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Attentive Features

What are the features of Attentive?

Analysis

  • Campaign Analysis

Text Messaging

  • Bulk SMS
  • Two-Way Text Messaging
  • Text Scheduler
  • Automatic Replies
  • Automatic URL Shortening
  • MMS Marketing
  • Personalization
  • Transactional SMS

SMS Platform

  • Reporting
  • Automation
  • White Label
  • Text-to-Landline
  • Short Codes
  • API Integration

Filter for Features

Integration

Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

Not enough data

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Not enough data

Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Not enough data

Platform

Customization

System provides sufficient customization to meet business requirements

Not enough data

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Not enough data

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

Not enough data

Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Not enough data

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Not enough data

Output Document Generation

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Not enough data

Optimization

As reported in 352 Attentive reviews. Optimizes marketing campaigns for mobile devices.
87%
(Based on 352 reviews)

Integrations - Mobile Marketing

Based on 325 Attentive reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
83%
(Based on 325 reviews)

Internationalization

As reported in 276 Attentive reviews. Facilitates global text message and mobile marketing campaigns.
80%
(Based on 276 reviews)

Email Marketing

Building and Personalizing Emails

Create and design emails with an editor; manage templates; personalize dynamically

Not enough data

Sending Outbound Emails

Create targeted lists, schedule and manage bulk email sending.

Not enough data

Manage Email Deliverability

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Not enough data

Automated Email Responses

Set up automated nurturing emails based on events, online activities, and lead scores

Not enough data

Online Marketing

Landing Pages and Forms

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Not enough data

Dynamic Content

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Not enough data

A/B Testing

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Not enough data

Mobile Optimized

Support mobile-optimized emails, online forms, and landing pages.

Not enough data

Search Tracking and Optimization

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Not enough data

Lead Management

Marketing Lead Database

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Not enough data

Data Quality Management

Data quality consists of deduplication, cleansing, and appending your marketing database.

Not enough data

Segmentation

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Not enough data

Lead Scoring and Grading

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Not enough data

Lead Nurturing

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Not enough data

Online Behavior Tracking

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Not enough data

Automated Alerts and Tasks

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Not enough data

CRM Lead Integration

Sync lead, contact, account, and opportunity information with your CRM system.

Not enough data

Campaign Management

Program ManagementView full feature definition

See feature definition
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Not enough data

Event / Webinar Marketing

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Not enough data

Calendaring

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Not enough data

Budgeting

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Not enough data

Social

Social Listening

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Not enough data

Social Sharing

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Not enough data

Social Campaigns

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Not enough data

Social Media Engagement

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Not enough data

Social Media Advertising

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Not enough data

Reporting & Analytics

Basic Reporting

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Not enough data

Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Not enough data

ROI Analytics

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Not enough data

Revenue Analytics

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Not enough data

SEO / Keyword Analytics

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Not enough data

Analysis

Application Attribution

Attributes app installs to the marketing campaigns and media sources that drove it. This feature was mentioned in 326 Attentive reviews.
80%
(Based on 326 reviews)

Campaign Analysis

Based on 371 Attentive reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.
85%
(Based on 371 reviews)

Uninstall Tracking

Based on 282 Attentive reviews. Measures user-level uninstall insights.
78%
(Based on 282 reviews)

Custom Dashboards

As reported in 318 Attentive reviews. Creates custom data views to suit every team member's needs.
77%
(Based on 318 reviews)

Campaigns

Proximity Marketing

Based on 304 Attentive reviews. Collects geo-location data on mobile users to customize relevant campaigns.
78%
(Based on 304 reviews)

Push Notifications

Based on 295 Attentive reviews. Pushes notifications or text messages to mobile devices
82%
(Based on 295 reviews)

Bulk SMS

Based on 356 Attentive reviews and verified by the G2 Product R&D team. Provides templates for mass mobile messaging campaigns
89%
(Based on 356 reviews)

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty 331 reviewers of Attentive have provided feedback on this feature.
82%
(Based on 331 reviews)

Email Campaigns

Based on 261 Attentive reviews. Personalizes and optimizes email mobile marketing campaigns.
74%
(Based on 261 reviews)

Audience Segmentation

Identifies the most granular audience segments based on actions, inactions, and user properties. This feature was mentioned in 355 Attentive reviews.
83%
(Based on 355 reviews)

Engagement

Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users. 352 reviewers of Attentive have provided feedback on this feature.
86%
(Based on 352 reviews)

Text Messaging

Bulk SMS

Enables users to send mass text message campaigns This feature was mentioned in 713 Attentive reviews.
92%
(Based on 713 reviews)

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty 663 reviewers of Attentive have provided feedback on this feature.
79%
(Based on 663 reviews)

Text Scheduler

As reported in 718 Attentive reviews. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
93%
(Based on 718 reviews)

Automatic Replies

Provides automatic text message replies to recipients 686 reviewers of Attentive have provided feedback on this feature.
82%
(Based on 686 reviews)

Automatic URL Shortening

Based on 722 Attentive reviews. Provides automatic URL shortening to use less characters via text
90%
(Based on 722 reviews)

MMS Marketing

Sends out multimedia via text messages, such as coupons, pictures, and audio 697 reviewers of Attentive have provided feedback on this feature.
87%
(Based on 697 reviews)

Personalization

Based on 700 Attentive reviews. Offers features for personalizing text messages based on customer information or past behavior
84%
(Based on 700 reviews)

Transactional SMS

Allows users to establish automated workflows and triggers to deliver transactional text messages 636 reviewers of Attentive have provided feedback on this feature.
84%
(Based on 636 reviews)

SMS Platform

Reporting

As reported in 710 Attentive reviews. Provides pre-built or customizable performance reports
81%
(Based on 710 reviews)

Automation

As reported in 708 Attentive reviews. Automates tasks and features for added convenience
86%
(Based on 708 reviews)

White Label

Offers a white labeling service for agencies or resellers to customize platform branding 569 reviewers of Attentive have provided feedback on this feature.
78%
(Based on 569 reviews)

Text-to-Landline

Based on 489 Attentive reviews. Text enables landline phones so users can receive text messages sent to an existing business number
65%
(Based on 489 reviews)

Short Codes

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns This feature was mentioned in 612 Attentive reviews.
81%
(Based on 612 reviews)

API Integration

As reported in 635 Attentive reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API
82%
(Based on 635 reviews)

Agentic AI - SMS Marketing

Autonomous Task Execution

Based on 309 Attentive reviews. Capability to perform complex tasks without constant human input
69%
(Based on 309 reviews)

Multi-step Planning

As reported in 307 Attentive reviews. Ability to break down and plan multi-step processes
71%
(Based on 307 reviews)

Cross-system Integration

Based on 308 Attentive reviews. Works across multiple software systems or databases
71%
(Based on 308 reviews)

Natural Language Interaction

Engages in human-like conversation for task delegation 307 reviewers of Attentive have provided feedback on this feature.
71%
(Based on 307 reviews)

Proactive Assistance

Anticipates needs and offers suggestions without prompting This feature was mentioned in 303 Attentive reviews.
70%
(Based on 303 reviews)

Decision Making

As reported in 303 Attentive reviews. Makes informed choices based on available data and objectives
72%
(Based on 303 reviews)

Agentic AI - Marketing Automation

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Not enough data

Multi-step Planning

Ability to break down and plan multi-step processes

Not enough data

Cross-system Integration

Works across multiple software systems or databases

Not enough data

Adaptive Learning

Improves performance based on feedback and experience

Not enough data

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Not enough data

Decision Making

Makes informed choices based on available data and objectives

Not enough data

Agentic AI - Mobile Marketing

Autonomous Task Execution

Capability to perform complex tasks without constant human input This feature was mentioned in 126 Attentive reviews.
68%
(Based on 126 reviews)

Multi-step Planning

Ability to break down and plan multi-step processes This feature was mentioned in 123 Attentive reviews.
67%
(Based on 123 reviews)

Cross-system Integration

Based on 123 Attentive reviews. Works across multiple software systems or databases
68%
(Based on 123 reviews)

Adaptive Learning

Improves performance based on feedback and experience 122 reviewers of Attentive have provided feedback on this feature.
68%
(Based on 122 reviews)

Proactive Assistance

Anticipates needs and offers suggestions without prompting This feature was mentioned in 122 Attentive reviews.
69%
(Based on 122 reviews)

Decision Making

Based on 123 Attentive reviews. Makes informed choices based on available data and objectives
70%
(Based on 123 reviews)
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