AB Tasty Reviews & Product Details - Page 10

AB Tasty Product Details

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com

Product Website

Seller

AB Tasty

Discussions

AB Tasty Community

Languages Supported

German, English, French, Dutch, Polish, Spanish

Product Description

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.

Overview by

Sixtine Gautier

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

AB Tasty Integrations

(15)

Verified by AB Tasty

AB Tasty Media

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Official Downloads

(3)

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On The Beach Tests The Water with Personalization

Decoding Online Shopping : Consumer Trends for E-commerce 2024

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UC

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

10/22/2025

"Test Everything Easily, But UX to Improve for Beginners"

4/5

What do you like best about AB Tasty?

The fact that you can absolutely test everything on our site. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

Perhaps the UX of the platform, which can be a bit complex when one is not familiar with it. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

9/18/2025

Business partner of the seller or seller's competitor, not included in G2 scores.

"AB Tasty"

3.5/5

What do you like best about AB Tasty?

The editor tool is simple enough for AB test creation. We can use it to run multiple tests on our sites and the data is valuable due to it being able to filter by SKU, pricing, country etc. It integrates fairly easily with the site. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

The tool could be more intuitive and work at a quicker pace with the site, there is often a lag on the site when a test is running. Review collected by and hosted on G2.com.

UC

Verified User in Cosmetics

Enterprise (> 1000 emp.)

10/30/2024

"Efficient solution for AB Test implementation"

4.5/5

What do you like best about AB Tasty?

The tool is easy to use, effective, new features are awesome and support is reactive. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

Reports might need to have little improvements, but a lots of new features and tools for analysis has been updated during the last year. Review collected by and hosted on G2.com.

UN

Verified User in Non-Profit Organization Management

Enterprise (> 1000 emp.)

10/15/2025

"Easy to Use, No Complaints"

4/5

What do you like best about AB Tasty?

The accessibilité, the ease of use. It is quite an intuitive tool whereas it is very complete Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

Sometimes, I have issues running my QA tests, for no clear reasons Review collected by and hosted on G2.com.

UL

Verified User in Luxury Goods & Jewelry

Small-Business (50 or fewer emp.)

10/15/2025

"Practical for quick testing, but sometimes too technical and slow"

3.5/5

What do you like best about AB Tasty?

test new features or add a feature quickly on a site without going through development Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

Sometimes too technical and the slowness of the server Review collected by and hosted on G2.com.

UR

Verified User in Real Estate

Mid-Market (51-1000 emp.)

10/20/2025

"A simple-to-use tool whose benefit is easily measurable"

5/5

What do you like best about AB Tasty?

- Ease of implementation

- Ease of use

- Use of patch modes

- Quality support

- Integration with third-party tools

- Frequent innovations Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

The tool does not work 100% on the server side. Review collected by and hosted on G2.com.

MD

Maxime D.

Head of Analytics

Mid-Market (51-1000 emp.)

1/7/2025

"Easy to implement and use"

5/5

What do you like best about AB Tasty?

With AB Tasty, gain efficiency and improve your performance. This platform allows you to:

Test new ideas quickly and easily without heavy reliance on technical teams

Make informed decisions thanks to detailed analyses and clear reports

Personalize the user experience for each visitor with powerful targeting

Quickly resolve technical issues through patch campaigns

Benefit from an intuitive interface and responsive, relevant customer support Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

I have not yet encountered any blocking issues for which support was unable to provide a solution. The product is very comprehensive, but sometimes certain advanced integrations (SDK, server-side) require a bit more time for adaptation and documentation to be fully utilized. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

Improve conversion rates by identifying what truly generates engagement and sales

Reduce implementation time with easy-to-launch campaigns and quick patches, without heavy reliance on technical teams

Personalize the experience according to audiences to increase the relevance of the user experience

Limit risks by validating changes on a small sample before a global rollout Review collected by and hosted on G2.com.

AC

Verified User in Cosmetics

Small-Business (50 or fewer emp.)

10/15/2025

"Great Widget Library and Visual Editor, but QA Can Be Tricky"

4/5

What do you like best about AB Tasty?

Library of widgets

Easy to use visual editor

Integrations with GA4

Segments & triggers builder Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

Can be difficult to QA sometimes, I miss the Chrome extension where it was possible to switch variations Review collected by and hosted on G2.com.

AL

Verified User in Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

10/16/2024

"AB Tasty is an essential tool in decision-making"

5/5

What do you like best about AB Tasty?

The tool is very easy to use, the interface is intuitive. The tool allows for verifying and quantifying hypotheses based on analyses. The reporting allows for a very smooth reading of the results. The support is also a real advantage as far as I'm concerned. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

The editor remains quite limited when one is not an expert in code. Review collected by and hosted on G2.com.