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Smile.io Reviews & Product Details

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Smile.io Media

Smile.io Demo - Everything to Build Customer Loyalty
Expand the reach of your loyalty program by rewarding ALL customers, and give them a reason to come back
Smile.io Demo - Drive Customer Engagement
Reward your customers for creating an account, shopping, sharing on social media, and more
Smile.io Demo - Advanced Branding
Stylize the rewards panel to look on brand with your store in a matter of minutes.
Smile.io Demo - Measure Success
Use program data to test and iterate on new ideas and make informed decisions in real time
Smile.io Demo - Embed Loyalty
Embed your loyalty program where your customers are, such as on the product page or at checkout.
Smile.io Demo - Designed for Shopify POS
Build customer loyalty online and in-store with your POS system
Smile was featured in the latest Shopify Editions. Embed Smile with the best checkout extensibility available.
Play Smile.io Video
Smile was featured in the latest Shopify Editions. Embed Smile with the best checkout extensibility available.
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Smile.io Reviews (318)

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Reviews

Smile.io Reviews (318)

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4.6
318 reviews

Pros & Cons

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Verified User in Cosmetics
AC
Small-Business (50 or fewer emp.)
"Smile has been amazing to offer our customers"
What do you like best about Smile.io?

What I like best about Smile.io is how simple and effective it makes rewarding our customers. The platform integrates seamlessly with our store, giving us the ability to create a loyalty program that feels effortless for both us and our customers. It’s intuitive to set up, easy for customers to understand, and has helped us drive repeat purchases while strengthening brand loyalty. I also appreciate the customization options—it allows us to tailor the rewards to fit our brand and create a consistent experience across every touchpoint. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

What we dislike about Smile.io is that while it offers great features out of the box, some of the more advanced customization and integrations require higher-tier plans. It would also be helpful if reporting and analytics were a bit more robust, giving deeper insights into customer behavior and program performance without needing third-party tools. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi there,

We're thrilled to hear that you find Smile.io simple and effective for rewarding your customers! Our goal is to make loyalty programs effortless and intuitive, and we're glad to hear that it's helping drive repeat purchases and strengthen brand loyalty. We recently released a huge overhaul of analytics feature by rebuilding it from the ground up, check it out and let us know your thoughts. If you need anything drop us a line at help@smile.io

KC
CMO
Small-Business (50 or fewer emp.)
"I had a great experience with the Smile.io platform and the team"
What do you like best about Smile.io?

Setting up Smile.io was a breeze. The onboarding process was straightforward, and everything was clearly explained. What really impressed me was the support team. Cole, Shelby, and Lynn were incredibly responsive, willing to hop on a call when needed, and quick to resolve any technical questions I had. It’s rare to find an app where you get direct access to a small, knowledgeable team of real people instead of being stuck in chatbot loops. That made the entire setup process smooth and stress-free. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

The rewards customization is somewhat limited. For example, I wanted to reward only customers with an active subscription, but that specific option wasn’t available. There were also a few limitations around branding customization that I would have liked to control more fully. That said, I appreciated that the Smile.io team took my feedback seriously and submitted my requests to their product team for future consideration, which shows they are open to improvement. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

HI Kyle,

We're delighted to hear that you found setting up Smile.io to be straightforward and that our support team provided excellent assistance. We appreciate your feedback on rewards customization and branding, and we're committed to continually improving our platform based on customer input. Thank you for choosing Smile.io to enhance your customer engagement and loyalty efforts. If you need anything please drop us a line at help@smile.io

Karen M.
KM
Founder
Small-Business (50 or fewer emp.)
"Smile makes me Smile...so many new loyal customers!"
What do you like best about Smile.io?

We have a crazy high return rate from loyal customers using smile. They find it so easy to use, and it instantly increased repeat sales. Folks now stay with us for the long run, and it's contributed to my business feeling more like a community than just an e-comm fly by night. As a founder, I love offering the rewards to those who stick with us, helping bring down the cost of goods for them...which in this economy is everything. It's a win- win for both parties! Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

Haven't experienced a downside. It's been pretty seamless. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Karen,

Thank you for sharing your positive experience with Smile.io! We're thrilled to hear that our loyalty program has helped increase repeat sales and create a sense of community within your business. It's fantastic to know that you're enjoying offering rewards to your loyal customers and seeing the benefits it brings to both parties.

We're glad to hear that you haven't experienced any downsides with Smile.io and that it has been seamless for you. If you ever have any questions or need assistance in the future, please don't hesitate to reach out to help@smile.io. We're here to support you and ensure you continue to have a great experience with our platform. Thank you for choosing Smile.io!

KE
Owner
Small-Business (50 or fewer emp.)
"Great Loyalty Tool for Small Businesses:)"
What do you like best about Smile.io?

So far, Smile.io has been a great tool for my small business! I love that it automatically keeps track of each customer’s purchases and points without me having to manually log anything. It’s super helpful that I can customize the reward amounts and incentivize referrals, which helps encourage repeat business and new customers. I also really like the ability to create VIP tiers and offer different perks based on a customer’s loyalty level. While I haven’t used every feature yet, the starter program alone is impressive. It gives you a real sense of how the paid plans could take customer engagement and retention even further. Highly recommend for small business owners looking to build loyalty in a simple and flexible way. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

So far, I haven’t really found anything I dislike about Smile.io. I’m currently using the starter version, so there are still some features I haven’t explored yet. If I had to note something, it would just be that I look forward to seeing how the additional features in the paid plans can further benefit my business. But overall, my experience has been smooth and positive! :) Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Katrina,

We're thrilled to hear that Smile.io has been a great tool for your small business! It's fantastic to hear that you're enjoying the automatic tracking of purchases and points, as well as the ability to customize rewards and incentivize referrals. We're glad to hear that you're finding the starter program impressive and are looking forward to exploring the additional features in the paid plans. Thank you for the recommendation! If you ever need anything please do not hesitate to reach out to help@smile.io

Alex B.
AB
Owner
Small-Business (50 or fewer emp.)
"Great customer service"
What do you like best about Smile.io?

The customer service is always quick to reply and very helpful. We changed our entire web platform from Big Commerce to Shopify three years ago. The migration was a difficult process, but Smile helped us work out some of the integration issues that we ran into. They worked with us to help find solutions and workarounds to our issues. We used a different Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

Customer often have issues accessing the widget hub after login. They will log into Shopify in with their 6 digit access code and then go to the widget to view their balance, and the app will ask to log in again. Even though they are logged into Shopify, smile doesn’t recognize the authentication. This happens probably 10 times a week. We ask customers to clear their cache or use a different browser. It’s been an issue since we moved to Shopify and it would be nice to have it resolved. Review collected by and hosted on G2.com.

Response from Sarah Facini of Smile.io

Thank you so much for the review, Alex. Moving from BigCommerce to Shopify is no small feat, and I'm thrilled to hear that you trusted Smile to make the jump with you. We've been working closely with Shopify on bringing Smile to the new Shopify customer accounts. I believe that Shopify is launching extensibility for this later in the year which will make it easier for Smile to work with new customer accounts. If there is specific feedback you have, drop us a line at help@smile.io, and we can be sure to share your feedback with our product team.

Verified User in Retail
UR
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Great Functionality and Support, but Needs A Few More Customization Options"
What do you like best about Smile.io?

Smile is an A+ for functionality and customer service. Always there to help and most importantly, the app seamlessly integrates into your site - with both design and functionality - which is extremely important when you want to match the aesthetic of your brand. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

There are a few more customizations I would like to see (for example points awarded to X number of orders as opposed to amount in order value - so you can properly award customers for ordering often. I would like to see this in tiers, as well. Customer orders 10 times and they get to a special tier, as an example.) There are also some extra ways to earn that would be cool to add - such as commenting/posting on instagram about the store. Review collected by and hosted on G2.com.

Jamie C.
JC
Main Developer
Retail
Small-Business (50 or fewer emp.)
"Strong loyalty platform that delivers on ROI"
What do you like best about Smile.io?

Smile.io provides a very smooth loyalty experience for our customers and gives us the tools we need to measure its impact. Since launch, we’ve seen higher customer retention and a noticeable increase in repeat orders. The Shopify integration is seamless, and their analytics dashboard gives us clear insight into which rewards and campaigns are working best. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I’d like to see more built-in campaign templates for different seasons or sales events. It would make launching themed promotions even quicker. Other than that, the platform has been reliable and easy to maintain. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Jamie,

We're thrilled to hear that Smile.io has had such a positive impact on your customer retention and repeat orders. Our seamless Shopify integration and analytics dashboard are designed to provide clear insight into your loyalty program's performance. We appreciate your feedback about the campaign templates and will take it into consideration for future updates. If you need anything please do not hesitate to reach out to help@smile.io

Daniel B.
DB
Business Owner
Small-Business (50 or fewer emp.)
"A Fun and Effective Way to Build Customer Loyalty"
What do you like best about Smile.io?

It gives my customers something exciting to “work” toward, turning the shopping experience into something far more rewarding and fun. The points system and rewards integration keep customers coming back, and it’s become an engaging part of my store’s daily operations. I use it every day for our Wintek Rewards program, and it’s a seamless way to build loyalty while adding value to every purchase. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

There are no real downsides, but some customers may need a little guidance at first to fully understand how to earn and redeem rewards. Once they get it, though, they absolutely love the system. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Daniel,

Thank you so much for taking the time to leave us this review. Great to hear your customers are returning to make repeat purchases and you are seeing a lot of benefit from Smile. If you need anything please drop us a line at help@smile.io

Verified User in Apparel & Fashion
IA
Small-Business (50 or fewer emp.)
"A Must-Have for Boosting Customer Loyalty in Fashion"
What do you like best about Smile.io?

We've been using smile for about 6 years, and once it's set up it just does it's thing. As a women's fashion retailer, building a loyal community is key. Smile.io has been fantastic for this. It was incredibly easy to integrate with our store and customise the rewards program to match our brand's look and feel. Our repeat purchase rate has seen a noticeable increase since we launched our VIP program. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

If I had to pick something, some of the more advanced customisation options for the pop-up widget are a bit limited on our current plan. It would be great to have more creative control (eg the size of the launcher bubble) without needing to upgrade, but it's a minor issue for us. Also the time zone setting seems to only be for the US and we are in NZ so some of the notifications go out at weird times, especially the points expiry emails. We have adjusted them to go out 3 days in advance of expiry to get around this. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi there,

Thank you for sharing your wonderful experience with Smile.io over the past 6 years! We're thrilled to hear that our platform has helped boost customer loyalty for your women's fashion brand. We appreciate your feedback on the customization options and time zone settings. Your suggestions for more creative control and improved time zone functionality are valuable to us, and we'll definitely take them into consideration for future updates.

It's fantastic to hear that Smile.io has been instrumental in increasing your repeat purchase rate and enhancing customer retention. We're delighted to be a part of your success in building a loyal community. If you have any further suggestions or need assistance, please feel free to reach out to help@smile.io. Thank you for being a valued Smile.io customer!

Shaniece W.
SW
Customer Service Representative
Small-Business (50 or fewer emp.)
"Great expirience"
What do you like best about Smile.io?

Hello,

One of the things I appreciate most about Smile.io is its user-friendly interface and seamless integration with our eCommerce platform. It makes managing our loyalty program simple and efficient, both for our team and for our customers.

The ability to customize rewards, automate customer engagement, and track performance metrics has significantly improved our customer retention efforts. Additionally, the reward options and referral features are intuitive and effective, making it easy for customers to participate and stay engaged.

Overall, Smile.io has helped us build stronger relationships with our customers by rewarding loyalty in a meaningful and consistent way. We’ve seen noticeable improvements in repeat purchases and customer satisfaction since implementing the program.

Best regards, Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I do not have a thing I dislike about Smile.io Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Shaniece,

Thank you for sharing your positive experience with Smile.io! We're thrilled to hear that you find our platform user-friendly and beneficial for your loyalty program. It's great to know that our customization options, automation features, and performance tracking have contributed to improving your customer retention efforts.

We appreciate your feedback on not having any dislikes about Smile.io. If you ever have any questions or suggestions for enhancements, please feel free to reach out to our support team. We're here to assist you in any way we can.

We're glad to hear that Smile.io is helping you solve the challenge of customer retention and that it's benefiting your business by increasing customer satisfaction and loyalty. If you need any further assistance or have any feedback to share, please don't hesitate to contact us. Thank you for choosing Smile.io!

Pricing Options

Pricing provided by Smile.io.

Free

Free

Starter

$49.00
Per Month

Growth

$199.00
Per Month
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Smile.io Features
Loyalty Engine
Rewards
Membership
Communication Tools
Customer Relationship Management (CRM)
Loyalty Analytics
Autonomous Task Execution
Cross-system Integration
Adaptive Learning
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