze
No pricing availableCustomer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Braze
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.5
904
8.7
542
Ease of Use
8.3
1,111
8.4
552
Ease of Setup
7.5
605
8.0
359
Ease of Admin
8.5
335
8.7
248
Quality of Support
8.5
862
8.7
481
Has the product been a good partner in doing business?
8.9
342
9.1
247
Product Direction (% positive)
9.2
871
9.3
532
Features by Category
Email Marketing
8.8
539
8.9
372
|
Verified
8.8
509
8.8
358
|
Verified
8.4
514
8.5
352
|
Verified
8.3
426
8.4
334
|
Verified
Online Marketing
6.9
336
6.2
296
8.4
457
8.0
321
|
Verified
8.7
496
8.4
345
|
Verified
8.4
472
7.9
324
|
Verified
7.3
351
Feature Not Available
Lead Management
7.5
372
7.4
298
|
Verified
7.4
378
7.6
299
8.6
509
8.6
337
|
Verified
6.8
305
6.8
279
7.4
330
7.6
299
|
Verified
7.6
361
7.3
294
|
Verified
Feature Not Available
7.3
282
7.8
361
7.3
290
|
Verified
Campaign Management
Feature Not Available
7.7
305
Feature Not Available
7.0
288
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
306
6.5
274
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
6.7
310
Feature Not Available
Reporting & Analytics
7.8
508
7.7
338
|
Verified
Feature Not Available
6.9
301
|
Verified
Feature Not Available
6.5
291
6.7
380
6.3
280
Feature Not Available
Feature Not Available
Platform
8.3
426
8.3
329
|
Verified
Feature Not Available
8.6
327
|
Verified
8.6
426
8.5
325
|
Verified
7.7
333
7.8
298
|
Verified
7.7
383
7.7
316
|
Verified
8.5
412
8.8
324
|
Verified
Feature Not Available
7.2
283
|
Verified
Agentic AI - Marketing Automation
6.3
21
6.2
36
6.7
20
6.1
36
6.7
20
6.7
34
6.5
20
6.2
34
6.4
20
6.0
34
6.7
19
6.3
35
Integration
7.8
432
8.4
337
|
Verified
8.1
415
8.4
330
|
Verified
7.9
376
7.6
303
|
Verified
Administration
Not enough data
8.1
247
Not enough data
7.4
217
Not enough data
8.1
233
Not enough data
8.9
246
Not enough data
7.8
219
Not enough data
7.9
225
Integrations
Not enough data
8.7
218
Not enough data
8.5
222
Not enough data
8.4
186
Not enough data
7.2
159
Platform
Not enough data
8.3
191
Not enough data
8.3
186
Not enough data
7.9
181
Not enough data
8.3
221
|
Verified
Not enough data
7.9
199
Not enough data
8.2
222
Not enough data
8.0
197
Not enough data
8.9
219
Campaigns
8.6
427
8.6
111
9.0
465
8.8
108
8.6
425
8.3
104
8.8
473
8.8
116
8.9
450
8.8
111
Analytics
8.2
471
8.4
111
7.7
434
7.6
102
Optimization
8.7
455
8.5
109
8.8
464
8.9
111
8.4
378
8.0
107
8.1
377
8.5
109
Agentic AI - Push Notification
6.1
24
6.5
12
6.4
24
6.9
12
6.4
23
6.7
12
Segmentation
8.8
202
Not enough data
8.5
190
Not enough data
Targeting
8.6
184
Not enough data
8.5
170
Not enough data
Triggered Content
7.8
109
Not enough data
9.1
191
Not enough data
9.2
188
Not enough data
Personalized Content
7.4
110
Not enough data
7.1
104
Not enough data
7.0
101
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
106
Not enough data
7.9
111
Not enough data
Edit
7.1
107
Not enough data
8.2
108
Not enough data
7.9
107
Not enough data
Logistics
7.3
110
Not enough data
7.1
107
Not enough data
7.7
108
Not enough data
Feature Not Available
Not enough data
Generative AI
6.6
70
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.2
16
Not enough data
5.4
16
Not enough data
Text Messaging
8.6
58
8.4
78
8.0
60
Feature Not Available
8.6
60
8.2
74
8.3
58
Feature Not Available
8.1
58
6.6
69
8.1
60
6.4
71
8.7
60
8.7
81
8.2
60
8.2
73
SMS Platform
7.9
58
7.5
76
8.5
57
8.3
80
Feature Not Available
7.1
68
Feature Not Available
6.2
66
8.3
57
6.6
67
8.0
57
8.3
79
Agentic AI - SMS Marketing
5.7
10
6.5
12
5.8
10
6.4
12
6.0
10
7.8
12
6.3
10
7.4
12
6.0
10
7.1
12
5.8
10
6.7
12
Data Sourcing
Not enough data
7.4
90
Not enough data
7.7
92
Not enough data
7.3
94
Not enough data
8.2
92
Intelligence
Not enough data
7.3
88
Not enough data
5.8
85
Not enough data
5.8
84
Platform Basics
8.3
91
Not enough data
8.6
87
Not enough data
Platform Data
7.7
90
Not enough data
7.5
87
Not enough data
7.6
90
Not enough data
7.6
89
Not enough data
Platform Additional Functionality
7.7
88
Not enough data
7.6
87
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.2
15
Not enough data
6.7
15
Not enough data
7.0
14
Not enough data
6.4
14
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
11
Not enough data
9.2
10
Not enough data
8.5
10
Not enough data
9.3
9
Not enough data
8.7
9
Not enough data
8.3
9
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
9
Not enough data
8.5
10
Not enough data
Feature Not Available
Not enough data
8.2
10
Not enough data
Agentic AI - Personalization
6.4
18
5.3
18
6.1
18
5.9
19
6.3
18
5.5
18
6.1
18
5.4
18
6.0
18
5.1
18
6.1
18
5.0
18
Analysis
7.6
362
Feature Not Available
7.7
447
|
Verified
8.0
67
7.1
321
|
Verified
6.2
54
6.9
347
|
Verified
Feature Not Available
Campaigns
7.6
308
|
Verified
7.5
55
9.0
433
|
Verified
8.0
60
7.6
289
7.3
59
6.6
212
Feature Not Available
8.9
410
|
Verified
9.3
67
8.7
426
|
Verified
9.2
68
Engagement
7.5
245
6.8
52
Platform
8.3
370
8.0
60
8.3
343
|
Verified
Feature Not Available
8.0
300
7.6
58
Agentic AI - Mobile Marketing
6.6
22
Not enough data
6.8
22
Not enough data
6.7
22
Not enough data
6.7
22
Not enough data
6.7
22
Not enough data
6.5
22
Not enough data
Categories
Categories
Shared Categories
Braze and Customer.io are categorized as Personalization, Push Notification, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization Engines, Customer Journey Analytics, and WhatsApp Marketing
Customer.io is categorized as Transactional Email and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.7%
Marketing and Advertising
6.9%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.4%
Food & Beverages
5.9%
Other
62.7%
Computer Software
14.6%
Financial Services
13.2%
Information Technology and Services
9.0%
Marketing and Advertising
7.8%
Health, Wellness and Fitness
4.9%
Other
50.5%
Most Helpful Reviews
Braze
Most Helpful Favorable Review
Kyle B.
Verified User in Health, Wellness and Fitness
The best thing about Braze is their reliability. You do not need to worry about things breaking or messages not sending. Their reporting is accurate so you can trust that you're getting the best data to make decisions with. Other cool benefits: -...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Customer.io
Most Helpful Favorable Review
Verified User in Computer Software
The ability to send emails in the timezone of the user is super important when you have customers globally like us. The UI is modern, fast, and intuitive (compared to other tools), I find it similar to Intercom in terms of user experience, but with more...
Most Helpful Critical Review
Robert C.
Verified User in Translation and Localization
Lack of support from the so-called customer success reps. The fact they insist on being an email-only communication platform.
Kyle B.
Verified User in Health, Wellness and Fitness
The best thing about Braze is their reliability. You do not need to worry about things breaking or messages not sending. Their reporting is accurate so you can trust that you're getting the best data to make decisions with. Other cool benefits: -...
Verified User in Computer Software
The ability to send emails in the timezone of the user is super important when you have customers globally like us. The UI is modern, fast, and intuitive (compared to other tools), I find it similar to Intercom in terms of user experience, but with more...
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Robert C.
Verified User in Translation and Localization
Lack of support from the so-called customer success reps. The fact they insist on being an email-only communication platform.
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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