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Compare ReferralCandy and Smile.io 
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Loyalty Management
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At a Glance
Market Segments
Small-Business (87.9% of reviews)
Small-Business (91.5% of reviews)
Entry-Level Pricing
Starting at $47.00
Free
ReferralCandy
Star Rating
(107)4.5 out of 5
Market Segments
Small-Business (87.9% of reviews)
Entry-Level Pricing
Starting at $47.00
Browse all 3 pricing plansSmile.io
Star Rating
(318)4.6 out of 5
Market Segments
Small-Business (91.5% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ReferralCandy excels in its Referral Program, receiving a high score of 9.1, while Smile.io's program is rated lower at 8.6, indicating that ReferralCandy may offer a more robust referral experience.
- Reviewers mention that Smile.io shines in its Quality of Support, achieving a score of 9.6 compared to ReferralCandy's 8.9, suggesting that users may find more responsive and helpful customer service with Smile.io.
- G2 users highlight that Smile.io has a superior Ease of Setup, scoring 9.3 versus ReferralCandy's 7.5, which may lead to a quicker onboarding process for new users.
- Users on G2 indicate that ReferralCandy's Loyalty Engine is rated highly at 9.1, while Smile.io's Loyalty Cards feature received a lower score of 6.9, suggesting that ReferralCandy may provide a more effective loyalty program overall.
- Reviewers say that Smile.io offers better Ease of Use with a score of 9.2 compared to ReferralCandy's 8.2, which could mean a more intuitive interface for everyday users.
- Users report that ReferralCandy has a strong focus on Incentives, scoring 9.0, while Smile.io's score of 9.1 indicates a competitive offering, but users may find ReferralCandy's approach more appealing for driving customer engagement.
Pricing
Entry-Level Pricing
ReferralCandy
Premium
Starting at $47.00
For small businesses getting started
- Automated referral program
- Unlimited customers & advocates
- Dashboard & data reports
Smile.io
Free
Free
Up to 200 monthly orders
- Points program
- Referral program
- Basic branding
Free Trial
ReferralCandy
Free Trial is available
Smile.io
No trial information availableRatings
Meets Requirements
8.2
71
8.7
311
Ease of Use
8.3
72
9.2
314
Ease of Setup
7.6
53
9.2
299
Ease of Admin
8.2
46
9.2
212
Quality of Support
9.0
68
9.5
291
Has the product been a good partner in doing business?
9.0
45
9.3
207
Product Direction (% positive)
8.3
56
9.1
309
Features by Category
Loyalty Experience
Not enough data
9.0
284
Not enough data
8.9
285
Not enough data
8.3
281
Not enough data
8.0
281
Not enough data
6.9
277
Not enough data
6.7
271
Loyalty Platform
Not enough data
7.9
278
Not enough data
8.1
276
Not enough data
8.1
274
Not enough data
7.6
269
Not enough data
8.4
276
Agentic AI - Loyalty Management
Not enough data
6.9
65
Not enough data
8.0
66
Not enough data
7.0
64
Not enough data
7.2
65
Agentic AI - Customer Advocacy
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
6.3
9
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ReferralCandy and Smile.io are categorized as Customer Advocacy
Unique Categories
ReferralCandy has no unique categories
Smile.io is categorized as Loyalty Management
Reviews
Reviewers' Company Size
ReferralCandy
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smile.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.0%
Food & Beverages
8.4%
Consumer Goods
7.5%
Health, Wellness and Fitness
5.6%
Marketing and Advertising
4.7%
Other
59.8%
Retail
32.9%
Apparel & Fashion
13.3%
Consumer Goods
8.9%
Food & Beverages
8.5%
Cosmetics
7.3%
Other
29.1%
Most Helpful Reviews
ReferralCandy
Most Helpful Favorable Review
Nalla K.
Verified User in Music
Without able to develop our own in-house solution, this referral system works pretty much well out of the box.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Support is essentially useless. Wasted 4+ hours of time and bounced from the platform due to the absolutely helpless responses. It honestly felt like someone was pretending to know IT.
Smile.io
Most Helpful Favorable Review
Phantaniti K.
Verified User in Computer Hardware
Easy to set up and manage for businesses with minimal technical expertise. The dashboard is intuitive and well-organized. Rewarding customers for purchases, referrals, and social interactions increases loyalty and repeat business. Encourages interactions...
Most Helpful Critical Review
Tasha H.
Verified User in Retail
It's expensive and the limited access to useful/tools isn't helpful.
Nalla K.
Verified User in Music
Without able to develop our own in-house solution, this referral system works pretty much well out of the box.
Phantaniti K.
Verified User in Computer Hardware
Easy to set up and manage for businesses with minimal technical expertise. The dashboard is intuitive and well-organized. Rewarding customers for purchases, referrals, and social interactions increases loyalty and repeat business. Encourages interactions...
Verified User in Marketing and Advertising
Support is essentially useless. Wasted 4+ hours of time and bounced from the platform due to the absolutely helpless responses. It honestly felt like someone was pretending to know IT.
Tasha H.
Verified User in Retail
It's expensive and the limited access to useful/tools isn't helpful.
Discussions
Is ReferralCandy good?
2 Comments
EB
In our experience it’s good. Some months we got referrals, some other months we didn’t. But it’s a good tool and it automatically helps set up everything for...Read more
ReferralCandy has no more discussions with answers
Is smile IO for free?
1 Comment
Official Response from Smile.io
Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic...Read more
What is JS smile io?
1 Comment
Official Response from Smile.io
You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:...Read more
What are Smile rewards?
1 Comment
Official Response from Smile.io
Smile rewards is a loyalty platform for commerce brands on Shopify, Shopify Plus and BigCommerce. The platform enables brands to provide easy-to-use rewards...Read more
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