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Compare Feefo and Yotpo 
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At a Glance
Market Segments
Small-Business (51.8% of reviews)
Small-Business (75.1% of reviews)
Entry-Level Pricing
Starting at £149.00 Per Month
Free Forever
Feefo
Star Rating
(120)4.6 out of 5
Market Segments
Small-Business (51.8% of reviews)
Entry-Level Pricing
Starting at £149.00 Per Month
Browse all 3 pricing plansYotpo
Star Rating
(250)4.3 out of 5
Market Segments
Small-Business (75.1% of reviews)
Entry-Level Pricing
Free Forever
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yotpo's Bulk SMS feature scores an impressive 9.3, making it a standout for businesses looking to engage customers through text messaging. In contrast, Feefo does not offer a comparable bulk SMS feature, which may limit its effectiveness in this area.
- Reviewers mention that Feefo excels in Customer Feedback with a score of 9.8, indicating a strong capability in gathering and analyzing customer insights. Yotpo, while still strong at 9.1, does not quite match Feefo's performance in this critical area.
- G2 users highlight that Yotpo's Ease of Setup is rated at 8.0, which is lower than Feefo's 8.5. This suggests that users may find Feefo easier to implement, potentially leading to quicker onboarding and utilization.
- Reviewers say that Feefo's Quality of Support is rated at 9.1, which is higher than Yotpo's 8.8. This indicates that users may experience more responsive and effective support when using Feefo, which can be crucial for businesses needing assistance.
- Users on G2 report that Yotpo's Text Scheduler feature scores an 8.8, showcasing its effectiveness in planning SMS campaigns. Feefo lacks a similar feature, which may hinder its ability to manage text communications effectively.
- Reviewers mention that both platforms have strong Integrations, but Yotpo's score of 8.8 slightly edges out Feefo's 7.9, suggesting that Yotpo may offer a more seamless experience when connecting with other tools and platforms.
Pricing
Entry-Level Pricing
Feefo
Essentials
Starting at £149.00
Per Month
Feefo Essentials is an all-around solution to collecting feedback and gaining insights.
- Verified Product and Service Reviews – Collect honest reviews from people who purchase from or used your brand with our industry leading review collection forms
- Customer Success Team – Get support from our team of experts and make the most of your feedback
- Review Response – Show how much feedback means to you by responding to each review
Yotpo
Free
Free Forever
Up to 50 monthly orders,
Review Request Emails,
On-site Widgets,
Moderation & Commenting,
Social Push & SEO Page,
And more.
Free Trial
Feefo
No trial information availableYotpo
Free Trial is available
Ratings
Meets Requirements
8.9
111
8.6
201
Ease of Use
8.7
111
8.5
202
Ease of Setup
8.7
81
8.0
134
Ease of Admin
8.5
52
8.2
126
Quality of Support
9.5
110
8.7
194
Has the product been a good partner in doing business?
9.5
55
8.5
123
Product Direction (% positive)
9.2
106
8.1
187
Features by Category
SEO Auditing & Monitoring
7.4
17
Not enough data
7.4
17
Not enough data
7.3
18
Not enough data
7.3
17
Not enough data
Agentic AI - SEO Tools
7.4
11
Not enough data
7.8
10
Not enough data
8.3
10
Not enough data
7.6
9
Not enough data
7.4
9
Not enough data
7.8
10
Not enough data
8.0
11
Not enough data
SEO Content & Rankings
7.9
18
Not enough data
7.6
17
Not enough data
7.4
16
Not enough data
7.4
16
Not enough data
7.4
16
Not enough data
SEO Reporting
7.4
18
Not enough data
7.6
17
Not enough data
7.9
17
Not enough data
7.5
17
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics
8.8
31
Not enough data
8.6
28
Not enough data
8.0
26
Not enough data
6.9
26
Not enough data
Customization
8.0
27
Not enough data
7.4
26
Not enough data
7.7
25
Not enough data
7.2
23
Not enough data
Generative AI
7.8
20
Not enough data
Feature Not Available
Not enough data
Agentic AI - Experience Management
7.4
14
Not enough data
7.4
14
Not enough data
7.4
14
Not enough data
7.3
15
Not enough data
Collection
8.0
70
|
Verified
7.7
41
|
Verified
8.5
73
|
Verified
8.0
56
|
Verified
8.2
74
|
Verified
7.5
55
|
Verified
8.2
71
|
Verified
7.9
51
|
Verified
7.5
69
8.0
46
|
Verified
Agentic AI - Review Management
6.9
36
6.7
6
7.1
36
6.1
6
Moderation
8.9
71
|
Verified
8.1
57
|
Verified
8.5
70
|
Verified
8.0
53
|
Verified
8.3
67
|
Verified
7.7
41
|
Verified
Use Cases
8.2
65
|
Verified
8.4
58
|
Verified
8.3
60
|
Verified
7.6
41
|
Verified
8.5
67
|
Verified
8.2
51
|
Verified
Administration
6.7
61
|
Verified
7.6
49
|
Verified
7.6
61
7.5
38
|
Verified
8.0
65
|
Verified
7.9
48
|
Verified
8.0
63
|
Verified
8.1
49
|
Verified
7.2
60
7.4
31
|
Verified
Display Options
8.7
63
|
Verified
7.5
37
|
Verified
8.8
62
|
Verified
7.8
54
|
Verified
8.6
61
|
Verified
7.5
54
|
Verified
7.7
59
|
Verified
7.5
48
|
Verified
Generative AI
Feature Not Available
6.2
13
Loyalty Experience
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.2
29
Not enough data
8.0
32
Not enough data
7.2
21
Not enough data
7.7
26
Loyalty Platform
Not enough data
7.9
30
Not enough data
8.0
26
Not enough data
7.8
29
Not enough data
7.3
22
Not enough data
7.5
32
Agentic AI - Loyalty Management
Not enough data
4.0
7
Not enough data
5.2
7
Not enough data
5.0
7
Not enough data
4.0
7
Visual UGC
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.0
5
Integrations
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
9.4
48
|
Verified
9.1
48
|
Verified
7.3
43
Feature Not Available
8.5
45
|
Verified
8.6
38
|
Verified
Reporting
6.9
41
8.1
18
7.6
43
|
Verified
8.0
36
|
Verified
8.7
48
|
Verified
8.5
52
|
Verified
Media Monitoring
6.0
40
7.1
15
6.2
40
7.9
34
|
Verified
6.0
40
8.2
28
In-House Management
Feature Not Available
Feature Not Available
Feature Not Available
7.7
15
Generative AI
Feature Not Available
Not enough data
Agentic AI - Online Reputation Management
6.2
23
Not enough data
6.2
23
Not enough data
6.7
22
Not enough data
6.3
22
Not enough data
7.3
22
Not enough data
7.0
22
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Feefo and Yotpo are categorized as Online Reputation Management and Review Management
Reviews
Reviewers' Company Size
Feefo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yotpo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Leisure, Travel & Tourism
16.7%
Retail
15.8%
Financial Services
7.0%
Insurance
5.3%
Apparel & Fashion
5.3%
Other
50.0%
Retail
19.8%
Apparel & Fashion
12.7%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.2%
Food & Beverages
5.1%
Other
43.5%
Most Helpful Reviews
Feefo
Most Helpful Favorable Review
Russell D.
Verified User in Retail
Feefo is all about transparency and truth. An independent review by this trusted source means our customers trust us too. Because no reviews can be removed (even the really bad ones!) it allows us to see our 'beauty and blemishes' and this allows each...
Most Helpful Critical Review
Verified User in Retail
I don’t like the tiered pricing options for what should be ‘out of the box’ functionality. Reports are complex. The lack of human moderation is also an issue.
Yotpo
Most Helpful Favorable Review
Louise K.
Verified User in Retail
That I don't need to book a web developer to use this. It is really very easy to change settings and get this working with plug in integration.
Most Helpful Critical Review
Ron W.
Verified User in Construction
The two main drawbacks are. 1. Reviews are 100% vetted by the vendor. You can delete or edit to your heart's content, making them worthless. You can even set it up to only publish positive reviews, so no one ever sees anything negative. I find this to...
Russell D.
Verified User in Retail
Feefo is all about transparency and truth. An independent review by this trusted source means our customers trust us too. Because no reviews can be removed (even the really bad ones!) it allows us to see our 'beauty and blemishes' and this allows each...
Louise K.
Verified User in Retail
That I don't need to book a web developer to use this. It is really very easy to change settings and get this working with plug in integration.
Verified User in Retail
I don’t like the tiered pricing options for what should be ‘out of the box’ functionality. Reports are complex. The lack of human moderation is also an issue.
Ron W.
Verified User in Construction
The two main drawbacks are. 1. Reviews are 100% vetted by the vendor. You can delete or edit to your heart's content, making them worthless. You can even set it up to only publish positive reviews, so no one ever sees anything negative. I find this to...
Discussions
What is Feefo used for?
1 Comment
Official Response from Feefo
From sales-boosting insights to confidence-enhancing tools, Feefo helps you grow profits and build trust. We’re more than just a verified reviews platform....Read more
Feefo has no more discussions with answers
Yotpo has no discussions with answers
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