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At a Glance
Market Segments
Small-Business (51.6% of reviews)
Small-Business (81.3% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(14,013)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansKlaviyo
Star Rating
(1,120)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Klaviyo excels in Building and Personalizing Emails, scoring 9.0 compared to HubSpot's 8.8. Reviewers mention that Klaviyo's email templates are highly customizable and user-friendly, making it easier to create visually appealing campaigns.
- Reviewers mention that Klaviyo outperforms HubSpot in Sending Outbound Emails, with a score of 9.2 versus HubSpot's 8.9. Users appreciate Klaviyo's robust email deliverability features, which help ensure that their messages reach the intended audience.
- Users on G2 highlight Klaviyo's superior Dynamic Segmentation capabilities, scoring a perfect 10.0 compared to HubSpot's 8.1. Reviewers say this feature allows for more targeted marketing efforts, leading to better engagement rates.
- Reviewers mention that HubSpot shines in Landing Pages and Forms, scoring 8.5, while Klaviyo falls behind at 7.8. Users appreciate HubSpot's intuitive drag-and-drop interface for creating landing pages, which simplifies the process for marketers.
- G2 users report that Klaviyo has a more effective Triggered Campaigns feature, scoring 9.4 compared to HubSpot's 7.4. Reviewers say this allows for timely and relevant communication with customers, enhancing the overall marketing strategy.
- Users say that HubSpot's Quality of Support is commendable, with a score of 8.7, while Klaviyo's support is rated slightly lower at 8.4. Reviewers mention that HubSpot's customer service is responsive and helpful, which is crucial for users needing assistance.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Klaviyo
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.5
9,430
9.1
856
Ease of Use
8.6
11,104
8.7
860
Ease of Setup
8.1
6,845
8.5
514
Ease of Admin
8.5
4,879
8.9
474
Quality of Support
8.7
8,926
8.4
818
Has the product been a good partner in doing business?
8.7
4,797
9.0
477
Product Direction (% positive)
8.8
9,069
9.0
804
Features by Category
Email Marketing
8.8
5398
|
Verified
9.0
506
|
Verified
8.9
5266
|
Verified
9.2
498
|
Verified
8.6
5265
|
Verified
8.9
487
|
Verified
8.8
4970
|
Verified
8.9
447
|
Verified
Online Marketing
8.5
5111
|
Verified
7.8
366
|
Verified
8.2
4448
|
Verified
8.3
393
|
Verified
8.1
4170
|
Verified
8.7
418
|
Verified
8.2
4697
|
Verified
8.6
436
8.1
4344
|
Verified
8.2
245
Lead Management
8.5
4880
|
Verified
8.5
337
8.1
4625
|
Verified
8.4
267
8.4
4729
|
Verified
9.0
454
|
Verified
8.0
4240
|
Verified
7.8
215
8.4
4669
|
Verified
8.5
346
|
Verified
8.2
4405
|
Verified
8.5
390
|
Verified
8.4
4383
|
Verified
8.4
329
|
Verified
8.4
4384
|
Verified
8.2
277
|
Verified
Campaign Management
8.2
3976
|
Verified
8.7
342
|
Verified
7.9
3567
|
Verified
7.9
195
7.9
3522
|
Verified
8.2
285
|
Verified
7.2
2671
|
Verified
7.6
194
Social
7.7
3628
|
Verified
Feature Not Available
8.2
4031
|
Verified
7.8
191
8.1
3995
|
Verified
7.8
185
8.0
3877
|
Verified
7.4
180
7.7
3101
|
Verified
7.8
256
|
Verified
Reporting & Analytics
8.3
5034
|
Verified
8.5
459
|
Verified
8.0
4705
|
Verified
8.3
410
|
Verified
7.6
3857
|
Verified
8.3
421
|
Verified
7.5
3545
|
Verified
8.4
431
|
Verified
7.7
3963
|
Verified
7.5
197
Platform
8.0
3406
|
Verified
8.5
317
|
Verified
8.5
3437
|
Verified
8.7
298
|
Verified
8.7
3401
|
Verified
8.9
307
|
Verified
8.0
2385
|
Verified
8.3
203
|
Verified
7.4
2285
|
Verified
7.8
191
|
Verified
8.6
3231
|
Verified
8.9
309
|
Verified
7.9
2461
|
Verified
8.0
155
Agentic AI - Marketing Automation
6.8
209
6.7
23
6.8
207
6.8
23
6.8
206
7.2
22
6.6
207
7.0
22
6.6
207
6.9
23
6.6
208
7.4
24
Integration
8.4
3422
|
Verified
8.4
310
|
Verified
8.0
3108
|
Verified
8.5
303
|
Verified
8.1
2897
|
Verified
8.4
255
|
Verified
Lead Intelligence
7.8
1134
|
Verified
Not enough data
7.9
1168
Not enough data
8.1
1215
Not enough data
Lead Management
8.3
1305
Not enough data
7.5
1132
Not enough data
8.0
1191
Not enough data
Marketing Campaigns
7.9
1152
Not enough data
7.4
1041
Not enough data
7.5
1094
Not enough data
7.8
1082
|
Verified
Not enough data
8.1
1243
Not enough data
Campaign Execution
7.8
1134
Not enough data
7.8
1066
Not enough data
7.7
1012
Not enough data
8.7
1380
Not enough data
Agentic AI - Account Data Management
6.4
74
Not enough data
6.7
74
Not enough data
6.6
73
Not enough data
6.7
74
Not enough data
6.4
74
Not enough data
Messenger
8.0
1203
|
Verified
7.2
12
7.4
1031
|
Verified
6.1
12
7.9
1246
|
Verified
6.0
12
7.8
1169
|
Verified
6.0
12
Channels
8.0
1428
|
Verified
6.1
12
8.2
1408
|
Verified
7.2
13
7.1
829
|
Verified
6.3
13
6.8
727
|
Verified
6.0
12
7.4
786
|
Verified
6.7
12
Customers
8.2
1476
|
Verified
8.1
12
8.2
1463
|
Verified
7.6
13
8.3
1608
|
Verified
7.1
12
8.4
1558
|
Verified
6.7
12
8.2
1464
|
Verified
7.1
12
Agentic AI - Conversational Marketing
6.7
61
Not enough data
6.6
60
Not enough data
6.7
61
Not enough data
6.5
60
Not enough data
6.6
60
Not enough data
6.6
61
Not enough data
6.7
62
Not enough data
Diagnosis
Not enough data
8.2
28
Not enough data
8.4
28
Not enough data
8.3
29
Not enough data
8.4
29
Tracking
Not enough data
8.2
26
Not enough data
7.8
27
Not enough data
8.7
29
Not enough data
8.6
28
Not enough data
8.5
27
Reporting
Not enough data
8.9
28
Not enough data
8.7
28
Not enough data
8.6
28
Not enough data
8.3
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.0
14
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Templates
Not enough data
8.6
422
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
344
|
Verified
Not enough data
8.8
254
Edit
Not enough data
8.4
349
|
Verified
Not enough data
8.8
413
|
Verified
Not enough data
8.3
330
|
Verified
Logistics
Not enough data
8.7
417
|
Verified
Not enough data
7.9
339
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.3
50
Agentic AI - Email Template Builder
Not enough data
6.2
18
Not enough data
6.9
18
Text Messaging
Not enough data
8.6
135
Not enough data
8.0
100
Not enough data
8.8
132
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
129
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
134
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
61
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.2
67
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
104
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
6.9
77
8.8
20
7.6
75
8.7
21
7.8
77
8.9
20
7.8
76
8.8
21
Campaigns
7.4
72
8.8
22
7.5
73
8.9
21
7.7
71
8.6
22
7.6
71
8.6
22
Integrations
8.0
74
9.0
21
7.2
68
7.9
19
7.0
64
8.9
21
7.5
70
8.3
20
Generative AI
6.4
69
7.4
19
Agentic AI - Vulnerability Scanner
6.3
23
6.8
10
6.1
23
7.2
9
Attribution Modeling
8.0
267
Not enough data
7.7
261
Not enough data
7.3
243
Not enough data
7.3
236
Not enough data
6.9
234
Not enough data
7.4
247
Not enough data
Agentic AI - Attribution
5.7
27
Not enough data
5.9
27
Not enough data
5.6
28
Not enough data
5.4
28
Not enough data
Marketing
7.7
240
Not enough data
7.2
224
Not enough data
8.2
266
Not enough data
8.3
272
Not enough data
Reporting
8.4
294
Not enough data
8.3
281
Not enough data
8.0
286
Not enough data
Platform Basics
8.5
237
Not enough data
8.5
238
Not enough data
8.4
238
Not enough data
8.1
23
Not enough data
8.0
22
Not enough data
Platform Data
8.2
233
Not enough data
7.9
228
Not enough data
Platform Additional Functionality
8.3
254
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.7
21
Not enough data
7.1
21
Not enough data
Platform Basics
8.2
548
Not enough data
8.6
631
Not enough data
Platform Reporting
8.5
646
Not enough data
8.6
690
Not enough data
Content & Collaboration
8.3(won by default)
1260
Not enough data
8.3(won by default)
1312
Not enough data
8.1(won by default)
1004
Not enough data
8.3(won by default)
1080
Not enough data
8.7(won by default)
1389
Not enough data
8.3(won by default)
950
Not enough data
Social Management
8.2(won by default)
2170
Not enough data
8.6(won by default)
2343
Not enough data
8.4(won by default)
2083
Not enough data
8.3(won by default)
2229
Not enough data
8.0(won by default)
1652
Not enough data
8.2(won by default)
932
Not enough data
7.3(won by default)
305
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
61
Not enough data
7.0(won by default)
58
Not enough data
7.1(won by default)
60
Not enough data
7.0(won by default)
59
Not enough data
7.2(won by default)
60
Not enough data
7.1(won by default)
60
Not enough data
7.1(won by default)
62
Not enough data
Platform Basics
8.1
413
9.2
15
8.0
422
8.8
15
Platform Data
7.9
417
8.3
14
7.9
415
8.2
15
8.5
464
8.7
15
8.2
421
8.3
14
Platform Additional Functionality
8.0
406
8.2
15
8.2
426
9.0
14
8.2
420
8.2
15
Agentic AI - Customer Journey Analytics
6.6
71
6.0
5
6.8
70
7.0
5
6.6
71
6.3
5
6.7
71
6.3
5
Platform Interoperability
8.0
580
Not enough data
Agentic AI - Social Media Advertising
7.1
52
Not enough data
7.3
52
Not enough data
7.0
49
Not enough data
7.1
52
Not enough data
7.2
53
Not enough data
7.4
57
Not enough data
Social Functionality
8.2
1289
Not enough data
Campaign Management
8.3
1303
Not enough data
8.2
1243
Not enough data
8.2
1170
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1064
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1095
Not enough data
8.0
1047
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1173
Not enough data
8.2
1090
Not enough data
8.0
987
Not enough data
8.0
964
Not enough data
Platform
8.3
1139
Not enough data
8.2
1287
Not enough data
8.8
1312
Not enough data
8.8
1337
Not enough data
8.6
1161
Not enough data
8.3
1286
Not enough data
8.6
1325
Not enough data
8.4
1035
Not enough data
8.4
1228
Not enough data
Responses
9.0
17
Not enough data
9.0
16
Not enough data
8.0
16
Not enough data
Automation - AI Agents
8.2
17
Not enough data
7.7
17
Not enough data
8.3
17
Not enough data
7.8
17
Not enough data
8.0
17
Not enough data
Platform
8.6
17
Not enough data
8.5
17
Not enough data
7.9
17
Not enough data
Autonomy - AI Agents
7.7
17
Not enough data
7.7
17
Not enough data
7.7
17
Not enough data
7.6
17
Not enough data
Generative AI
8.6
17
Not enough data
8.1
17
Not enough data
Page Customization
8.4
1338
|
Verified
Not enough data
7.9
1375
|
Verified
Not enough data
7.9
1260
|
Verified
Not enough data
8.1
1301
|
Verified
Not enough data
Page Optimization
8.1
1164
|
Verified
Not enough data
8.0
1275
|
Verified
Not enough data
8.2
1314
|
Verified
Not enough data
7.8
1203
|
Verified
Not enough data
Integrations
7.4
740
|
Verified
Not enough data
8.7
1230
|
Verified
Not enough data
8.5
1228
|
Verified
Not enough data
Generative AI
7.2
332
Not enough data
Agentic AI - Landing Page Builders
6.5
68
Not enough data
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.3
5
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.7
6
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.3
5
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.7
14
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.0
14
Agentic AI - Account-Based Analytics
6.9
60
Not enough data
7.2
59
Not enough data
6.9
60
Not enough data
7.1
60
Not enough data
7.0
59
Not enough data
Lead Intelligence
8.0
768
Not enough data
8.2
801
Not enough data
8.2
816
Not enough data
Lead Management
8.4
884
Not enough data
7.7
758
Not enough data
8.1
829
Not enough data
Marketing Campaigns
8.0
789
Not enough data
7.6
698
Not enough data
7.8
757
Not enough data
8.0
754
Not enough data
8.2
864
Not enough data
8.1
808
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2189
|
Verified
8.3
16
8.3
2628
|
Verified
8.4
16
8.0
2397
|
Verified
8.7
17
8.5
2430
|
Verified
8.8
16
Feature Not Available
7.7
15
Feature Not Available
7.4
15
Campaign Activity
8.3
2828
|
Verified
7.9
17
8.4
3067
|
Verified
8.3
17
7.8
2331
|
Verified
8.1
16
8.1
2517
|
Verified
7.6
16
8.0
2349
|
Verified
8.2
16
Feature Not Available
8.0
16
Agentic AI - Marketing Analytics
6.7
135
7.6
7
6.8
129
7.6
7
6.6
131
7.6
7
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Klaviyo are categorized as Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Klaviyo is categorized as SMS Marketing, Email Template Builder, Personalization, Email Deliverability, Customer Data Platform (CDP), Review Management, and Online Form Builder
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.7%
Marketing and Advertising
12.9%
Information Technology and Services
11.6%
Financial Services
4.9%
Education Management
2.5%
Other
52.4%
Retail
19.3%
Marketing and Advertising
12.7%
Apparel & Fashion
12.7%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.4%
Other
35.8%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
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Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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